1-4 商务英语写作ppt课件

BusinessEnglishWriting,1,GoodwillEffects,Conversationalstylelanguageissimple,warmandnatural.2.Youviewpoint/attitudee.g.Wewillbepleasedtodeliveryourorderbythe10th.Practice:i.Wecanpermityoutoattendclasseswhenyouarefree.ii.WehavereceivedyourletterofJune1.,2,3.Positivelanguagee.g.Unfortunately,yourordercannotbesentuntilnextweek.Fortunately,yourordercanbesentnextweek.Practice:1.Toavoidthelossofyourcreditrating,pleaseremitpaymentwithintendays.2.YourmisunderstandingofourJune1lettercausedthismistake.3.YoucannotvisittheofficeexceptonSunday.4.Ourstone-skinmaterialwontdothejobunlessitisreinforced.,flv,avi,3,2Letter,DearJess,Iamgladto.Love,Mike,4,Functions,1.toinform2.topersuade3.toentertain,5,The6csprinciples,1.Clarity2.Correctness3.Conciseness4.Completeness5.Courteousness6.Concreteness,6,StructureofEnglishletters,Thereareatleast5partsofanEnglishletter:date,salutation,body,complimentarycloseandsignatureInabusinessletter,therearemoreitems:,7,Structure1.Letterhead2.Date3.Insideaddress4.Salutation5.(subjectline)6.Body7.Complimentaryclose8.Signature9.Enclosure10.CC,8,AddressofanEnvelop,Envelopaddressingcallsforaccuracy,legibilityandgoodappearance.Twoforms:1.indentedstyle2.blockstyle,9,1.Theindentedform,Stamp,10,2.Theblockform,Stamp,11,Otherenvelopaddressing,i.Asksomebodytopassonalettertotheaddressee.,Stamp,12,ii.Asksomebodytoforwardalettertotherecipientinperson,13,CHAPTER7,Requests&Inquiries,14,STEPS:,1.Startwithpurpose(questionsornarration)2.Givedetails:specificinformation(selfintroduction,enquiries)-Attractbypossibleprospects:currentsituation(optional)3.Endwithgoodwill/expectation,15,ExplainingbrieflythecircumstanceofwritingStatinghowyoucametoknowaboutthecompanyProvidingsomebriefinformationaboutyouoryourfirm,FIRSTPART,16,Introducingwhoweare,Wearea/animporter/manufacturer/wholesalerof(commodity)andweareinterestedinhavingsomeinformationfromyoucompany.Weareregularcustomerofyoursandarenowinthemarketfor(commodity),17,IamveryeagertoentertheGraduateSchoolofyourUniversitynextfallasaPh.D.candidateinphysics.MayIhavethegeneraloutlineforthequalificationexamination？,我非常希望能在明年秋天成为贵校物理系的博士候选者。望能告知考试大纲。,我想知道关于黄山的旅游信息。,IamwritingtoinquireaboutthetraveltoMountHuang.,18,请告知贵公司的业务范围？,Wouldyoutellmethemainitemsyouexport?,CouldIhavesomeinformationaboutyourscopeofbusiness?,可以告知你方出口业务吗？,Whatisyourregularpracticeabouttermsofpayment?,一般情况下你方采用的付款方式？,Weareinterestedinbuyinglargequantitiesofscrewsinallsizes.,本公司有意大量购买各型号螺钉。,19,Makingrequests,20,我们想坐火车去那里，住宿在有独立卫浴的双人间。请告知这次旅行是多少天，花费和日程安排?,Wewouldliketogobytrainandtoliveinadoubleroomwithprivatebathroom.1.Wouldyoupleasetellmehowmanydaysthetraveltakes?2Howmuchwillitcost?3.Whatisthescheduling?,21,Iwouldappreciateitverymuchifyouwouldsendmeagraduatecatalogueofyouruniversity,andalsoasetofapplicationformsforadmissions.,如果你能提供贵校的研究生目录和入学申请表将不胜感激。