湖南省怀化市溆浦县江维中学高中英语 unit 1 牛津版必修1（通用）

湖南省怀化市溆浦县江维中学高中英语必修一：unit 1教 学 目 标Have ss learn some knowledge about advertisement.Get ss to be fully involved in the discussion, express their ideas and practice their spoken English.教学重、难点To let students know something about advertisement.To improve students speaking ability教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-inTeacher: Good morning, boys and girls, when you watch TV, what do you often see Step 2 Presentation1. A brief introduction of ads and give some examplesWe have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1) Make it possible with Canon. 佳能数码相机广告2) The daily modern 日产（尼桑）汽车广告3) Planned ParenthoodChildren by choice, Not by chance4) Theres no better way to fly. 德国汉莎航空5) The power of dreams 本田汽车广告6) Make Poverty History7) Like no other 索尼产品广告8) Take TOSHIBA, take the world.9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help11) The choice of a new generation. 新一代的选择。百事可乐12) Ask for more 渴望无限百事流行鞋13) Impossible made possible 使不可能为可能佳能打印机14) Were not asking for your money; were asking for your voice.2. reading the instruction and discussion1) Guide students read the instructions and focus on the six posters.2) Then encourage ss to form pairs and discuss the content of each poster.what image(s) can you see on each poster?what can you read on each poster?what does each advertisement try to tell us?3）dicuss each poster in detailposter of project hopeposter of the softwareposter of Oxlin Airlinesposter of the shampoo ad3. free talkIf time allows ,after students get the idea of ad, organize them into six groups and ask each group to talk about one of the ads in front of the class. each group should choose one student to present their ideas to the classStep3 sharing information1. Organize ss into groups of four or allow them to form their own groups. Ask them to discuss the three questions under the ad.2. Have ss exchange their opinions and make sure that all of them have a chance to speak.3. Ask some groups to report their answers back to the class .any possible answers are welcome.Step4 Homework课 题M4U1课时Reading1主备人 授 课 时 间 教 学 目 标To improve students reading ability on reading expositoryEnable students get the general knowledge of commercial ads and public adsTo let students know how to read expository writing教学重、难点To improve students reading ability on reading expositoryTo let students know how to read expository writingHow to improve students reading ability on reading expository writingTo let students know how to read expository writing教、 学 具Slides，The blackboard and the multimedia预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-inTeacher: Good morning, boys and girls, now let us review our topic yesterdayStep 2 Presentation1. Fast reading(1)Guide students go through the whole article, especially pay attention to the titles of the article(2)To ask students to finish the part A2. Intensive reading(1) Invite one student to read the first passage and invite students to get the general idea of the passage.(2) Detail readingIndividual workFinish part c1Group work.(1).Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students reading(2).Finish part c2Group workBase on the reading, let students make a summary of the expository writing. Teacher can choose one passage as one example, such as passage threeStep3 Consolidation1. Make a summary of the passage & let students talk about their opinions on commercial ads and public service ads2. Finish part EStep4 Homework课 题M4U1课时Reading 2主备人 授 课 时 间 教 学 目 标Language points教学重、难点Language points教、 学 具ppt预习要求Workbook教师活动内容、方式教法学法U1 重点词汇讲解1. advertise v. 为做广告，登广告宣传e.g. The perfume has been advertised in all the major womens magazines.这种香水在所有主要的女性杂志上都做了广告。 vi. 登广告招聘e.g. We need to advertise for a new chef.我们需要登广告招聘一名新厨师。advertisement n. 广告，宣传e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？advertising adj. 登广告，广告宣传a national advertising campaign n. 广告业e.g. He has been working in advertising for 20 years.他从事广告业已经二十年了。2. persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。【常用搭配】1) persuade sb. /pron.说服某人2) persuade sb. of sth. 使某人相信某事3) persuade sb. to do sth. = persuade sb. into doing sth.说服某人做某事4) persuade sb. out of doing sth.说服某人不要做某事5) persuade sb. that-clause使某人相信6) sb. be persuaded that-clause某人相信【例句】1) I can persuade the boss soon.我很快就能说服老板。2) I persuaded him of its truth.我使他相信这是真的。3) They persuaded her to go with them.他们说服了她和他们一起去。4) We persuaded him into taking the job. 我们说服她接受这份工作。5) I persuaded my father out of smoking.我劝服我父亲戒了烟。6) She persuaded me that the death did not at all. 她使我相信死并不能结束一切。7) Im almost persuaded that he is honest.我几乎相信他是诚实的。3. cheat vi. 作弊，作假e.g. Kids have always found ways of cheating in school exams.孩子们总能找到考试作弊的方法。 vt 欺骗，哄骗e.g. He was accused of cheating investors out of their life savings.他被指控骗取了投资者一生的储蓄。 vi. 不忠e.g. He swore to me that he had never cheated.他向我发誓从来没有对我不忠。 n. 骗子，作弊者e.g. We should have strict penalties for tax cheats.我们对骗税者应该有严厉的惩罚。 n. 作弊行为4. breath n. 气息e.g. His breath smelt strongly of alcohol.他呼出的气中有很浓的酒味。 呼吸e.g. She took a long slow breath to calm down.她长吸一口气，让自己平静下来。【常用短语】hold ones breath 屏住呼吸e.g. I held my breath and dived into the river.我屏住呼吸，潜入了这条河里。be out of breath 上气不接下气e.g. She was out of breath from climbing the stairs.她爬楼爬得上气不接下气。breathe v. 呼吸e.g. He held her so tightly that she could hardly breathe.他紧紧地抱住她，使她几乎喘不过气来。 vi. 吸入e.g. I dont want to breathe in other peoples smoke.我不想吸入二手烟。5. fool n. 蠢人，傻子e.g. How could you be such a stupid fool!你怎么会笨成这个样子！ vt. 愚弄，欺骗e.g. I was completely fooled by her.我完全被她愚弄了。【常用短语】fool sb. into doing sth. 欺骗某人做e.g. Dont let anyone fool you into handing over large sums of money. 不要让人骗得你把大把大把的钱叫出来。foolish adj. 愚蠢的foolishly adv. 愚蠢地6. cure n. 有效药，疗法e.g. Doctors say that there are several possible cures.医生说有几种可能奏效的疗法。 n. 对策，方案e.g. Its the only possible cure for our trade deficit.这是解决我们财政赤字的唯一对策。 vt. 治愈e.g. Many formerly fatal diseases can now be cured.原先的许多绝症现在都可以治好了。 vt. 控制，消除e.g. Nothing seemed to cure him of his nervousness.好像什么都不能消除他的紧张情绪。7. comment n. 评论，述评e.g. We would welcome your comments on our work.我们欢迎你对我们的工作提出意见。make a comment on = make comments on 对.做出评价e.g. Did she make any comments on your speech?她对你的演讲做出什么评价了吗？ n. （电视，电影）评论 e.g. a page of news and comment v. 发表意见，评价e.g. Im not in a position to comment on the matter.我无权对此事发表评论。8. aim n. 目标，目的e.g. My main aim on this course is to gain confidence.我上该课程的主要目的是获取自信。 n. 瞄准，准头e.g. He quickly regained his balance, took aim, and fired.他迅速重新恢复平衡，瞄准并开火。 vi. 打算，企图e.g. The project aims to provide an outlet for childrens creativity.该项目试图为孩子们的创造性提供一个表现的场所。 vt. 瞄准e.g. He was aiming at the tree but missed.他瞄准了那棵树，但是没有打中。【常用短语】be aimed at (doing) sth. 旨在于，目的在于e.g. The regulations are aimed at the prevention of accidents at work.这些规定的目的是为了要防止工作事故。The book is aimed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读。9. benefit n. 益处，好处e.g. The new sports centre will bring lasting benefit to the community.新的体育中心将会使社区居民持久受益。 n. 福利，津贴e.g. The benefits include medical insurance and a company car.福利包括医疗保险和一辆公车。 vi. 受益，得到好处e.g. Patients have benefitted greatly from this treatment.病人已从该治疗中大大受益。 vt. 对.有好处，有助于e.g. The system mainly benefitted people in the south.这项制度主要使南方人受益。beneficial adj. 有益的e.g. One or two glasses of wine a day can be beneficial. 每天喝一两杯酒是有益的。10. promote v. 提升，使晋级 积极筹划，鼓励，促进【例句】1) The young army officer was promoted to captain.这位年轻的军官被提升为了上尉。2) How can we promote the sales of this product? 我们如何推销这一产品呢？3) We must promote the match carefully. 我们必须认真策划这场比赛。【派生词】 promoter n. 策划者，推销者promotion n. 提升，促销活动11. consult vt. 向咨询，求助e.g. Before going on a diet, youd better consult your doctor.节食前，你最好向你的医生咨询一下。 v. 商量，征得同意e.g. Well consult with representatives of different jobs.我们会和不同职业的代表商量。 v. 查找，查询e.g. Consult the timetable to see when the last train leaves.查一下时间表，看看末班车什么时候开出。12. recommend vt. 推荐；介绍；建议 recommendation n. 建议，提议【常用搭配】recommend sth. to sb.= recommend sb. sth.向某人推荐recommend sb. to do sth.推荐/劝告某人做某事recommend sb. as推荐某人为recommend that sb. (should) do sth.建议某人做【例句】Our teacher recommended us some new books on this subject. 老师向我们推荐了这个学科的一些新书。I recommend he should see a doctor.我建议他去找个医生。The old man should listen to the doctors recommendation that he stay in bed.老人应听从医生卧床休息的建议。13. determine v. 确定；决定 determination n. 决心；果断；坚定【常用搭配】1) determine sth. 决定某事2) determine to do sth. 决心做某事3) determine on (doing )sth. 就做出决定determined adj. 有决心的，决定的（在句中常作定语或状语）【常用搭配】1) be determined to do sth.下决心/决定做某事2) be determined +从句【例句】The police are determined to bring back the missing boy when his family have given up all hope.警方决心找回失踪的男孩，而他的家人已经放弃了所有的希望。At the age of twenty, Steve left his hometown, determined not to return without making his mark.在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。14. urge vt. 敦促，催促e.g. The UN urged them to honor the peace treaty.联合国敦促他们尊重这项和平条约。 vt. 强调，竭力主张e.g. He urged restraint in dealing with the protester.他强调在应对抗议者时应该保持克制。 n. 冲动，强烈的欲望e.g. I had an overwhelming urge to kiss him.我有种冲动要吻他。15. product C/U. 产品，产物【例句】1) They must have new markets for their products.他们的新产品必须有新的市场。2) The plan was the product of many hours of careful thought. 这个计划是长时间仔细思考的产物。【派 生 词】production n. 生产producer n. 生产者，制造者productive adj. 生产的，多产的productivity n. 产率，生产能力produce n. 产量 U. 产品，农产品 v. 生产【单词辨析】1) product 产品，产物，它主要指工厂制造的产品；也可以用于化学反应的生成物。