【商业模式】商业模式的创新与改进英文.ppt

YourBusinessModelhowtoidentifyandimproveit,LaTrobeUniversity,Melbourne,July2007,天马行空官方博客：,themenu,whatson,today?,天马行空官方博客：,thealchemyofbusinessmodelinnovation,first:whatareyourexpectationsfortoday?,exampleofbusinessmodelinnovation,wastewatertreatmentsystems,offer,customersegment,revenuestream,distributionchannel,wastewatertreatmentsystem,Canadianminingsites,onetimesalesfee,salesforce,idea!,sellwastewatertreatmentsystem,Canadianminingsites,onetimesalesfee,salesforce,totalwastewatertreatmentmanagement,Canadianminingsites,recurringservicefee,salesforce,anexercise,letsdo,tounderstand,youroffers,yourclientsegments,yourchannels,offers,clientsegments,distributionchannels,consulting,bankingexecutives,personalnetwork,bankingknowledge,bankingprofessionals,dedicatedwebsite,trainingprogram,sellwastewatertreatmentsystem,Canadianminingsites,onetimesalesfee,salesforce,coreactivities,corecapabilities,costs,partnernetwork,clientrelationship,buildtreatmentsystems,watertreatmentknowledge,productioncosts,suppliers,follow-up,buildtreatmentsystems,watertreatmentknowledge,productioncosts,suppliers,follow-up,totalwastewatertreatmentmanagement,Canadianminingsites,recurringservicefee,salesforce,dispatchrepairteams,errorfreesystemsdevelopment,callcenter,variablecostsofrepairservices,businessmodeltemplate,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,http:/business-model-,thebasicsofidentifyingandimprovingbusinessmodels,1.describeit,2.discussit,3.improveit,4.implementit,1.describeit,DevelopmentplanQuisqueauguefelis,commodoa,elementumid,faucibusid,sem.Aeneanrutrumenim.Praesentpulvinardignissimnisl.Crasanunc.Donectinciduntodiositametlacus.Pellentesquemetustortor,ullamcorpervitae,lobortisvel,euismodin,mi.Utlaoreet,telluslaoreetblanditmollis,massapurusposuerepurus,quismolestieligulamassaeumetus.Duisplacerat,nullasitametornareinterdum,nequenuncmollisleo,vitaeporttitormiorcisitametneque.Donecatenim.Infacilisistellusgravidaligula.Phasellusutlorem.Pellentesqueactortoregetauguesuscipitullamcorper.Aeneaneleifendportaorci.Etiamatarcu.Vestibulumlacinianuncineros.Suspendissepotenti.Aliquameratvolutpat.Donecgravida.Loremipsumdolorsitamet,consectetueradipiscingelit.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Maecenasvelenimetmetussemperfringilla.Donecornarearcu.Maecenasfaucibusligulaconvallisnibh.Maurisduiquam,congueeu,commodonec,tristiquein,enim.Nullaauctorsemperurna.Quisqueaeliteupurusiaculisvestibulum.Aliquamdictumrisusatodio.Fusceatloremetelitfaucibusplacerat.Aeneanvelit.Proinelitodio,blanditet,scelerisquequis,pulvinara,dui.Nuncmagnadolor,bibendumut,accumsancongue,tinciduntsitamet,neque.Proinconsequattinciduntlacus.Inurnadui,conguenec,tinciduntsitamet,facilisisimperdiet,lorem.Morbisednibh.Vivamusvitaedolor.Utbibendumvolutpatmi.Pellentesquequismagnanonlectuselementumpretium.Aliquamquisestvitaearcuconsequatfringilla.Crasmagnarisus,placerateget,egestasconsectetuer,ornarevel,felis.Namornarejustoidorcimattisultricies.Morbiluctus.Utpretiumodioaclibero.Nuncsollicitudinpharetralorem.Aeneanscelerisque,lacusegetullamcorperscelerisque,ipsumurnaviverrami,egetviverraquamerosegetvelit.Utlaciniafeugiatpurus.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Etiamnuncnisl,aliquamblandit,luctusid,commodolaoreet,sem.Phasellussitametorciutsapienvulputatepellentesque.Pellentesquedapibuspurusetquam.Namsitametmagnainnequedignissimsodales.Aeneannonjustonecmagnalobortisvolutpat.,StrategyLoremipsumdolorsitamet,consectetueradipiscingelit.Crasintortor.Sedposuereerat.Maecenaspulvinarnullaeumagna.Vivamussemper,risusutegestaspulvinar,lectusantefeugiatquam,sitametcongueodiolacusacipsum.Aliquamsuscipit,estutvolutpatvulputate,nullafelispulvinarlibero,nonornareliberoipsumtristiquetortor.Fuscesedloremvitaejustofeugiatmalesuada.Donecaliquet.Vivamussempererosnecdiam.Vivamussemarcu,imperdietnec,congueac,scelerisquevel,nulla.Donecetmauris.Integeranullavulputatepedeconsequateuismod.Praesentmolestieurnanecleo.Proineros.Maecenasacsemnecduisodalestempus.Maecenassuscipitegestasvelit.Suspendisseveltortor.Proinimperdiet,semnecaliquetultrices,nuncestegestaseros,nonhendreritmagnaerosegetaugue.Maecenassedleovitaeleofaucibusvulputate.Proindignissimerosataugue.Namluctusnullanonnibh.Namatloremacmaurislaoreetviverra.Inplaceratconsequatnunc.Donecrhoncusnuncacurna.Integervestibulumcondimentumorci.Fuscevelitturpis,malesuadaquis,scelerisqueut,eleifendvitae,ipsum.Vestibulumeuerat.Vestibulumjustonisl,tinciduntet,sempervel,tristiquequis,eros.Vestibulumtempus,massavelconsectetuercongue,eratmagnaconsequatpurus,afacilisisorcinibhvitaepurus.Namtinciduntvenenatisligula.Nuncorcinulla,ornarequis,lobortisviverra,dapibusat,turpis.Suspendissesitametnislatenimtinciduntblandit.Curabituraugueest,suscipitsed,egestassitamet,vehiculavitae,tellus.Maecenasnecmetusvelnisiinterdumpellentesque.,Words,Text,Text,Text,18%,300%,12%,1%,wedontreallyknowhowto,2.discussit,butthereisnocommonlanguage,3.improveit,wedontreallyhavethetools,4.implementit,everythingelsethanplanned,main,the,challenge,thinkoutside-of-thebox,insanity:doingthesamethingoverandoveragainandexpectingdifferentresultsAlbertEinstein,“,”,enablingbusinessmodelinnovation,user-centered,creativity&exploration,interdisciplinaryapproach,strategicfit,moreexamples,whatstheconnection?,activities,precisionmicro-engineering,costs,partners,clientrelationship,mechanicalwatches,luxurybuyers,revenuestreams,channels,mechanicaljoints,patients,Cemexexample,activities,corecompetencies,costs,partners,clientrelationship,cementbycubicmeter,builders,revenuestreams,channels,cementdeliveredduringtimewindow,ontimedelivery,fleetmanagement,thebusinessmodeldesignprocess,1.identifyinterdisciplinarystakeholders-set-upteam,2.understand(business)environmentframeproblem,3.suspendreality-ideate,4.bringbackreality-prototype,5.chosesuitabledesign-decide,6.execute-projectportfolio,7.evaluate,learnandredesign-manageimprovement,AlexanderOsterwalder,PhDalex,allphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofppt,annexIother,thebusinessmodelerstoolbox,co-creation,ideation,visualization,prototyping,someexamples,Goldcorp,mining,lowcoststhroughopenexploration,CUSTOMERRELATIONSHIPS,CUSTOMERSEGMENTS,exploitingmines,“geologyprize”500000$US,REVENUESTREAMS,DISTRIBUTIONCHANNELS,GoldcorppubliclysharedallofitsgeologicaldataandofferedUS$500000inprizesfordeterminingwheretheymightfindthenext6millionouncesofgold,research,fromcopyrighttocreativecommons,Skype,freeVoIP&valueaddedservices,softwaredevelopment,website,global(nonsegmented),delivervoice&videoquality,“eBay”,largescalelowmargin,internet,softwaredevelopment,freevoice-over-IPVoIPtelephony&value-addedservices,1291Cityhomes,lowcostaccommodationNewYork,lowcost,CUSTOMERRELATIONSHIPS,thecostsensible,rentingoutrooms,keepdowncosts,apartmentowners,rents,DISTRIBUTIONCHANNELS,finddemand,youngcuriousSwiss,low-costhotel/rentalinNewYorkCity,Tecnovate,low-costmulti-lingualcallcenteroutsourcing,lowcost,CUSTOMERRELATIONSHIPS,Europeancorporations,ACTIVITYCONFIGURATION,keepdowncosts,“import”youngcuriousEuropeanstoIndiatowork,REVENUESTREAMS,DISTRIBUTIONCHANNELS,businessprocessoutsourcing“up-sidedown”inIndia,frombloatedheadtothelongtail,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,FREEadvertisingsupportedmobiletelephony,mobilenetworkoperatorthat“rentsout”capacitytoBlyk,subscribersfilloutprofileontheInternet,marketingtomobileuserswithaninterestingadvertisingprofile,regularadmessagesviamobilephone,marketing,payingmobilephoneminutes,theyoungandthehip,increasingthenumberofmobilephoneuserswiththerightprofiletoincreasethevalueforadvertisers,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,accesstoapooloftargetedyoungadvertisingpublic,advertisingfees,findingandcontractingadvertisers,advertisers,salesforce,annexIIbusinessmodeltemplate,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,abusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreams,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,givesanoverallviewofacompanysbundleofproductsandservices,portraysthenetworkofcooperativeagreementswithothercompanies,describesthechannelstocommunicateandgetintouchwithcustomers,describesthearrangementofactivitiesandresources,explainstherelationshipsacompanyestablisheswithitscustomers,sumsupthemonetaryconsequencestorunabusinessmodel,describestherevenuestreamsthroughwhichmoneyisearned,describesthecustomersacompanywantstooffervalueto,outlinesthecapabilitiesrequiredtorunacompanysbusinessmodel,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,describingacompanysbusinessmodel,VALUEPROPOSITION,valueproposition1valueproposition2,OFFER,describingacompanysoffer,VALUEPROPOSITION,TARGETCUSTOMER,valueproposition1valueproposition2,targetcustomer1targetcustomer2,CUSTOMER,OFFER,describingwhoacompanyoffersvalueto,VALUEPROPOSITION,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,valueproposition1valueproposition2,distributionchannel1distributionchannel2,targetcustomer1targetcustomer2,CUSTOMER,OFFER,describinghowacompanyreachesitscustomers,VALUEPROPOSITION,TARGETCUSTOMER,CUSTOMERRELATIONSHIP,valueproposition1valueproposition2,r