新境界职业英语综合教程2精华版unit 3

.,.,.,Task1,Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem.,ApproachingWorkplace,Back,.,Task1,ApproachingWorkplace,Back,AlibabaGroupwasfoundedin1999.Itisaproviderofe-commerceonlinetradingplatform,includingB2B,businesstrade,onlineretail,shoppingsearchengine,thethirdpartypaymentandcloudcomputing,services.SubsidiariesandAssociateCompanyhaveAlibabagroupB2B,tmall,acatnets,Alicloudcomputing,ChineseYahoo!Andpaytreasure.,.,Task1,ApproachingWorkplace,Back,AmazonCoisa“Fortune500”company,headquarteredinSeattlewhichwasfoundedin1995.NowItisoneoftheworldsmosttypesofgoodsonlineretailers.Amazoniscommittedtobecometheworldsmost“taking,thecustomerasthecenter”company,sothatcustomerscanfindanddiscoveranythingtheymightwanttobuyonthecompanyswebsite,andstrivetoprovidethelowestpriceforthecustomer.,.,Task1,ApproachingWorkplace,Back,eBaywasfoundedin1995.ItisnowoneoftheworldslargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping.,.,Task1,ApproachingWorkplace,Back,Alipayisaleadingindependentthirdpartypaymentplatform,whichwasfoundedbyAlibabaGroupin2004.Itiscommittedtotheelectroniccommercetoprovidesimple,safe,fastonlinepaymentsolutions.,.,Workinpairs.Answerthefollowingquestions.,1.Areyouanonlineshopper?Haveyoueverboughtanythingfromanonlineshop?2.Whatdoyouknowcanbeboughtfromonlineshops?,Task2,Yes.Ioftenbuythingssuchasbooks,clothes,shoes,etc.fromonlineshops.Thequalityisgoodandthepriceisreasonable.,Wecanbuyeverythingwecouldwishforfromonlineshops,likeclothes,shoes,books,digitalproducts,dailynecessities,etc.,Back,.,3.Doyouknowtheprocedureofbuyingthingsfromonlineshops?4.Whichdoyouthinkismoreconvenient,anonlineshoporatraditionalshop?,First,enteranonlineshop;thenselecttheproductsyouwant.Second,puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation.Third,enterthepaymentpageandselectthewaytopayandthenclickforconfirmation.,Ithinkanonlineshopismoreconvenient.Throughanonlineshop,oneneedntgooutbutcanbuywhathewantsjuststayingathome.,Back,Task2,.,5.Doyouknowhowtoopenanonlineshop?,First,decidewhatproductsyouwanttosell.Second,registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet.Third,designthewebsitecontent,styleetc.andputtheinformationoftheproductsonthewebsite.Last,lookafterandrenewtheonlineshopusually.,Back,Task2,.,WorkplaceCommunication,Back,.,Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.,b,c,a,e,d,Back,.,Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.,1.Amazonisthebiggestonlinebookshoparoundtheworld.a.Right.b.Wrong.c.Notmentioned.2.AsMcDonaldhasstartedB2Bbusinessonline,youcanorderandeatitsBigMacsinyouroffice.a.Right.b.Wrong.c.Notmentioned.,Back,.,3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.a.Right.b.Wrong.c.Notmentioned.4.Annahasopenedanonlineclothesshop.a.Right.b.Wrong.c.Notmentioned.5.MetrosB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.a.Right.b.Wrong.c.Notmentioned.,Back,.,UsetheRightWord,Herearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.,Back,.,UsetheRightWord,Herearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.,Back,.,UsetheRightWord,Choosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel.,Back,B2C(business-to-customer)B2B(business-to-business),ManufacturerRetailerRetailerConsumers,B2B,B2C,.,1.Amazonisthebiggestonline-bookshoparoundtheworld.2.AsMcDonaldhasstartedB2Cbusinessonline,youcanorderandeatitsBigMacsinyouroffice.3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.4.Annahasopenedanonlineflowershop.5.MetrosB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.,Back,.,ListeningIn,Situation:SerenaandPeterarestaffinabedding(床上用品)company.Theyaretalkingaboutsettingupane-businessdepartment.,Listentothemodeldialogueandfillintheblankswithwhatyouhear.,Back,.,ModelDialogue,Serena:Peter,whatstheroleofournewlysetup_?Peter:Thisdepartmentisresponsiblefor_.Forexample:dealingwith_andarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwill_,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.Whatsits_?Peter:IthinkitsEuropeandAsiabesidespartofhomemarket.,e-businessdepartment,onlinebusiness,onlineorders,helpincreasesales,targetmarket,Back,.,Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.,SpeakingOut,Back,.,Back,.,Serena:Peter,whatstheroleofournewlysetupe-businessdepartment?Peter:Thisdepartmentisresponsibleforonlinebusiness.Forexample:dealingwithonlineordersandarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwillhelpincreasesales,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.Whatsitstargetmarket?Peter:IthinkitsEuropeandAsiabesidespartofhomemarket.,Back,.,ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.,Situation:LindaistalkingtoGeorgeaboutherplantoopenanonlineclothesshop.,ListeningIn,Back,.,cashondelivery,computerscience,becrazyaboutfashionthings,e-bank,Back,accessories,.,Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.,SpeakingOut,Back,.,George:Hi,Linda!Longtimenosee!Iheardthatyouaregoingtoopenanonlineclothesshop.Whydoyouhavesuchaplan?Linda:Yeah.Therearealotreasonsformetodoso.Yousee,Imajorincomputerscience.Ihavethetechnology.Besides,Imcrazyaboutfashionthings.Andaboveall,Ithinkitmakesmoney.George:AhaIsee.So,whatsspecialforyouronlineshop?Linda:Goodquestion!Wesellawiderangeofclotheswhichwillsatisfytheneedsofwomenaged18-35.Besides,wealsosellaccessories,suchasnecklace,sunglasses,handbagsetc.George:Wow,itsoundsgreat.Howdopeoplepayforwhattheybuy?Linda:Theycanpayonlinebye-bankorcredit-card,orcashondelivery.George:Superb!Wishyousuccess!Linda:Thankyou.,Back,.,Task1,ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.,a)_:toprovidepeoplewithsomethingtheywantorneedb)_:theactionofprocessofbuyingorsellingsomethingc)_:tosuddenlyincreasealotd)_:toputthingsoneontopofanothere)_:tocontinueforaparticulardistancef)_:tomakealotofefforttoachievesomething,caterto,transaction,rocket,stackup,stretch,strive,MiniText,Back,.,SinglesDay:CrazyShoppingDay,Back,ChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11,Monday,knownasSinglesDayinChina.TwomajorChineseonlineshoppingplatforms,TmallandTaobao,havereportedpurchasesworth35billionRMByuaninjustoneday.,Boththeplatforms,ownedbyChinase-commercegiantAlibaba,saw170milliontransactionsduringtheday.Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday,withmorethan13millionbuyersplacingorders.,WordTips,Notes,.,Back,T,oneofAlibabasshoppingsites,reportsshoppersbought1.6millionbras,whichwouldreachthreetimestheheightofMountEverestiffoldedandstackedup,andtwomillionpairsofunderpants,whichiflinkedtogetherwouldstretch1,800miles,allbeforethelunchhour.Morethan20,000sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Byoneoclockintheafternoonthesaleshadbrokenlastyearsrecordof19billionyuan.SinglesDayonNovember11,or11-11,chosenforitsfour“single”ones,firstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.Overthepastfouryears,Chineseretailershavestrivedtocatertothetrend,andhaveturnedthedayintoashoppingevent.(Source:NewYorkTimes,2013),.,Back,platformn.(交易)平台transactionn.交易；业务rocketv.迅速上升stackup堆放stretchv.伸展；延伸strivev.努力；奋斗caterto投合；迎合,overnightshoppingrush突如其来的购物高峰期MountEverest珠穆朗玛峰,.,十一月十一日星期一，是中国的光棍节。在这突如其来的购物高峰期，中国购物者在网上通宵血拼。中国的两大主流网购平台天猫和淘宝，发布消息说仅此一天，销售的商品已达350亿元。这两大网购平台，都隶属于中国电子商务巨头阿里巴巴。这一天，他们便创造了1,700万的商品交易。阿里巴巴说，该日仅刚过一分钟，两大平台的销售额就飙升至1000万元，超过1300多万买家下订单。,Back,光棍节：疯狂购物节,.,天猫，是阿里巴巴旗下的一个购物网站，表示在午餐期间买家买的1.6百万只文胸，如果折叠堆放起来是珠穆朗玛峰高度的三倍；买家买的2百万条男士内裤，如果连接起来可以延伸1,800米。两万多卖家在平台上抛出众多优惠折扣，大多都是半价。到了下午一点，销售额已经打破了上年190亿元的纪录。11月11日光棍节，或称作双11，因四个“单独”的1而得名，它首先出现在校园里。这一天，单身的年轻人会在一起吃饭、送礼物或购物来庆祝节日。在过去的四年里，中国零售商努力迎合潮流，并把这一天变为购物日。