创意营销方案ppt课件

.,创意营销方案CreativeMarketingOpportunities,.,WorldTravelFair2011,DoNotMissThisUniqueOpportunity超值回报，从选择开始,第八届上海世界旅游资源博览会将于2011年5月12日-15日在上海展览中心隆重举行。上海世界旅游资源博览会(WTF)，作为中国长三角地区公民旅游市场年度采购盛会，每年为业内旅行社及公司买家和众多旅游爱好者展示来自世界各地的丰富旅游资源，经过七年的发展，已成功打造为国内最具影响力的旅游产品及线路的交易采购平台之一。2011年，WTF主办方在维持历届丰富展出内容的基础上，将首推特色主题游标签化运作，重点推介各种主题旅游目的地及产品线路，并结合多种新型的展商增值服务回馈式，为参展商提供更完整的结合品牌建设传播、媒体宣传曝光、业内买家会晤、公众直接销售等功能在内的整体解决方案。,WorldTravelFair2011willbeheldinShanghaiExhibitionCenteronMay12-15,2011atShanghaiExhibitionCenter.Withatrackrecordstretchingback7years,WorldTravelFair,theleadingtourismsourcingfairinChineseYangtzeRiverDelta,hassuccessfullybuiltupacommunicatingbridgeforbusinessmentoextendsocialcircle,establishco-operationpartnership,andexpandnewmarkets.Basedonourglorioushistoryandunderstandingofcurrenttourismindustry,WTForganizercommitteeisgoingtoemphasismoreonvarioustravelthemes,suchashoneymoonvacation,ecoarrangingtrademeeting,wepromiseexhibitorsamostcost-effectivewaytoconnectwithcustomersandbuildtrust.,.,A.印刷品宣传Prints,展览会会刊ShowDirectory,作为展会最权威的出版物，上海世界旅游资源博览会会刊全面收录参展企业的详细贸易信息。专业观众不但可以利用这本极具价值的会刊在展览会上找到自己的目标展商，而且还可以在展览会后将其作为一本专业采购指南随时参考。投放会刊广告不但可以配合您进行展台宣传，更可吸引更多的专业买家和潜在客户，是一项低成本、高时效的宣传方式！Theshowdirectory,whichwillbeissuedtoexhibitors,professionalbuyers,embassies,tradeassociationsandindustrialvisitors,istheonlyofficialpublicationdistributedonsite.Itprovidesbuyerswithaquickandcomprehensivereferenceguideforsourcinginthetourismindustry.Theshowdirectoryplaysatremendousroleasanimportantsourcingguideandbringsyouhugenumberofbusinessopportunitiesbothattheshowandaftertheshow.Therefore,choosingadvertisementsintheshowdirectoryisalow-costinvestmentbutgivesyoulastingeffectiveness.,.,A.印刷品宣传Prints,SD-1封面拉页广告InsideFrontPageSpread醒目的位置使得客户主动浏览性高，充分彰显企业的雄厚实力，适合企业整体形象推广。Thiseye-catchinglocationfullyshowsyourcorporateimage.Itisdefinitelyanexclusivehigh-exposureopportunitytobringyourbigbusinessdeals.尺寸(高*宽)Size(H*W):210*286mm单价Price:RMB35,000数量Quantity:独家Exclusive,SD-2封二广告InsideFrontPage此广告形式效果一流，可以迅速提高企业的知名度和美誉度，带来无穷的商机，在广告的重复阅读上也会得到充分的发挥。Thisformofadvertisingcapturestheattentionofeveryonewhoopenstheshowdirectory.Itwillnotonlyreinforceyourcompanysimagewithintheindustrybutalsobuildupyourbrandawarenessandreputation.尺寸(高*宽)Size(H*W):210*143mm单价Price:RMB23,000数量Quantity:独家Exclusive,SD-3扉页广告HeadPage位置显著，浏览量极高，适合企业推广品牌和提升行业影响力。