商务英语课程完整Unit15_E-CommercePPT课件

.,1,UNIT,15,LearningObjectivesUnderstandingsomebasicconceptsofE-commerceTalkingabouttheInternetandE-commerceTalkingaboutshoppingonlineWritinge-mails,E-commerce,电子商务,.,2,SpeakingTask,Warm-upPractice,ListeningTask,Follow-upPractice,CONTENTS,WritingTask,ReadingTask,.,3,Warm-upPractice,Weneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.,Sure,thatllhelpusunderstandbetteraboutwhatweareaskedtodo.,.,4,1.Discussthefollowingquestions.,1)WhatkindofWebsitesdoyouoftenvisit?2)WhatdoyouthinkofE-commerceinChina?3)WhyarecompaniesinterestedinE-commerce?4)WhatarethebenefitsofE-commerce?5)DoesE-commercehaveanydisadvantages?Whatarethey?6)Whatdoyouthinkofonlineshopping?7)WhatistherelationshipbetweenE-commerceandE-business?,.,5,BenefitsofE-commerce,FirmsareinterestedinE-commercebecause,quitesimply,itcanhelptoincreaseprofits.AlltheadvantagesofE-commerceforbusinessentitiescanbesummedinonestatement:E-commercecanincreasesalesanddecreasecosts.ForCompanies:(1)Itincreasesprofits.(2)Itincreasessales.(3)Advertisingcanreachpotentialcustomersineverycountryintheworld.(4)Avirtualcommunityifformed,notinthephysicalworld,butontheInternet.(5)Itdecreasescosts.,.,6,BenefitsofE-commerce,ForBuyers:(1)Increasespurchasingopportunities.(2)Providescompetitivebidinformation.(3)Increasesspeedandaccuracyofinformation.(4)Reducescosts.(5)Awiderrangeofchoicesareavailable.(6)Someproductssuchassoftware,audioclips,orimages,canbedeliveredviatheInternet.(7)Societyderivesbenefits.(8)Electronicpaymentoftaxrefunds,publicretirement,andwelfaresupportcostslesstoissue.(9)Electronicpaymentismoresecureandfaster.(10)E-paymentsareeasiertocontrolthanchecks,whichcanhelpprotectagainstfraudandtheftlosses.(11)Youcanworkfromhome.(12)Itreducescommuter-costsandtrafficjams.(13)Itsenvironmentallysoundreducespollution.(14)Distanceeducationhasemerged.,.,7,DisadvantagesofE-commerce,(1)Somebusinessprocesses,suchasperishablefoods,andhigh-costitemssuchasjewelryorantiques,maybedifficulttoinspectfromaremotelocation.(2)E-commerceisnewandsomepeopleareslowtoadapttochange.(3)Technologiesarechangingsorapidlythatkeepingpacewithchangewillultimatelybecometoocostly.(4)Thereisemployeeturnover,asmanyskilledemployeesleavetostarttheirownbusinessesorforhighersalaries.(5)ManycompaniesfaceculturalandlegalimpedimentstoE-commerce.(6)ThereisthedifficultyofintegratingexistingdatabasesintothesoftwarethatenablesE-commerce.(7)SomeconsumersarestillfearfulofsendingtheircreditcardnumbersontheInternet.(8)Otherconsumersaresimplyresistanttochangeandareuncomfortableviewingmerchandiseonacomputerscreen.(9)Internetlawsareconfusingandconflicting.,.,8,Tipsforsafeon-lineshopping,(1)Knowyourmerchant.Findthecompanysphysicallocation.(2)Findoutrefundandreturnpolicy.(3)ProtectyourInternetpasswords.(4)Protectyourprivacy.Onlyprovideyourcreditcardorsocialsecurityinformationon-lineinasecureenvironment.(5)Keepaccuraterecords.(6)Knowyourconsumerrights.,.,9,ListeningTask,InthispartyouwilllistentotwopassagesabouttheInternetandE-commerce.Trytofinishtheexerciseswhilelistening.Areyouready?,.,10,15.1.1Listentothepassageandanswerthefollowingquestions.,1）WhataboundontheInternet?Gooddeals,convenience,andchoiceaboundontheInternet.2)Whydoyouuseabrowserthatshouldcomplywithindustrysecuritystandards?BecausethesestandardsscramblethepurchaseinformationyousendovertheInternet,helpingtosecureyourtransaction.3)Ifyouarenotfamiliarwithacompanysellingonline,whatshouldyoudo?Youshouldaskforapapercatalogorbrochuretogetabetterideaoftheirmerchandiseandservices.Also,determinethecompanysrefundandreturnpoliciesbeforeyouplaceyourorder.4)Whatissuggestedinestablishingapassword?Becreativeandnevergiveittoanyone.Avoidusingatelephonenumber,birthdateoraportionofyourSocialSecuritynumber.Instead,useacombinationofnumbers,lettersandsymbols.5)Whatshouldyoudoafteryouplaceyourorderonline?Youshouldprintacopyofyourpurchaseorderandconfirmationnumberforyourrecordsafteryouplaceyourorder.6)Beforeyousignupfortheserviceofpayingbillsandcheckingyouraccountstatusonline,whatshouldyoudo?Youshouldevaluatehowthecompanysecuresyourfinancialandpersonalinformation.,.,11,2.Listentothepassageandfillinthemissinginformationintheblanksaccordingtotheinformationyouhear.Today,theInternetisreshapingthewaybusinesstransactionsareconducted.Itisempoweringbothconsumersandbusinessesbyprovidingexpandingmarketsandchoicestonotonlynational,butalsointernationalcommunities.Itenrichescompetitioninproductsandpricesanditdriveschangeandimprovement,givenitsabilitytoprovideinformationandcomparativechoices.PuttingupaWebsitetopromoteanddisplayproducts,andtheluringonlineshoppersintolookaroundattheofferings,however,areonlyonedimensionofconductingbusinessviatheInternet.Torealizethetruepotentialofelectroniccommerce,aneffectivemethodofreceivingpaymentforproductssoldordeliveredthroughtheInternetisanecessity.ThisisthefocusofcurrentInternet-relatedresearch.WhileitiscurrentlypossibletomakepurchaseovertheInternet,thisformofcommercehasnotyetgainedsufficientpopularity.Ithasgreatpotential.Whilenobodyiscertainwhatthefuturewillbring,wedoknowthattheInternetrecognizesnonationalborders.Electroniccommerceisglobalinnature,sotheInternetcanthelpbuttodramaticallyincreaseinternationalbusiness.Theever-changingtechnologyinelectroniccommerceandtheintroductionofnewhardware,software,andservicetechnologyforcemarketparticipantstoquicklyandreadilyadjusttheirbasicbusinessstrategies.Companieswhowanttoparticipateintheworldwideelectroniccommercerevolutionmustadapttheirelectroniccommerceservicecapabilitiesandproductofferingstotherequirementsoftheelectroniccommercemarketplace.,.,12,SpeakingTask,Inthispartyouaregoingtoreadtwodialoguesinpairsandthenyouwillbeaskedtoanswersomequestionsaboutwhatyouhaveread.Pleasereadlouder!,.,13,1)WhatsthedifferencebetweenE-commerceandE-businessaccordingtoMrSmith?E-commercereferstotheexchangeofbusinessinformationbetweentwoormoreorganizations.AnexampleofthiswouldbebuyingandsellingproductsorservicesovertheInternet.E-businessreferstousingtheInternetforanyotherbusinesssupportfunctionsthatdontdirectlysupportsales,suchassettinguptravelarrangementsforemployeesortransferringstockbetweenwarehouses.2)DomanypeopletodayusethetermE-commerce,initsbroadestsense,interchangeablywithE-business?Yes.TheyuseE-commercetoincludeE-businessfunctions.3)WhataretwotypesofactivitiescoveredbyE-commerce?TheyareindirectE-commerceanddirectE-commerce.Theformerinvolvesonlyorderingoftangiblegoodselectronicallyandthelatterisonlineordering,paymentanddeliveryofintangiblegoodsandservicessuchascomputersoftware,entertainmentcontent,orinformationservicesonaglobalscale.4)HowcanE-commerceapplicationsbeseparated?E-commerceapplicationscanbeseparatedintosomespecificcategorieslikeB2C,B2BandC2C.5)WhatsthedifferencebetweenB2CandB2B?Theircustomersaredifferent.B2CcustomersareindividualswhileB2Bcustomersareothercompanies.6)Howcane-supportservethecompanies?Ithelpscompaniestoprovidesupportandsolutionsforcustomers.,15.2.1DialogueReadthedialogueandthenanswerthefollowingquestions.,.,14,15.2.2DialogueReadthedialogueandthenanswerthefollowingquestions.,1)WhydidBettysaythatbuyingcosmeticsonlinewasdifferentfrombuyingbooksonline?Becauseforcosmeticsyouvegottoseehowitlooks.2)DidSallyagreewithBetty?No,shesaidthattheywereverymuchsimilarinnature.3)WhatsortsofthingsdoesBettybuyonlinenow?Shemaybuymanythingsonlinenow,suchasplanetickets,toys,concertticketsandCDs.4)HowdidBettybuyhisplaneticketsbefore?Shetalkedtohertravelagentwhensheboughtaticket.5)WhydidSallythinkthatverysoonpeoplecouldbuyalmostanythingonline?Toherknowledge,thisyearAmericansbuyabout$15billionworthofconsumergoodsonline.U.S.businesswillspend$109billionmoreinbuyingfromoneanother.6)Doyouthinkonlineshoppingwillreplaceourtraditionalwayofdoingshopping?