,Back,.,WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.,Task2,PairWork,Back,1.HowmuchsalesvolumedidtheplatformsgetonSinglesDay?2.WhatwerethesalesinthefirstminuteofSinglesDayontheplatforms?,35billionRMB.,100millionyuan.,.,Task2,PairWork,Back,3.WhichproductsoldwouldreachthreetimestheheightofMountEverest?4.Whatdiscountsdidthesellersontheplatformspromise?5.HowdidSinglesDaycome?,Bras.,Sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.,SinglesDayisonNovember11,or11-11,chosenforitsfour“single”ones.Itfirstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.,.,ReadingText,ReadytoGo!,Task2,Task2,Task2,Text,Back,.,Readytogo!,SandysHome-StyleBakingCompany,IntroductionSandyStevens,alocalhome-basedentrepreneur,decidedtomaketheleaptoe-businessandpromoteherbusiness_.Registera_;Signupforaservice;Planyourwebsitecontent;Developandoptimizethewebsite;Checkthewebsiteaddress.,SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.,overtheInternet,ReadingText,Back,Stepstobuildawebsite,websitedomainname,.,Readytogo!,BudgetingawebsiteAsasmallbusinessowner,Sandywasrecommendedtohire_todevelopherwebsite.OptimizingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic,itisimportanttoensurethewebsiteis_.FindingyournicheontheWebHaving_hascreatednewopportunitiesforSandysbusiness.,astudent,optimizedsearching,ReadingText,Back,anonlinepresence,.,SandysHome-StyleBakingCompany,YoudonthavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.JustaskSandyStevens,alocalhome-basedentrepreneur.Sandy,whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver,Canadaforthepastyears,recentlydecidedtomaketheleaptoe-businessandpromoteherbusinessovertheInternet.Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.,1,Back,ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets,.,Step-by-stepe-businessforbeginnersSandybeganwithnoe-businessknowledge.ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Itwassuggestedshebeginwiththefollowingsteps:Registerawebsitedomainnamethatcomplimentsyourbusinessname;SignupforaservicetohostyourwebsiteontheInternet;Planyourwebsitecontent,lookandfeel;Haveyourwebsitedevelopedandoptimizedbyaprofessional;Ensurethatyourwebsiteaddressisonallyourmarketingmaterials.,2,Back,.,BuildingawebsiteonabudgetAsahome-basedstart-up,Sandywasworkingwithaverylimitedbudget,soshewasrecommendedtohireastudenttodevelopherwebsite.Hiringastudenttobuildasimplewebsitecanbeacost-effectivedevelopmentsolutionforasmallbusinessowner.Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Tothatend,SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.,Back,3,4,.,BasicsearchengineoptimizationiscrucialFormostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Therefore,itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast.PennyensuredthatSandyswebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.ShesubmittedSandyssitetolocalonlinedirectories,sheeducatedSandyaboute-commerceenablingoptions,andshehelpedherregisteradomainnameandsignupforawebhostingservice.,Back,5,6,.,FindingyournicheontheWebInfact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Insteadofbeingconfinedtocompetingforlocalbusiness,SandysonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Theresult?HavinganonlinepresencehascreatednewopportunitiesforSandysHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.“Ihadthreeneworderslastweekbecauseofit.”,Sandysaidgladly.,Back,7,10,8,11,12,.,1.(Subtitle)ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarketsParaphrase:Asimplewebsitemakesitpossibleforsmallbusinesstoopenupnewmarkets.tap(into):tomakeuseofasourceofenergy,knowledge,money,etc.thatalreadyexists利用，开发e.g.Wemusttapmanpower,landandmaterialresourcestothefull.我们要做到人尽其才，地尽所利，物尽所用。Thereisasupplyofskilledworkersthattheycantapinto.有一批熟练工人可供他们用。,Back,(Tobecontinued),.,StructureAnalysis:“smallbusiness”isanobjecttotheverb“allow”,and“totapintonewmarket”istheobjectcomplement.Thecommonusageof“allow”is“allowsb.todosth.”.Translation:一个简单的网站上线使小生意也能够开拓新的市场。,(Theend),Back,.,2.(Para.1)YoudonthavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.Paraphrase:YoudontneedtospendalotofmoneytopromoteyourbusinessontheInternet.YoudontneedtobeatechnicalpersonoftheInternet,either.abundle:informalalotofmoney一大笔钱e.g.Anewpaintjobwillcostyouabundle.刷一遍新油漆要花你一大笔钱。,(Tobecontinued),Back,.,StructureAnalysis:“Nor”isoftenusedafteranegativestatementwhenaddinganothernegativestatement.也不e.g.Shedoesntlikethisdress.NordoI.她不喜欢这条裙子，我也不喜欢。Askinghimpolitelydoesntwork,nordothreats.无论是吝之气之，还是强势威胁他，都不受用。Translation:你不必花费大笔钱在网络上促销你的产品；你也不必是一名网络技术人员。,(Theend),Back,.,3.(Para.1)Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.Paraphrase:FromthattimeonshehashadinquiriesandordersforherproductsfromfarawaycountriessuchasMexico.inquiry:aquestionyouaskinordertogetinformationorpriceofaproduct询问;询价，询盘e.g.IwishtomakesomeinquiriesaboutthetrainservicefromGuangzhoutoShanghai.我想询问下从广州去上海的火车信息。Mr.Smithismakinganinquiryforgreentea.史密斯先生正在对绿茶进行询价。,(Tobecontinued),Back,.,StructureAnalysis:Thepresentperfecttenseisoftenusedinthesentencewith“since”asadverbial.e.g.Since2007,shehasgotmanyordersfromforeigncountries.2007年以来，她获得了许多国外订单。Translation:从那之后，她的产品远销墨西哥。,(Theend),Back,.,4.(Para.2)ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Paraphrase:ShewantedtobuildawebsitetotellthepublicaboutherbakingovertheInternet,butsheneededpeopleshelpandadviceabouthowtostart.advertise:tomakepublicityfor做广告e.g.Wedecidetoadvertiseournewproduct.我们决定为我们的新产品做广告。,(Tobecontinued),Back,.,asto:about关于e.g.Hisbehaviorsoonundeceivedherastohistrueintentions.他的行为很快使她明白了他的真实意图。StructureAnalysis:Thisisacompoundsentence,“but”hereisacoordinatingconjunction.Translation:她想建立一个网站来推广自己的烘烤产品，但是关于从何开始，她需要一定的指导。,(Theend),Back,.,5.(Para.2)Haveyourwebsitedevelopedandoptimizedbyaprofessional.Paraphrase:Hireatechnicalpersontodevelopandmakeyourwebsiteasgoodasitcanbe.optimize:tomakesomethingasgoodasitcanbe使优化e.g.Howtooptimizethemefficientlyisstillaquestion.如何有效地优化它们仍然还是一个问题。,(Tobecontinued),Back,.,StructureAnalysis:StructureAnalysis:“have”hereisacausativeverb.Itisoftenusedintheconstructionlike“havesb.dosth.”or“havesth.done”.e.g.Youdbetterhaveyoureyescheckedbyadoctor.你最好请医生来检查一下眼睛。Translation:请专业人士开发和优化你的网站；,(Theend),Back,.,6.(Para.3)Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Paraphrase:Actually,astudentwithkeeninterestandgreatskillsmaynotonlybehappytobuildyourwebsite,buthemayalsodesignyourlogoandteachyouhowtoimproveyourwebsiteandmakeithaveagoodrankinInternetsearchengines.,(Tobecontinued),Back,.,StructureAnalysis:“inwhich”isanattributiveclause,modifying“ways”.e.g.IcantellyouthewayinwhichIwonthecompetition.我可以告诉你我是如何赢得比赛的。Translation:事实上，一名热情而又技术熟练的学生不仅愿意建立你的网站，或许还能帮你设计公司标志，教你如何优化网站，让你的网站在因特网搜索引擎中获得好的排名。,(Theend),Back,.,7.(Para.4)SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Paraphrase:SandyhiredPennyWeaver,whorecentlygraduatedfromtheUniversityofVictoria.HermajorisComputerScience,andsheisgoodatbuildinginexpensivewebsitesforsmallcompanies.,(Tobecontinued),Back,.,affordable:thatpeoplecanafford;thatdoesnotcostalotofmoney支付得起的，不太昂贵的e.g.Lenovoenteredthehome-computermarketwithanaffordablenewmodel.联想新机型以大众可承受的价格打入家用电脑市场。StructureAnalysis:“whosmallbusiness”isanon-restrictiverelativeclause.Thecharacteristicofanon-restrictiveclauseisthatthereisacommabetweentheantecedentandtherelativeclause.Translation:姗蒂雇佣了PennyWeaver，一名刚刚从维多利亚大学计算机专业毕业的学生，她专门为小企业开发花费不高的网站。,(Theend),Back,.,8.(Para.5)Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Paraphrase:Formostsmallbusinesses,partoftheironlinesaleswillcomefrompeoplesvisitstotheirwebsitebytypingsearchtermsinsuchenginesasofGoogleandYahoo.,(Tobecontinued),Back,.,thatis:inotherwords，usedasparenthesiswhenyouareexplainingexactlywhatyoumeanbysomething即，就是，换言之（用作插入语）Translation:对于大部分小企业，它们网上的一部分销售额来自搜索引擎流量，即来自网站访问的点击率，人们通过在诸如谷歌和雅虎等搜索引擎上键入搜索词访问他们的网站。,(Theend),Back,.,9.(Para.6)PennyensuredthatSandyswebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.Paraphrase:PennymadesurethatSandyswebsiteincludedsuitablekeywords,meta-tagsandtitle-tagsandthesethingswillhelptomakehersiterankwellinsearchengines.StructureAnalysis:“thatwouldhelptooptimizehersite”isanattributivecl