英语广告PPT课件

-,1,Advertisement,-,2,广告（Advertise）源自于拉丁语Adrerere，意思是“唤起大众对某种事物的注意，并诱导于一定的方向所使用的一种手段”“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”mightbedefinedasanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontomanufacturedgoods,services,shops,orentertainments.,-,3,Advertisementsareeverywhere,Nobodycandenythatadsareeverywhereinmodernsociety.ItappearswhenyouwatchingTVorseeingfilms.Itsprintedonthenewspaperorshownonabigscreeninthecross-street.Youllseeitwhenyouarewaitingthebusandshoppingwithfriends.Obviously,itsdifficulttofindaplacewheretherearenoadvertisementsnowadays.,-,4,Function:,Advertisingisanyofvariousmethodsusedbyacompanytoincreasethesalesofitsproductsorservicesortopromoteabrandname.Advertisingisalsousedbyorganizationsandindividualstocommunicateanideaorimage,torecruitstaff,topublicizeanevent,ortolocateanitemorcommodity.,-,5,playanimportantroleineconomicfield,ad,makecustomerknowthefirsthandinformationofnewproducts,Advantages,Infact,theadvertisementplayanimportantroleineconomicfield.Ontheonehand,advertisementsmakecustomerknowthefirst-handinformationofnewproducts,itmeanspeoplehavemorechancetocompare.,-,6,promotesalesandthenincreasetheprofitofcompany,Ontheotherhand,throughshowingthebestaspectofproducts,adspromotesalesandthenincreasetheprofitofcompany.Inthelongrun,adsarebeneficialforeconomicdevelopment.,-,7,Disadvantages,adsleadcustomerstoformunreasonableconsume-habit,Firstly,adsleadcustomerstoformunreasonableconsume-habit.Whatdoesadsusuallydo?Createtheconsume-desirewhenwedonthaveorexpanditwhenweonlyhavelittle.Soweusuallyfindthethingweboughtafterseeingtheadsjustforimpulse,actuallyitisuseless.,-,8,Secondly,adsspreadfalseinformationandcheatpeople。Sellersalwaysignoretheweaknessandenlargethefunctionofproductsthroughads.Toourdisappointed,therearesomefamousstarsuseourtrustinthemtomakemoneybyadvertisinganddontcareaboutothershealthy.,adsspreadfalseinformationandcheatpeople,-,9,adsleadillicit(不正当的)competition,Thirdly,adsleadillicitcompetition.Withthehelpofadvertisement,sellersalwaysgiveupincreasingthequalityofproducts.Itsnotjusticetoothersellers.Asanconsequenceofthis,themarketsystemwasdisordered.,-,10,Berational(理智)toads,Howtodo,Sohowtotreattoads?Ifyoudonotwantnoberegret,youshouldthinkagainandagainbeforebuyinginsteadofbeingeffectedbyadvertisements.Keeponepointinmind,adsarentallbetrue,Afterbeingsureyourenottakeninbytheads,congratulations,youcouldputyourhandinyourpocket!,-,11,Actually,everycoinhastwosides.Advertisingiswithoutexception.Butintodaysworld,advertisingisnotonlynecessarybutalsohelpful.Thus,therearemanyinterestingads!Includingslogans,-,12,Ads,-,13,-,14,另类饮食广告,浓缩精华，助你一臂玉米粥广告,-,15,冰住营养，锁定健康冰冻食品广告,-,16,冰凉清透，唯我独尊健力士黑啤广告冰山,-,17,嫦娥奔月，志在月饼月饼的广告,-,18,使用前后，天壤之别调味品广告,-,19,英语广告语欣赏,1.Timeiswhatyoumakeofit.(Swatch)天长地久。（斯沃奇手表）2.Makeyourselfheard.(Ericsson)理解就是沟通。(爱立信）3.Engineeredtomovethehumanspirit.(Mercedes-Benz)人类精神的动力。（梅塞德斯-奔驰）4.StartAhead.(Rejoice)成功之路，从头开始。（飘柔）5.Adiamondlastsforever.(DeBierres)钻石恒久远，一颗永流传。（第比尔斯）,-,20,6.Fresh-upwithSeven-up.(Seven-up)提神醒脑，喝七喜。（七喜）7.IntelInside.(IntelPentium)给电脑一颗奔腾的“芯”。（英特尔奔腾）8.ConnectingPeople.(Nokia)科技以人为本。（诺基亚）9.FortheRoadAhead.(Honda)康庄大道。（本田）10.Letusmakethingsbetter.(Philips)让我们做的更好。（飞利浦）11.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）,-,21,12.EnjoyCoca-Cola.(Coca-Cola)请喝可口可乐。（可口可乐）13.GenerationNext.(Pepsi)新的一代。（百事）14.TheRelentlessPursuitofPerfection.(Lexus)追求完美永无止境。（凌志汽车）15.Communicationunlimited.(Motorola)