国外顶级户外鞋服品牌专业商品企划HI-TEC OUTDDOOR Apparel Global Presentation.ppt

TIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:RoyalRobbins,Inc.Design&MerchandisingManagerResponsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed:SeniorDesignerDesignerProductDeveloperAssistantMerchandiser,INTRODUCTION,OBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity.Toofferanopportunitytogrowthebrandandmarketshare.,CATEGORYSTRATEGY,WHATSTHEPLAN?OVERVIEW,HOWDOWEGETTHEREForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.Cooperatingwithaworld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.,POSITIONINGFORS/S2008,COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLE,POSITIONINGFORS/S2008,PRICEPOSITIONINGBest=V-LITEpureBetter=V-LITEactiveGood=EssentialsOURREASONFORBEINGThroughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.,OVERVIEW,AUTUMN/WINTER2007GLOBALAPPARELCOLLECTION,MensSki2Jackets1Fleece1Pant,WomensSki2Jackets1Fleece1Pant,MensOutdoor&Casual3Jackets1Fleece3Pants2BaseLayerKnitTops,WomensOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTops,SkiAccessory1KnitHat,OutdoorAccessories2Caps,Breakout2AW07ProductWorkbookBrentwoodOctober/November2007,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,005-coal/warmgrey/lime,102-coralred/coreblack/v-litewhite,002-coreblack/coregold/v-litewhite,100-sportred/coal/v-litewhite,DorianSki,200navy/coal/v-litewhite,MaatSki,003-warmgrey/coreblack/v-litewhite,PursonOutdoor/Ski,005-coal,200-navy,100-sportred,BambaSki,005-coal,002-coreblack,003-warmgrey,100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining100%polyester/100%nylon,100%nylon,3000/3000,tapedseamThermoliteinsulationLining100%polyester/100%nylon,100%polyester,165g,100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester/100%nylon,WPzippersatchest&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuff,WPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuff,WPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabs,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,LadyLakaSki,200navy/v-litewhite/lime,100-sportred/coal/v-litewhite,003-warmgrey/v-litewhite/lime,LadyArsiaski,005coal/darkjade/v-litewhite,102-coralred/coal/v-litewhite,005-coal,LadyMutaSki,005-coal,700-jade,001-v-litewhite,701-darkjade/jade/v-litewhite,LadyLixOutdoor/Ski,100-sportred,001-v-litewhite,100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon,100%nylon,3000/3000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon,100%polyester,165g,100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester,100%nylon,WPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuff,WPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs,003wmgrey/v-Liteorange/v-Litewhite,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,100-sportred,005coal/sportred,004khaki/hay,200-navy,ErebusOutdoor,005-coal,NixiOutdoor,200navy/hay,JulianOutdoor,005-coal/greygreen,102-coralred/coal,003-warmgrey/coregold,004-khaki/hay,200-navy/hay,100-sportred/warmgrey,100%nylonrip-stop,15000/10000,tapedseamLining100%polyester,100%nylon,100%nylondobby,5000/5000,tapedseamLining100%polyester,100%nylon,100%nylon,3000/3000,tapedseamLining100%polyester,100%nylon,100%polyester,275g,WPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloops,WPzippersathandpokcetsDetachable&adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloops,AdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloops,Zipsecurehandwarmerpocket,MontesOutdoor,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,RamonOutdoor,005-coal,002-coreblack,003-warmgrey,PeneusCasual,500-hay,004-khaki,004-khaki,002-coreblack,100%nylon,3000/3000,tapedseamLining100%polyester,100%nylon,100%cottoncanvas,100%cottoncanvas,WPzippersathandpokcetsInsidelegventilationAdjustablewaisttabsandbackelastic,Doubleknee,Sideelasticatwaist,BellisCasual,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,200navy/hay,004khaki/sportred,500hay/sportred,LadyKawOutdoor,102-coralred/greygreen,501-coregold/warmgrey,LadyVianaOutdoor,500hay/navy,004khaki/hay,LadyBaltaOutdoor,004khaki/v-liteorange,100-sportred/hay,100%nylondobby,5000/5000,tapedseamLining100%polyester,100%nylon,100%nylon,3000/3000,tapedseamLining100%polyester,100%nylon,100%polyester,275g,WPzippersathandpokcetsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsInnerflapGaragezipperprotectorEarphoneloops,AdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsEarphoneloopsGaragezipperprotector,LadyMaiaOutdoor,007-lt.sand,200-navy,100-sportred,100%nylonrip-stop,15000/10000,tapedseamLining100%polyester,100%nylon,WPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorEarphoneloops,Zipsecurehandwarmerpockets,Subsidiary/DistributorName:_,GlobalApparelCollectionAW07,LadyEsulaOutdoor,002-coreblack,003-warmgrey,100%nylon,3000/3000,tapedseamLining100%polyester,100%nylon,WPzippersathandpocketsInsidelegventilationKneearticulationAttachedwaistbelt,102-coralred,LadyArtemisiaCasual,500-hay,004-khaki,100%cottoncanvas,KneearticulationAttachedwaistbelt,Subsidiary/DistributorName: