对于颜色中西文化差异 英文版ppt课件

1,1、ThedifferentuseofcolorinChinaandWestern2、Causesofculturaldifferencesofcolors3、Conclusion,Color,2,ThedifferentuseofcolorinChinaandWestern,3,BlackWhiteYellowRed,4,Black:,Inwestern,blacksymbolizesdevil,evil,painandmisfortunesoitiscalled“thedeadcolor”（死色）Example:“ablackvillian”（大坏蛋）“blackwords”（不吉利的话）“ablackletterday”（凶日）blackhearted（歹毒的）,5,Black:,InChina,blackisalwaysconnectedwithbadthings,disaster.Blacksymbolizesdisasterhere.Example:“reactionarygang”(黑帮)“blackmarket”(黑市)“smuggledgoods”(黑货)“blacklist”(黑名单).,6,White:,Inwestern,whitesymbolizesGod,angel,happinessandgoodness.Example:“whitehands”（公正廉洁的）“awhiteday”（吉日）daysmarkedwithawhitestone（幸福的日子）,7,White:,IntheuseofChinese,whiteusuallycontainsfornothing,lookdownonanduseless.Example:“nouse”(白搭)“gotowaste”(白费)“superciliouslook”(白眼),8,Yellow:,IntraditionalcultureofChina,yellowis“thecolorofemperor”(帝王之色).Example:“brightyellow”(黄灿灿)“glisteningyellow”(黄澄澄)“aluckyday”(黄道吉日),9,Yellow:,Yellowinthewesternhasfailedtoenjoysuchacourtesy.InEnglishculture,yellowisoftenconnectedwithdejected,sick.Example:“yellowdog”（卑劣的人）yellowlivered（胆小的）yellowlooks（阴沉多疑的神色）,10,Red:,Inwestern,redisalwaysstandforcruel,disaster,bloody.Example:“redhands”（杀人的手）“becaughtredhanded”（当场被捕）“redheaded”（狂怒的）redlightdistrict（红灯区）,11,Red:,InChina,redisinthenameofhappy,success,luckyandloyal,whichusesfrequently.Example:“redflag”(红旗)“theRedArmy”(红军)“redpoliticalpower”(红色政权)“revolutionarybasic”(红色根据地),12,Causesofculturaldifferencesofcolors,ChineseemphasisonthedescriptionandthemodificationofthesurfaceofthingsWesternersfocusonunderstandingtheessenceandthelawofthings,13,Characteristic,Chinese:intuitionandperception;throughintuition,inspirationandimaginationvaguenessandmystery,Westerners:abstractthinkingandlogicalreasoningdirect-viewingandclarity,14,Itsacolorfulworldfilledwithallkindsofcolorsa