社交信直播课堂

第12章社交信直播课堂GoodwillCorrespondence,Introduction,Thepurposeofgoodwillmessagesissimplytogenerategoodfeelingbetweenpeoplewhodobusinesstogether.Theyshowthatyouarenotjustinterestedinmakingmoneyoutofothers,butthatyougenuinelycareaboutthem,whetheremployeesorclients.Goodwillcorrespondencemayalsobeusefulinamaterialway.Amessagetoanemployeestatingyourappreciationfortheirhardworkwillhelpyourrelationshipwiththatperson,andislikelytoleadtothatpersoncontinuingtoworkhard.Theusefulnessofgoodwillcorrespondenceis,however,abyproduct,ratherthanitsprimarypurpose.,Introduction,常见社交信可包括以下几类：感谢信lettersofthanks祝贺信lettersofcongratulation邀请信lettersofinvitation慰问信lettersexpressingsympathy,感谢信lettersofthanks,简短地写一封信说声“谢谢”，能使双方的业务关系朝着良性的方向发展，使您在客户心中树立良好的形象。感谢信必须写得真心实意，若是对方怀疑你有招揽生意的动机，就会产生反感。,感谢信lettersofthanks1、致客户,whohasmadeafirstorderwhohasmadeaverylargeorderwhohasmadeanorderafteralongperiodofsilencewhohaspaidalong-overduebillwhoisconsistentinpayingontime,致初次下订单的客户,致下了很大订单的客户,致在长久失去来往后重下订单的客户,致结清过期已久的账单的客户,致长久以来都准时结账的客户,感谢信lettersofthanks2、致雇员,whohasmadeaspecialeffort(致做出特别贡献的员工)whohasmadeparticularlyvaluablesuggestions(致提出宝贵意见的员工)whohasproducedconsistentlygoodwork(致历来工作出色的员工),感谢信lettersofthanks3、致朋友,whohasgivenyouapresent(致赠送了礼物给你的朋友)whohasdoneafavor(致对你提供了帮助的朋友)whohasshownhospitality(致对你热情款待的朋友),Usefulexpression,1.Ienjoyed.(我对感到很高兴。)2.Thankyousomuchforyourhospitality3.Thankyouverymuchforallyourhelp4.Iwasdelightedto5.Iwasveryimpressedwith(我对印象深刻)6.Idoappreciateyourthoughtfulness/willingness.(我对你的考虑周到和乐于帮助非常感激。)7.Onceagainletmeexpressmythankstoyoufor.,hospitality的意思是“热情款待”,感谢信例文,DearMr.JacksonNowthatIambackinBeijing,IfeelthatImustwritetothankyoumostwarmlyforallthekindnessandhospitalityshowntomewhenIwasBirmingham.ItwasagreatpleasuretomeetthedirectorsofBritishMachines.IwasextremelyinterestedinthevariousnewprocessesyouweregoodenoughtoshowmeandIshouldappreciateitverymuchifyouwouldconveymythankstoMr.Fraserforthetroublehetookinhistechnicalpresentations.IhopethatbeforelongweshallbereceivingyouinBeijingonavisittoournewplant.Againwithmanythanks.Yourssincerely,祝贺信lettersofcongratulation,别人遇到喜事一般要向他们表示祝贺。致函祝贺对方喜逢乐事，说明你关心的不只是自己的前途。不要忘记，你关心别人，别人也会关心你。,祝贺信lettersofcongratulation,1.致客户whohasrecently：startedanewbusiness祝贺对方最近新公司开张之喜movedtonewpremise祝贺对方最近乔迁新址beenelectedtoapost祝贺对方最近晋升新职,祝贺信lettersofcongratulation,2.致雇员whohasrecently:beenpromoted祝贺对方最近得到晋升receivedanaward祝贺对方受到嘉奖,祝贺信lettersofcongratulation,3.致朋友whohasrecently:gotmarriedhadabirthinthefamilymovedtoanewhomegotanewjobretiredgraduated,Usefulexpression,表示祝贺的典型例句有：1Letmebeamongthefirsttocongratulateyouonyournewjob.2PleaseacceptmycongratulationsonbeingpromotedtothepositionofSeniorSalesManager.3Congratulationsonyournewarrival(baby4Iwasreallyhappytohearthatyouhaddecidedtoopenanewbranch.