Theheadpageisasignificantplaceforyoutoenhanceyourbrandawareness.尺寸(高*宽)Size(H*W):210*143mm单价Price:RMB18,000数量Quantity:独家Exclusive,.,A.印刷品宣传Prints,SD-4封三广告InsideBackCover具有极高的关注率，比较适合发布新的旅游产品和线路，色彩冲击力强，带给您超值的广告市场效果。Theinsidebackcoverishighlyattention=attractive.Itismostappropriateforthepromotionofnewproductsandservices.尺寸(高*宽)Size(H*W):210*143mm单价Price:RMB18,000数量Quantity:独家Exclusive,SD-5封底广告BackCover同为浏览量极高的广告形式，视觉冲击力大，观众浏览性高，帮助贵公司提高企业影响力。Thebackcoverwillneverletyourcompanygetlostinthedirectory.尺寸(高*宽)Size(H*W):210*143mm单价Price:RMB25,000数量Quantity:独家Exclusive,SD-6封底拉页广告BackCoverSpread广告形式美观大方，视觉冲击力高，高品质的封底拉页，效果仅次于封面拉页，是贵公司广告投放的极佳选择。Elegant,grandandbeautiful,ahigh-qualityspreadwithstrongvisualimpact,anexcellentchoiceforadvertising.尺寸(高*宽)Size(H*W):210*286mm单价Price:RMB31,000数量Quantity:独家Exclusive,.,A.印刷品宣传Prints,SD-7内页整版广告FullPage客户点投率最高的广告形式，适合企业宣传新产品及新服务，将带给您意想不到的超值广告回报！Asthemostpopularandcommonformofadvertising,thisisagreatwayforthereleaseoflatestproducts.尺寸(高*宽)Size(H*W):210*143mm单价Price:RMB10,000数量Quantity:多家Firstbookfirstserved,SD-8跨页广告DoublePage位于内页的跨页广告，色彩鲜活亮丽，突显贵公司的影z力。Theinsidedoublepageadvertisementcanhighlightyourcompanysimageandreinforceyourbrandinfluence.尺寸(高*宽)Size(H*W):210*286mm单价Price:RMB23,000数量Quantity:多家Firstbookfirstserved,SD-9书签广告BookMark书签因其独特的形式，极易受到关注，是企业宣传突破传统平面会刊广告的绝佳选择。Thebookmarkisalwayspopularwithreaders,soitisanidealwaytoadvertiseyourmessage.尺寸(高*宽)Size(H*W):180*80mm单价Price:RMB20,000数量Quantity:独家Exclusive,.,A.印刷品宣传Prints,WTF旅游护照(WTFPASSPORT),PS-1WTF旅游护照内页广告WTFPassportInsideFullPageWTF旅游护照现场赠送给购票入场的旅友，提供预定旅游产品折扣信息。此广告适合推介最新、最热门的旅游产品和线路，引发消费欲望，宣传效果极佳！WTFpassportdistributestopublicvisitorsonsitewithdiscounttouristproducts,welcomedbytravelfans.Advertiseonpassportisabestwaytoaroseconsumptiondesire.尺寸(高*宽)Size(H*W):145*105mm单价Price:RMB8,000数量Quantity:多家Firstbookfirstserved,展会入场券EntranceTickets,商务邀请函及展会门票作为入场凭证，发往历届展会观众、终端买家以及行业人士，并会跟随各种展前宣传刊物以及各大国内外行业杂志进行夹寄。Businessinvitationsandentranceticketswillbesenttoallthevisitorsinourhigh-qualitydatabase,andwillbeinsertedintoallkindsofworld-famousrelatedmagazinestomaximizepre-showpromotion.VI-1商务邀请函背面广告BusinessInvitationBackSide(Trade)尺寸(高*宽)Size(H*W):210*140mm单价Price:RMB15,000数量Quantity:10,000,.,A.