（试题 试卷 真题）专题19阅读理解之广告文艺类（原卷版）

专题19 阅读理解之广告文艺类【2013高考试题】specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows. How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows. Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale. A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get peoples attention. A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in todays world. 41.What probably led to the start of advertisement? A. The discovery of iron. B. The specialization of labor. C. The appearance of new jobs. D. The development of farming techniques.42. To advertise his plows, Mr. Plowright_. Apraised his plows in public B. placed a sign outside the shop C. hung an arrow pointing to the shop D. showed his products to the customers43.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to_. A. explain the origin of advertising B. predict the future of advertising C. expose problems in advertising D. provide suggestions for advertising In ancient Egypt, a crier was probably someone who_. A. owned a ship B. had the loudest voice C. ran a shop selling goods to farmers D. functioned like todays TV or radio commercial 45. The last two paragraphs are mainly about_. the history of advertising B. the benefits of advertising C. the early forms of advertising D. the basic design of advertising（2013大纲卷）D Low-Cost Gifts for Mothers DayGift No. IOffer to Be your mothers health friend. Promise to Be there for any and all doctors visitswhether a disease or a regular medical check-up. Most mothers always say no need, another set of eyes and ears is always a good idea at a doctors visit. The Best part ? This one is free.Gift No. 2Help your mother organize all of her medical records, which include the test results and medical information. Put them all in one place. Be sure to make a list of all of her medicines and what times she takes them. Having all this information in one place could end up saving your mothers life, Dr. Marie Savard said.Gift No. 3Enough sleep is connected to general health conditions. Buy your mother cotton sheets and comfortaBle pillows to encourage Better sleep, Savard said. We know that good sleep is very important to our health.Gift No. 4Some gift companies such as Presents for Purpose allow you to pay it forward this Mothers Day By picking gifts in which 10 percent of the price you pay goes to a charity (慈善机构) Gift givers can choose from a wide variety of useful But inexpensive things -many of which are green - and then choose a meaningful charity from a list. When your mother gets the gift, she will Be told that she has helped the chosen charity.68. What are you advised to do for your mother at doctors visits?A. Take notes.B. Be with her.C. Buy medicine.D. Give her gifts.69What can be a gift of organization for your mother?AKeeping her medical information together.BBuying all gifts for her from one company.CMaking a list of her medical checkups.DStoring her medicines in a safe place.70Where can you find a gift idea to improve your mothers sleep?A. In Gift No. 1. B. In Gift No. 2.C. In Gift No. 3. D. In Gift No. 4.71Buying gifts from Presents for Purpose allows mothers to_A. enjoy good sleep B. be wellorganizedC. get extra support D. give others helpAt a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoring, it is extremely important that these opportunities are available both to help youth with their school work and grades and to give them opportunities which may help shape their futures. Kieran Hepburn, 14, is one of a group of Banbury youth who has benefited from the program so far. In October the Banbury School pupil was accompanied by Young Inspirations staff to Paris where he was an observer at the United Nations Educational, Scientific and Cultural Organizations (UNESCO) International Youth Forum (论坛).The event was held for young people from around the world, to seek their views on how the future of youth and education should look. Kieran joined several hundred observers mostly in their 20s and was the only UK school pupil to attend the event. Kieran thinks the trip was a life changing experience. Before we left I didnt quite know what to make of it but when we got there we didnt stop, it was amazing, he said, We went to three or four hours of debates each day and then did something cultural each afternoon. The main theme of the forum was how youth can drive change in political and public life. It dealt with issues (问题) such as drug abuse, violence and unemployment.Kieran said: It has really helped me to improve my confidence and social skills as well as my school grades and I was voted most improved pupil at school in August. The Young Inspirations mentoring sessions take place each Friday in Banbury. For details visit .71.The Young Inspirations mentoring program aims to _.A. train staff for world-famous firmsB. offer job opportunities to young adultsC. provide youth with unique experiences D. equip the unemployed with different skills72.According to Alex Goldberg, it is difficult for schools to offer the mentoring due to _.A. the lack of support from firmsB. the cultural differencesC. the effect of unemploymentD. the shortage of money73.According to the passage, the forum focused