竞争品牌广告投放情况回顾

竞争品牌广告投放情况回顾日立空调2001年09月竞争品牌广告投放情况回顾国文正信广告有限公司2001年11月竞争品牌海尔海信格力春兰美的长虹LG三菱夏普伊莱克斯数据来源AC尼尔森广告监测调查地区全国（136）城市覆盖媒体电视台（330频道）报纸（170种）杂志（100种）说明“全国”是指中央媒体（央视全国发行报纸/杂志）摘要空调品类投放情况分投放量、投放地区、媒体选择各竞争品牌投放情况分投放量、投放地区、媒体选择支持性数据空调品类广告投放情况品类主要发现总投放量空调品类总体在2001年9月在全国地区广告投放量为19533万元，与2000年9月15582万元同期比增长254。品类主要发现投放地区1、2001年9月品类投放地区共计75个（包含“全国”），仅比2000年9月减少3个。2、投放量排名前10位的地区占全部地区投放量的77，且其中有7个地区都位于南方，说明空调产品的主要（重点）市场仍然分布在南方地区。地方媒体投资量增长中央级媒体投资量增长1、地方媒体的投放量增长28601年9月13565万元；00年9月10549万元；2、中央级媒体的投放量增长156（01年9月5971万元；00年9月5038万元）。品类主要发现媒体选择（一）品类主要发现媒体选择（二）不同类型（电视/报纸/杂志）中央级媒体投资量同期比发生变化1、报纸投资量变化最大同期比下降206个百分点（01年9月为256万元，占总量34；00年9月为1134万元，占总量24）；2、电视同期比增长123个百分点（01年9月为5649万元，占总量485；00年9月为3904万元，占总量363）；3、杂志00年9月未有投放，今年9月为66万元。品类主要发现媒体选择（三）凤凰卫视值得注意今年9月有三个家用空调品牌投放凤凰卫视，分别是格力投放146万元；三菱投放249万元；海尔投放155万元。2000年9月未有任何空调品牌投放凤凰卫视。空调品类广告投放分析支持性数据空调品类广告投放量同期对比媒体电视报纸杂志单位千元254空调品类投放地区数量同期对比SHEET1HEADINGDESCRIPTIONDESCRIPTIONDESCRIPTIONDESCRIPTIONTOTALMONTHS000SSEP00000SOCT00000SNOV00000SDEC00000SJAN01000SFEB01000SMAR01000SAPR01000SMAY01000SJUN01000SJUL01000SAUG01000SSEP01000STOTALTVANQINGZXAIRCONDITIONER555000374391226521070000TOTALTVANQING555000374391226521070000TOTALTVBAOANZXAIRCONDITIONER9391310108828136019925317959918TOTALTVBAOAN9391310108828136019925317959918TOTALTVBAODINGZXAIRCONDITIONER181555171095335437220TOTALTVBAODING181555171095335437220TOTALTVBAOTOUZXAIRCONDITIONER58000022392415003TOTALTVBAOTOU58000022392415003TOTALTVBEIJINGZXAIRCONDITIONER2172821920217922389865516254649677646811158225239TOTALTVBEIJING2172821920217922389865516254649677646811158225239TOTALTVBENGBUZXAIRCONDITIONER1009385572155471152712165114560TOTALTVBENGBU1009385572155471152712165114560TOTALTVCHANGCHUNZXAIRCONDITIONER65000507447211752019316118TOTALTVCHANGCHUN65000507447211752019316118TOTALTVCHANGPINGZXAIRCONDITIONER28832214941241627157111TOTALTVCHANGPING28832214941241627157111TOTALTVCHANGSHAZXAIRCONDITIONER111310179313111413558561398221620561244133421TOTALTVCHANGSHA111310179313111413558561398221620561244133421TOTALTVCHANGSHOUZXAIRCONDITIONER6970011131141921261791193380TOTALTVCHANGSHOU6970011131141921261791193380TOTALTVCHANGZHOUZXAIRCONDITIONER11170035140537103256273108115639TOTALTVCHANGZHOU11170035140537103256273108115639TOTALTVCHAOZHOUZXAIRCONDITIONER19751418144174391403996083831397530TOTALTVCHAOZHOU19751418144174391403996083831397530TOTALTVCHENGDUZXAIRCONDITIONER743020621270782416680111815841047996184306TOTALTVCHENGDU743020621270782416680111815841047996184306TOTALTVCHONGQINGZXAIRCONDITIONER3973000501291143919057017029401426TOTALTVCHONGQING3973000501291143919057017029401426TOTALTVDALIANZXAIRCONDITIONER15084170106025318937846214600TOTALTVDALIAN15084170106025318937846214600TOTALTVDAQINGZXAIRCONDITIONER1266111000001328217041136000TOTALTVDAQING1266111000001328217041136000TOTALTVDONGGUANZXAIRCONDITIONER1705223285108721082844613881392013TOTALTVDONGGUAN1705223285108721082844613881392013TOTALTVDONGYINGZXAIRCONDITIONER27300212917431246083014TOTALTVDONGYING27300212917431246083014TOTALTVFOSHANZXAIRCONDITIONER133981119149553679227302260174137TOTALTVFOSHAN133981119149553679227302260174137TOTALTVFUYANGZXAIRCONDITIONER6580016172517448731997100TOTALTVFUYANG6580016172517448731997100TOTALTVFUZHOUZXAIRCONDITIONER807770398417735317275110071913260661620089TOTALTVFUZHOU807770398417735317275110071913260661620089TOTALTVGUANGZHOUZXAIRCONDITIONER2791920291745931139514507261610371940223820314819201404TOTALTVGUANGZHOU2791920291745931139514507261610371940223820314819201404TOTALTVGUILINZXAIRCONDITIONER2381200012081115034200TOTALTVGUILIN2381200012081115034200TOTALTVGUIYANGZXAIRCONDITIONER205803092349227215294392206190091TOTALTVGUIYANG205803092349227215294392206190091TOTALTVHAIKOUZXAIRCONDITIONER267430224810111569326189644587526018TOTALTVHAIKOU267430224810111569326189644587526018TOTALTVHANDANZXAIRCONDITIONER15317881132965645801529900TOTALTVHANDAN15317881132965645801529900TOTALTVHANGZHOUZXAIRCONDITIONER12132202121639919224916291829922314825115208TOTALTVHANGZHOU12132202121639919224916291829922314825115208TOTALTVHARBINZXAIRCONDITIONER2538150620816648338552667924100TOTALTVHARBIN2538150620816648338552667924100TOTALTVHEFEIZXAIRCONDITIONER1143611814112134785857313251289270120421350416154TOTALTVHEFEI1143611814112134785857313251289270120421350416154TOTALTVHOHHOTZXAIRCONDITIONER23500003453610276235TOTALTVHOHHOT23500003453610276235TOTALTVHUADUZXAIRCONDITIONER955238269991174200156236385TOTALTVHUADU955238269991174200156236385TOTALTVHUANGSHIZXAIRCONDITIONER60100002953991061097113400TOTALTVHUANGSHI60100002953991061097113400TOTALTVHUIZHOUZXAIRCONDITIONER1439142014966012124261394258156293TOTALTVHUIZHOU1439142014966012124261394258156293TOTALTVHUMENZXAIRCONDITIONER37921114125286288946491TOTALTVHUMEN37921114125286288946491TOTALTVHUZHOUZXAIRCONDITIONER86310053090161405184463TOTALTVHUZHOU86310053090161405184463TOTALTVJIAMUSIZXAIRCONDITIONER29300000004841881700TOTALTVJIAMUSI29300000004841881700TOTALTVJIANGMENZXAIRCONDITIONER366311043411547032285484110180338614015TOTALTVJIANGMEN366311043411547032285484110180338614015TOTALTVJIAXINGZXAIRCONDITIONER96800013250119191330285500TOTALTVJIAXING96800013250119191330285500TOTALTVJIEYANGZXAIRCONDITIONER147424415396804862299318211179539TOTALTVJIEYANG147424415396804862299318211179539TOTALTVJILINSHIZXAIRCONDITIONER1180040510512495000TOTALTVJILINSHI1180040510512495000TOTALTVJINANZXAIRCONDITIONER986951853047127383350393920661729127751338181TOTALTVJINAN986951853047127383350393920661729127751338181TOTALTVJINHUAZXAIRCONDITIONER8452000194631993152093400TOTALTVJINHUA8452000194631993152093400TOTALTVJININGZXAIRCONDITIONER40600255338611931226635TOTALTVJINING40600255338611931226635TOTALTVJINZHOUZXAIRCONDITIONER75000000031387000TOTALTVJINZHOU75000000031387000TOTALTVJIUJIANGZXAIRCONDITIONER3230000160404110615700TOTALTVJIUJIANG3230000160404110615700TOTALTVKUNMINGZXAIRCONDITIONER252000265978532339200TOTALTVKUNMING252000265978532339200TOTALTVKUNSHANZXAIRCONDITIONER24523207312029535922000TOTALTVKUNSHAN24523207312029535922000TOTALTVLANGFANGZXAIRCONDITIONER37324281001518244781818