印刷品宣传Prints,VI-2门票背面广告EntranceTicketBackSide(Public)尺寸(高*宽)Size(H*W):77*155mm单价Price:RMB10,000数量Quantity:1,0000,资料袋MaterialBag,上海世界旅游资源博览会的展商和观众将提着印有贵公司标识及广告的手提袋，用以携带大会会刊、参观指南等，将在大会登记处派发给与会展商及观众。Thousandsoffreematerialbagswillbedistributedtoallshowvisitorsandexhibitorsonsite,definitelyservingasthebestmovingadvertisementforbrandpromotion.BG-1资料袋整版广告MaterialBagFullPage尺寸(长*高*宽)Size(L*H*W):260*370*100mm单价Price:RMB30,000数量Quantity:10,000,.,A.印刷品宣传Prints,观众胸卡VisitorBadge,超过10,000人次的专业观众将佩戴印有贵公司广告的胸卡入场，直接把广告印在观众信息的背面，让您的公司形象出现在展会会场的每一个角落。Withover10,000tradevisitorswearingthevisitorbadge,theadvertisementofyourcompanywillbefloatingateverycorneroftheshowonsite.VB-1胸卡背面广告VisitorBadgeBackSide尺寸(高*宽)Size(H*W):75*100mm单价Price:RMB10,000数量Quantity:10,000,VB-2观众胸卡吊带VisitorBadgeLanyard所有的专业观众将佩戴印有贵公司标识和名称的胸卡吊带入场，吊带的作用不仅体现在展会;当观众离开展会后，再次看到精美的吊带时，它将突显贵公司的形象。Withover10,000globalvisitorswearingbadgelanyards,yourcompanynameandlogowillbefloatingateverycorneroftheshowonsite.Aftertheshow,itwillbekeptasamemoryandcollectionoftheshow,onceagainbeingimpressive.单价Price:RMB25,000数量Quantity:10,000,.,现场观众登记表VisitorRegistrationForm,将贵公司的标识与最新产品广告放于图示位置，吸引更多的目标观众莅临您的展位。Collectfullimageexposurebyputtingadvertisementonthevisitorregistrationisreallya“bomb”exclusivelydesignedforonlyclient.RF-1现场观众登记表下方正面广告VisitorRegistrationFromBottomFrontSide尺寸(高*宽)Size(H*W):35*92mm单价Price:RMB10,000数量Quantity:10,000(独家Exclusive),A.印刷品宣传Prints,.,B.网络营销宣传E-Marketing,将贵公司标识和网址链接到上海世界旅游资源博览会的官方网站和展会快讯、展商快讯，有机会让更多的客户了解您的公司。去年，我们网站浏览量超过20,000人次，而且通过不断地加大市场力度和媒体宣传，此数量还在继续大幅度增长。WTF的中英文网站将帮助贵公司实现365天的持续市场推广。L,theofficialwebsiteandE-newslettertohaveworldwidebuyerstounderstandyourbusiness.Lastyear,ourwebsitehadmorethan20,000pagevisitors.Throughourcontinuouseffortstointensifymarketandmediapublicity,thisnumberwillrealizeavigorousrise.Theofficialwebsitewillhelpyourcompanyachieveasustainedmarketing24hoursaday,365daysayear.,WB-1展会快讯(E-newsletter)位于每月一期的展会资讯首页显著位置，利用WTF超过20,000条的数据库准确的将贵公司的标识和网站链接发送给目标客户。Yourlogoandrelevantinformationwillbedistributedtoover20,000buyerswiththee-newsletter,mostofwhomaredecisionmakers.单价Price:RMB3,000/期数量Quantity:多家Firstbookfirstreserved,WB-2群发电邮Bulke-mail利用我们WTF优质专业观众和公司买家数据（约30,000条），群发精心制作的电子邮件，使贵公司的产品信息及时发往您的目标客户，增强目标客户群对贵公司的关注。Bysendingouthighlyspecificemailsinbulkthroughourenormousandhighlyspecificdatabase(over30,000contacts),facilitatetheflowofproductinformationandnewsforyourcompanytotargetvisitorstoincreasetheawareness.单价Price:RMB10,000/3,000条名录RMB10,000/3,000emails,.,C.现场广告宣传OnsiteAd,OS-1大厅外墙语录牌广告牌CentralHallEntranceBillboard位置Position:中央大厅外墙MainEntrance尺寸Specification(W*H):8*4.3m价格Price:RMB72,000/billboard可供数量Quantity:2,OS-2大厅入口花柱广告牌CentralHallEntrancePillarBillboard位置Position:中央大厅外墙MainEntrance尺寸Specification(W*H):6*4m价格Price:RMB60,000/billboard可供数量Quantity:2,为了达到参展效果的最大化，除了拥有个性化的展台设计和精美的布置，在展会现场作积极的宣传可以使您摆脱展台固定面积的限制，时刻在众多买家面前宣传您的企业形象，烘托现场气氛，吸引更多的买家前来您的展台洽谈和采购。Inadditiontoanattractiveboothdesignandexhibitlayout,onsiteadvertisementplaysanimportantroleinmaximizingtheimpactofyourparticipationintheshow.Weofferahugerangeofpossibilitieslikehangingbanners,triangularposts,postersandmoretodrawvisitorsattentiontoyourbooth.Ofcoursewewillbegladtoprovideyouwithtailor-madeadvertisement!,.,OS-3大厅入口高空花柱广告牌CentralHallEntranceTopBillboard位置Position:中央大厅外墙MainEntrance尺寸Specification(W*H):6*4m价格Price:RMB84,000/billboard可供数量Quantity:2,OS-4大厅双塔广告牌CentralHallTowerBillboard位置Position:中央大厅双塔MainEntrance尺寸Specification(W*H):5.5*4m价格Price:RMB114,000可供数量Quantity:2,C.现场广告宣传OnsiteAd,.,OS-5喷水池广场彩旗FountainSquareColorFlags位置Position:喷水池广场FountainSquare尺寸Specification(W*H):1*1.2m/flag价格Price:RMB24,000/set可供数量Quantity:8sets,C.现场广告宣传OnsiteAd,OS-6大厅内高空彩旗HangingBannersintheCentralHall位置Position:中央大厅CentralHall尺寸Specification(W*H):1*1.2m/flag价格Price:RMB18,000/set可供数量Quantity:20sets,.,OS-7大厅内东西平台喷绘广告BillboardalongEast&WestPlatform位置Position:中央大厅内东西平台CentralHall尺寸Specification(W*H):5*4m价格Price:RMB12,000/billboard可供数量Quantity:20,C.现场广告宣传OnsiteAd,OS-8喷水池沿街彩旗ColorFlagsalongYanAnRoad位置Position:延安路沿街AlongYanAnRoad尺寸Specification(W*H):1*2m价格Price:RMB1,200/flag可供数量Quantity:50,.,OS-9沿街广告牌MetalFrameBillboard位置Position:南京路、延安路沿街AlongYanAnRoad&NanjingRd尺寸Specification(W*H):6*4m价格Price:RMB75,000/billboard可供数量Quantity:6,C.现场广告宣传OnsiteAd,OS-10地贴广告FootPrints尺寸Specification(W*H):0.75mx0.75m价格Price:RMB6,500/8footprints,.,C.现场广告宣传OnsiteAd,OS-11指示牌广告SignageAd指示牌广告将出现在展会入口，展馆交接处，将现场观众直接指引到您的展位。withyourcompanysboothnumberatdesignatedareasguidingvisitorstoyourbooth尺寸Specification(W*H):1*2.5m价格Price:RMB3,500/signage,.,广告预订单OrderForm,会刊宣传ShowDirectory,其他印刷品宣传OtherPrints,.,网络营销宣传E-Marketing,现场广告宣传OnsiteAds,广告预订单OrderForm,.,备注:会刊广告宣传素材或设计稿必须于2011年4月10日前交给主办机构；现场广告宣传素材或设计稿必须于2011年4月20日前交给主办机构；在预定任何广告宣传方式的同时，请一周内一次性付清全款；现场广告价