大学英语课程2_3ppt课件

PublicRelations,Unit3,TextA,1,2,Thestatementmadebythe13coloniesonJuly4th,1776,duringtheWarofAmericanIndependence,announcingtheirseparationfromBritain,andfoundingtheUnitedStatesofAmerica.TheDeclarationofIndependencewaswrittenmostlybyThomasJefferson.,RelatedInformation,DeclarationofIndependence,3,DeclarationofIndependence,TheoriginalcopyoftheDeclarationofIndependence,draftedbyThomasJefferson.ItisthenationsmostcherishedsymboloflibertyandJeffersonsmostenduringmonument.Here,inexaltedandunforgettablephrases,JeffersonexpressedtheconvictionsinthemindsandheartsoftheAmericanpeople.,4,theSigningoftheDeclarationofIndependence,5,Outline,Partone:Introduction:(Para.1):,Parttwo:TheMainConcernofPublicRelations:(Paras.2-3),Partthree:ActivitiesofPublicRelations:(Paras.4-8),6,PublicRelations1WhenthefoundersoftheUnitedStateswrotetheDeclarationofIndependence,theysaidthata“decentrespect”fortheopinionofpeopleeverywhererequiredtheAmericancoloniestotelltheworldwhytheywerefreeingthemselvesofBritishrule.TheAmericanfoundersbelievedthattheircausecouldnotwinunlesstheyhadtheconfidenceofotherpeoples.,TextStudy,7,2Publicrelations,too,triestowintheconfidenceandgoodwillofpeople.Nocompany,governmentagency,school,hospital,orotherinstitutioncanflourishifitpaysnoattentiontowhatthepeoplethinkofit.Publicrelationsistheactivityofgivingabusinessorotherorganizationinformationabouthowitsactionsmightaffectpublicopinionorhowpublicopinionmightaffectitsactions.Itisalsothejobofthepublicrelationsofficertotellthepublicaboutacompanysactivities,plans,orideas.thisisnecessarybecausepeoplearelikelytohavemoreconfidenceinacompanyiftheyknowsomethingaboutit.,8,3Thereisnotjustonebigpublicwhoseopinionacompanyhastoworryaboutifitistosurviveandgrow.Onlyafeworganisations,suchasanationalgovernment,aresolargethatallthepublichassomeopinionabouttheiractions.Mostcompaniesandorganisationshavetothinkabouttheopinionsofsmallergroupstheircustomers,forinstance,ortheirworkersortheirshareholders.Acompanymustalsohavethetrustandgoodwillofitsneighboursintheplaceswhereithasfactoriesandoffices.Thecompanymustbeongoodtermswiththegovernment,becauseeverybusinesscanbeseriouslyaffectedbygovernmentlawsorregulations.,9,4Gainingtheconfidenceofothersrequires,firstofall,thoughtfulnessaboutotherpeoplesbeliefs,interests,andfeelings.Publicrelationsbeginsbyplanningonesactionssoastorespecttherightsandbeliefsofotherpeople.Unlessapublicrelationsprogramtakesthesethingsintoaccount,itcandolittletohelpacompany.Notallthemoneyintheworld,northemostskilfulwritersorspeakers,canmakeacompanylookasifitcaresaboutotherpeopleifthecompanyreallydoesnotcare.Mostcompanies,therefore,considerhowanyaction,suchasmovingtoanewlocationorbuyinganotherbusiness,willaffectpublicopinion.Havingmadeadecision,thecompanywantseveryonetounderstandthedecisionandthereasonsitwasmade.,10,5Mostlargecompanieshaveapublicrelationsdepartment,whichtellsthepublicaboutthecompanysplansandactivities.Thedepartmentismadeupofwriters,editors,photographicandpictureexperts,andresearchers.,11,6Therearemanywaystorevealacompanysactivitiesandcharacter.Averyeffectiveoneisthroughspeechesbyofficialsofthecompanybeforeorganisationssuchasthelocalchamberofcommerceandvariousclubs.Thespeechesareusuallyreportedinthenewspapersandareoftenreprintedfordistributiontogovernmentofficials,educators,journalists,andotherswhomightbeinterestedinthecompanysviews.Printedpamphletsandbooklets,includingthecompanymagazineandtheannualreportofthemanagementtotheshareholders,alsohelpinformthepublicaboutacompany.Motion-picturefilmsareoftenusedtoshowpeoplesomethingaboutacompany.Acompanymayalso,asapublicservice,undertakeprojectsnotdirectlyconnectedwithitsbusiness,tohelpmakesocietybetter.,12,7Besidesusingtheirownpublicrelationsstaffs,manycompanieshireindependentpublicrelationsfirms,whichworkforseveralclientsatonce.Speciallytrainedoutsidersoftenseetrendsorproblemsthatpeopleinsidecompanymightmissbecausetheyaretooclosetothesituation.8Anyonewhoplanstodopublicrelationsworkshouldgetasbroadaneducationaspossible.Inadditiontoacollegeeducation,workinsomeareaofthecommunicationsfieldonanewspaperorwithabroadcastingstationisusefulforthefuturepublicrelationsofficer.,13,Whatisimpliedinthephrase“adecentrespect”?,“TheAmericancolonies”shouldrespecttheopinionofpeopleeverywhere.,LanguagePoints,14,freev.liberate;relieve,Thatcountryisnowfreedfromimperialistslavery.Wemustdowhateverwecantofreesomepartsofthecountryofpoverty.,e.g.,Translate,我想摆脱这份工作带来的一些责任。