[语言类考试复习资料大全]剑桥商务英语中级模拟16

1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语中级模拟16剑桥商务英语中级模拟16READINGPART ONELook at the statements and the short news below.Which news does each statement 17 refer to.For each sentence, mark one letter A, B, C or D oh your Answer Sheet.You will need to some of the letters more than once.ATh

2、e Santa Cruz Operation Incorporate (SCO), a US-based software developer, opened a representative office in Beijing yesterday.Founded in 1979, SCO has become the worlds leading developer and supplier of software for UNIX systems. The new office in Beijing will bring SCO closer to Chinese customers an

3、d help it understand the massive Chinese market better, said Lars Turndal, SCOS president and chief executive officer. SCO will mainly target government, departments, key industries and service institutions.BUS computer giant International Business Machines (IBM) last week announced that it will inv

4、est at least $100 million in information technology projects in China. This makes IBM the first foreign company to become involved in the countrys top information infrastructure project,CCoca-Cola has been voted the top international company in Asia, according to a recent survey published by the Far

5、 Eastern Economic Review, a major Asian magazine. Readers of this and other prominent Asian economic magazines choose Coca-Cola from among 500 large international companies in Asia. Cola-Cola is now the worlds largest beverage company serving 685 million drinks per day in more than 195 countries.DGR

6、D, the manufacturing giant, plans to cut 1,500 jobs at its Portland factory over the next five years after union refusal to increase productivity. As a result, GRD have been forced to downsize the Portland plant.1. One of the purposes of entering China is to have a better idea of Chinese market.答案:A

7、“进入中国的目的之一是想对中国市场有一个更好的认识。”A段中有句“help it understand the massive Chinese market better”，所以A对。2. Its products are sold to over 195 countries.答案:C“它的产品销往195个国家。”C段最后一句有此信息“. in more than 195 countries.”。3. One hundred million dollars will be invested.答案:B“有1亿美元投资。”这是讲的IBM公司，第一句话有此信息。“. invest at least

8、$100 mil lion.”。4. Government departments are one of its major consumers.答案:A“政府部门是主要消费者之一。”A段最后一句：“SCO will mainly target government departments.”所以选A。5. This company is going to invest heavily in China to develop its information technology.答案:B“公司将在中国加大投资以开发信息技术。”提到“information technology”的只有B。6.

9、It is an American company devoted to the development of computer software.答案:A“从事软件开发的美国公司。”在A，B，C选项中只有SOO公司从事软件开发。7. It has been voted the best multinational company in Asia.答案:C“被公认的是在亚洲最有影响的跨国公司。”这应当是Coca-Cola。所以选C。PART TWORead the article below about price planning.Choose the best sentence from

10、the list to fill each of the gaps.For each gop 812 mark one letter (AG) on your Answer Sheet.Do not mark any letter more than once.There is an example at the beginning.A price represents the value of a goods or service for both the seller and the buyer. Price planning is systematic decision-making b

11、y an organization regarding all aspects of pricing.The value of a goods or service can involve both tangible and intangible marketing factors. An example of a tangible marketing factor is the cost savings 1 . An example of an intangible marketing factor is a consumers pride in the ownership of a Lam

12、borghini rather than another brand of automobile. For an example to take place, both the buyer and seller must feel that the price of a goods or service provides an equitable value. To the buyer, the payment of a price reduces purchasing power 2 . To the seller, receipt of a price is a source of rev

13、enue and an important determinant of sale and profit levels.Many words are substitutes for the term price: admission fee, membership fee, rate, tuition, service charge, donation, rent, salary, interest, retainer, and assessment. No matter what it is called, 3 : monetary and non-monetary charges, dis

14、counts, handling and shipping fees, credit charges and other forms of interest, and late-payment penalties.A non-price exchange would be selling a new iron for 10 books of trading stamps or an airline offering tickets as payment for advertising space and time. Monetary and non-monetary exchange may