170TOTALTVLANGFANG37324281001518244781818170TOTALTVLANZHOUZXAIRCONDITIONER47220105474064861111492TOTALTVLANZHOU47220105474064861111492TOTALTVLINYIZXAIRCONDITIONER236216230003730904340TOTALTVLINYI236216230003730904340TOTALTVLISHUIZXAIRCONDITIONER17200042202168435820TOTALTVLISHUI17200042202168435820TOTALTVLIUZHOUZXAIRCONDITIONER494888948301085385894603TOTALTVLIUZHOU494888948301085385894603TOTALTVLUOYANGZXAIRCONDITIONER7366453036682863113146108333229TOTALTVLUOYANG7366453036682863113146108333229TOTALTVMAANSHANZXAIRCONDITIONER10471412843496622855192110TOTALTVMAANSHAN10471412843496622855192110TOTALTVMUDANJIANGZXAIRCONDITIONER17300000002441951400TOTALTVMUDANJIANG17300000002441951400TOTALTVNANCHANGZXAIRCONDITIONER356312121216487418616369115277465521TOTALTVNANCHANG356312121216487418616369115277465521TOTALTVNANHAIZXAIRCONDITIONER7692034311910981271452148550TOTALTVNANHAI7692034311910981271452148550TOTALTVNANJINGZXAIRCONDITIONER18264992113259877934820893225456532562687334132TOTALTVNANJING18264992113259877934820893225456532562687334132TOTALTVNANNINGZXAIRCONDITIONER1604042157308340446430626300TOTALTVNANNING1604042157308340446430626300TOTALTVNANTONGZXAIRCONDITIONER9481029336570101151397148600TOTALTVNANTONG9481029336570101151397148600TOTALTVNANYANGZXAIRCONDITIONER7281899110263014818819357335TOTALTVNANYANG7281899110263014818819357335TOTALTVNATIONALZXAIRCONDITIONER307976390448037285881817870154374064145735601906019226306111445649TOTALTVNATIONAL307976390448037285881817870154374064145735601906019226306111445649TOTALTVNINGBOZXAIRCONDITIONER2296056232171532625650043920642100TOTALTVNINGBO2296056232171532625650043920642100TOTALTVPANYUZXAIRCONDITIONER10921942117991189626432820151TOTALTVPANYU10921942117991189626432820151TOTALTVPINGDINGSHANZXAIRCONDITIONER5400000352191031611278435TOTALTVPINGDINGSHAN5400000352191031611278435TOTALTVQINGDAOZXAIRCONDITIONER257314412536159105125363217184355293235233TOTALTVQINGDAO257314412536159105125363217184355293235233TOTALTVQINGYUANZXAIRCONDITIONER2421004104171644833636773131524942TOTALTVQINGYUAN2421004104171644833636773131524942TOTALTVQIQIHARZXAIRCONDITIONER1295000002934126402693290TOTALTVQIQIHAR1295000002934126402693290TOTALTVQUANZHOUZXAIRCONDITIONER6440001316002561761572600TOTALTVQUANZHOU6440001316002561761572600TOTALTVSHANGHAIZXAIRCONDITIONER585081508172342512382920192176199909119301234049177891269TOTALTVSHANGHAI585081508172342512382920192176199909119301234049177891269TOTALTVSHANGQIUZXAIRCONDITIONER292281004541091455703720TOTALTVSHANGQIU292281004541091455703720TOTALTVSHANTOUZXAIRCONDITIONER352260745123326612226150474753844421210TOTALTVSHANTOU352260745123326612226150474753844421210TOTALTVSHAOGUANZXAIRCONDITIONER2296151514272323238539522609240209TOTALTVSHAOGUAN2296151514272323238539522609240209TOTALTVSHAOXINGZXAIRCONDITIONER4660001420177079134132000TOTALTVSHAOXING4660001420177079134132000TOTALTVSHENYANGZXAIRCONDITIONER393240021412794028581170684296223TOTALTVSHENYANG393240021412794028581170684296223TOTALTVSHENZHENZXAIRCONDITIONER5942536442277