(Open),.,15,ReadingTask,.,16,PRE-READINGQUESTIONSFORPAIRWORK,1）Doyouknowthedifferencebetweene-commerce,e-businessande-shopping?2）Inyouropinion,howdoyouviewthefutureofe-businessinChina?3)DoesonlineshoppinginChinahaveagoodfuture?Why?4)Howwillyoubuildupyourownnetworkifyouareanengineer?5)Makealistoftheadvantagesofbusiness-to-businesse-commerce.,.,17,Answerthefollowingquestions:,1)WhatisE-commerce?Howdoesitwork?E-commerceisthepracticeofbuyingandsellingproductsandservicesovertheInternet,utilizingtechnologiessuchastheWeb,electronicdatainterchange(orEDIforshort),email,electronicfundtransfersandsmartcards.Inbrief,itistheonlineexchangeorsaleandpurchaseofgoodsandservices.IfyouwanttoutilizeE-commerce,youcangoontheInternettoconductyourbusinesstransactionsjustbyaclickofyourmousebuttonandaflickofyourfinger.2)WhatarethebenefitsofE-commerce?ThebenefitsofE-commerceareasfollows:increasedglobalpresence;lowerinternalcosts;better,moreinviting,convenientandcomprehensivepresentationofgoods;moreconvenientandeasybusinesstobusinesse-commerceandthesameopportunityforsmallorlargefirmstosetupandconductbusinessontheinternet.3)Whatiselectronicdatainterchange(EDI)?EDIreferstotheelectronicexchangeofbusinessinformationbetweentwocompaniesusingaspecificandstructuredformat.,.,18,4)WhatarethebenefitsofEDI?EDIhasthepotentialtocutmassiveamountsoftimeoutofthesalesorpurchaseprocess.EDIreducescostsbycuttingdownondatainput,routinganddelivery.5)WhatdidtheInternationalChamberofCommercedoinordertorendertermsfullycompatiblewithnewdevelopmentsinEDI?TheInternationalChamberofCommercerevisedInternationalRulesfortheInterpretationofTradeTermsin1990andUniformCustomsandPracticeforDocumentaryCredits(PublicationNo.500)in1993,bothofwhichhavemadeglobalE-Commercepossible.6)WhatisakeyfactorintheexplosivegrowthofE-commerce?Akeyfactorintheexplosivegrowthofe-commercesofarhasbeentherelativelackofregulatorybarriers.7)WhatisthefutureofE-commerce?E-commerceisthewayoffuture,butthereisstillalongwaytogotomakeitperfect.,.,19,Inthispartyouaregoingtolearnhowtowritebusinesse-mails.,WritingTask,.,20,ThefullnameofE-mailisElectronicmail.ThecomingoutoftheInternetsince1990shasbroughtpeopleintotheincreasingusageoftheE-mailsystemtotransmitinformation,resultinginthegradualformationofanopapersociety.E-mailhasbeenpromotingthedevelopmentofE-commerceandthedevelopmentofE-commerceandtheInternethavethusbeenimpellingtheleapsandboundsoftheE-mails.E-mailhaschangedthemodelsofbusinessoperatingandofficeworkingoftheenterprises,andaswellhastransformedthefinancialactivitiesandpurchasingmodels.ThecommunicatingpatternofE-mailisbothfastandcheapandisnowobtainingitsglobalizationandpopularizationtoaincreasinglywidenedextent.,TheconceptofanE-mail,.,21,E-mail,Guidelinesforwritingbusinesse-mails1.Givethemessageasubject/title.2.Keepthesubjectshortandclearbutavoidsuchheadingsas:GoodNews,Hello,MessagefromMary.3.Startthemessagewithagreetingsoastohelpcreateafriendlybutbusiness-liketone.4.Watchthelengthoftheparagraphs.5.Keepthemessageconciseandshort.6.Startwithaclearindicationofwhatthemessageisaboutinthefirstparagraph.7.Whenreplyingtoanotherperson,quoteexcerpts(or,forshortmessages,theentiretext)oftheoriginalcommunication.8.Endthemessageinapoliteway.9.Includeyournameattheendofthemessage.10.Followallrulesofproperspelling,punctuation,andcorrectwordchoice.11.Checkyourelectronicmailboxatleastonceaday.12.Neverusee-mailforconfidentialmessage.,.,22,Samplee-mail,From:guohongMailTo:*.