15、be combined. This is common with automobiles, 4 . This combination allows a reduction in the monetary price.From a broader perspective, price is the mechanism for allocating goods and services among potential purchasers and for ensuring competition among sellers in an open market economy. If there i

16、s an excess of demand over supply, prices are usually bid up by consumers. If there is an excess of supply over demand, 5 .A a price contains all the terms of purchaseB obtained by the purchase of a new bottling machine by a soda manufacturerC where the consumer gives the seller money plus a trade-i

17、nD available for other itemsE Prices are usually reduced by sellersF price means what one pays for what he wantsG systematic decision-making by an organization regarding all aspects of pricing1.答案:B这个由obtained起始的过去分词短语是定语，说明cost savings是如何获得的。2.答案:Davailable for other items这个形容词短语修饰前面的名词purchasing p

18、ower。3.答案:A这里填入的是句子的主句。“No matter what.”作条件状语。4.答案:C这里填入的where从句是定语从句，它的先行词是automobiles，意思是“汽车买卖”。5.答案:E这句的结构和前一句完全一样，讲的是买卖中供需关系两种相反的情况。PART THREERead the article below about marketing management.For questions 1820, mark one letter (A, B, C, D) on your answer sheat for the ansuer you choose. Marketi

19、ng ManagementPlayboys principal distritution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also sold other brands of mens premium shoes. Play boys shoes were sold wholesale to retailers at approximately 50 percent of t

20、he suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts.Because producing high-quality mens dress shoes demanded highly skilled labor and specialized facilities, Playboys entire product life had been ma

21、nufactured at the companys facility in Lynn, Massachusetts, through our most of the companys history. As consumer preferences changed and fashion became more important in mens shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboys q

22、uality and feature specifications yet could extend the brands franchise to a younger age group. Playboys executives labeled these styles outside shoes, while those manufactured at the Lynn plant were called inside shoes, in 1985, the average prices the retailer paid Playboy for pair of inside shoes

23、was $52 and, for a pair of outside shoes, $34. Variable manufacturing costs per pair of inside shoes were $40. The average cost of a pair of outside shoes to Playboy was $28.Playboy sold approximately 160 inside shoe styles and 56 styles made by outside mahufacturers, Since there were 80 sizes to ea

24、ch style, Playboy total SKUs numbered around 17,280, and it carried an inventory in stock of over 64,000 pairs, Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did makeup (styles not included in its regular product line,

25、manufactured to the specification of a retailer) for a particular retail account.Each of Playboys 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform previews at the beginning of fail and sprin

26、g seasons as a method of increasing both consumer and trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the companys entire line to store customers. During the preview, the customer was offered a price promotion of $10 of

27、f any pair of Playboy shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy sales person would spend time with the retailers salespeople

28、 and customers describing the quality and comfort of Playboy shoes. Company management believed that consumers were likely to trade up to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail sales people often missed sales opportuniti

29、es by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Playboys goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of annual sales were made during the fall and sprin

30、g previews.Playboy management tracked the sales of every shoe style. If sales of a particular style slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style before the style was terminated or closed out. Established re

31、tail accounts had the option of purchasing close-outs at a 30 percent discount from the regular wholesale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price to increase their unit margins, then mark them down,

32、as necessary. Close-outs accounted for unit sales of 5,500 to 6,500 pairs of Playboy shoes per year.1. Playboys internal SKUs numbered _.A.128,000B.4,480C.17,280D.68,000答案:A关键在于审清题干，问的是内部SKU的数，答案是第三段。inside shoe styles 16080 (sizes to each style)得12，800。2. the duty of the 16 salespeople sent by Play

33、boy was to be _.A.retailer sales and service with the areaB.retailer sales and service with the area and performing previewC.displaying and explaining the companys entire line to store customersD.absorbing the cost of the promotion答案:B此文章每篇都对应一个问题。对于本题来说，从文章第四段前两句可看出销售人员的职责应为B选项的三项责任。3. Which of the

