Lesson3TheAdvertisingGame (2).ppt

Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne),光山三高高一英语罗年超,ObjectivesBytheendofthislesson,youllbeabletoknowthedesign,theideaandtheeffectofadvertisements;understandadvertisementdevelopment;discussadvertising,Lead-in,Watchavideoofanadvertisementandguess,“Whatproductisitfor?”,BeCreative,Justdoit.,只管去做吧!,BeCreative,Impossiblemadepossible.,使不可能变为可能。（佳能打印机）,BeCreative,Intelligenceeverywhere.,智慧演绎，无处不在。（摩托罗拉手机）,BeCreative,Thetasteisgreat.,味道好极了。（雀巢咖啡）,BeCreative,Thechoiceofanewgeneration.,新一代的选择（百事可乐）,BeCreative,Letsmakethingsbetter.,让我们做得更好。（飞利浦电子）,BeCreative,Obeyyourthirst.,服从你的渴望（雪碧）,BeCreative,只溶在口，不溶在手（MM巧克力）,M&Msmeltinyourmouth,notinyourhand.,Pre-reading,Canyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?,onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay,Choosethewordsfortheirdefinitions,1.tomakeknowntothepublic,e.g.inanewspaperoronTV_2.somethingusedforadvertisingthings_3.thebusinessofencouragingpeopletobuygoodsbymeansofads_4.thepersonwhomakesads_,advertiseradvertiseadvertisementadvertising,advertise,advertisement,advertising,advertiser,While-reading:1streading,Whatdoesthepassagetalkabout?A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.Peoplesattitudetowardads,While-reading:2ndreadingRe-arranging,1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintodaystopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.,1,2,3,4,5,While-reading:3rdreadingAnswering,1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotodaysadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?,1.Whendoesthesimplesttypeofadvertisementwork?,Answerthefollowingquestions,Theyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.,2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?,Becausepeopleareusedtoseeinghighstandardsofvisualdesign.,3.Whatideasdotodaysadvertisersusetomakeyounoticetheirproducts?,humourous,Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.,4.Whathasthegovernmentdoneduringthelastdecade?,savingwater,fightingaids,helpingthepoor,givingupsmoking,Overthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.,Theadvertisinggame,Enjoytheadvertisementsandputtheminthesuitableplaces.,Readindetailandcompletethetable.,Itis_tobejustthe_ofa_ora_.,Adsneedto_and_the_ofthepublic.,Someads_picturesorthe_ofexperts,otherstryto_adsthatpeoplesimply_at.,_advertisements,likely,name,company,generallocation,attract,hold,attention,consistof,words,create,enjoylooking,Celebrity,Peopleareusedto_.,Modernadsmust_the_standardswithideastomakethemmore_.,Someadsmayusethe_of_tosellthecar.Othercommonideasinclude_,_and_.,_advertisements,seeinghigh,standardsofvisualdesign,combine,highest,attractive,freedom,concept,happiness,wealth,success,Concept,repeating,noticetheirproducts,humour,new,unusual,Creative,sellingproducts,services,contributions,society,Encouraging,participate,Educating,fi