Unit6-A.3课件

,Unit6,Advertisement,21II,21stCenturyCollegeEnglishforInteractivePurposes:Book2,1,学习交流PPT,Discussion,Introducetheadsyouknow.Whatdoyouthinkofads?Doyoulikethem?Whataretheadvantagesanddisadvantagesofads?Whatarethecharacteristicsofads?,2,学习交流PPT,Unit6:Theme-relatedInformation,Directions:Learnaboutalliteration（头韵）.,Inlanguage,alliterationreferstotherepetitionofaparticularsoundinthefirstsyllablesofaseriesofwordsorphrases.,3,学习交流PPT,Unit6:Theme-relatedInformation,Directions:Learnaboutalliterationinads.,Rhetoricaldevicestomaximizeitspromotioneffectsattractingattentionholdinginterestarousingdesirestimulatingaction.,Example:,GoforGold.,去喝Gold酒。（Gold酒广告）,4,学习交流PPT,Directions:Watchthevideoclipanddotheexercises.,BlankFilling,Discussion,Unit6:Warm-up,5,学习交流PPT,obese极为肥胖的epidemic流行病obesity肥胖cognitive认知的，认识能力的diabetes糖尿病,Directions:Watchthevideoclipandfillintheblankswiththewordsorexpressionsyouveheard.,（Childrenareexposedtoadvertisementsofjunkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）MarketershavebeenadvertisingtochildrenfordecadesandnowAmericansarefeelingits_1_.Todaymorethan20%ofouryouthsare_2_orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.Thequestiononall,parentsmindsiswhatweshoulddotosaveourchildrenfromthegrowingepidemicinAmerica.Reducingor_3_foodadvertisementsduringchildrenstelevisiontimeisjustonelinkresearchersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitiveskillsthanadultsdo.Thismeanstheydonotknowexactlyhowto_4_advertisementsaimedatthemanddonotcomprehendthesellingintentofadvertisers.Todayweblamechildren-could-tell-the-foodadvertisements,Check,Unit6:Warm-up,astherootcauseforchildhoodobesityandchildhooddiabetes.Itwasntuntilthe1970sthatthemarketerstooka_5_lookathowtheyadvertisedtochildren.ThefirstindustryformedtoregulateadvertisementstochildrenwastheChildrensAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainsseveral_6_whojudgewhenadvertisementstochildrenareindeedmisleadingor_7_andcontactthecompaniestochangeorpulltheadvertisements.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtellto,children.Thisisduetothe_8_trendofchildhoodobesityinAmericacomingintonationalattention.Aresponseisthis:fourmajorfoodbeveragecompaniesCocoCola,Mars,Hershey,andCadburyAdams,USAchosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidetheywill_9_nutritionalstandardsontheirproductsthatwillmeetacertainlowfatandsugarcontentwhenadvertisedtochildren.Althoughthisisastepintherightdirection,companiescanstillsettheirown_10_ofwhattheywanttoadvertisetochildren.,6,学习交流PPT,Unit6:Warm-up,（Childrenareexposedtoadvertisementsofjunkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）MarketershavebeenadvertisingtochildrenfordecadesandnowAmericansarefeelingits_.Todaymorethan20%ofouryouthsare_orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.ThequestiononallparentsmindsiswhatweshoulddotosaveourchildrenfromthegrowingepidemicinAmerica.Reducingor_foodadvertisementsduringchildrenstelevisiontimeisjustonelinkresearchersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitiveskillsthanadultsdo.Thismeanstheydonotknowexactlyhowto_advertisements,1.impact,2.overweight,3.eliminating,4.perceive,7,学习交流PPT,Unit6:Warm-up,aimedatthemanddonotcomprehendthesellingintentofadvertisers.Todayweblamechildren-could-tell-the-foodadvertisementsastherootcauseforchildhoodobesityandchildhooddiabetes.Itwasntuntilthe1970sthatthemarketerstooka_lookathowtheyadvertisedtochildren.ThefirstindustryformedtoregulateadvertisementstochildrenwastheChildrensAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainsseveral_whojudgewhenadvertisementstochildrenareindeedmisleadingor_andcontactthecompaniestochangeorpulltheadvertisement.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtelltochildren.Thisisduetothe_trendofchildhoodobesityinAmericacominginto,5.closer,6.reviewers,7.inappropriate,8.overwhelming,8,学习交流PPT,Unit6:Warm-up,nationalattention.Aresponseisthis:fourmajorfoodbeveragecompaniesCocoCola,Mars,Hershey,andCadburyAdams,USAchosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidetheywill_nutritionalstandardsontheirproductsthatwillmeetacertainlowfatandsugarcontentwhenadvertisedtochildren.Althoughthisisastepintherightdirection,companiescanstillsettheirown_ofwhattheywanttoadvertisetochildren.,9.announce,10.standards,9,学习交流PPT,Directions:Workinpairsanddiscussthequestions.,Unit6:Warm-up,1.Howdidyoufeelonthefirstdayatcollege?