115107464975195495977314415TOTALTVSHENZHEN5942536442277115107464975195495977314415TOTALTVSHIJIAZHUANGZXAIRCONDITIONER45273023860293657971196113765015099TOTALTVSHIJIAZHUANG45273023860293657971196113765015099TOTALTVSHUNDEZXAIRCONDITIONER10009816718945851122111881114214TOTALTVSHUNDE10009816718945851122111881114214TOTALTVSUZHOUZXAIRCONDITIONER203055516124129208387622282226830TOTALTVSUZHOU203055516124129208387622282226830TOTALTVTAISHANZXAIRCONDITIONER1151253325412618771282572301811046TOTALTVTAISHAN1151253325412618771282572301811046TOTALTVTAIYUANZXAIRCONDITIONER16103756607238247095240268272251126TOTALTVTAIYUAN16103756607238247095240268272251126TOTALTVTAIZHOUZXAIRCONDITIONER104900014310481591812772166854TOTALTVTAIZHOU104900014310481591812772166854TOTALTVTANGSHANZXAIRCONDITIONER800109269054159202117201176TOTALTVTANGSHAN800109269054159202117201176TOTALTVTIANJINZXAIRCONDITIONER69785528101516945871574146013151617747TOTALTVTIANJIN69785528101516945871574146013151617747TOTALTVTONGLINGZXAIRCONDITIONER942310182105213852212453300TOTALTVTONGLING942310182105213852212453300TOTALTVURUMQIZXAIRCONDITIONER4740000101432201971300TOTALTVURUMQI4740000101432201971300TOTALTVWEIFANGZXAIRCONDITIONER848832531286676665716912012340TOTALTVWEIFANG848832531286676665716912012340TOTALTVWENZHOUZXAIRCONDITIONER18251002958272016540634052310200TOTALTVWENZHOU18251002958272016540634052310200TOTALTVWUHANZXAIRCONDITIONER585417545611861841303061648148496341017982TOTALTVWUHAN585417545611861841303061648148496341017982TOTALTVWUHUZXAIRCONDITIONER301370301964133683806291065545100TOTALTVWUHU301370301964133683806291065545100TOTALTVWUXIZXAIRCONDITIONER107573334523029531972623572722TOTALTVWUXI107573334523029531972623572722TOTALTVXIAMENZXAIRCONDITIONER46532011311121438263103314739593587794TOTALTVXIAMEN46532011311121438263103314739593587794TOTALTVXIANZXAIRCONDITIONER2969300831441652274335021012371300TOTALTVXIAN2969300831441652274335021012371300TOTALTVXIANGFANZXAIRCONDITIONER13980000500111741765213601060TOTALTVXIANGFAN13980000500111741765213601060TOTALTVXINYANGZXAIRCONDITIONER51166661913154285119155370TOTALTVXINYANG51166661913154285119155370TOTALTVXUZHOUZXAIRCONDITIONER969638676702342361441496634TOTALTVXUZHOU969638676702342361441496634TOTALTVYANCHENGZXAIRCONDITIONER469654190032548012613645TOTALTVYANCHENG469654190032548012613645TOTALTVYANGJIANGZXAIRCONDITIONER1311000015989255521270132201TOTALTVYANGJIANG1311000015989255521270132201TOTALTVYANGZHOUZXAIRCONDITIONER76224084042281339913012693390TOTALTVYANGZHOU76224084042281339913012693390TOTALTVYANTAIZXAIRCONDITIONER608373743544176851451056880TOTALTVYANTAI608373743544176851451056880TOTALTVYINCHUANZXAIRCONDITIONER1460003301328224000TOTALTVYINCHUAN1460003301328224000TOTALTVZHANGZHOUZXAIRCONDITIONER1816001142208408734442173160TOTALTVZHANGZHOU1816001142208408734442173160TOTALTVZHANJIANGZXAIRCONDITIONER922811950312250193201192106436TOTALTVZHANJIANG922811950312250193201192106436TOTALTVZHAOQINGZXAIRCONDITIONER6940001133155710722314310230TOTALTVZHAOQING6940001133155710722314