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1、姓名:_ 班级:_ 学号:_-密-封 -线- 2005全国电子商务师电子商务英语真题考试时间:120分钟 考试总分:100分题号一二三四五总分分数遵守考场纪律,维护知识尊严,杜绝违纪行为,确保考试结果公正。一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。1the furniture in her room is quite different from _ in the exhibition hallathat bthat onecthese dthose ones2what can i do for you?id like t
2、o take _ these tomatoesatwo dozen of btwo dozenctwo dozens dtwo dozens of3one warning _ to stop her doing itasufficedbsufferedcsuggested dprovided4the pearl rivers flow into the sea is only _ to that of the yangtzeathe secondba secondcsecond dseconds5“all _ present and all _ going on well,” our moni
3、tor saidaisis barearecareis disare6the story sounds _ato be true bas truecbeing true dtrue7this book is _ to be put into that envelopabig enough bso bigcvery bigdtoo big8i spent a very _ hour in the libraryaproductivebcreativecpredictive dprofitable9english _ all over the worldais teaching bis taugh
4、tcteaches dteaching10the nurse being out, who is _ the children insteadatend to bto tendctendeddto be tended for11nothing but contempt is due to those people who ask us to _ to unmerited oppressionasubmitbobeycproposedcomply12_ that new information to anyone else but the sergeantathey asked him not
5、to givebthey asked him to dont givecthey asked him no give dthey asked him to no give13you will be late _ you leave immediatelyaunless buntilcif dor14after his troubles, hes now in _ comfortarelative bconstantcrelevant dfair15people used to think that the earth was flat, _?ausednt it bwasnt itcdont
6、they ddidnt they16that terrible day will be _ in the childrens memoryaenclosed blodgedcwalled dembedded17the meeting between the mother and her son was _ indeedadramatic bgrandctheatrical dcharacteristic18everything seems all right, _?adoesnt it bwont itcdont they dhasnt they19we allowed the warm wa
7、ter to _ usaclaspbcontaincembracedjoin20“where is my notebook?” “_”ahere is it bhere it iscit here is dit is here二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。not all pain sufferers are 21some people with mild shoulder soreness, for example, simply wait a few days for the stiffness to go
8、22othersconsultthe family doctorstill others may 23 acupuncture (针灸)acupuncture has been practiced in china for more than 2,600 years, but in all that time no one thought to 24 a portable gizmo (小发明) that could replicate (重复) the sensation of needles gently , piercing ones skin to neutralize painnow
9、 an australian device company, acuhealth ltdhas developed a handheld, needlefree device that 25 the ancient art of acupuncture with advanced electronicsthe product, named acuhealth and invented by drdean richards, uses a nicevolt battery tl29 the pressure points on their bodies, acuhealth users cons
10、ult an accompanying booklet and use the sonar probe (探针) 30 into the product21 a likeb likely c aliked same22 a onb away cout d down23 a turn tob attend to cadjust tod subject to24 a produce b do cdevelopd employ25 a relatesb attachescsticksd combines26 a whereb whichcwhatd when27 a onb for cwithd a
11、gainst28 a form b wayctimed direction29 a finding b to findcbeing foundd having found30 a built b to build cbuildingd to be built三、阅读理解(本大题共10小题,每小题2分,共20分)阅读下面的短文,从a、b、c、d四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。passage 1during the earlier part of this century, most cities and small towns had many “guest hou
12、ses”there were large private homes with rooms that could be rented to visiting travelersguest houses were warm and friendly places where you often could have a home cooked meal, a clean room and bathtoday , unfortunately, few guest houses remainthey have been replace by motels(汽车旅客旅馆), which offer t
13、he traveler modern conveniences such as television in the rooms and frequently the use of a swimming poolsome guest houses can still be found, however, particular in small townswhen you can find them, these places offer travelers a good expensive place to stay at31early of the present century, _athe
14、re were many guest houses in most cities but not any in most small townsbthere were not only many guest houses but also many motels in most cities and small townscthere were many guest houses not only in most cities but also in most small townsdthere were many motels in most cities and most small to
15、wns32guest houses were used to receive _a foreign guests bforeign studentsconly the richdsightseers33it is a pity that _athere are very few guest houses nowbthere are still so many guest houses nowcthere are a great number of motels nowdthere are more motels than guest houses now34which of the follo
16、wing is not true?athe travelers who live in motel can often swim in its swimming poolbin a motel, each apartment is furnished with tv setcguest houses can hardly be seen anywhere todaydeven today the guest houses are still comfortable to live inpassage 2people over the age of 65 in the u s a are cal
17、led senior citizenslife for these people is different from that for younger americansmost senior citizens retire, or no longer work full timealso it is unusual for people of this age to live with their children and grandchildrengrandparents tend to live in their own houses or apartments away from th