(Cues:excited,lonely,farawayfrom,miss,free,ononesown)2.Whatdifferencesaretherebetweencollegelifeandhighschoollife?(Cues:structure,remindof,counton,schedule)3.Whatisyourdailyscheduleincollege?(Cues:wakeup,breakfast,lecture,break,practice),Besidesadultsandseniors,childrenarealsothetargetofadvertisers.Whydotheyadvertisetochildren?Shouldadvertisersbeallowedtoadvertisetochildren?3Whataretheeffectsofads?,Directions:Workinpairsanddiscussthefollowingquestions.,10,学习交流PPT,Unit6:LanguageandCulturalPoints,target,v.makeatargetof;setasagoaln.amarktoshootat;sth.orsb.firedatormarkedforattack;agoaltobeachieved,Examples:ThenuclearweaponsaretargetedonWesternEurope.,这些核武器的目标是西欧。,Whatsthetargetreadershipofthispaper?,这份报纸以哪些人为读者对象?,11,学习交流PPT,Unit6:LanguageandCulturalPoints,Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing,providedthatyoulimitthetimethatyourlittleonespendswatchingTVandyoumonitortheprogramswatched.,e.g.Themachineswillrunwellprovidedthattheyaregreasedintime.,这些机器只要及时上油，就会运转得很好。,本句的主句是“Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing”，providedthat相当于if，表示“假如”，引导出一个条件状语从句。,如果我们从他那里得到些帮助，我们就会解决这个难题。,Wewillsolvethisproblemprovidedthatwegetsomehelpfromhim.,12,学习交流PPT,Unit6:LanguageandCulturalPoints,MediaAwarenessNetwork,Culturalnote:TheMediaAwarenessNetworkisaCanadiannon-profitorganizationbasedinOttawathatfocusesonmedialiteracyprograms.Inparticular,theorganizationpromotescriticalthinkingviaeducationresourcesandanalyzesthecontentofvarioustypesofmassmedia.SurveysandstudiesperformedbytheMediaAwarenessNetworkhaveexploredyouthmediaconsumption,suchastelevisionandinternetuse,aswellasmediaissues.Inrecentyearstheorganizationsfocushasshiftedmoreheavilytodigitalliteracy,althoughitcontinuestoproduceresourcesontraditionalmedia.,13,学习交流PPT,Unit6:LanguageandCulturalPoints,cite,v.quotebywayofexample,authority,orproof,Example:ThedevilcanciteScriptureforhisownpurpose.,魔鬼也能引经据典为自己辩护。,14,学习交流PPT,Unit6:LanguageandCulturalPoints,AmericanPsychologicalAssociation(APA),Culturalnote:BasedinWashington,D.C.,theAmericanPsychologicalAssociation(APA)isascientificandprofessionalorganizationthatrepresentspsychologyintheUnitedStates.Withmorethan154,000members,APAisthelargestassociationofpsychologistsworldwide.ThemissionoftheAPAistoadvancethecreation,communicationandapplicationofpsychologicalknowledgetobenefitsocietyandimprovepeopleslives.,15,学习交流PPT,Unit6:LanguageandCulturalPoints,exposure,n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret,Examples:Afteronlyashortexposuretosunlighthebegantoturnred.,他在阳光下只晒了一会儿,皮肤就开始变红了。,Ithreatenedthemwithpublicexposure.,我扬言要公开揭发他们。,16,学习交流PPT,Unit6:LanguageandCulturalPoints,deny,v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)isnottrue,Examples:Hedeniedthemoneytohisson.,他拒绝给儿子钱。,Hedeniedknowinganythingabouttheirplans.,他否认知悉他们的计划。,17,学习交流PPT,Unit6:LanguageandCulturalPoints,Monitor,Culturalnote:ThefullnameisMonitoronPsychology,apublicationoftheAmericanPsychologicalAssociation.Itisthe“mustread”forpsychologyeducators,scientists,andpractitioners.DeliveredeachmonthwiththeexceptionofacombinedJuly/Augustissue,MonitoronPsychologyprovidescompellingeditorialonthescienceandpracticeofpsychologyaswellasonhowpsychologyinfluencessocietyatlarge.,18,学习交流PPT,Unit6:LanguageandCulturalPoints,exposure,n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret,Examples:Afteronlyashortexposuretosunlighthebegantoturnred.,他在阳光下只晒了一会儿,皮肤就开始变红了。,Ithreatenedthemwithpublicexposure.,我扬言要公开揭发他们。,19,学习交流PPT,Unit6:LanguageandCulturalPoints,deny,v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)isnottrue,Examples:Hedeniedthemoneytohisson.,他拒绝给儿子钱。,Hedeniedknowinganythingabouttheirplans.,他否认知悉他们的计划。,20,学习交流PPT,Unit6:LanguageandCulturalPoints,rate,n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress,Examples:Thesecretaryshowedmeyourattendancerate.,秘书给我看了你的出勤率。,Wedroveatasteadyrate.,我们以平稳的速度开车。,21,学习交流PPT,Unit6:LanguageandCulturalPoints,substantial,a.ofampleorconsiderableamount,quantity,size,etc.；basicoressential;fundamental,Examples:Thecountryboughtasubstantialnumberofweapons.,这个国家购买了大量的武器。,Theymadesubstantialchangestothearrangements.,他们在安排上作了重大的变动。,22,学习交流PP