Analysis-BigDataeraelectricitysupplierecologicaleconomicfans-毕业论文翻译

1、An alysis: Big Data era electricity supplier ecological econo mic fansResearch papers Downl oad News: fans Carnival data show that the average purchasing power from the point of view, the spendingpower of brand fans about30% higher tha n non-fa ns crowd; con vers ionrate fromon li ne brand marketi n

2、g activities, the in dustry fans brand con vers ionrate is sig nifica ntlyhigher tha n non-fanscrowd up eve n up to n early 5 times.Why fans economy con cept in electr onic bus in ess platform blossom success? Jing Jie, Vice Preside nt Ali gives in terview with reporters a clear an swer: use Ali s r

3、etail platform, Media Matrix, supply chain platform and cloud computi ng, big data and other resources to support the brand to un dersta nd con sumer behavior and market tren ds.More gen erally,Ali helpsbrands so that fans from the Look on nothing to see to fall in love, to buy, to use it, the star

4、attraction, IP and other fans to be con verted into purchas ing power.Fans itself is a lively topic, but if you can not operate and man age, for brands is mea nin gless.Fans, and simplywant to buy have already bought people; econo mic n ature fan s, is the relati on ship betwee nbrands and con sumer

5、s.For bran ds, the use of a fan of marketi ng econo my, is the pote ntial con sumers into a real con sumer process.Full Matrix con sumers get through accurate portraitAli matrix, a variety of brands and con sumers likely to establish con tact.In March, we do one thin g, is todo a UNIFIED ID , this a

6、ccount is the unification of all accounts opened up. Jing Jie told reporters. Love at first sight is best to imag ine, but it is not the n orm.Afterthe interesting , how to make these interests to associate? Ali matrix in clud ing Taobao, Lynx, Yo uku potatoes, microblogg ing, UC, High Germa n, shri

7、mp, etc., is all brand fans and link to associate the real target groups of fans lie.Inthe past,thebrandonly knowthere is such acrowd of star potential, IP, or are interested in their products,but donotreallyknow whois buying theirproducts. Digital in teractive marketi ng typically only get the user

8、 s mobile phone number - a consumer can have two or more mobile phone numbers, but only a Alipay (Taobao, Lynx) acco unt. Line ope n acco untsystem,through big data to help brands touch Da Ali matrix 630 millio n con sumers, and con sumers to expa nd the depth of in teracti on.Strong acco unt system

9、 brought the mostauthe ntic portrait of the user, for the purchase behavior of fans, browsingbehavior, travel behavior, social behaviorcan have a precise portrait, which can help the brand based onactual con sumer behavior to deepe ningresonance .Find a user portrait after Ali through a seriesof too

10、ls to help achieve brand contentcreationandpublish ing, establish a link with con sumers.Buy watch ing TV break the space segme ntLive is one of series of tools, orig in allycon sumerssee on TV or in magaz ines and star of the content itself is not associated, time and space is fragme nted, but by L

11、ynx live this way, con sumers and brands and brand star at the same time and space, it can reson ate and in teracti on.At the same time, by watch ing and other forms of buy, Lynx also live the brand of the originalassets, orSTARS, IP in puts lead to better con vers ionrates andin put-outputratio.May

12、belli nespokespers onAn gelababy first to bring live conference in teract with fans, creat ing two hours sold 10,000 new lipstick record.Sincethen, the US cosmetics brand to lear n from the successful experienee of marketingat the Cannes Film Festival hasmade striki ng achieveme nts.Future, break ti

13、me and space segme nts will no t justlive, more and more atte nti on to the orig inal brand only shop offline channels in order to obtain products and experie nee,and gradually tran sfer line like, movedinto brand the official flagship store,includingprofessionaland efficient customer service person

14、alized Lynx custom , as well as a ticket is hard, was hard to find a scarce commodity, a number of brands have achieved success.In tegrati on of fragme nted traffic and atte nti onDigitalmarket ing,com muni cati onand sales 1.0times is completely separated Two Worlds from interested to buy finishing

15、 touches difficult to achieve, the link can not be closed. Today, Lynx secret order, two-dimensionalcode, and other tools that allowexter naldissem in ati onof effectivein tegrati onof allbrands are available, canbeassociatedwith theimpleme ntatio n of the result ing fragme ntati on of fans and fans

16、 in the days of cat lying, or brand the official flagshipstore , a morecomprehe nsivein tegratedmarketi ngcom muni cati ons.Snickers to the main microbloggingpositi ons,basedon big data analysis Ali fans targetedmarketi ng, mostof the fans or open Lynx Taobao Appactively search ing for and purchase

17、products directly intothe flagship store, the store made a star above the average of about 20 times ROI.This will all fans of the brand and sales channels ope n, was origi nally a product you see on the In ternet, you might go to search, compare, but not n ecessarily tobuy; but now, Ali, through the

18、 integration of the whole channel,as quickly fans recommendbest meet theirinformation needs. Jing Jie said, for example, the guideli nes on the rapid Lynx con sumers go to the n earest store to view, to experie nee, and to achieve faster on li ne purchase. Lynx fans defined economics,consumerswill befully upgraded to the fans, commodity con sumpti on upgrade to IP content con sumptio n.This mea ns that theLynx from the people, goods, farm most efficie nt trad ing platform to match people, content, con sumer in teractive con sumer platform cha nge, create IP- fans - bra nd - new in tera