(此处的“happy”也可以用delighted，thrilled等类似的形容词，意思分别是：欣喜，极为高兴。),祝贺信例文,DearJaneIwasreallydelightedtohearthatyougotthatjobwewerespeakingabouttheotherday.Letmebeamongthefirsttocongratulateyou.Mindyou,withallthehardworkyouhavedoneinrecentmonths,thispromotionisallyoudeserve.Iamsurethatthefuturewillholdmuchmoreforyou,andthisisjustthebeginning.YouknowthatiftheresanythingIcandoforyou,youonlyneedtoask.YoursKenKwan,WritingExercise,假设你去英国伯明翰会见了英国机械公司的董事们，刚刚回到天津，现向曾热情接待你的Mr.Jackson写一封感谢信，描述一下自己在拜访期间的感受，并希望他们来天津参观你们的新工厂。,Sampleletter,DearMr.JacksonNowthatIambackinTianjin,IfeelthatImustwritetothankyoumostwarmlyforyourkindnessandhospitalityshowntomewhenIwasinBirmingham.ItwasagreatpleasuretomeetthedirectorsofBritishMachines.IwasextremelyinterestedinthevariousnewprocessesyouweregoodenoughtoshowmeandIshouldappreciateitverymuchifyouwouldconveymythankstoMr.Fraserforthetroublehetookinhistechnicalpresentations.IhopethatbeforelongweshallbereceivingyouinTianjinonavisittoournewplant.Againwithmanythanks.Yourssincerely,邀请信lettersofinvitation,第一部分：发出邀请第二部分：提供细节第三部分：表明希望,邀请信lettersofinvitation,第一部分：发出邀请用于非常正式的场合的例句1)：YouarecordiallyinvitedtotheGrandOpeningoftheImperialPlazaHotel.例句2)：ItakegreatpleasureininvitingyoutoanexclusiveexhibitionoftheworksoftheMexicansculptor,JoachimPaz.,这一句型尤其用于请柬,邀请信lettersofinvitation,用于比较正式的场合的例句1)：Ishouldliketoinviteyoutoournewcustom-builtfactorypremisesinGuangzhou.例句2)：Youareinvitedtoattendaseminarentitled,TheTeachingofBusinessEnglishon21December200-.,邀请信lettersofinvitation,第二部分：提供细节说明邀请对方光临的时间、地点以及其他相关内容例句：Theexhibitionwilltakeplacebetween2.00pmand5.30pmon14March200-.Afterwards,therewillbeareceptionintheLotusRoomatwhichthesculptorwillbepresent.,邀请信lettersofinvitation,第三部分：表明希望*RSVP赐复为盼*Welookforwardtoseeingyouthere.,请柬的格式,Mr.andMrs.HerryKingrequestthepleasureof被邀请人的姓名全称companyat活动内容on_星期_,the_of_(月日)at_点钟_oclock(Address),请柬的格式,亨利金夫妇恭请_光临_时间：_月_日(星期)_午_时地址：_,InvitationCard请柬,Mr.andMrs.RogerClarkrequestthepleasureofMrandMrsEdwardKendscompanyatdinneronSaturdayevening,Augustthetenthatsevenoclock48ThePeoplesRoad,慰问信lettersexpressingsympathy,写慰问信一般出于以下两个原因：1.好友或同事患病(或过世)2.生意上的朋友遭受挫折，如股份暴跌、工厂失火等等,慰问信lettersexpressingsympathy,第一部分：表示同情和慰问：例句1)：Iwassaddenedtohearofyourloss.例句2)：Ishouldliketoextendmydeepestsympathytoyouatthistimeofsorrow.例句3)：Iwassorrytohearthatyouhavebeenunwellrecently.例句4)：Iwasveryconcernedtohearaboutyourrecentmisfortuneatthefactory.,慰问信lettersexpressingsympathy,第二部分：表明个人感受例句1)：Fredwasbothlovedandadmiredbyallofhiscolleagues.弗雷德深受同事喜爱和尊敬。例句2)：Iknowthiscannotbeaveryconvenienttimeforsuchanincidenttohappen.我知道在这时候发生这种事是很为难的。,慰问信lettersexpressingsympathy,第三部分：提供帮助或祝愿(至于如何帮助，无须说得太具体)例句1)：Meanwhile,ifthereisanythingIcandoforyou,pleaseletmeknow.例句2)：Iwishyouaveryspeedyrecover.,慰问信例文,DearsJuneIwassaddenedrecentlytohearofyourgreatloss,andshouldliketoextendmydeepestsympathytoyouatthistimeofsorrow.Terrywasbothlovedandadmiredbyallofhiscolleagues,andhisdisarmingsenseofhumorwillbesadlymissedintheoffice.Ishouldjustlikeyoutoknowthatifyouneedanythinginthecomingweeks,IwillbemorethanhappytohelpoutinanywayIcan.Withmuchsympathy.RalphKwok,WritingExercises,将下列祝贺