2) production 指生产或制造产品的行为，即生产过程。3) produce 用作名词时，解释为“产品，产物”，但它常指农产品。16. danger C. 可能引起危险的人或物 U. 一般的“危险”【派 生 词】dangerous a.危险的endanger vt. 危及endangered a.面临灭绝的【常用搭配】1) in danger 处于危险之中2) in danger (of )有的危险3) out of danger 脱离危险4) be a danger to 对构成威胁【例句】1) Smoking is a danger to health.吸烟危害健康。2) She was very ill, but is now out of danger. 她病重，但已经脱离了危险。17. service n. 服务【常用搭配】3) at ones service随时为某人做某事4) do sb. a service帮某人的忙5) be of service to sb.对某人有用处【例句】1) If you need any help, Im at your service.你要是需要帮助，我可以随时帮忙。2) Can I be of service to you in organizing the trip? 你组织这次旅行需要我帮忙吗？【派 生 词】serve vt. “为服务，招待（顾客端）（饭,菜）”vi.（不及物），供职，服役1) serve as充当，担当2) serve sb. with sth./serve sth. to sb. 给某人端上3) serve the people/ the country/ the society 为人民/为国家/社会服务【例句】I hear you have an experience in the Royal Air Force. Is that true?Yes. I served in the Royal Air Force for six years.18. aware adj. 明白的，意识到；有意识的；懂事的，明智的【派 生 词】awareness n. 意识unaware adj. 不知道的，未察觉到的【常用搭配】1) be aware of 察觉，感觉到2) be aware that-clause 知道；意识到3) be aware wh-clause 知道；体会到4) make sb aware of 使某人意识到【例句】1) He wasnt aware of the danger. 他没有察觉到危险。2) Im well aware that very few jobs are available.我很清楚工作职位很少。19. intended adj. （为而）设计的/打算的【常用搭配】1) be intended for (专为而)设计的/打算的2) intend to do sth 打算做某事【例句】3) The film is intended for the young under 18. 这部电影是专为18岁以下的青少年拍的。4) This was intended to be a picture of a cat.这幅画本来是要画猫的。20. issue n. 要点，关键问题；流出，放出，出版；发行物，刊物vt. 发行，发布；出来，流出【例句】1) The real issue is that he is the right man to do that. 问题的关键在于他是做那件事的适当人选。2) I bought the book that day after its issue.这本书发行的第二天我就买了。3) There is a new issue of Christmas stamps every day. 每年都有新发行的圣诞邮票。4) The new stamp was issued at last.新邮票最终发行了。5) I saw blood issuing from the wound.我看见血从伤口处流出来。【常用搭配】1. the issue of bank notes 钞票的发行2. raise a new issue 提出新论点3. issue in导致issue from 由引起21. claim vt. 声称，宣称 要求，索要【常用搭配】 claim sth宣称/认领，要求得到 claim A for B.因为B而要求得到A claim that 宣称，宣布【例句】After the battle, both sides claimed victory.战争之后，双方都宣称取得了胜利。She claimed ownership of the land.她对这块土地的产权提出了要求。Can I claim payment for him for the damage?我能代他为其受到的伤害要求赔偿吗？22. convenient adj. 方便的，便利的 convenience n. 方便的【常用搭配】1) be convenient to /for sb. 对某人说是方便的2) Its convenient for sb. to do sth. 做是便利的3) for convenience 为方便起见4) at ones convenience 为某人方便起见【例句】根据汉语提示完成下列句子。1) Can you come and see me at your convenience? 你能在方便的时候过来看我吗？2) Its quite convenient for us to live near the station. 对我们来说，住在车站附近很方便。23. approach v. 接近：靠近 n. 途径，达到的途径或方法；通路：【常用搭配】1) approach to sth 的方法，通向的道路2)3) make an approach to 对进行探讨【例句】1) She heard footsteps approaching from behind. 她听到后面的脚步声逐渐接近。2) Soldiers were guarding all approaches to the palace.士兵们在所有通向宫殿的路口放哨。3) The company has made some approaches to the government. 公司已向政府提出了一些建议。24. share vt. 分享，共有 n. 份额；股份【常用搭配】1) share sth. with sb. 与某人分享某物2) share sth. among/between sb.和某人分担某物3) share (in) sth. 分享、分担4) share the joys and hardships同甘共苦【例句】1) She wont share her secret with us. 她不愿意把她的秘密告诉我们。2) They shared the sweets among the children. 他们把糖分给了孩子。3) I will share (in) the cost with you，and your share of the cost is about $10.