34、 flolwing is NOT true?A.customers paid a higher price for a pair of shoes during the preview.B.The cost of advertising to excite retail trade during the preview wass paid for by both Playboy and the retailet.C.Consumers would possibly buy premium shoes if they know their features and benefits.D.The

35、fall and spring previews benefit some Playboy retail accounts a lot.答案:A“During the preview, the customer was offered a price promotion of $10 off any pair of Playboy shoes.”可看出客户不但不必支付高价，反而会有$10的折扣，故A错误。4. Retailers sold the close-outs _.A.at a lower price than usualB.to poor consumers at full reta

36、il priceC.at full retail price and never lower itD.at full retail price and then at a lower price when necessary答案:D第五段说，零售商为了增加收益，总是尽可能完全以零售价出售，但也有例外，会适当调整价格，所以D正确。5. Before 1979 _.A.the 450 retail stores where Playboy shoes were sold were privately ownedB.some of the 450 retail stores sold Playboy

37、 shoes onlyC.the wholesale price of Playboy shoes was much higher than their retail priceD.retailers would get discounts if they bought the shoes substantially答案:B这道题也许在初看之下并不能立即确定答案，但答案可以在文中第一段找到。6. Why did Myrrayhill wanted to assure consumers of the quality of the shoes?A.Because Playboy wanted t

38、o assure consumers of the quality of the shoes.B.Because producing high-quality shoes needed high skills.C.Because consumer preferences had changed and fashion became more important.D.because Playboy wanted to sell the shoes at a lower price.答案:C我们可在第二段中知道Playboy与外部制造商签订制造休闲鞋的合同，是为了适应市场要求。在20世纪70年代“

39、fashion”已变得更为重要，所以Playboy也就做了相应调整以适应变化了的顾客偏好。PART FOURRead the article about the cash basic of accounting.Choose the best word to fill each gap, from A, B, C or D.For each question 1933, mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning. Under the cash basis of

40、 accounting, a firm recognizes revenues from selling goods and providing Services in the period when it receives cash from customers. It reports 1 in the period when it makes cash expenditures for merchandise, salaries, insurance, taxes, and 2 items. To illustrate the measurement of performance unde

41、r the cash basis of accounting, consider the following example. Donald and Joanne Allens open a hardware store on January 1, Year 1. The firm receives $20,000 3 cash from the Aliens and borrows $12,000 from a local bank. It must repay the loan on June 30, Year 1, with interest charged 4 the rate of

42、12 percent per year. The firm rents a store building on January 1, and pays 2 months rent of $4,000 5 . On January 1, it also pays the premium of $ 2,400 for property and liability insurance coverage for the year 6 December 31, Year 1. During January it acquires merchandise costing $40,000, 7 it pur

43、chases $26,000 for cash and $ 14,000 on account. Sales to customers during January total $50,000, of which $34,000 is for 8 and $16,000 is on account. The acquisition cost of the merchandise 9 during January is $32,000,and various employees receive $5,000 in salaries.Lawyers, accountants, and 10 pro

44、fessionals are the principal entities that use the cash basis of ac counting. These professionals have 11 small investments in multiperiod assets, 12 buildings and equipment, and usually collect cash from clients soon after they 13 services. Most of these firms actually use a modified cash basis of

45、accounting, under which they 14 the costs of buildings, equipment, and similar items as assets 15 . Most individuals use the cash basis of accounting for the purpose of computing personal income and person al income taxes. 1.A.by using upB.expensesC.by spendingD.expense答案:B这里的句法要求填一个名词，下文有同义词 expend

46、itures。expenses常用复数形式表示各种开支。2.A.similarB.a lot ofC.a large number ofD.different答案:A本句列举了几个开支项目：merchandise, salaries, insurance, taxes。因此，在items(项目)前面选填similar。3.A.by means ofB.onC.withinD.in答案:D介词in表示方式、形式。in cash意为“用现金或以现金的方式”。4.A.withB.byC.atD.in答案:Crate前常用介词at：at the rate of。另有at any rate，无论如何。5

47、.A.in advance ofB.ahead ofC.in advanceD.in front答案:C表示“提前”的短语是in advance。如six days in advance(提前6天)。pay in advance表示“预付”。6.A.endedB.endingC.to endD.while ending答案:B这里根据语法关系只能填现在分词ending。7.A.of whichB.in whichC.with whichD.of that答案:A这是一个非限定性定语从句。如非限定性定语从句的先行词是指物(即不是指人)的话，常用 which，它前面可以有介词，如of/in/wit

48、h等。of which表示所属关系，下文有类似的结构。8.A.expensesB.moneyC.rentD.cash答案:D从前一句中的for cash. on account便可知这里应填cash。9.A.sell offB.soldC.is soldD.was sold答案:B只有填入sold整个句子才符合语法规则。10.A.the sameB.differentC.likeD.other答案:D前面的两个名词lawyers和accountants指两种职业的人，other professionals表示其他职业的人。11.A.relativelyB.relative toC.been r

49、elative toD.in relation to答案:A本句的语法结构要求用副词，relatively的意思是“相对地”。12.A.so thatB.such thatC.such asD.for the purpose of答案:C从前后的意思来判断，这里要用列举的词，因为building和equipment都是assets。13.A.renderB.pay forC.put intoD.bring答案:A按常理，先服务后收费。service常和render搭配：render service(提供服务)。14.A.treat asB.pay forC.pay backD.treat答案:

50、D短语treat. as的意思是“把当作看待/对待”。He is treated as traitor他被看成叛徒。15.A.when purchasingB.when purchasedC.when purchaseD.which purchased答案:B这里填时间状语when purchased。purchased是过去分词，表示被动。when purchased相当于从句when they are purchased。PART FIVERead the text below about supermarket checkouts.In most of the lines 4152 th

51、ere s one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in the line. write the extra word in CAPIT

52、AL LETTER on your Answer Sheet. CHECKOUTOPERATORS Supermarket Checkout operators sit at electronic tills and feed in the prices of the customers goods This is now done by scanning, passing each such item over 34. a device that reads the bar-code on it and automatically registers it down in the35. ti

53、ll. They may weigh some products, such as fruit, on scales near the36. tilt. When all the goods will have been scanned, the till provides a total and the37. operators take payment in the cash, by cheque or by credit or debit card. and38. give a till receipt and any more change required. They provide

54、 bags, often39. help to pack purchases, and change paper till rolls as being necessary.40. They also make it sure they have enough change, credit card forms, and carrier41. bags. Operators ring a bell or buzzer to summon for a supervisor to help42. with problems, and put notes and cheques into bags

55、for periodic collection.43. They enter their personal details in the till, so that their performance can be44. analysed later. The system offers supermarkets an efficient way of handling with a45. large number of customers purchasing many products and helps to keep checkout queues to a minimum.1.答案:

56、downregister sth，登记注册 如register a patent，登记专利。2.答案:CORRECT没有错误。3.答案:will“have been”，表明是现在完成式，去掉will。4.答案:thein cash，固定短语，用现金。5.答案:more通过文章可看出。没有比较级。6.答案:being“as necessary”是“as it is necessary”的简写。7.答案:it“sb make sure (that).”确定跟从句或名词短语。8.答案:forsummon sb，召集某人。summon为及物动词。for多余。9.答案:CORRECT没有错误。10.答案:CORRECT没有错误。11.答案:withhandle sth，处理某物。词性为及物动词。去掉with。12.答案:CORRECT没有错误。WRITING问题:1.PART ONEYou would like to go to a course, on Smart Finance training.Write a note to your managing director: saying your willingness to go.