,WewouldbeobligedifyouwouldgiveusaquotationperkilogramCFRLiverpool,England.Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourprice-listtous.,欲知每公斤运抵英国利物浦的成本加运费价格，如能告知,不胜感激。如同能惠寄样本和价格表，将感激不尽。,22,THIRDPART,从目前情况看，合作前景广阔，投资面临着十分有利的机遇。,Fromwhatwehaveachieved,wecanseethebroadprospectsforcooperationandtheveryfavorableinvestmentopportunities.,我们相信我们将和主要的制造商有很好的合作-比如索尼和松下。,Whatwebelieveisthattherewillbeagoodrelationshipwithmajormanufacturers-likeSonyandPanasonic.,23,Weusedtopurchasetheseproductsfromothersources.Wemaynowprefertobuyfromyourcompanybecauseweunderstandthatyouareabletosupplylargerquantitiesatmoreattractiveprices.Inaddition,wehaveconfidenceinthequalityofyourproducts.,本公司一直以来从其他公司购买此类货物，现知贵公司货物质优价廉，故欲大量进购。,togivethebestpricewiththesuperiorqualityofthegoodsinlargequantities.,24,FOURTHPART,Thankyouforyourkindassistance.,盼复,Welookforwardtohearingfromyou.,Pleasemakeusanofferwithinthismonthsincewehavemadeaninquiryforyourproducts.,我们已对你们的产品进行询价，请在本月内给予报盘。,谢谢你的帮助。,25,Chapter4Reply-layout,1.Expressthanksformakingtheenquiryandstateclearlywhetherthecommodityorservicesaskedforisavailableornot.2.Supplyalltheinformationinquired.3.Provideadditionalinformation:drawattentiontoitemsyouthinkmayinterestthereaderinhislineofbusiness.4.Encouragefurthercontactlikeplacinganorder.,26,Practice:,感谢你11月20的来信询问有关棉织床单的情况。对你方的询问，请查看附件中的价格表。,我方很高兴收到你10月1号的传真并得知对我方产品感兴趣。现提供我方的产品目录以及详细的折扣范围。,e.g.Thankyouforyourletterdated20Nov.,askingforinformationaboutcottonbedsheets.Pleasefindenclosedprice-listinclusiveofthedetailsyouaskedfor.,e.g.wearepleasedtoreceiveyourfaxletterof1Oct.andtoknowofyourinterestinourproducts.Wearenowsendingyouourcatalogueandgivingdetailsabouttherangeofdiscountavailable.,27,Part2,28,Practice:,衣服有四个型号和提供三个颜色：粉，蓝和玫红。,e.g.Clothingaredesignedinfoursizesandsuppliedinthreecolors:pink,blueandrosy.,报价包含包装和运费。我们将提供特别折扣：购买超过1万美元打九折；超过3万打8折；超过5万打7.5折。,e.g.Thepricesquotedincludepackingandfreight.Wewillofferspecialdiscountsonthefollowingbasis:10%discountforpurchasesexceeding$10,00020%discountforpurchasesexceeding$30,00025%discountforpurchasesexceeding$50,000,29,Part3,30,Practice:,请你注意我们的其他商品,比如地毯和窗帘。具体信息也请在目录中查找。,Wedliketohaveyourattentiontoourotherproducts,suchascarpetsandcurtains,detailsofwhichwillbefoundalsointhecatalogue.,在12页你将找到适于欧洲市场的新设计，我们强烈推荐，因为他们的质量和价格都是独一无二的。,Onpage12youwillseesomenewdesignsforEuropeanmarket.Westronglyrecommendthembecausetheyareoftop-qualityandexceptionalprice.,31,Part2,Explainthereason,suggestalternativesorpromiselatercontact,unavailablecommoditiesorservices,Patterns:-Wearesorrythatweareunabletomakeyouanofferbecause.Weshall,ofcourse,reverttothismatterassoonaswe-Iregrettosaythatwedonothavetheproductyouenquiredfor.However,wecanadv