核心英语下册Unit 7电子教案

HigherVocationalEnglish,Unit7:Advertisement,BackgroundReferences,Theadvertisementhasbeencalledthevoiceofbusiness,foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuythesethings,andittellswhatproductsorservicesareonthemarket,andhowtheycanbeobtained.Theadvertisementplaysavitalroleinthespread-outandowofgoods.Advertisementsleadtoimprovingproductsbystimulatingcompetition.Advertisementscanalsolowerthepricesofproductsbycreatingthemassdemand,ormassmarketsthathelpsupportmassproduction.,TheRoleofAdvertisement,BackgroundReferences,Theadvertisementcanbeaservicetopeople.First,itisinformative,andcanhelppeoplebuyandsellgoods.Second,itcanwidenpeoplesknowledge,andmakepeoplemoreexperienced.Lastly,peoplecanenjoythemselvesthroughthoseprogramswhichadvertisementshavebeenputinto.Someadvertisements,however,arenotveryusefultopeople,sometimesevenharmful.Inmoderntimes,manyadvertisementsaresubjectiveratherthanobjective,persuasiveratherthaninformative.Theonlypurposeoftheseadvertisementsistopersuadepeopletobuytheirpoorlymadeproducts.Therefore,itiswiseforpeopletomakesuretheadvertisementsaretellingthetruth.,Prons（使）撤退出Eleganta.（人或其举止）优美的，漂亮的Sophisticatedtechnology工艺精良,Attractivedesign款式新颖Elegantshape式样优雅Fashionablepatterns花色入时,Foryourselection任君选择Beautifulincolors色彩艳丽Excellentquality(highquality)品质优良,NewWords(2)Positiontheproductclearly;(3)Emphasizethecustomersultimatebenefit;(4)Keepthebrandnameupfrontandreinforceit;(5)Keepcopyleanandtight.,PartIV:AppliedWriting,SampleAnswer,StructureofAdvertisements,Task,Sample1ToRentFour-roomeddwellinghouseatNo.651,ZhongshanRoadWuhan.Gas,waterandpoweravailable,attachedgarage.RentRMB2000yuanpermonth.ApplytoWuhan21stCenturyHousingAgencyCorp.Teldd:No223JianghanRoad,WuhanZip:400002,PartIV:AppliedWriting,SampleAnswer,StructureofAdvertisements,Task,Sample2SPANISHCoursesinSchoolofForeignLanguages,ShenzhouUniversitythroughouttheyear.Alllevels.Businesslanguagecoursesalsooffered.4-weeksummercourses.Noaccommodationavailable.RMB1000.Tel:65102552Fax:65102003E-mail:shenzhou,Direction,1,Grammar:UsesofNumeral（数词用法）表示数目多少或顺序多少的词叫数词，数词分为基数词和序数词。表示数目多少的数词叫基数词；表示顺序的数词叫序数词。1、基数词1）基数词写法和读法：345threehundredandforty-five；2）基数词一般是单数形式，但下列情况，常用复数：a.与of短语连用，表示概数，不能与具体数目连用如:scoresofpeople指许多人；b.在一些表示一排或一组的词组里；如:Theyarrivedintwosandthrees.他们三三两两的到达了。c.表示几十岁；d.表示年代，用in+the+数词复数；e.在乘法运算的一种表示法里，如:3x5=15Threefivesis(are)fifteen.,PartV:Grammar,Direction,1,Grammar:UsesofNumeral（数词用法）2、序数词序数词的缩写形式：first-1stsecond-2ndthirty-first-31st3、数词的用法1）倍数表示法a.主语+谓语+倍数（或分数）+as+adj.+asIhavethreetimesasmanyasyou.我有你三倍那么多。b.主语+谓语+倍数（分数）+thesize(amount，length)ofTheearthis49timesthesizeofthemoon.地球是月球的49倍。,PartV:Grammar,Direction,1,Grammar:UsesofNumeral（数词用法）c.主语+谓语+倍数（分数）+形容词（副词）比较级+thanThegrainoutputis8percenthigherthisyearthanthatoflastyear.今年比去年粮食产量增加8%。d.还可以用by+倍数，表示增加多少倍Theproductionofgrainhasbeenincreasedbyfourtimesthisyear.今年粮食产量增加了4倍。2）分数表示法构成：基数词代表分子，序数词代表分母。分子大于1时，分子的序数词用单数，分母序数词用复数：1/3one-third；2/5twofifths.,PartV:Grammar,Activity,2,Divideallthestudentsintogroups,andletthemcollecttheinformationofnumeralsinourdailylife,e.g.carnumbers,temperature,telephonenumbers,lotterynumbers,andstocknumbers,etc.Afterthatallthegroupmembersreadouttheirinformationanddosomeintroductiontothenumerals.Findoutwhichgroupcangivethemostexamplesrelatingtonumeralsasmany.e.g.ClassOne,GradeThree,Lesson8,Room102,No4MiddleSchool,BusNo.10.e.g.Sheis14yearsold.Themanisinhisforties.e.g.Itssixforty/tenpasteight/halfpast12/aquartertonine.e.g.Whatis20plus/and/minus/multiplied/dividedby5?,PartV:Grammar,Answers,3,1.LastyearJoanstayedinLondonweeks.throughsixsixonsixinsix2.140readsonehundred.fortyfourteenandfortyandfourteen3.peopleattendedthemeetinglastnight.HundredofHundredHundredsHundredsof,PartV:Grammar,Answers,3,4.“E”istheletteroftheEnglishalphabet.fivefirstfifthsecond5.Johnarrivedat8:00andHelenarrivedat7:00.Johnwasthetoarrive.firstsecondonebeginning6.Mondayisthefirstday,and.TuesdayisthefourthThursdayisthefourthC.thesecondisTuesdayD.ThesecondisThursday,PartV:Grammar,Answers,3,7.ofthepopulationhereareworkers.20percents20percentThe20percentThe20percents8.Thepricewasreduced.by5perby5centby5centperby5percent9.0.28%isreadas.zeropointtwenty-eightpercentzeropointtwoeightpercentC.zeropointtwenty-eightcentperD.zeropointtwentyeightpercent10.ofthelandcoveredwithtrees.Threefourth.isThreefourth.areC.Threefourths.isD.Threefourths.are,PartV:Grammar,AnswerstoTest,高职高专核心英语拓展训练P198200,PartIVocabulary2.Theapplicantisnoover40yearsofage;3.Anyonewhohasrelatedworkingexperiencecanbefavorablyconsidered;,AnswerstoTest,高职高专核心英语拓展训练P205