新职业英语视听说1Unit

Product,Unit4,TeachingPlan,InClassPeriod1:Listening1Watching1Period2:Listening2(Task2)Speaking1Period3:Listening2(Task1)Watching2Period4:Speaking2ProjectAfterClassUnitFile+SupplementaryListening,LearningFocus,Knowledge:TobuildupthevocabularyaboutproductsTogetageneralideaabouthowtoattendafair.Skills：Tolearnaboutthetypicalstagesinvolvedinpromotingaproduct:RegisterandprepareforatradefairIntroduceaproductDemonstrateaproductCompareproductsPresentproductsandmarketanalysisfindings,Outline,1,2,1,2,1,2,Warming-upLookataposterofGuangzhouInternationalBeautyExpo2011andfillintheblankswithrelevantinformation.,Listening1-Task1,1,9-11March,2011(Spring2011)19-21September,2011(Autumn2011),PazhouComplexAreaB,Guangzhou,COSMOPROFAsia,Listening1-Task1,1,NewWords90%showedmoreevenskintoneafterfourweeksuse;and93%showedareductioninporesizeaftereightweeksuse,Listening2-Task2,Back,(Aliceispresentingtheirmarketanalysisonthemalecosmeticsmarketforpotentialclients,whohavedoubtsaboutitsfuture.)Ladiesandgentlemen,Ifeelsomeofyouarenotconfidentaboutthefutureofmenscosmetics.Butaccordingtoasurveyconductedbyourcompany,abouttwothirdsoftherespondentsusefacialcleanserseveryday,andonequarterregularlyusemoisturizers.Onlyeightof100respondentssaidtheyhadnevertriedanycosmetics.AgrowingnumberofmenareusingcosmeticstohelppresentabetterimageandsalesofmalecosmeticsinChinaaregrowingattwicetherateofthefemalemarket.Accordingtostatistics,themalecosmeticsmarketinChinareachedfourbillionyuanin2010andwillincreaseover10percenteachyear.Ladiesandgentlemen,ifyouchoosetosellmenscosmetics,Icanassureyouthereisahugegoldmineinfrontofyou!,Watching2-Task1,Back,(BillSmithhighlightstoTonyJeffersontheadvantagesofhisproductsoverthecompetition.)Tony:Mr.Smith,Imheretodaytoknowmoreaboutyourproductsandseethepossibilityofimportingthemtoourcountry.Bill:Imsureyouwillbemoreconfidentaboutourproductsafteryouknowmoreaboutthem.Tony:Ihopeso.Whataretheadvantagesofyourproductscomparedwithyourcompetitors?Bill:Oneofthechieffeaturesofourproductsistheirinnovativequality.Tony:Whatdoyoumeanby“innovative”?Bill:Wehaveaworld-classresearchcenterwithexcellentexpertsfromaroundtheworld.Thisguaranteesourproductsarealwaysinnovative.,Watching2-Task1,Tony:Yourpricesmustbemuchhigherthanyourcompetitors,then?Bill:No.Althoughwespendalotonresearchanddevelopment,ourproductsarenotveryexpensive.Tony:Howcanyoudothat?Youneedtospendheavilyonadvertising,dontyou?Bill:WedobuyspaceonTV,newspapers,andmagazines,butwehaveaverystrictsystemtocontrolcosts.Tony:Doyouusefancybottlesandpackagingforyourproducts?Bill:No.Weusesimpleyetclassicbottlesandpackaging.Customersdonthavetopayfortheextracost.,Back,Watching2-Task2,Back,(BillSmithintroduceshiscompanysqualitycontrolsystemtoTonyJefferson.)Tony:Mr.Smith,whatmeasureshaveyoutakentocontrolthequalityofyourproducts?Bill:Actually,wehaveaqualitycontrolsystem,notjustsinglemeasures.First,wehaveIQC.Tony:WhatdoesIQCstandfor?Bill:ItstandsforIncomingQualityControl.AllincomingmaterialshavetopassourIQCbeforeenteringourproductionline.Tony:Then?Bill:Then,wehaveIPQC,whichstandsforIn-ProcessQualityControl.IPQCstagesinourproductionlineallowinspectionofeveryfinishedproduct.Tony:Whatdoyouthinkofthesafetyofyourproducts?Bill:Asachemicalcompany,wethinknothingismoreimportantthansafety.Tony:Doyoutestproductsonanimalstoensuresafety?Bill:No.westoppedtestingproductsonanimalsin1992.sincethen,wehavedevelopedanumberofsafetytechnologiestotestourproducts.Tony:Whatifacustomerhasallergyafterusingyourproduct?Bill:Wewillrecallanyproductifnewinformationindicatesapossibilityofhiddenproblems.,FurtherListening,JOHN:SoitlookslikewestartsellingintheU.S.nextyear.CAROL:DidMr.Linputyouinchargeofmarketing?JOHN:Hesstillnotsurewhetherhewantstoputmeincharge,orwhetherhewantstohireanAmerican.ButevenifhehiresanAmerican,IllprobablybetransferredtoourAmericanoffice.CAROL:Wherewillitbe?JOHN:Wearentsureyet.MaybeL.A.IthinkL.A.wouldbethebestidea.CAROL:IsitbecauseoftradenegotiationsthatwecanstartsellingintheU.S.?JOHN:Yes,therecentagreementsbetweenthetwogovernmentshavechangedeverything.NowwehavetherighttosellinAmericaatamuchlowertariff.Itsgoingtobegood.Wecancompetemoredirectlywiththem.CAROL:Great.JOHN:Ourcomputershaveahighlevelofqualitynow.Wecandemonstrateit.Andourpriceswillbegood.SoIthinkitwillreallybeworthwhile.CAROL:Youseemexcitedaboutit.,Back,FurtherListening,JOHN:Well,youknowIstudiedmarketinginAmerica.Somaybethethoughtofgoingbacktheretopromoteourbrandiskindofexcitingtome.Idlovetobepartoftheteam.CAROL:Doyouhonestlythinkwecancompetethough?Allthecomputergiantsarethere.JOHN:Yes,Ido.Ithinkwecancompete.Ithinkwecanmakeanameforourselves.Itwillbehardatfirst.Butifwedevelopagoodadvertisingcampaign,Ithinkwecanbreakintothemarket.CAROL:Thecompanywillhavetochooseagoodadvertisingfirm.Andthentherestheproblemofquality.HowdoweconvinceAmericanbuyersthatourqualityisgood?JOHN:Ittakessometime.Becauseevenifthequalityishigh,peoplewontacceptahightechproductunlesstheyrecognizethename.Namerecognitioniscrucial.CAROL:Well,Ihopeitallworksout,John.Ithinkifyourepartoftheteam,thingswillgowell