project 3 YSL perfume

PROJECT3BRANDMANEGEMENT,YVESSAINTLAURENT,index,Thelayoutshouldbemorecontemporary,Consumersurvey,kan,Target,YSLbrand,Foundedin1961,YvesSaintLaurentisoneofthegreatestfashionnamesofthelate20thcentury.Throughouttheyears,thegroundbreakingdesignsoftheCouturehousecreatedinnovativepiecesofclothingYvesSaintLaurentscollectionsincludewomensandmensready-to-wear,shoes,handbags,smallleathergoods,jewellery,scarves,tiesandeyewear.Theyaredesignedforbothmodernwomenwhohaveakeensenseoffreedomandfollowtheirinstinctswithassurance,captivatingotherswiththeirelegance,aswellasmenwhopreferanonconformistlookandassertthedifferentfacetsoftheirpersonalityinamodernandsensitiveway.,-YSLinventedthefirsttuxedosuitforwomen-LeSmoking-YSLwasthefirsttohaveblackmodelsinhisfashionshows-YSLwasthefirstlivingdesignertobehonouredbytheMetropolitanMuseumofModernArt,andmanycredithimforraisingfashiondesigntothelevelofanartform(oratleastmakethepublicthinkaboutfashionthatway).,YSLStilisticidentity,西裤套装、小晚礼服(tuxedos)、水手外套(Peacoat)和风衣(trenchcoatYvesSaintLaurent的设计风格讲究剪裁、结构、线条，也充满艺术气息。设计师很受绘画及其他流行艺术风格的影响。他的许多经典设计包括：1962年的“水手外套”、1966年的女装“小晚礼服”、1968年的非洲“狩猎外套”(safarijacket)、透明衬衫、雪纺裙子在80年代把裤装的流行，带入时尚主流。肩挺的西服套装及连身式上班服，创造新时代“女强人”的典型形象，都具备了前卫及革命性的影响力。西裤装有男装的线条与女装的优雅，创造中性的时装造型。YvesSaintLaurent在1982年曾说：“我为女性创造经典服饰，让她们与男性一样充满自信。”20世纪70年代，洛朗为女性设计出了款式简洁、裁剪考究的衣裤套装。这应该算洛朗对全球时装业的最大贡献。他使裤装在女性世界中流行起来，并占据了职业女性衣橱的大部分空间。,衣着同性化风格崇尚经典与简洁的风格古典与浪漫主义的完美结合。吸烟装一直是代表品牌形象的经典之作，以高级雅皮为主要风格的设计思路使得YSL的服装多数以黑色以及简洁帅气的造型为主前卫又古典，擅于调整人体体型的缺陷，常将艺术、文化等多元因素融于服装设计中，汲取敏锐而丰富的灵感，自始至终力求高级女装如艺术品般地完美。水手衣、郁金香线条极简路线,YSLStylisticidentity,ClassicandsimpleClassicalandRomanticperfectcombinationYapiadvancedasthemainstyleHandsomeblackandconciseformthemainclassicalavant-gardeArts,cultureandothermultiplefactorsintotheclothingdesignNotonlyfocusontailoring,structure,lines,butalsofullofartMenslinesandWomenselegantcreateaneutralfashionmodeling,Notonlyfocusontailoring,structure,lines,butalsofullofartMenslinesandWomenselegantcreateaneutralfashionmodeling,YSLStylisticidentity,Classic,simpleandromanticYapiadvancedasthemainstyleHandsomeblackAvant-gardeNotonlyfocusontailoring,structure,lines,butalsofullofartandcultureMenslinesandWomenselegantcreateaneutralfashionmodeling,Chanelgavewomenfreedom(inthe1920sand1930s).Yvesgavethempower.hewasalibertarian,ananarchistwhothrewbombsatthelegsofsociety.(PierreBerg,YSLslifetimebusinesspartnerandformerlover)Oneofthegreatnamesoffashion,thefirstmantoelevatehautecouturetoanartform.(FrenchPresidentNicolasSarkozy)Creativegeniuswhochangedtheworldoffashionforever.(TommyHilfiger),IdentifyofYSLperfume,In1964,SaintLaurentlaunchedhisfirstperfume,itcalledYThecharacterofSaintLaurentperfumeiscleardistinctionbetweentheuserspersonalityandlifestyle.EX.Opiumisthefirstworld-classperfumebyYSL,Fullofdangerousandmysteriousallure.Anditalsowasthefirstbreakthroughthetraditionalnameofperfume.,Identify,FragrancePositioning,S.W.O.T,Notspecificenoughxiaolu,YSLofferstheoptiontopurchaseonline,providingfastanddirectselltoluxurybuyers.(o)YSLhasstrongglobalbrandnamethathasglobalrecognition.(S)YSLhasregainedcontroloverdistribution(s).YvesSaintLaurent独创的香水哲学，明显地区分开消费者独特的个性与生活方式Originalperfumephilosophy,YSLnewinitiative,Targetandaspirationaltarget,yuan,Aspirations,Whateverlow-key,fashionortradition.AllpeoplewouldliketohavethemostperfectmomentTodisplayinthespotlight,infrontofthelens.Regardlesstothepublicortheirloverseyes.Evenifonlyoneday,onehour,onesecond.,Dreams,MANwhowanttobeoptimistic,humorous,knowhowtoenjoythe