Task Unit 1 Advertising

Unit1,Unit1Advertising,TaskWritinganadvertisement,listeningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.(a/onehalf),(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent),Skillbuilding1,Wordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.Fourtimesasmanypeopleusedourproductlastyear.,adecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.,arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50.alimite.g.Themaximumspeedis80kilometresperhouronthisroad.,Thepricereachedarecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.,Listenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:_;lastyear:_2.Marketsharelastyear:_;thisyear:_,1,200,1,400,85%,65%,3.Percentageofstudentseatinglunchinthedininghalllastyear:_;inthreeyears:_4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyearatlocaluniversities:_studyingabroad:_,50%-60%,75.5%,23.4%,11.5%,thisyearatlocaluniversities:_studyingabroad:_5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_museumvisitorsoutofthem:_youngpeople,24.5%,13.6%,9,000,3,000,Listenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.,Step1:completingabarchart,BarChart:,Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_,RepackagingoftheChocoLocoBar,Skillbuilding2,Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(dont)think/believe(that)Itseemstome(that)Inmyopinion/Tome,expressingopinionsandgivingreasons,2.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.,e.g.Ithinkpackagesareimportantbecause/as/sincetheyattractthecustomersattention.,3.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.Ithinkpackageareimportantforseveralreasons.First,Second,Then,(Next,Finally,),ReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:Whatsyouropiniononadvertisements?,Interviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,itsimportanttogivereasons.YoumayusethevocabularyonPage15.,1.OpinionsofadvertisinginpublicplacesWhatsyouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?,Interviewform,Step2:talkingaboutadvertisements,3.ThingsseeninadvertisementsandboughtlaterWhathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5._,Whatadvertisementdoyoulikeleast?Why?,LetsgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:,M:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.,Afterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.,usingdifferentsentencetypescorrectly,Readthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.,Skillbuilding3,LookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._3._4._5._6._7._8._,Negativestatement,Command,Positivestatement,Positivestatement,Positivestatement,Exclamation,Positivestatement,Step3:writinganadvertisement,ReviewthetwosampleadsinPartAonPage17.Thinkaboutwhythesetwoadsaregood.Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?,WriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal.Youcandrawpicturesforyourads.,Youmaywanttomention:taste/look/ingredientscommentsfromcustomerswhatisuniqueabouttheproductprice/discountbenefitswhereitisavailable,YoucanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadaChocoLocobar.OnlythebestqualitycocoabeansfromGhanaandthefreshestmilkfromChinaareusedtomakethedeliciousChocoLocoBars.Becausetheyarelowinfat,theyarealsoa,Possibleexample,goodcho