310230TOTALTVZHENGZHOUZXAIRCONDITIONER677631627259123117132617143315111375763590TOTALTVZHENGZHOU677631627259123117132617143315111375763590TOTALTVZHENJIANGZXAIRCONDITIONER43705037104049582106410TOTALTVZHENJIANG43705037104049582106410TOTALTVZHONGSHANZXAIRCONDITIONER111912191975763712820424919484230TOTALTVZHONGSHAN111912191975763712820424919484230TOTALTVZHOUKOUZXAIRCONDITIONER220211155214191571400TOTALTVZHOUKOU220211155214191571400TOTALTVZHOUSHANZXAIRCONDITIONER23600003002291762330TOTALTVZHOUSHAN23600003002291762330TOTALTVZHUHAIZXAIRCONDITIONER18281632144236141212155385731773713TOTALTVZHUHAI18281632144236141212155385731773713TOTALTVZHUMADIANZXAIRCONDITIONER44600023561100144973300TOTALTVZHUMADIAN44600023561100144973300TOTALTVZIBOZXAIRCONDITIONER112233346315857178645171263173193TOTALTVZIBO112233346315857178645171263173193TOTALNEWSPAPERSBEIJINGZXAIRCONDITIONER205705371925411642736106330923352336334291371485767TOTALNEWSPAPERSBEIJING205705371925411642736106330923352336334291371485767TOTALNEWSPAPERSCHANGCHUNZXAIRCONDITIONER29961291788871999716741756066137828123TOTALNEWSPAPERSCHANGCHUN29961291788871999716741756066137828123TOTALNEWSPAPERSCHANGSHAZXAIRCONDITIONER354713301504543192433934974404683136968TOTALNEWSPAPERSCHANGSHA354713301504543192433934974404683136968TOTALNEWSPAPERSCHENGDUZXAIRCONDITIONER764795143221575312332826135612901311780190216TOTALNEWSPAPERSCHENGDU764795143221575312332826135612901311780190216TOTALNEWSPAPERSCHONGQINGZXAIRCONDITIONER6060023109549229197747137110281073425108202TOTALNEWSPAPERSCHONGQING6060023109549229197747137110281073425108202TOTALNEWSPAPERSDALIANZXAIRCONDITIONER189141100492820148165250313317969733TOTALNEWSPAPERSDALIAN189141100492820148165250313317969733TOTALNEWSPAPERSFOSHANZXAIRCONDITIONER957010747052073193150155781020TOTALNEWSPAPERSFOSHAN957010747052073193150155781020TOTALNEWSPAPERSFUZHOUZXAIRCONDITIONER4469291229274822623451067902562656138112TOTALNEWSPAPERSFUZHOU4469291229274822623451067902562656138112TOTALNEWSPAPERSGUANGZHOUZXAIRCONDITIONER18480552225373143941564325542647263942061619363806TOTALNEWSPAPERSGUANGZHOU18480552225373143941564325542647263942061619363806TOTALNEWSPAPERSGUIYANGZXAIRCONDITIONER219168573993813984111011016217610910872TOTALNEWSPAPERSGUIYANG219168573993813984111011016217610910872TOTALNEWSPAPERSHAIKOUZXAIRCONDITIONER105000251085238105217205146674541TOTALNEWSPAPERSHAIKOU105000251085238105217205146674541TOTALNEWSPAPERSHANGZHOUZXAIRCONDITIONER67743711413467945645587210231068887519195335TOTALNEWSPAPERSHANGZHOU67743711413467945645587210231068887519195335TOTALNEWSPAPERSHARBINZXAIRCONDITIONER247513135164291011514755385723735244TOTALNEWSPAPERSHARBIN247513135164291011514755385723735244TOTALNEWSPAPERSHEFEIZXAIRCONDITIONER571686672115533292176558879181023511110148TOTALNEWSPAPERSHEFEI571686672115533292176558879181023511110148TOTALNEWSPAPERSJIANGMENZXAIRCONDITIONER24200050004350241443170TOTALNEWSPAPERSJIANGMEN24200050004350241443170TOTALNEWSPAPERSJINANZXAIRCONDITIONER7398178843274812643609241618113413185655095TOTALNEWSPAPERSJINAN7398178843274812643609241618113413185655095TOTALNEWSPAPERSKUNMINGZXAIRCONDITIONER21915007801218057150260TOTALNEWSPAPERSKUNMING21915007801218057150260TOTALNEWSPAPERSLANZHOUZXAIRCONDITIONER17351301049144314728732939526566116TOTALNEWSPAPERSLANZHOU17351301049144314728732939526566116TOTALNEWSPAPERSMAOMINGZXAIRCONDITIONER2000000016000004TOTALNEWSPAPERSMAOMING2000000016000004TOTALNEWSPAPERSNANCHANGZXAIRCONDITIONER2380495999125601252874852892783895778TOTALNEWSPAPERSNANCHANG2380495999125601252874852892783895778TOTALNEWSPAPERSNANHAIZXAIRCONDITIONER26311411204902841101083240TOTALNEWSPAPERSNANHAI26311411204902841101083240TOTALNEWSPAPERSNANJINGZXAIRCONDITIONER12101128151285105868164014571649173517151521441640TOTALNEWSPAPERSNANJING12101128151285105868164014571649173517151521441640TOTALNEWSPAPERSNANNINGZXAIRCONDITIONER33900510524192363747765396893649673TOTALNEWSPAPERSNANNING33900510524192363747765396893649673TOTALNEWSPAPERSNATIONALZXAIRCONDITIONER750111347924453442853839741083522678356249256TOTALNEWSPAPERSNATIONAL750111347924453442853839741083522678356249256TOTALNEWSPAPERSNINGBOZXAIRCONDITIONER2423011601791511272334074903792287287TOTALNEWSPAPERSNINGBO2423011601791511272334074903792287287TOTALNEWSPAPERSQINGDAOZXAIRCONDITIONER29691051828911529822036724143052019810763TOTALNEWSPAPERSQINGDAO29691051828911529822036724143052019810763TOTALNEWSPAPERSQUANZHOUZXAIRCONDITIONER14070027812923112249477263634637TOTALNEWSPAPERSQUANZHOU14070027812923112249477263634637TOTALNEWSPAPERSSHANGHAIZXAIRCONDITIONER1690252327210491493102640321832805262919901452368708TOTALNEWSPAPERSSHANGHAI1690252327210491493102640321832805262919901452368708TOTALNEWSPAPERSSHANTOUZXAIRCONDITIONER7210913893297310597120668325TOTALNEWSPAPERSSHANTOU7210913893297310597120668325TOTALNEWSPAPERSSHENYANGZXAIRCONDITIONER65552151691012961533975189388511221809416470TOTALNEWSPAPERSSHENYANG65552151691012961533975189388511221809416470TOTALNEWSPAPERSSHENZHENZXAIRCONDITIONER816739146211645340187739127315861324968468241TOTALNEWSPAPERSSHENZHEN816739146211645340187739127315861324968468241TOTALNEWSPAPERSSHIJIAZHUANGZXAIRCONDITIONER6195127282466883143795321236130475829887198TOTALNEWSPAPERSSHIJIAZHUANG6195127282466883143795321236130475829887198TOTALNEWSPAPERSSUZHOUZXAIRCONDITIONER268171317249221393895743834492344857TOTALNEWSPAPERSSUZHOU268171317249221393895743834492344857TOTALNEWSPAPERSTAIYUANZXAIRCONDITIONER828001391273394193131130492640TOTALNEWSPAPERSTAIYUAN828001391273394193131130492640TOTALNEWSPAPERSTIANJINZXAIRCONDITIONER934350664145292654221570142816961655105644149TOTALNEWSPAPERSTIANJIN934350664145292654221570142816961655105644149TOTALNEWSPAPERSURUMQIZXAIRCONDITIONER233000003015152625901715TOTALNEWSPAPERSURUMQI233000003015152625901715TOTALNEWSPAPERSWENZHOUZXAIRCONDITIONER10410010223712515424010212074021TOTALNEWSPAPERSWENZHOU10410010223712515424010212074021TOTALNEWSPAPERSWUHANZXAIRCONDITIONER9492186127532886357521159517281253812842154499TOTALNEWSPAPERSWUHAN9492186127532886357521159517281253812842154499TOTALNEWSPAPERSWU