3product presentation英语视听说ppt课件

BusinessInterpretationII,Productpresentation,objectives,LearningObjective1Totalkaboutspecificationsandsizesofproducts2Todescribethefeaturesofproducts3Tomakeabriefproductpresentation,CreatingaProductPresentation,Productpresentationsareanimportantpartofsellingaproducttoprospectivecustomers.Inmanycases,thiswillbethecustomersfirstintroductiontoyourproductandpotentiallyyourcompany.Properpreparationisvitaltopresentingyourproductinthebestlightpossible.Theobjectiveoftheproductpresentationisdifferentdependinguponthetargetaudienceandthepresentationshouldbeadjustedaccordingly.Itisimportanttoknowyouraudienceandwhytheyareinterestedenoughtohearyourpresentation.,Factorstoconsider,Objective-Whatsthepurposeofyourpresentation?Isittoinform,persuade,orentertain?Targetaudience-Whoareyougivingthepresentationto?Whataretheirneedsandimmediateconcerns?Whataretheirindividualgoals?Targetpresenter-Whowillbegivingthepresentation?(Yourself,asalesperson,acompanyexecutive?),outline,1)Introduction-Thespeakerintroducesthemselves,andthemainpointscoveredbytheproductpresentation.Thisiswhereyouwanttoattractyouraudienceandtellthemwhatisinitforthem.,2)Positioning-Successfulproductshaveauniquetechnologyorpositioningthatsetsthemapartfromotherproductsonthemarket.Youaresupposedtointroducethisaspectofyourproductsoastoletyouraudienceknowhowyourproductisdifferentandwhytheyshouldlistentotherestofyourpresentation.Usethisasanattentiongetter.,3)Productdescription-Clearlydescribeyourproductintermsthatyouraudiencewillunderstand.Itmaybehelpfultohaveachartshowingtheproductscomponents.Youwanttogivetheaudienceaframeofreferenceforthefeaturesandbenefitsthattheyaregoingtosee.Showhowtheproductinterfacesconnectwithotherproductsorsystemstheymaybeusing.,4)Examples/successes-Atthispointinthepresentationyouraudienceshouldbefamiliarwithyourproductandwhyitisdifferentand/orbetterthanothersimilarproductsinthemarket.Inordertodrivethispointhome,useexamplesofhowyourproductisbeingusedandhowcustomershavebenefitedorwillbenefitfromtheproduct.,5)Closingargument-Thisisyouropportunityforacalltoaction.Youshouldsummarizeyourpresentation,reiteratethepointofthepresentation,andaskyouraudiencetodosomething,ifthatisthepointofyourpresentation.,Wordsspecialfeatures;cost;deliverytime;costofdelivery;lengthofguaranteeperiod;sellingpoints;marketprospect.,specificationsandsizes,1.MeasurementsHowlong/wide/high/thick/deepisit?Its10centimeterslong/Whatsitslength/width/height/thickness/depth?Thelength/is10cnentimeters.Whatareitsdimensions/measurements/specifications?Whatsizeisit?Howbigisit?15x8x10cm?,2.Diameter(radius),areaorvolumeWhatsthediameter/area/volumeof?Itsiscm,squarecm,cubiccm.Ithas/coversanareaof30squaremeters.,3.WeightandcapacityHowheavyisit?Whatdoesitweight?ItweightsWhatstheweight?TheweightisHowmuchcanitcarry/hold?Itcancarry/holdWhatsitsmaximumload?,4.Shapes,colorsandmaterialsWhatistheshapeofthisproduct?