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Goodoldlessonsinteamworkfromanage-oldfableTheTortoiseAndTheHare,1,Onceuponatimeatortoiseandaharehadanargumentaboutwhowasfaster.,2,Theydecidedtosettletheargumentwitharace.Theyagreedonarouteandstartedofftherace.,3,Thehareshotaheadandranbrisklyforsometime.Thenseeingthathewasfaraheadofthetortoise,hethoughthedsitunderatreeforsometimeandrelaxbeforecontinuingtherace.,4,Hesatunderthetreeandsoonfellasleep.,5,Thetortoiseploddingonovertookhimandsoonfinishedtherace,emergingastheundisputedchamp.,6,Theharewokeupandrealizedthathedlosttherace.,7,Themoralofthestoryisthatslowandsteadywinstherace.Thisistheversionofthestorythatweveallgrownupwith.,8,Thestorycontinues,9,Theharewasdisappointedatlosingtheraceandhedidsomesoul-searching.Herealizedthathedlosttheraceonlybecausehehadbeenoverconfident,carelessandlax.Ifhehadnottakenthingsforgranted,theresnowaythetortoisecouldhavebeatenhim.,WhydidIlosetherace?,10,Sohechallengedthetortoisetoanotherrace.Thetortoiseagreed.,11,Thistime,theharewentalloutandranwithoutstoppingfromstarttofinish.Hewonbyseveralmiles.,12,Themoralofthestory?Fastandconsistentwillalwaysbeattheslowandsteady.Ifyouhavetwopeopleinyourorganization,oneslow,methodicalandreliable,andtheotherfastandstillreliableatwhathedoes,thefastandreliablechapwillconsistentlyclimbtheorganizationalladderfasterthantheslow,methodicalchap.Itsgoodtobeslowandsteady;butitsbettertobefastandreliable.,13,Butthestorydoesntendhere,14,Thetortoisedidsomethinkingthistime,andrealizedthattheresnowayhecanbeatthehareinaracethewayitwascurrentlyformatted.,HowcanIcanwinthehare?,15,Hethoughtforawhile,andthenchallengedtheharetoanotherrace,butonaslightlydifferentroute.Thehareagreed.,16,Theystartedoff.Inkeepingwithhisself-madecommitmenttobeconsistentlyfast,theharetookoffandranattopspeeduntilhecametoabroadriver.Thefinishinglinewasacoupleofkilometersontheothersideoftheriver.,17,Theharesattherewonderingwhattodo.Inthemeantimethetortoisetrundledalong,gotintotheriver,swamtotheoppositebank,continuedwalkingandfinishedtherace.,WhatshouldIdo?,18,Themoralofthestory?Firstidentifyyourcorecompetencyandthenchangetheplayingfieldtosuityourcorecompetency.Inanorganization,ifyouareagoodspeaker,makesureyoucreateopportunitiestogivepresentationsthatenabletheseniormanagementtonoticeyou.Ifyourstrengthisanalysis,makesureyoudosomesortofresearch,makeareportandsenditupstairs.Workingtoyourstrengthswillnotonlygetyounoticed,butwillalsocreateopportunitiesforgrowthandadvancement.,19,Thestorystillhasntended,20,Thehareandthetortoise,bythistime,hadbecomeprettygoodfriendsandtheydidsomethinkingtogether.Bothrealizedthatthelastracecouldhavebeenrunmuchbetter.,21,Sotheydecidedtodothelastraceagain,buttorunasateamthistime.,22,Theystartedoff,andthistimetheharecarriedthetortoisetilltheriverbank.,23,There,thetortoisetookoverandswamacrosswiththehareonhisback.,24,Ontheoppositebank,thehareagaincarriedthetortoiseandtheyreachedthefinishinglinetogether.Theybothfeltagreatersenseofsatisfactionthantheydfeltearlier.,25,Themoralofthestory?Itsgoodtobeindividuallybrilliantandtohavestrongcorecompetencies;butunlessyoureabletoworkinateamandharnesseachotherscorecompetencies,youllalwaysperformbelowparbecausetherewillalwaysbesituationsatwhichyoulldopoorlyandsomeoneelsedoeswell.Teamworkismainlyaboutsituationalleadership,lettingthepersonwiththerelevantcorecompetencyforasituationtakeleadership.,26,Therearemorelessonstobelearntfromthisstory.Notethatneithertheharenorthetortoisegaveupafterfailures.Theharedecidedtoworkharderandputinmoreeffortafterhisfailure.Thetortoisechangedhisstrategybecausehewasalreadyworkingashardashecould.Inlife,whenfacedwithfailure,sometimesitisappropriatetoworkharderandputinmoreeffort.Sometimesitisappropriatetochangestrategyandtrysomethingdifferent.Andsometimesitisappropriatetodoboth.Thehareandthetortoisealsolearntanothervitallesson.Whenwestopcompetingagainstarivalandinsteadstartcompetingagainstthesituation,weperformfarbetter.,27,WhenRobertoGoizuetatookoverasCEOofCoca-Colainthe1980s,hewasfacedwithintensecompetitionfromPepsithatwaseatingintoCokesgrowth.HisexecutiveswerePepsi-focusedandintentonincreasingmarketshare0.1percentatime.RobertodecidedtostopcompetingagainstPepsiandinsteadcompeteagainstthesituationof0.1percentgrowth.,28,HeaskedhisexecutiveswhatwastheaveragefluidintakeofanAmericanperday?Theanswerwas14ounces.WhatwasCokesshareofthat?Twoounces.RobertosaidCokeneededalargershareofthatmarket.ThecompetitionwasntPepsi.Itwasthewater,tea,coffee,milkandfruitjuicesthatwentintotheremaining12ounces.ThepublicshouldreachforaCokewhenevertheyfeltlikedrinkingsomething.Tothisend,Cokeputupvendingmachinesateverystreetcorner.SalestookaquantumjumpandPepsihasneverquitecaughtupsince.,29,Tosumup,thestoryofthehareandtortoiseteachesusmanythin
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