on how youth can _.A. build up their confidence at schoolB. find work experience opportunitiesC. improve their social skills for the future D. play an active role in the change of society74.We can learn from the passage that _.A.the visit to the United Kingdom was amazingB.Kieran has made great progress in many aspectsC.the youth have found a way to solve their problemsD.the mentoring sessions are held every day except Friday75.What would be the best tide for the passage?A.Alex Goldberg, Founder of Young InspirationsB.Young People Find a World of OpportunityC.Kieran, Banbury School Pupil to ParisD.Debates Help Youth with Their Grades（2013福建卷)CThis is What a REAL Silver Dollar Looks Like If you trust in the yen, the euro, and the dollar. stop reading. Because this is a story about the silver coin EVERYBODY wants.You read the headlines. You know that troubled economic times have put global currency on a rollercoaster ( ride. But millions have found a smarter way to build long-term value with high-grade collectable silver. And right now, those people are lining up to secure some of the last 2012 U. S. Mint Silver Eagles, Americas Newest Silver Eagle Dollars. Today, you can graduate to the front of that line. Buy now and you can own these brilliant uncirculated Silver Dollars for only $38.95!You Cant Afford to LoseWhy are we releasing (发行) this silver dollar for such a remarkable price? Because we want to introduce you to what hundreds of thousands of smart collectors and satisfied customers have known since 1984New York Mint is the place to find the worlds finest high-grade coins. Thats why were offering you this Brilliant Uncirculated 2012 U. S. Silver Eagle for as little as $37.45 (plus s/h).Timing is EverythingOur advice? Keep this to yourself. Because the more people who know about this offer, the worse it is for you. Demand for Silver Eagles in 2011 broke records. Experts predict that 2012 Silver Eagles may break them all over again. Due to rapid changes in the price of silver, prices may be higher or lower and are subject to(受.影响) change without notice. Supplies are limited. Call immediately to add these Silver Eagles to your holdings before its too late.Offer Limited to 40 per household 2012 American Silver Eagle CoinYour cost 1-4 Coins $38.95 each + s/h 5-9 Coins $38.45 each + s/h10-19 Coins $37. 95 each + s/h20-40 Coins $37.45 each + s/hNote: $10 s/h (shipping and handling) for each purchaseFor fastest service, call toll-free 24 hours a day 1-888-201-7143Offer Code (代码) ASE177-04 Please mention this code when you call.New York Mint 14101 Southcross Drive W.,Dept. ASE177-04 Burnsville, Minnesota 55337 www. NewYorkMint. com64. What is stressed in the ad?A. The coin is of high quality and worth collecting.B. The coin can be circulated as a currency.C. Limited supplies guarantee a stable price of the coin.D. Demand for the coin is bound to break records.65. If you buy six 2012 U. S. Mint Silver Eagles by post, you should pay at least _.A. $230.7B. $233.7C. $240.7D. $243.766. The ad strongly encourages people to purchase the silver coins by _.A. shopping onlineB. making a phone callC. lining up in front of the storesD. writing to the company（2013湖南卷)APlanning a visit to the UK? Here we help with ways to cut your costs.AVOID BIG EVENTS Big sporting events, concerts and exhibitions can increase the cost of accommodation and make it harder to find a room. A standard double room at the Thistle Brighton on the final Friday of the Brighton Comedy Festival (19 Oct.) cost 169.15 at B. A week later, the same room cost 118.15.If you can be flexible and want to know dates to avoidor youre looking for a big event to pass your timecheck out sites such as W, which allow you to search for events in the UK by city, date and category.STAYAWAY FROM THE STATION If traveling to your destination by train, you may want to find a good base close to the station, but you could end up paying more for the sake of convenience at the start of your holiday.Dont be too choosy about the part of town you stay in. Booking two months in advance, the cheapest room at Travelodges Central Euston hotel in London for Saturday 22 September was 95.95. A room just a tube journey away at its Covent Garden hotel was 75.75. And at Farringdon, a double room cost just 62.95. LOOK AFTER YOURSELF Really central hotels in cities such as London, Edinburgh and Cardiff can cost a fortune, especially at weekends and during big events. As an alternative consider checking into a self-catering flat with its own kitchen. Often these flats are hidden away on the top floors of city centre buildings. A great example is the historic ONeill Flat on Edinburghs Royal Mile, available for 420 for five days in late September, with room for four adults.GET ON A BIKE Londons Boris bikes have attracted the most attention, but other cities also have similar programmes that let you rent a bicycle and explore at your own pace, saving you on public transport or car parking costs.Among the smaller cities with their own programmes are Newcastle (casual members pay around 1.50 for two hours) and Cardiff (free for up to 30 minutes, or 5 per day). (358 words)60. The main purpose of the