18、eir familiesfor many senior citizens, the years after 65 are not enjoyablethey feel unproductive when they no longer worktheir lives lose meaningin addition, they may feel lonely being away from their families and the contacts they had in their workmoreover, they become more concerned with their hea
19、lth as they grow olderif they live in big cities, they often worry about their safetyother senior citizens enjoy their livesthey feel free to do things they were not able to do when they were working and raising familiesthey now have time to enjoy hobbies and sports and travelthey associate with the
20、ir fellow senior citizens who have common interests and equal free timemany senior citizens move to retirement communities located in warm climatessome senior citizens continue to work beyond retirement agemany find new careers and professional opportunities after they retirethe number of senior cit
21、izens in the u s is increasing rapidly because people are living longer than beforethe average life span for americans is now more than 74 yearsbecause of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economicallyth
22、eir concerns are receiving a wider audience than ever beforethe time may come when all americans will look forward to becoming senior citizens35senior citizens are _athe people of 65 years oldbthe people over 65 years of agecthe people between 60 and 65 years olddthe retired people36many senior citi
23、zens _aare enjoyableblive together with their familiescfeel unproductive, lonely and unsafedfeel safe in big cities37senior citizens are gaining social influence because _athe number of senior citizens is growing and because senior citizens are more activebthey do more work nowctheir average life sp
24、an is longerdsenior citizens have experiencepassage 3the digital revolution, as exemplified by the internet and electronic commerce, has shaken mark1eting practices to their corein a recent paper, whartons jerry wind, director of the sei center for advanced studies in management, and coauthor vijay
25、mahajan, a marketing professor at the college of business administration of the university of texas at austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelinecom), or buyers and sellers can haggle independently in auctions (eba
26、ycom)the paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new centuryto begin with, say the authors, the rapidfire growth of the internet is helping to d
27、rive changes“it is not just our computers that are being reprogrammed; it is customers themselves,” says wind“these emerging cyber consumers are like an alien race that have landed in the midst of our marketsthey have different expectations and different relationships with companies from which they
28、purchase products and services ”for one thing, cyber consumers expect to be able to customize everything from the products and services they buy and the information they seek, to the price they are willing to payand with digital technology opening new channels for gaining information, they are more
29、knowledgeable and demanding than previous consumersdigital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain thirdparty endorsements and evaluations, tapping the experience of other users“companies that cannot meet
30、 their demands and expectations will be at a loss,” says wind38this passage was most likely to be taken from _aa paper discussing digital revolutionban introduction to a bookca book on digital revolutiondan overview of a paper39compared with traditional customers, the emerging cyber consumers _aare
31、more difficult to satisfybhave less knowledge about businesschave more problems with pricesdare less willing to buy products and services40in the last paragraph, what wind said means _acompanies should try their best to meet the digital consumers demands and expectationsbit will be more and more dif
32、ficult for companies to earn profit in ebusinesscmost of the companies in ebusiness are at a lossddigital consumers decision to buy depends largely on others evaluation四、单词汉译英(本大题共15小题,每小题1分,共15分)根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。41做广告 v a42批评的;危急的;决定性的 adj c43清楚的,明显的 a d44繁荣 np45不可避免的 adji46定居;居住 v r47一
33、致;一贯;相符 adv c48尝试,试图,努力 v n a49外面的,位于某物外表 adje50领地,领土;范畴 n d51比较,对照 v c52细查;扫视 v s53智力;情报 n i54获得成功,达到目的 adv s55无疑,肯定,毋庸置疑 advu五、单词英译汉(本大题共15小题,每小题1分,共15分)给出下列单词或术语的汉语意思。56customer service57monitor58bandwidth59end user60ip address61transfer funds62individual spending habits63solution64discounted pri
34、ce65prototype66human resources67exploit68shipping method69strategic objective70billboard六、英译汉(本大题共5小题,每小题2分,共10分)阅读下面的短文,然后把画线的句子翻译成汉语。it has been a tumultuous time for dotcom startupsin fact, gartner, incestimates that over 75% of ecommerce startups will end in failure(71) while it is tempting to b
35、lame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a startupthis whitepaper helps managers understand the characteristics that contribute to successful startups(72) importantly, this work also includes a
36、valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areasone thing is clear: there are a lot of ways for a new business to go out of business(73) loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses failto increase the chances of success, managers need to consi
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