Reading(1)：Advertisements

Unit1Reading Advertisements TalkaboutthepicturesWhichadvertisementsmakeyouwanttobuyaproductorservice Whichadvertisementsmakeyouthinkaboutsocialproblems Observation Observethefourpictures Trytodividethemintotwokinds 1 Adsforsocialproblems2 Adsforsales EarthDay Say No todrugs OxlinAirlines Softshineshampoo Learningaims 1 Tomasterthereadingstrategy expositorywriting 说明文 2 Tolearnsomebasicknowledgeaboutads Self studyguidance 1 Readthereadingstrategy expositorywritingonp3 说明文 thenfillintheblanks 1 Expositorywritingismeantto youto informationona 2 Itusuallyfollowsthesameformat introductionofthe and thatdevelopor theidea introduce basic topic subject examples facts support conclusion Self studyguidance 2 Readthetextquicklyandfindingoutmainideaforeachparagraph MatchingGame Para 1Para 2Para 3Para 4Para 5 C Briefintroductionofads D Whatisanad A Commercialads B Publicserviceads E Theadviceonads FastReading Summary Structureofthewholepassage Introductionofthesubjectpara1 Advertisements supportingdetails 2 4 Whatisanadvertisement Conclusion5 Whenitcomestoadvertisements wemustalluseourintelligenceandnotbeaslavetothem Doesanadvertisementtellpeoplethecompletetruth Publicserviceadvertisements Self studyguidance 2 Readthetextcarefullyagainandfinishthetask basedreadinginthenewspaperonpageA2 carefulReading p Self studyguidance 2 Readthetextcarefullyagainandfinishthetask basedreadinginthenewspaperonpageA2 carefulReading 1 persuade2 believing3 Similarities4 Internet5 clever persuasive6 payment7 tricks8 welfare9 Advice Tips Suggestions10 intelligent Cooperation DiscussionTosummarizethesimilaritiesandthedifferencesbetweenthetwotypesofadvertisements Newspapersmagazines theinternet radioandtelevision Attractivepicturesandorpersuasivelanguage Topromoteaproductorservice Toeducatepeopleabouthealth safetyorotherissues Needtobepaidfor areoftenplacedforfree Bright teethfightsbadhealth yestolife notodrugs Advertisements whichoftenusep languageande images playanimportantp ofourlives Therearetwomaint ofadvertisements Oneiscalledc advertisements whicharemeanttop aproductors Buttheydon ttellc thec truth AnotheroneiscalledPSAs whichusea andc language areoftenplacedforf Theyd withmanysocialc whichoftenaffectpublicw ersuasive xciting art ypes ommercial romote ervice ustomers omplete ttractive lever ree eal oncerns elfare Makeasummaryaboutthepassage GroupA Advertisinghasapositive积极的effectonourlives GroupB Advertisinghasanegative消极的effectonourlives Debate Conclusion Everycoinhasitstwosides Thereisnoexceptionforads Ithasbothadvantagesanddisadvantages Itishardtodecidetheadisgoodorbad Butweshouldbesmartaboutadsa