,Idliketofreemyselfofsomeoftheresponsibilitiesofthisjob.,15,Nocompany,governmentcanflourish.,completenegation,partialnegation,noneof+Nneitherof+Nno+Nneithernorneithernornothingnonenobodynevernowhere.,everynotbothnotallnoteachnotnotalwaysnotmanynotmuchnotoften.,16,Nocompany,governmentcanflourish.,e.g.Noneofuswerepresentwhentheaccidenttookplace.NooneisallowedtodrivealongthatroadfromMaytoJuly.Everyonecannotanswerallthequestions.,事故发生时，我们都不在现场。,五月到六月期间，谁也不准在那条路上开车。,并非谁都能回答所有这些问题。,17,bletobletoeprobableto,belikelyto:beprobableto,ImlikelytobeverybusytomorrowHesnotlikelytocome.Heislikelytodosomethingwrong.,e.g,18,haveconfidencein:trust,Wehavefullconfidenceinoursuccess.Shehaslittleconfidenceinherself.,e.g.,19,worryabout:thinkmuchabout,Worryingtoomuchaboutyourhealthwillmakeyouill.Youlooksoupset.Whatareyouworryingabout?,e.g.,20,survivev.continuetolive,esp.aftercomingclosetodeath,Onlytwopeoplesurvivedthefire.Itseemsthatthecropscantsurvivethedrought.,e.g.,21,(be)on(good/bad/)termswith:havinga(good/bad/)relationship,Translate,Aftertheirargumenttheywerentonspeakingtermswitheachother.,他们发生争议后，彼此之间连话都不说。,Weareonbadtermswitheachother.,我们彼此关系不好。,22,Publicrelationsbeginsbyplanningonesactionsofotherpeople.,Paraphrase,Forthepurposeofrespectingtherightsandbeliefsofotherpeople,publicrelationsstartswithplanningonesactions.,23,Publicrelationsbeginsbyplanningonesactionssoastoofotherpeople.,soasto:inorderto,Heraisedhisvoicesoastobeheardbyeveryone.Imgoingtotakeanearlystartsoasnottogetstuckinthetraffic.,e.g.,24,takeintoaccount:rememberandunderstandwhilejudgingsomeoneorsomething,Howmuchtimewillweneedtogettothelake?Youhavetotakethebadroadintoaccount.Hisactingintheplaywasremarkable,takingintoaccounthisyouthandinexperience.Hisfinalexamresultswerenotverygood,butwemusttakehislongillnessintoaccount.,e.g,25,similarexpressions:,takeintoconsiderationtakeaccountof,takeintoaccount,Yourteacherwilltakeyourrecentillnessintoconsiderationwhenmarkingyourexams.Agoodarchitectalwaystakesaccountofthebuildingssurroundings.,e.g.,26,careabout:tobeworried,anxious,orconcerned(about);tomind,Hecaresaboutnothingbutmoney.Henryissuchamanwhonevercaresaboutwhatotherpeoplethink.,e.g.,27,bemadeupof:toconsistof;tobecomposedof,TheUnitedKingdomismadeupofGreatBritainandNorthernIreland.ThefamilyismadeupofJane,herhusbandandthreechildren.,e.g.,28,informabout/of:giveinformationto,Theaudiencebecameveryupsetwheninformedoftheabsenceofthemoviestar.Hasanyoneinformedyouaboutthe50thanniversaryoftheuniversity?,e.g.,29,rmagainst/on:givesomeoneinpowerinformationabouttheguiltofsomeoneelse,Itishiswifewhoinformedagainstthecorrupthusband.Dontinformonsomeoneunlessyouhaveevidence.,e.g.,30,beconnectedwith:berelatedto,Butterisoneofthefoodswhicharethoughttobeconnectedwithheartdisease.Ialwaysconsideredyourbrothertobeconnectedwiththecrime.,31,asas:Thestructuremayimplycomparisonofequality.,Sheisasbeautifulashersister.(她和她姐一样漂亮。)Yourenothalfascleverasyouthinkyouare.(你自以为聪明，但实际上还不及其半。),e.g.,32,inadditionto:besides,WesawaMickeyMousecartooninadditiontothecowboymovie.Inadditiontothejournalists,localofficialsalsoattendedthenewsconference.,e.g.,33,Inadditiontoadecentrespectforotherpeoplesbeliefs,interestsandfeelings,manycompaniesmayalsogiveadueconsiderationtotheopinionsofthebigpublicandsmallergroups.Manylargecompanies,therefore,haveapublicrelationsdepartmentwhichdoesalmosteverythingsuchasspeeches,printedmaterials,filmstohelpinformthepublicaboutitscompany.Furthermore,manyco