/Whatsitsshape?/Whatdoesitlooklike?Ithastheshapeof/Itisshapedlike/Itisrounded/pear-shaped./ItlookslikeWhatcolorisit?Howmanycolorsdoesitcomein?(light/pale,dark/deep)Itisred/lightblue./Itcomesinthreecolors:red,yellow,blue.Whatsitmadeof/from?,1)厘米centimeter2）米meter3）毫米minimeter4）平方米square5）立方米cubicmeter6）公里kilo7）英里mile8）英尺foot9）英寸inch10）码yard11）公斤kilogram12）克gram13）磅pound14）盎司ounce15）升litre16）加仑gallon,NounsAdjectivesChinese1)circlecircular圆2)semi-circlesemi-circular半圆3)squaresquare正方4）ovaloval椭圆5）triangletrianglar三角6)spherespherical球体7)coneconical圆锥8)cylindercylindrical圆柱9)cubecubic立方体10)rectanglerectanglar长方形11)pyramidpyramidal金字塔12)pointpointed尖顶13)oblongoblong长方形,1）ironn.铁2)puresilkk.真丝3)syntheticfibreg.合成纤维4)porcelainm.陶、瓷器5)rayonh.人造丝6)denimi.粗料棉布7)plasticj.塑料8)polyestero.聚酯,9)stainlesssteell.不锈钢10)genuineleatherb.真皮11）fura.毛皮12)timberd.木料13)linenp.亚麻布14)nylonc.尼龙15)woolq.羊毛16)bricke.砖,1.IntroducingthenewproductThisnewmodelwillbelaunched/outnextmonth.Ournewproductwillsoonbeonthemarket.2.Presentingthefeatures(meritsandbenefits)Howisyourproductbetterthanthecompetitor?Whatarethesellingpointsofyourproduct?Whatarethefeaturesofyourproduct?,3.MarketingaproductTheresagreat/growingdemandforit.(beingreatdemand)Theresbeenabigrushforitlately.TheAT-600isthebestsellerofthiskind.Thisproductiswellthoughtof/wellreceivedathomeandabroad.,1)efficient2)durable耐用3)expensive4)high-quality5)informative信息广6)modern7)adjustable8)stable9)automatic10)high-tech11)reliable12)economical经济实惠13)colour-fast不退色14)elastic有弹性15)comfortable16)entertaining17)collapsible可折叠18)portable19)environment-friendly环保20)user-friendly使用方便,Sentenceinterpretation,1）这些花看起来很美，但它们是用塑料制成的。2）你的衬衣摸起来手感很好。是用什么料子做的？是用人造丝做的。1)Theseflowerslookverybeautiful,buttheyaremadeofplastic.2)-Yourshirtfeelsgood.Whatsitmadeof?-Itismadeofrayon.,3）这家工厂相当大，占地面积为125000平方米。4）这种卡车长8.5米，宽4.6米，高3.5米，其最大运载量为13吨。5）这个风筝的形状像条龙。3)Thisfactoryisquitebig.Itcoversanareaof125000squaremeters.4)Thiskindoftruckis8.5meterslong,4.6meterswide,and3.5metershigh.Itsmaximumloadis13tons.5)Thiskiteisshapedlikeadragon./Thiskitehastheshapeofadragon.,6）这个集装箱的体积为500立方米。7）我们的产品的特点是美观耐用、体积小、重量轻、价格合理。8）我们的产品是同类商品种最畅销的，并受到广大用户的一致好评。6)Thevolumeofthiscontaineris500cubicmeters./Thiscontainerhasavolumeof500cubicmeters.7)Thefeaturesofourproductsarebeautiful,durable,smallinsize,lightinweightandreasonableinprice.8)Ourproductisthebestsellerofitskind,anditiswellthoughtofbythecustomers.,9）这款商务通的优点就是它的记忆容量大。10）我们的这个随身听卖得很好的原因是它的防震效果特别好。