M4 U1 Project

Module4Unit1ProjectDevelopinganAdCampaign,Leadin,Nowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?,Readthearticleonpage18.Trytotellusthemainideaofeachparagraph.,Para1Para2,thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudience,Para3Para4,whattheadcampaignsayshowtoreachthetargetaudience,Readthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassageintroduction,examplesandfactsthatdeveloporsupporttheideaandconclusion.,1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.,3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.,Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.,3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!,Discussion,Workingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign?,Theprojectistodevelopyourownadcampaignaboutapublicwelfareproblem.Discussthefollowingquestionswithyourgroupmembers.1.Whatwelfareproblemdoyouwantyouradcampaigntodealwith?2.Whatdoyouwantyourcampaigntosay?Why?3.Whoisthetargetaudienceforyourcampaign?,4.Whowillresearchthetopicandinterviewthetargetaudience?5.Whichsourceswillyouusetofindyourinformation?6.Howwillyoureachyouraudience?7.Whowilldesignthelogoanddevelopthesloganforthecampaign?8.Whowillpresentthecampaigntotheclass?,Planning:,Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.,Preparing:,Dividetheworktoeachgroupmember.,Producing:,Putwhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmistakesiftheyareany.,Presentyouradcampaigntotheclass.,Presenting:,LanguagePoints,Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.haveinmind考虑/想到/记得e.g.Whodoyouhaveinmindforthejob?Itshardtohaveallthenewwordsinmindinsuchashorttime.,2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout弄清楚，弄懂，计算出e.g.Weveneverbeenabletofigureherout.Icantfigureouthowtodothis.Haveyoufiguredouthowmuchthetripwillcost?,trytodosth努力试图做某事（未必成功）e.g.Tomtriedtopersuademetogiveupsmokingbutfailed.注意区分：trydoingsth尝试做某事（表示方法的改变，与以往不同）e.g.Whynottrygoingtoschoolonfoottoday?,3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定，查明e.g.Shallwedeterminewhatwearegoingtodonext?我们来确定一下下一步该做什么吧?,inadvance预先，事先；在前头e.g.Shewasinadvancethroughouttherace.在整个赛跑过程中,她一路领先。Everythingwasfixedinadvance.一切都是预先安排好的。Thereisnoreasonthatyoushouldnttelltheminadvancewhenyouaregoing.你没理由不事先告诉他们你打算要走。,4.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealto吸引，引起兴趣；呼吁e.g.Thegovernmentisappealingtoeveryonetosaveresources.Cartoonfilmsappealtobothchildrenandadults.,5.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?beconcernedwith和有关；涉及e.g.ThebookisprimarilyconcernedwithSoviet-AmericanrelationsduringtheColdWar.这本书主要讲的是冷战时期的苏美关系。,拓展beconcernedabout/for关心/关注e.g.Nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment.beconcernedtodosth认为(做某事)重要e.g.Shewasconcernedtowriteaboutsituationsthateverybodycouldidentifywith.,6.Ifwecanconvinceyoungpeoplenottostart,theymightthemurgetheirparentsandotherpeopletogiveupsmoking,too.urgevt.敦促，力劝；竭力主张n.强烈的欲望，冲动e.g.Thereporturgedthatallchildrenbetaughttoswim.这份报告呼吁给所有的儿童教授游泳。,Thesituationisdangerous,buttheUNisurgingcaution.局势岌岌可危，但联合国力主谨慎行事。Hehasanurgetobecomeafilmstar.他非常希望成为电影明星。,难句解析,1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.(P18)与单个广告不同的是,系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。,本句的主句为anadcampaignisaplannedprogrammeofadvertisements。Unlikeasingleadvertisement为介词短语作状语；usingvariouskindsofadstoreachacertainaudience为V-ing短语作方式状语。,句中unlike是介词，表示“不像，与不同”，是介词like的反义词。e.g.Unlikewesterners，Chinesepeopleofteneatwithchopsticks.与西方人不同的是，中国人吃饭时常使用筷子。,audience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。e.g.Theaudiencewereveryexcitedwhentheysawtheirfavoritestar.观众们看到他们最喜爱的明星时非常激动。,2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)【分析讲解】这是一个简单句，inorderto结构在句中作目的状语。表示目的可以用to,inorderto,soasto等。,其中inorderto只能表示目的,可置于句首或句中;soasto可表示目的或结果,只能置于句中。它们的否定形式为inordernotto,soasnotto。e.g.Inordertomakeourcitygreen,wemustplantmoretrees.=Wemustplantmoretreesinorderto(soasto)makeourcitygreen.,3.Afteryouhavedecidedwhoyourtargetaudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.(P18)当你决定了你的目标受众之后，就该决定你想让他们了解或思考些什么。【分析讲解】这是一个主从复合句。在由after引导的时间状语从句中，包含有一个宾语从句；主句itistimetodecide.中亦包括一个宾语从句。,主句Itistimetodosth.表示“该做了，到做的时候了”，还可以用Itis(about/high)timethat结构，that从句中用虚拟语气，即从句谓语动词用过去式或should+动词原形。e.g.Itistime(that)weleftfortheairport.我们该出发去机场了。,shouldleave,FillintheblankswithproperwordsaccordingtotheinitialsorChinese.1.Theorganizationst_wastodoubleitsmembership.2.Whenc_,themuseumwillbeopentothepublic.3.Thesingersvoicea_tomanyfans.,arget,ompleted,ppeals,4.Themembersdidntattendthemeetingforv_reasons.5.Teachersshoulddevelopnewa_toteaching.6.Mymotherr_angrilytotheliesthatItoldher.,pproaches,eacted,arious,7.Itis_(非常地)importantforustograspaforeignlanguage.8.Thepurposeofthefilmisonlytosatisfyits_(观众).9.Manypoliticiansare_(关心)withthegoodofthepeople.,extremely,audience,concerned,TranslatethefollowingsentencesintoEnglish.1.我不知道怎样传达你的信息。(get.across)Idontknowhowtogetyourmessageacross.2.该是你们去上学的时间了。(Itstime)Itstimeforyoutogotoschool./Its(high)time(that)youwenttoschool.,3.这座房