Graphic design basics

1、1 touro college course syllabus lander college department:academic computing department course title:advanced design studio course number:mcd 335 prerequisites:mcd 262, mcd 263, mcd 267 credit hours:3 developer:academic computing department last update:january, 2004 course description this lecture a

2、nd lab course integrates the sophisticated functions of quark xpress, adobe illustrator, and adobe photoshop, and focuses on the importance of design in using desktop publishing software. class assignments are aimed at integrating software technology and aesthetics for print media. typography as a s

3、trong design element is emphasized, and advanced projects for type design is used throughout the semester. in practice exercises and assignments, students will apply the concepts acquired through lectures and demonstrations. color theory and application are emphasized. pre-press and production will

4、be discussed, as well as color separations for print. regular critiques of student and professional work will be carried out throughout the course. course/departmental objectives further the students understanding of visual design focus on typography and its purpose in design examine the differences

5、 between print software; advantages and disadvantages of digital design vs. hands-on discuss functions of good design in all areas of print and web media understand current design trends and aesthetics integrate software technology and aesthetics for print media integrate typography, color, graphics

6、 and layout in creating a professional design presentation understand how class projects relate to the design industry 2 create professional quality projects in print design and web design consistent with portfolio- quality presentation learn to integrate acquired skills in desktop publishing to sol

7、ve practical design problems prepare the student for real world design problems course/institutional objectives 1. to further professional and pre-professional career interests of students in the field (s) of desktop publishing; 2. to develop students critical reasoning skills; 3. to foster analytic

8、al and quantitative thinking; 4. to develop students abilities to solve problems and interpret data; 5. to prepare students to communicate clearly and effectively in spoken form; 6. to foster students abilities to access and evaluate information objectively and effectively; 7. to introduce students

9、to skills needed to function effectively in a technological society; course content work on multi-faceted projects using text and images bring a project through all steps to completion, from rough, comps, and thumbnails to finished output create professional quality, multiple-piece print design proj

10、ects for advertising, publishing, and/or corporate fields apply current design trends and aesthetics to individual style combine software technology knowledge and aesthetics for print media create professional design projects integrating typography, color, graphics and layout hardware/software/mater

11、ials requirements: latest versions of quark xpress, adobe photoshop, adobe illustrator course requirements 3 the student is responsible for reading all of the materials that will be directly related to the class assignment. students are responsible for finishing all class and homework assignments by

12、 the end of the semester. the student will be required to present an independent project of sufficient complexity and sophistication using the skills acquired. grading guidelines grades will be based on finished projects and the successful completion of classroom and outside assignments, midterms, q

13、uizzes, and final exams. grades will be based primarily on exams and projects, but will also reflect successful completion of exercises and assignments, attendance and class participation. completed projects will be graded using the following criteria: comprehension of the material, technical profic

14、iency in using tools and techniques, project planning, design concept, execution, quality control, and a demonstration of aesthetic development. each project deadline must be respected. all projects must be turned in as hard copy and on digital media at the end of the semester. suggested grading pol

15、icy: exams and projects = 50% of grade exercises and assignments = 25% of grade student attendance and participation = 25% of grade methodology all classes are lecture, lab, and studio oriented. lectures should cover theory and functions of graphic design and typography. professor should encourage s

16、tudents to develop their own solutions to design problems. professor is encouraged to use av equipment such as slides, videos, and the use of large monitor to re-enforce lecture topics. class can be heals in lab and/or classroom. projects should relate to lecture topics when they are assigned. cours

17、e text(s) title:creativity for graphic designers: a real-world guide to the ldeas generation from defining graphic design basics, author: arntson, amy e. pub. date:1997 publisher:hbj college advantages and disadvantages of digital design vs. hands-on discuss functions of good design in all areas of

18、print and web media understand current design trends and aesthetics integrate software technology and aesthetics for print media integrate typography, color, graphics and layout in creating a professional design presentation understand how class projects relate to the design industry create professi

19、onal quality projects in print design and web design consistent with portfolio- quality presentation learn to integrate acquired skills in desktop publishing to solve practical design problems prepare the student for real world design problems course requirements the student is responsible for readi

20、ng all of the materials that will be directly related to the class assignment. students are responsible for finishing all class and homework assignments by the end of the semester. the student will be required to present an independent project of sufficient complexity and sophistication using the sk

21、ills acquired. grading guidelines grades will be based on finished projects and the successful completion of classroom and outside assignments, midterms, quizzes, and final exams. grades will be based primarily on exams and projects, but will also reflect successful completion of exercises and assig

22、nments, attendance and class participation. completed projects will be graded using the following criteria: comprehension of the material, technical proficiency in using tools and techniques, project planning, design concept, execution, quality control, and a demonstration of aesthetic development.

23、each project deadline must be respected. all projects must be turned in as hard copy and on digital media at the end of the semester. suggested grading policy: exams and projects = 50% of grade 1 exercises and assignments = 25% of grade student attendance and participation = 25% of grade course text

24、(s) title:creativity for graphic designers: a real-world guide to the ldeas generation from defining graphic design basics, author: arntson, amy e. pub. date:1997 publisher:hbj college wedding, engagement, birth announcement, or birthday week 4: lecture topic: invitations part 2 lecture on commercia

25、l use and greeting card companies; hallmark, american greetings. postcard art and design lab topic: preparing a multi-page or folded card for print; choosing papers and card stocks week 5: lecture topic: package design: history of package design (professor is encouraged to use reference material and

26、/or av equipment for lecture) working with clients and target audience for product and package design; boxes, bags, bottles lab topic: design a label for a product; using dtp software for layout and production assignment: redesign a label for a product; energy drinks such as “powerade” week 6: lectu

27、re topic: package design part 2: advances in digital technology and its effect on package design: ie. cd/dvd covers, cosmetics, food products, advertising lab topic: continue work on label design week 7: lecture topic: editorial page art: lecture on history of newspaper art and design, illustration

28、for print, magazines, historical overview- (professor is encouraged to use reference material and/or av equipment for lecture) lab topic: setting up galleys and columns, images and text on a page, banners and headlines, illustrations and photos assignment: redesign village voice or other newspaper c

29、over page week 8: midterm review mid-term test/review: grading of finished projects week 9: lecture topic: posters and magazine cover design from the 19th and 20th century lab topic: preparing for output, color separations, papers, spreads assignment: finish design village voice or other newspaper c

30、over page week10: lecture topic: logo design and promotional campaigns for merchandising and retail markets. professor should provide examples and a possible field trip to retail stores and businesses. target audiences, age ranges, incomes, etc. lab topic: integration of quark, illustrator, photosho

31、p assignment: create logo, stationery and grand opening mailing card for a start-up company- week 11: lecture topic: brochure designs lab topic: using quark for layout; photoshop for images assignment: create the brochure for start-up company week 12: lecture topic: re-purpose for the web; how websi

32、tes are used as a marketing tool, design skills for the web 1 lab topic: using photoshop and dreamweaver assignment: create a working web page from the brochure week 13: lecture topic: multimedia and user interactivity on the web for advertising lab topic: using flash and/or image ready to create interactive access for website assignment: finish web pages week 14: lecture topic: m