passage is _. A. to tell visitors how to book in advanceB. to supply visitors with hotel information C. to show visitors the importance of self-help D. to offer visitors some money-saving tips（2013江苏卷)A Guest ServicesFront Gate Guest Services can help you with anything from finding out what time your favourite show starts to purchasing tickets. The Guest Services location inside Front Gate also serves as a message centre, lost childrens area and lost and found. Canadas Wonderland does not offer personalized public paging (传呼). Food & Drink OptionsShops are located throughout Canadas Wonderland. Picnic baskets and coolers are welcome at the shelter located outside Wonderland on the north side of our Front Gate. Outside food and drinks are not allowed in the park. Bottled water may be brought into the Park. ATMsATMs are located just inside the Park beside Stroller, Locker and Wheelchair Rentals at the Front Gate, as well as KidZville (beside Guest Services), Splash Works (two locations), and outside Thunder Run. Pet CareA pet care facility is located outside our Front Gate on the south side for a daily fee. Water and air-conditioned shelters are provided. Guests are asked to provide food and exercise. First AidIf you need medical assistance, tell any park employee who will call First Aid and have them come to your location. Stroller, Locker and Wheelchair RentalsStroller, locker and wheelchair rentals are available inside the Park at the Front Gate, beside Thrills Are Wonderland. HIQ Smoking PolicySmoking is not permitted while riding or standing in line for rides or in any of the childrens areas or the Water Park. Smoking is permitted in designated (指定的) areas only.Failure to observe all Park rules could result in being driven out of the Park without refund.56. The leaflet is to inform visitors of the Parks _.A. advanced managementB. thrill performancesC. entertainment facilitiesD. thoughtful services57. A visitor to the Park can _.A. rent a stroller outside Front GateB. ask for first aid by Thunder RunC. smoke in the Water ParkD. leave his pet at KidZville（2013四川)A31. What you have just read is a _. A. note B. report C. schedule D. poster32. What is going to take place on 2 February, 2013? A. A big event to welcome a Chinese new year. B. A social gathering to raise money for wildlife. C. A party for close friends to meet and have fun. D. A meeting of Kwun Tong High School students.33. How much do you have to pay in total if four of you go together? A. $20. B. $40. C. $60. D. $80.34. Which of the following statements is true? A. Tickets are sold in Kwun Tong High School. B. Its unnecessary to take soft drinks with you. C. Free digital cameras are provided for everybody. D. Festival food will be served without extra charge.【2012高考试题】1.【2012全国新课标】AAre you looking for some new and exciting places to take your kids (孩子) to? Try some of theseplaces:Visit art museums. They offer a variety of activities to excite your kids interest. Many offerworkshops for making land-made pieces, traveling exhibits, book signings by childrensfavorite writer, and even musical performances and other artsHead to a natural history museum. This is where kids can discover the past from dinosaur(恐龙) models to rock collections and pictures of stars in the sky. Also, ask what kind of workshops and educational programs are prepared for kids and any special events that are coming up.Go to a Youtheater. Look for one in your area offering plays for child and family visitors. Pre-show play shops are conducted by area artists and educators where kids can discover the secret about performing arts. Puppet(木偶)making and stage make-up are just a couple of the special offerings you might find.Try hands-on science. Visit one of the many hands-on science museums around the country. These science play-lands are great fun for kids and grown-ups alike. Theyll keep your child mentally and physically active the whole day through while pushing buttons, experimenting, and building. When everyone is tired, enjoy a fun family science show, commonly found in these museums.56. If a child is interested in the universe, he probably will visit .A. a YoutheaterB. an art museumC. a natural history museumD. a hands-on science museum57. What can kids do at a Youtheater? A. Look at rock collections.2.【2012陕西卷】AWhat brings a nation together? Of the four choices shared values, language, history, and religion, its shared values. In our latest poll (民意调査), seven out of 16 countries chose values as the greatest factor (因索）bringing a nation together, and six preferred language. Both choices scored high in the poll, suggesting that our values and how we express them are closely linked Still, history was not forgotten in some countries, particularly in Mexico and Russia. Even Canada and the United States chose national histories as the second-most important factor uniting their people. The biggest surprise? Not one country picked religion as its top choice. Respect your eldersIn most countries, the oldest generation considered values more important to a nation than did those who are under 45 years old.Do you speak Canadian?Language scored lower in Canada than in all other countries p