侠客站长站创始人网站运营经验（Operation experience of Founder website of Knight master station）

1、侠客站长站创始人网站运营经验（Operation experience of Founder website of Knight master station）Webmaster encyclopedia strontium strontium: Welcome Knight master webmaster founder Jiang Pingzhong, participate in the webmaster encyclopedia interview program, before the interview, Jiang Pingzhong before you give you

2、a brief introduction of your own Internet experience.Jiang Pingzhong: Hello everyone. First of all, thank you for giving me this interview, so that I can share with you all my experiences in the past few years. I was 07 years into the Internet industry, and so far has been four years of history, 08

3、years founder of the knight station, nearly spent nearly a year to enrich the content of the site. This year has no fame, but its also the most important and crucial year in the development. About my story of Internet experience, I am also published many times, because the interview time is limited,

4、 you can go to search: a journey of personal webmaster business for four years, you will see my relatively complete experience.Adsense encyclopedia strontium SR: like this year around July, your station Knight seems to be closed, what is the matter?Jiang Pingzhong: Yes, my website is being canceled

5、zhetong fuse Bureau for the record, but the fact is far better than the abolition of the record. At first, because I didnt manage the website, the forum didnt deal with the illegal information, and the supervision telephone and mobile phone could not touch me. The information in the record for super

6、vision has not been able to contact me, and it is directly recognized as false record. Cancel my record number, and because the community did not manage well, what illegal content all up to nobody deleted.Adsense encyclopedia strontium strontium: then your knight standing station current flow?Jiang

7、Pingzhong: now the flow is not high, is closed before the 1/3, due to stop for a month, Baidu included zero, Google included and PR is zero, at that time on the Internet can not find the knight standing station record. At that time, I thought, how much time to recover, oh, I did not expect more than

8、 a week, Baidu included hundreds of pages, although hundreds of pages, but at least let me see the hope of rebirth. Later, Google PR returned to 5. Baidu included back to 1/3, and Google included all back. The weight is still not high, of course, the results I have quite satisfied.Jiang Pingzhong: i

9、n fact, there are quite a long period of time, my website ranking many articles around the A5 Adsense nets, some high ranking than A5, closed the station site at that time, IP has reached W, Alexa ranking in about 7000. Because the shutdown for a month reason, weight dropped a lot, included also dro

10、pped 1/2, flow less 2/3, now only maintain 1/3 traffic. But I believe that through hard work, we can go back to the past.Adsense encyclopedia strontium strontium: Jiang Pingzhong is a person to create a knight station, and now still a person in the maintenance of the knight Webmaster Station? Have y

11、ou ever wanted to find a team operation? Think how to manage the strength of the team?Jiang Pingzhong: one man is on the fence. He wanted to build a team to run the website long ago. But its a matter of timing, and its estimated that its been years since we created the team. I had a team experience

12、before, but at that time, 4 people didnt have a good grasp of the direction of the site and broke up after the 08 financial crisis. I think its important to accumulate lessons and experiences from failure.Jiang Pingzhong: failure is not terrible, no one will be in the life of this road a Fengshun, i

13、t is important to sum up the experience in failure. At present, the team of the Webmaster Station is set up, and I hope to set up the webmaster service section in my own community in the future, and I will do the A5 not yet, or imperfect service project. All I have to do is open up like Tencent, Sin

14、a, micro-blog, and the community platform can be big, otherwise Im not doing a big job.Jiang Pingzhong: I believe: only open, in-depth cooperation in order to make a platform, open cooperation is one of the future trends, personal Adsense can also learn from and learn.Webmaster encyclopedia strontiu

15、m strontium: for website operators, if you want to analyze the opponent website, which indicators should be analyzed?,In order to better operate their own web site?Jiang Pingzhong: analyzing competitor websites. Home page, to see the target crowd of the other side, is the website content positioning

16、, we can start from the channel and service items learned. The strong correlation of the opponents website together, analysis of its PR, friendship links, rankings, included, the chain to see the position of the site in the industry, you can see from the Internet users or online comments on the repu

17、tation of the site or brand.Jiang Pingzhong: the profit model of each other website, can generally from advertising and advertising prices, can be calculated through the calculation of the site about how much advertising earnings each year. However, some website advertising prices are not marked, th

18、en we have to contact them to consult the ad price, and then calculate that.Jiang Pingzhong: we need to know, the price of the website advertising can generally reflect the popularity or flow of a website. The content of the advertisement can also reflect the target group visiting the website. Of co

19、urse, there are services, as well as products. For example: A5 site intermediary, 08 years when the figure Wang talked to me, talked about their trading BBS volume every day, what, I was thinking, figure Wang intermediary service this piece to do great. At this point, most Adsense website or communi

20、ty are far behind.Webmaster encyclopedia strontium strontium: for their own website, which way to promote the promotion of their own web site?Jiang Pingzhong: 1, SEO. This is necessary, as long as the individual webmaster must learn SEO, unless you are not doing the site, do enterprise station or pr

21、oduct suitable for SEO, but not SEO can also obtain a large number of customers. 2, soft Wen promotion. At present, I opened the Jiang Pingzhong blog every day will have new content, this blog also built a month, put the deserted blog used before, I insist on writing good soft Wen sent to all kinds

22、of platforms.Good soft Wen must not add links, when people see the use of additional products reproduced in the content of experience, strong advertising to far than a link. There are also SEO do not necessarily have to add links, you talk about their own web site, others Baidu search your website,

