SWOT分析英文版及案例PPT课件

.,SWOTAnalysis,.,Thefacilitywasold,Thestafflackofmotivation,Thebuildingwasreallysmall,TherewasalotofpaperWorkandbureaucracy,3,1,5,4,2,Startingposition,case,HealthCenter,.,Thesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatients,Startingposition,case,.,theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworse,case,Startingposition,.,SothehealthCentermaycantachieveitsmission,Now,theydecidedtoperformaSWOT,analysisinordertoperformthe,bestdecision-makingforall,theproblemsthattheyfaced!,case,Ofcoursetheyneedyour,help!,?,.,Rules,UsingSWOTanalysisgrid(next2slides)TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking,.,SWOTAnalysisMatrix,INTERNALFACTORS,EXTERNALFACTORS,STRENGTHS,WEAKNESSES,OPPORTUNITIES,THREATS,HARMFULToachievingtheobjectives,HELPFULToachievingtheobjectives,.,SWOTAnalysisMatrix(recommended),Opportunities,Threats,SO,WO,ST,WT,Options,Options,Options,Options,Weaknesses,Strengths,.,steps,Step1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors,.,steps,Step3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre,.,Nowisyourshowtime!,.,ReviewofSWOTanalysis,.,Review,WhatisSWOTanalysis?,S,W,T,O,Strengths,Weaknesses,Opportunities,Threats,.,WhatisSWOTanalysis,ASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.,.,SWOTAnalysis,S,W,O,T,Strengths,Positivetangibleandintangibleattributes,internaltoanorganization.Theyarewithintheorganizationscontrol,.,SWOTAnalysis,S,W,O,T,Weaknesses,Factorsthatarewithinanorganizationscontrolthatdetractfromitsabilitytoattainthedesiredgoal.Whichareasmighttheorganizationimprove?,.,SWOTAnalysis,S,W,O,T,Opportunities,Externalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?,.,SWOTAnalysis,S,W,O,T,Threats,Externalfactors,beyondanorganizationscontrol,whichcouldplacetheorganizationmissionoroperationatrisk.Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.Classifythembytheir“seriousness”and“probabilityofoccurrence”,.,SWOTAnalysisMatrix,Opportunities,Threats,SO,WO,ST,WT,(Offensive)makethemostofthese,(Defensive)watchcompetitionclosely,(Adjust)restorestrengths,(Survive)turnaround,Weaknesses,Strengths,.,Productevaluation,Competitorevaluation,DecisionMaking(withforcefieldanalysis),StrategicPlanning,SituationalAnalysis,SWOTanalysis,Problemsolving,WhentouseSWOTanalysis?,.,step5Evaluatelistedideasagainstobjectives,Step4ListS,W,O,TintheSWOTMatrix,Step3Createaworkshopenvironment,Step2Allocateresearchandinformation-gatheringtasks,Step1Establishtheobjectives,HowtodoSWOTanalysis-5steps,.,SimplerulesforasuccessfulSWOTanalysis,BerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefutureBespecific.AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition,.,SimplerulesforasuccessfulSWOTanalysis,KeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesame,.,An