高中英语：Unit1 Advertising-reading单元测试（牛津译林版必修4）

Unit1 Advertising-Reading测试一、 完形填空At the time when Bill and Rose got married, neither of them had much money. So they were 1 to buy a house or flat. For the first years of their 2 life, they, therefore, 3 in rented (租凭的) flats. Then Bills father died and 4 him some money, so they bought a house. When they moved into it for the first time, one of Bills 5 sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 6 , arranging the furniture, getting curtains and all the rest, so they 7 about the bottle of wine. In fact, they 8 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 9 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 10 with the baby. Bill 11 some friends round to12 its arrival, and they had a wonderful 13 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 14 . 15 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 16 somewhere in the house. He found it with some difficulty and 17 it into the living-room where his 18 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 19 to others. 10 said “Bill, take good care of this oneit is the first one that is really yours.”1. A. unable B. trying C. advised D. expected2. A. happy B. married C. sad D. bitter3. A. moved B. succeeded C. lived D. gave4. A. carried B. brought C. sent D. left5. A. nieces B. workers C. friends D. classmates6. A. unpacked B. prepared C. tied D. sold7. A. forgot B. thought C. looked D. cared8. A. sent B. put C. took D. kept9. A. fathers B. daughters C. children D. dogs10. A. prison B. police station C. shop D. hospital11. A. demanded B. expected C. invited D. wished12. A. join in B. celebrate C. attend D. drank13. A. party B. time C. day D. rest14. A. served B. finished C. prepared D. bought15. A. And B. Therefore C. Luckily D. Although16. A. cupboard B. box C. table D. living-room17. A. sent B. brought C. fetched D. led18. A. family B. wife C. guests D. workers19. A. silent B. loud C. aloud D. calm20. A. He B. Which C. They D. It二、 阅读理解：AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Todays advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.1. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising.2. According to the passage, a good advertisement should .A. be both persuasive and effectiveB. give people useful informationC. show people a productD. show people a new idea of a product3. From the passage, we know that . A. modern advertising has less effect on customers B. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strongD. cereal is a kind of food which is popular among people4. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. Its impossible for customers to buy a product without advertisements.D. Customers buy products according to their demands rather than the advertisements.BAre you worried by the rising crime rate? If you are, you probably know that your house, possessions and person are increasingly in danger of suffering from great rise in the cases of burglary and attack.Figures show an ever-increasing crime rate, but it is only too easy to imagine It will never happen to me. Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim.Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable.You must remember that owning a burglar alarm is no indication that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a lot easier.Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm.1. Anyone who takes an interest in the crime rate will, according to the text, be aware that_.A. more burglars are being caught than ever beforeB. people have more possessions to worry about nowadaysC. burglars are more at risk than they used to beD. homes are more likely to be broken into nowadays2. It seems that people who live in cities are _A. more often victims than those living in other areasB. of the opinion that statistics are wrongC. twice as well as people living in other areasD. of the opinion that burglars only rob unprotected homes3. The writer of the text wants to give the impression that the Protect Alarm system is _.A. elementary B. everlastingC. experimental D. economical4. The article claims that possessing an alarm system will _.A. show burglars that you have something worth stealingB. persuade burglars not to break into your houseC. make the burglars job less complicatedD. persuade burglars to try again another time5. In order to find out more information about this alarm system one can _.A. buy a leaflet B. write enclosing a stamped, addressed envelopeC. sign a contract D. phone at any time of day or night6. The underlined word Figures in the second paragraph can be replaced by A. IllustrationsB. FingersC. NumbersD. Statistics7. He was unlucky that his house was _ last night.A. smashed into B. burst into C. broken into D. transported into8. He shouldnt run the _ of losing his life crossing the roadwith the green light on.A. risk B. dangerC. threatD. frightCAmbassador HotelWelcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.Dining RoomBreakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.Lunch: 12:00a.m. to2:30p.m.Dinner: 7:30 p.m. to 9:00 p.m.Room ServiceThis operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.TelephonesTo make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk. Early calls should be booked with reception.LaundryWe have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect them BarThe hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.1. You would see this notice _ .A. in a hotel barB. in a hotel dining roomC. in a bedroom of a large international hotelD. in the entrance of a small family hotel2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat? A. Go to the hotel shop.B. Go to the hotel bar.C. Hang a message outside your door.D. Phone Reception. 3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?A. Go to your room and phone from there.B. Ask at the Reception desk.C. Use one of the telephones in the entrance hall.D. Go out again and look for a public phone box4. What do you think a room staffs last job is before he goes off duty at 6 p.m.?A. Lay the tables in the dining room.B. Check the bedroom doors.C. Start preparing the breakfast.D. Wake any of the guests who have asked for early calls.DWill it matter if you dont take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you dont eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.1. The results of the test show that _A. breakfast has great effect on work and studies.B. breakfast has much to do with peoples health.C. a person will work better if he has simple breakfastD. breakfast o