23、that is, you will search engine rankings above push.Adsense encyclopedia strontium strontium: Well, good soft text propaganda effect is obvious.Jiang Pingzhong: like webmaster experience can be sent to A5, news can be sent to sootoo, the home of the webmaster is also good, these are free articles re

24、lease platform. Release soft Wen, it is best to release their own products related to the website above, so that the effect is relatively good.Master SR SR SR: en. We need to use these free platform, insert a word: webmaster encyclopedia home page also has contribution function, we can also contribu

25、te.Jiang Pingzhong: hundreds of entries to join the contribution function, for the webmaster is also a big message, we should make good use of. Continue 3. micro-blog marketing. At present, my knight station has been in Sina micro-blog on the home, and passed the Sina micro-blog certification. Certi

26、fied, as far as possible certification, brand value is easy to reflect after certification. Now, through the daily micro-blog to my community of nearly 1/10, with the increase of paste, will slowly enlarge later. I hope to become a webmaster community platform. At present, Sina, Tencent and other mi

27、cro-blog development platform, I think, you can participate in to participate in it.Jiang Pingzhong: I have a unique view of micro-blog marketing, I have written before micro-blog marketing ten skills, micro-blog marketing sunflower book I see, you have time to go to see. It talked about some of the

28、 essence of micro-blog marketing concentration. Next, Im going to talk about fourth marketing methods, very old 4, mail marketing. The marketing techniques Ive been using. This needs to be combined with good software, and I dont talk about which software Im using, so I dont want to be mistaken for a

29、dvertising. E-mail marketing should pay attention to combine their own industry or products. Positioning should be accurate, accurate and ruthless. At present, the number of mail support per day is limited, ranging from 20-50.Jiang Pingzhong: the number of enterprise level more, so the registration

30、mailbox to more, the best can change IP, general ADSL support for IP, not only proxy for IP. At present, I have 1000 or so mailboxes, all under the persistence of their own. In order to avoid spam, we should also pay attention to the words without sensitive words. The language is cordial, and it fee

31、ls like an old friends greeting for years, so it rarely gets into junk mail.Adsense encyclopedia strontium SR: e-mail marketing effect is good, but it is easy to cause the spam incident, if the webmaster using this method, just like Jiang Pingzhong said, should pay attention to the promotion of the

32、method, the appropriate use of software.Jiang Pingzhong: Yes, software + method is very important. Next, I continue 5, blog marketing topic.Blog I also try to do, there are several advantages, can increase a lot of the chain, although the blog is much lower than the previous weight. But for SEO, you

33、 can still try, because the link in the SEO can not help the portal blog. Published articles and their website theme corresponding, so that the SEO is quite favorable, blog marketing needs a long process of accumulation, short-term blog built no weight, also no ranking.Jiang Pingzhong: there are man

34、y ways to promote the website, such as friendship links, QQ group, navigation directory login, BBS posting promotion, advertising, bidding ranking and so on.Adsense encyclopedia strontium SR: Jiang Pingzhong, to share many methods of website promotion, actually promotion and SEO are inseparable, the

35、se methods give you share, you still have to practice, to find out your own promotion way.Adsense encyclopedia strontium strontium: on the forum marketing, Jiang Pingzhong Adsense can tell you about your skills?Jiang Pingzhong: the promotion of the forum, this problem is very good. I learned a littl

36、e from the central fool, who was the founder of the life forum, and had 10 thousand and 8 posts in the community. He wrote a book forum operation cheats 1. If the operation forum, generally see this work, you can get the early to late method. My personal experience: first year, mainly to do content,

37、 content first will have users. An empty website, there will be no visitors. Bianews one or two years ago, the interface is ugly, that is, the official default template discuz. After two years of operation, the flow is big, only then revised. So, the first year of the main content, second years of r

38、eal operation.Jiang Pingzhong: This is a little bit of personal webmaster experience, BBS operation three fire, you can go to the Central Plains fool learning, I do BBS belongs to the initial stage, a lot of things in practice.Adsense encyclopedia SR SR: now micro-blog development basically entered

39、the promotion circle of the webmaster, Jiang webmaster can tell you about the development of micro-blog marketing, to give you a constructive guidance?Jiang Pingzhong: micro-blog marketing is a new marketing tool. However, micro-blog marketing although fried so fire, but not participate in will be a

40、ble to do marketing this link. Anything can not do without the development of the early stage, it is easier for celebrities to do micro-blog. If you dont have an excellent website or product, youre not a celebrity. Go to micro-blog to marketing, it takes time to accumulate, to maintain. In marketing

41、, we should pay more attention to people in the same industry, pay more attention to celebrities, pay more attention to hot spots, and participate in reviews and forwards. At present, many micro-blog marketing tools have also made convenient attention, comments, forwarding, etc., which can be used i

42、n conjunction with good tools to achieve. At present, some enterprises have specialized recruitment micro-blog maintenance personnel, as long as micro-blog is optimistic about the market, for individual webmaster, perhaps because of the time, it is very difficult to do well because micro-blog micro-

43、blog marketing, marketing as well as the maintenance of the website is time-consuming. The real use of micro-blog to make money, are good fans for the enterprise, providing forwarding, comments and other services that kind of crowd.Jiang Pingzhong: I personally believe: Tencent micro-blog future pro

44、motion enterprise has more advantage than Sina micro-blog, because micro-blog has a powerful Tencent Tencent client support, the message can be sent to the client immediately you lower right corner of the tips, such information is conducive to the spread of sina micro-blog, so sell products companies are likely to make good use of the Tencent micro-blog. However, the threshold of Tencent micro-b