studying the use of popular destinations to enhance web search研究热门目的地增强网络搜索的使用

STUDYINGTHEUSEOFPOPULARDESTINATIONSTOENHANCEWEBSEARCHINTERACTIONRYENWWHITE,MIKHAILBILENKO,SILVIUCUCERZANMICROSOFTRESEARCH,REDMOND,USARYENW,MBILENKO,SILVIUMICROSOFTCOMMOTIVATIONQUERYSUGGESTIONISAPOPULARAPPROACHTOHELPUSERSBETTERDEFINETHEIRINFORMATIONNEEDSMAYBEINAPPROPRIATEWHENNEEDSAREEXPLORATORYINEXPLORATORYSEARCHESUSERSRELYALOTONBROWSINGCANWEUSEPLACESOTHERSGORATHERTHANWHATTHEYSAYQUERYHUBBLETELESCOPESEARCHTRAILSINITIATEDWITHAQUERYTOATOP5SEARCHENGINEQUERYTRAILSQUERYQUERYSESSIONTRAILSQUERYEVENTSESSIONTIMEOUTVISITHOMEPAGETYPEURLCHECKWEBBASEDEMAILORLOGONTOONLINESERVICES1S3S4S3DPREVIEWCOMS2PMAIORGDIGITALCAMERASS2QUERYTRAILENDCANONCOMAMAZONCOMS5HOWSTUFFWORKSCOMS6S5S8S6S9S1S10S11S10S12S13S14AMAZONDIGITALCAMERAHQCOMDIGITALCAMERACANONS7S6CANONLENSESSESSIONTRAILENDPOPULARDESTINATIONSPAGESATWHICHOTHERUSERSENDUPFREQUENTLYAFTERSUBMITTINGTHESAMEORSIMILARQUERIES,ANDTHENBROWSINGAWAYFROMINITIALLYCLICKEDSEARCHRESULTSPOPULARDESTINATIONSLIEATTHEENDOFMANYUSERSTRAILSMAYNOTBEAMONGTHETOPRANKEDRESULTSMAYNOTCONTAINTHEQUERIEDTERMSMAYNOTEVENBEINDEXEDBYTHESEARCHENGINEMEASUREQUERYTRAILSSESSIONTRAILSNUMBEROFUNIQUEDOMAINS2043TOTALPAGEVIEWSALLDOMAINS48162DOMAINS1TON114101DOMAINNDESTINATION3462TOTALTIMESPENTSECSALLDOMAINS17266218DOMAINS1TON17043976DOMAINNDESTINATION10232241RELATEDWORKODAYANDJEFFRIESCHI1993IDENTIFIED“TELEPORTATION”ASAFREQUENTSEARCHACTIVITYWEXELBLATANDMAESCHI1999“FOOTPRINTS”AGICHTEINETALSIGIR2006IMPLICITFEEDBACKRECOMMENDERSYSTEMS/COLLABORATIVEFILTERINGSEARCHENGINESHORTCUTSSAVEATMOSTONECLICKQUERYSUGGESTIONCANWEJUMPUSERSNEARERTOTHEIRINFORMATIONGOALSSUGGESTINGDESTINATIONSCANWEEXPLOITACORPUSOFTRAILSTOSUPPORTWEBSEARCHRESEARCHQUESTIONSRQ1AREDESTINATIONSUGGESTIONSPREFERABLEANDMOREEFFECTIVETHANQUERYREFINEMENTSUGGESTIONSANDUNAIDEDWEBSEARCHFORSEARCHESTHATAREWELLDEFINED“KNOWNITEM”TASKSSEARCHESTHATAREILLDEFINED“EXPLORATORY”TASKSRQ2SHOULDDESTINATIONSUGGESTIONSBETAKENFROMTHEENDOFTHEQUERYTRAILSORTHEENDOFTHESESSIONTRAILSUSERSTUDYCONDUCTEDAUSERSTUDYTOANSWERTHESEQUESTIONS36SUBJECTSDRAWNFROMSUBJECTPOOLWITHINOURORGANIZATION4SYSTEMS2TASKTYPES“KNOWNITEM”AND“EXPLORATORY”WITHINSUBJECTEXPERIMENTALDESIGNGRAECOLATINSQUAREDESIGNSUBJECTSATTEMPTED2KNOWNITEMAND2EXPLORATORYTASKS,ONEONEACHSYSTEMSYSTEMSUNAIDEDWEBSEARCHLIVESEARCHBACKENDNODIRECTSUPPORTFORQUERYREFINEMENTQUERYHUBBLETELESCOPESYSTEMSQUERYSUGGESTIONSUGGESTSQUERIESBASEDONPOPULAREXTENSIONSFORTHECURRENTQUERYTYPEBYTHEUSERQUERYHUBBLETELESCOPESYSTEMSDESTINATIONSUGGESTIONQUERYDESTINATIONUNAIDEDPAGESUPPORTSUGGESTSPAGESMANYUSERSVISITBEFORENEXTQUERYSESSIONDESTINATIONUNAIDEDPAGESUPPORTSAMEASABOVE,BUTBEFORESESSIONENDNOTNEXTQUERYQUERYHUBBLETELESCOPETASKSTASKSTAKENANDADAPTEDFROMTRECINTERACTIVETRACKANDQACOMMUNITIESEG,LIVEQNA,YAHOOANSWERSSIXOFEACHTASKTYPE,SUBJECTCHOSEWITHOUTREPLACEMENTTWOTASKTYPESKNOWNITEMANDEXPLORATORYKNOWNITEMIDENTIFYTHREETROPICALSTORMSHURRICANESANDTYPHOONSTHATHAVECAUSEDPROPERTYDAMAGEAND/ORLOSSOFLIFEEXPLORATORYTASKYOUARECONSIDERINGPURCHASINGAVOICEOVERINTERNETPROTOCOLVOIPTELEPHONEYOUWANTTOLEARNMOREABOUTVOIPTECHNOLOGYANDPROVIDERSTHATOFFERTHESERVICE,ANDSELECTTHEPROVIDERANDTELEPHONETHATBESTSUITSYOUMETHODOLOGYSUBJECTSCHOSETWOKNOWNITEMANDTWOEXPLORATORYTASKSFROMSIXCOMPLETEDDEMOGRAPHICANDEXPERIENCEQUESTIONNAIREFOREACHOFFOURINTERFACES,SUBJECTSWEREGIVENANEXPLANATIONOFINTERFACEFUNCTIONALITY2MINATTEMPTTHETASKONTHEASSIGNEDSYSTEM10MINASKEDTOCOMPLETEAPOSTSEARCHQUESTIONNAIREAFTEREACHTASKAFTERUSINGFOURSYSTEMS,SUBJECTSANSWEREDEXITQUESTIONNAIREFINDINGSSYSTEMRANKINGSUBJECTSASKEDTORANKTHESYSTEMSINPREFERENCEORDERSUBJECTSPREFERREDQUERYSUGGESTIONANDQUERYDESTINATIONDIFFERENCESNOTSTATISTICALLYSIGNIFICANTOVERALLRANKINGMERGESPERFORMANCEONDIFFERENTTYPESOFSEARCHTASKTOPRODUCEONERANKINGSYSTEMSBASELINEQUERYSUGGESTQUERYDESTSESSIONDESTRANKING247214192231RELATIVERANKINGOFSYSTEMSLOWERBETTERFINDINGSSUBJECTCOMMENTSRESPONSESTOOPENENDEDQUESTIONSBASELINEFAMILIARITYOFTHESYSTEMEG,“WASFAMILIARANDIDIDNTENDUPUSINGSUGGESTIONS”S36LACKOFSUPPORTFORQUERYFORMULATION“CANBEDIFFICULTIFYOUDONTPICKGOODSEARCHTERMS”S20DIFFICULTYLOCATINGRELEVANTDOCUMENTSEG,“DIFFICULTTOFINDWHATIWASLOOKINGFOR”S13FINDINGSSUBJECTCOMMENTSQUERYSUGGESTIONRAPIDSUPPORTFORQUERYFORMULATIONEG,“WASUSEFULINSAVINGTYPINGANDCOMINGUPWITHNEWIDEASFORQUERYEXPANSION”S12“HELPSMEBETTERPHRASETHESEARCHTERM”S24“MADEMYNEXTQUERYEASIER”S21SUGGESTIONQUALITYEG,“NOTRELEVANT”S11“POPULARQUERIESWERENTWHATIWASLOOKINGFOR”S18QUALITYOFRESULTSTHEYLEDTOEG,“RESULTSAFTERCLICKINGONSUGGESTIONSWEREOFLOWQUALITY”S35“ULTIMATELYUNHELPFUL”S1FINDINGSSUBJECTCOMMENTSQUERYDESTINATIONSUPPORTFORACCESSINGNEWINFORMATIONSOURCESEG,“PROVIDEDPOTENTIALLYHELPFULANDNEWAREAS/DOMAINSTOLOOKAT”S27BYPASSINGTHENEEDTOBROWSETOTHESEPAGES“USEFULTOTRYTOCUTTOTHECHASEANDGOWHEREOTHERSMAYHAVEFOUNDANSWERSTOTHETOPIC”S3LACKOFSPECIFICITYINTHESUGGESTEDDOMAINS“SHOULDJUSTLINKTOSITESPECIFICQUERY,NOTSITEITSELF”S16“SITESWERENOTVERYSPECIFIC”S24“TOOGENERAL/VAGUE”S28QUALITYOFTHESUGGESTIONS“NOTRELEVANT”S11“IRRELEVANT”S6FINDINGSSUBJECTCOMMENTSSESSIONDESTINATIONUTILITYOFTHESUGGESTEDDOMAINS“SUGGESTIONSMAKEANAWFULLOTOFSENSEINPROVIDINGSEARCHASSISTANCE,ANDSEEMEDTOHELPVERYNIC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