9)TheexcellentpointofthisPDAmodelisitslargememory.10)ThiskindofDiscmanhasbeensellingverywellbecauseithasexcellentshock-resistance.,Passageinterpretation,Goodmorning,Imverygladtohaveyouherewithustoday.MynameisRobinWilliamsandImresponsibleforthemarketingdepartment.WhatIdliketodotodayistalkaboutthelaunchofournewproduct.Hopefully,mytalkcanprovideyouwithaclearerpictureofournewproductandthecurrentmarketsituationandserveasbasisforfurtherdiscussion.Inmypresentation,Iwillcover3areas.Firstofall.Illtalkaboutthecurrentmarketsituation,andthenIwilltalkabouttheproblemswearelikelytofaceinthelaunchofthisnewproductandmyrecommendedcoursesofaction.Mypresentationwilllastaboutfifteenminutesandattheendofit,Illtrytoansweranyquestionsyouhave.OK,letsstartwiththecurrentmarketsituation,维持升幅toanincrease到达最高点toreacha.保持不变toremain.降到最低点toout正值之际ontheof代表ontheof承蒙盛情邀请atthegraciousof年会meeting商界的朋友们friendsfromthebusinesscommunity,sustain,peak,constant/stable,bottom,occasion,behalf,invitation,annual,marketingpresentationsalesrepresentativesalesrecordcustomerssatisfactionmanufacturerretailermerchantwholesalercommissionagentfacilitatingagent,营销报告会,服务代理商,销售记录,顾客满意度,生产商,零售商,批发商,佣金商,销售代表,经销渠道channel营销目标objective战略营销marketing目标市场market潜在的风险和机遇threatsandopportunities可控因素components销售业绩sales.,distribution,marketing,strategic,target,potential,controllable,performance,1)Thecomputercompanywasforcedtoreducepricestokeepits_.2)The_foraproductisaffectedbyitsprice.3)Pleasegivemea_ofthoseincometaxtotalsbyagegroups.4)Wewill_ourcampaignatyounghome-buyers.5)AsIwasinhastetoleaveforameetingyesterday,Ijust_thislistoffiguresanddidntnoticeit.,marketshare,marketdemand,breakdown,target,ranthrough,6)_wefoundoutwhatreallyhappenedtoourlastdelivery.7)ThelaunchdateforthisnewproductisthefirstofMay2006andwillthen_toourmainretailoutlets.8)MrBrown_tosetupabranchinLondon.9)Pleasefillintheform_andpostittous.10)Ifyouhavefountainpens_,pleasesendussomesamples.,Atlonglast,bedistributed,wascommissioned,atyourleisure,instock,11)Theyreferredtoyourservice_highpraise.12)Wehavechangedourpackagingtoappealtoallagegroupsinordertoobtainmaximum_.13)Theseitems_at5.99.14)Theclosingoftheoldstore_withtheopeningofthenewshoppingplaza.15)Theagricultural_inwesternnationsishighlysubsidized.,intermsof,marketpenetration,retail,synchronized,sector,3.TranslationPractice,1.我首先谈谈去年的销售总额，然后谈谈我们产品目前在主要几个国家的市场份额，最后谈我们的主要客户及今后的计划。Illbeginbytalkingaboutoursalesfigureslastyear,andthenIlltalkaboutourmarketshareofourproductinsomemajorcountries.FinallyIlltalkaboutourmaincustomersandfutureplans.2.我们相信要继续发展必须要增加出口销售，并且希望把出口产品增加到生产的百分之四十。Webelievewemustincreaseourexportsalesifwewanttocontinuetogrow,andwehopetoincreaseexportsto40%ofproduction.3.我知道大家公务都很繁忙，所以我只想简单地介绍一下新型可视电话的4个P即有关产品、分销地点、定价、促销四个方面。IrealizeyouvegotafullagendasoIintendtobrieflyrunthroughthefourPsforthenewvideophonemodeltheproduct,theplace,thepriceandthepromotion.4.如果你们有问题的话，请随时打断我们的讲话。Pleaseinterruptmeifyouvegotanyquestions.5.我今天演示的目的是让大家了解事实，而不是想说服大家，但愿你们已经十分支持这个新项目。Myobjectiveof