我会和你平摊费用, 你的这份费用大概是10美元。4) buy 500 shares in a shipping company购买某航运公司的500股股份Useful phrases1. be meant to 有义务（责任）做e.g. You are meant to keep the children out of trouble.你有责任不让孩子们遇到麻烦。 有意（打算）做e.g. It was meant to be an apology but it only made her angry.这原本是为了道歉， 但却只惹她生气。be meant for sth./sb. 为.准备，设计的e.g. These books are not meant for primary school students.这些书不是为小学生而编写的。2. even if/though 即使，即便e.g. He will never come even if he was invited.即使请了他，他也不会来的。Even though I have a masters degree, I cant fill in this form.尽管我有硕士学位，我还是不会填写这表格。3. fall for【常用搭配】fall for sb. 被某人所吸引，爱上某人e.g. They fell for each other at first sight and got married six weeks later.他们一见钟情，六个星期后就结婚了。fall for sth.（轻易）相信某事e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it.推销员说这汽车状况良好，而我那么傻，竟然信以为真。4. be used to (doing)sth. 对习以为常，习惯于，适应【相似短语】1) be /become/get accustomed to (doing) sth. 习惯于2) adapt oneself to使自己适应或习惯于3) adjust to (doing) sth.适应； 习惯【短语辨析】1) be used to do被用来做2) used to do/be 曾经，一度【例句】a) He used to get up early when he was at the university.他大学时常常起得很早。b) At present, many trees are cut down and used to make chopsticks.目前很多树都被砍下用来做筷子。c) I have been used to the busy life here.我已习惯了这儿的繁忙生活。5. trick sb. into doing sth. 诱使某人做某事【常用搭配】1) play tricks onsb./ play jokes on sb.捉弄某人2) make fun of sb.取笑某人3) trick sb. out of sth. 骗走某人的【例句】The kids often play tricks on the old man.孩子们经常戏弄老人。She was tricked out of all her savings.她被骗走了所有的积蓄。People make fun of her because she wears a strange hat. 人们取笑她因为她戴了顶奇怪的帽子。6. deal with 处理，对付；对待；解决；处理, 论及；涉及【常用搭配】1) deal with常与疑问词how连用2) do with常与疑问词what连用【例句】The most important thing to keep in mind when dealing with an emergency is to stay calm.要牢记的是：当遇到紧急情况的时候要保持冷静。7. be concerned with 与有关联系；对感兴趣【常用搭配】1) be concerned about 关心2) be concerned over/at sth.为某事忧虑3) be concerned with 和某事有牵连4) as far as sb. is concerned 就而言；关于5) concerning prep. 关于【活学活用】1) I am concerned about my wifes health. 我担心我妻子的健康。2) Her latest survey is concerned with youth unemployment. 她的最新调查与青年的失业有关。3) As far as Im concerned, you can do what you like. 就我而言，你可以做你喜欢的事。8. appeal to 迎合，对有吸引力，引起兴趣 恳求， 呼吁【常用搭配】1) appeal to sb. for sth.为某事而向某人呼吁2) appeal to sb. to do sth. 呼吁某人做某事3) make an appeal to sb.向某人提出呼吁4) appealing adj. 有吸引力的，有感染力的【例句】Its not easy for the design to appeal to all ages.这项设计要吸引所有年龄的人是不容易的。The government is appealing to everyone to save water.政府正在呼吁每个人都要保护水资源。9. get sth. across to sb. 传达；被理解；使人了解【短语辨析】1) get sth. over.克服2) get (sth.) through通过；完成；到达3) get down to sth./ doing sth. 开始做某事4) get round 说服某人【例句】1) The final examination is coming up soon. Its time for us to get down to our studies.期末考试快来了，我们该开始复习了。2) - The boss said we had only three days to finish the work.老板说我们只剩三天时间去完成工作了。- Dont worry. We have already got through two thirds of it.别担心，我们已经完成了三分之二的工作。3) She could always get round her father, who would give her whatever she asked for.她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。4) He was disappointed at not getting the job, but he soon got over it.因为没有得到这个工作机会，他很失望。但很快，他克服了这种失落感。10. be satisfied with对感到满意【相关短语】1) be pleased with 对感到满意2) be content with 对感到满意3) far f