*.*Subject:MyorderofMay5,DearSir/Madam:On5MayIorderedEZLetter(ItemNo.B-126,$80fromyouviayouron-lineshoppingWebsite.Well,whatIreceivedtodaywasEZWriter(ItemNo.B-129)andthisisNOTwhatIordered.Ibelievethisisduetoaclericalerroronyourpart,andIwantyoutocheckyourrecordsandsendme*EZLetter*asap.Inthemeantime,pleaseletmeknowwhatIshoulddowiththesoftwareIdidnotorder.DoyouwanttosenditbacktoyouCOD?Ihopetohearfromyouverysoon.Bestregards,guohong,.,23,WritingPractice,Youareasalesmanagerforanofficeequipmentsupplier.Youareorganizingyourscheduleforvisitingyourexistingclientsnextweek.Draftane-mailtooneofyourclients:explainingwhyyouwouldliketovisitthemproposingatimetovisitaskingthemtosuggestanalternativeifnecessaryothernecessarypoints,ifany.,.,24,Follow-upPractice,Practicemakesperfect,Wewillpracticewhatwehavelearntinthisunit.,Yes,letsdoit!,.,25,1)A:_B:E-mailwasinventedandfirstusedbyanAmericannamedRayTomlinson.2)A:WhataboutE-commerceinyourcity?B:_3)A:_B:TheThreebest-sellingproductcategoriesonlinearebooks,CDsandcomputerproducts.4)A:_B:ItmeansE-commercebetweenbusinessorganizationsandconsumers.5)A:_B:Ourtargetaudienceforthewebisyoungprofessionals.6)A:_B:Ourencryptiontechniquesarechangedmonthly.7)A:HowmanytypesofE-commercearethere?B:_8)A:_B:Electronicmoneyisvalueinformationinelectronicformthatisbackedbymonetaryvalueinactualcirculationandcanbeusedasameansofpayment.9)A:WhatdoyouthinkofE-commerceenvironmentinChina?B:_10)A:WhatdoyouthinkisthemostimportantfactorinfluencingE-commercefuture?B:_,1.QuestionsandAnswersWhatwouldyousay?,.,26,2.AreyoufororagainsttheseopinionsaboutE-commerce?,1)OnceyouhaveanE-commerceapplicationplatform,youcansolvealltheE-commerceproblems.2)Itismoredifficulttoselltoanotherbusinessthantomostconsumers.3)ThesolefunctionofB2Bexchangeistoprovideawebsiteforcompaniestobuyandselltoeachother.4)Onlinecollaborationisofgreatsignificanceandeverycompanyiswillingtoinvestinsuchsystems.5)Mostcompaniessellingtobusinessesdonthavetointegratewiththeirconsumerssystems.6)SecurityissuesandprivacyrequirementsarebarrierstoE-commerceprogressindeed.7)Informationnetworksaremoreandmorecriticaltoyourbusinessbecauseofincreasingdemandforpowerfultransactionalsolutions.8)E-commercehasmakeitpossibleforthecompanytoprovide24hoursservice.9)Consumerslong-termloyaltymeanscostreductionandhighmargins.10)Electronicmethodsforpaymentdecreasethefunctionofthebank.,.,27,3.PresentationPracticeMakeashortpresentationonthefollowingtopic.Trytofindasmuchinformationasyoucanfromdifferentsourcesavailableforyourtalk.,HowcanwecreateagoodenvironmentforE-commerce?WhatisthedifferencebetweenE-commerceandthetraditionalbusiness?WhatarethelimitationsofE-commerce?Relevanttopicsofyourownchoice,.,28,4.TranslationPractice1）国际互联网最好的一点是网上不断扩充的丰富资源基本上是免费提供的，你所需要做的就是上网。ThebestpartoftheInternetisitsever-expandingrichesarebasicallyfreeandallyouhavetodoistogetyourselfthere.2）电子商务是指通过电子媒体来进行商务活动。这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。E-commerceisdoingbusinessthroughelectronicmedia.Itmeansusingsimple,fastandlow-costelectroniccommunicationstotransact,withoutface-to-facemeetingbetweenthetwopartiesoftransaction.3)电子商务的优势几乎是无限的，最重要的是它能够扩大你的客户基础，增加销售总量，而且无疑能够增强你的形象和声望。TheadvantagesofE-commercearevirtuallyunlimited,themostimportantbeinganincreaseofyourcustomerbase,youroverallsalesandundoubtedlyyourimageandprestige.4)在你能够正确选择建立你的电子商务之前，必须确切的判定，需要什么才能具有在线竞争力。Youmustdetermineexactlywhatyouneedtobecompetitive,beforeyoucanselectthesetupforyourE-commerce.5)电子营销就是借助互联网进行的营销活动。它也是电子商务的一个基本组成部分。E-marketingisthemarketingwiththehelpoftheInternet.ItsalsoanessentialpartofE-commerce.,.,29,6）传统营销要素由4P组成，即产品、价格、渠道和促销。而电子营销有4C组成，即顾客、成本、便利和沟通。Thetraditionalma