unit-10-credibility-principle

1、 The Credibility Principle 2021/3/111 Content 2021/3/112 what do you know the phenomenon of breaking the promise in our school? Have you ever broken your promises to anyone? What is the importance of Credibility Principle? 2021/3/113 Mottos Life can not lie out in bright flowers. 生命不可能从谎言中开出灿烂的鲜花。生命

2、不可能从谎言中开出灿烂的鲜花。 False of the sincerity is more terrible than the devil. -Tagore 虚伪的真诚比恶魔更可怕。虚伪的真诚比恶魔更可怕。 泰戈尔泰戈尔 If the integrity of others, first of all have to trust. - Shakespeare 如果要别人诚信如果要别人诚信,首先自己要诚信。首先自己要诚信。 比亚比亚 2021/3/114 Best-selling author Robert L. Shook has been working full- time as an

3、author since 1978. Widely known as one of Americas premier business writers, he is the best-selling author of four books, published in eight languages and holds over 100 weeks on the best- selling lists. About the author 2021/3/115 He is co-founder and past chairman of the board of Shook Associates

4、Corporation, American Executive Corporation and American Executive Life Insurance Company. A former contributing editor of Success Magazine, he specializes in writing nonfiction, business- related books. Like many other established personages who admonish the world with their successful stories or e

5、xperiences Robert Shook enthusiastically uses his own experiences. 2021/3/116 Structural Analysis Part I: Paragraph 1-2 The opening paragraphs of the article,stating the thesis and giving the readers a general idea of the passage. Part II: Paragraph 3-14 Part III: Paragraph 15 Making a conclusion of

6、 the article, the author put forword his hope and suggestion to all of the readers. 3-7: 8-9: 10-14: 2021/3/117 Structural Analysis Part I: Paragraph 1-2 The opening paragraphs of the article,stating the thesis and giving the readers a general idea of the passage. Part II: Paragraph 3-14 The author

7、supports his idea by providing facts and his personal experience. Part III: Paragraph 15 Making a conclusion of the article, the author put forword his hope and suggestion to all of the readers. 2021/3/118 Paragraph One: Main idea: What is the credibility principle? Do whatever you say you are going

8、 to do. 2021/3/119 Paragraph One Vocabulary: Rational: able to think clearly and make decision based on reason rather than emotion.合理的合理的,理性的理性的 Plague：any infectious disease that kills a lot of people.瘟疫瘟疫 Phase: Stand tall in the crowed 出类拔萃出类拔萃 2021/3/1110 Translation: The person who does what he

9、 says he will do is a rare individual who stands tall in the crowd.(P1.L3) 一个说到做到的人是出类拔萃的人，以至于一个说到做到的人是出类拔萃的人，以至于 难得一见。难得一见。 2021/3/1111 Paragraph Two Main idea: Explanation of different situations when we suffer from the breaking of the principle to lead to the suggestion: The failure to perform as

10、 promised is a losing image, and you must avoid it like the plague. Translation: All of us have suffered these kinds of frustrations and agonized over such broken promises. The failure to perform as promised is a losing image, and you must avoid it like the plague.(P2.L10) 我们都曾经受过这种失望，面对别人的失言而难过万分。我

11、们都曾经受过这种失望，面对别人的失言而难过万分。 不能实现承诺是个失败的形象，你要像躲瘟疫一样躲避它。不能实现承诺是个失败的形象，你要像躲瘟疫一样躲避它。 2021/3/1112 Paragraph Three and Four Main idea: An example of breaking the credibility principle by a layer and the possible result of this action. Vocabulary: Violate :v.to go against or refuse to obey a law 侵犯 Meekly :ad

12、j.quite ,gentle and always ready to do what other people want without expressing your own opinion .温顺地 Mumble :v.to speak or say something in a quite voice in a way that is not clear .口齿不清地说 Incompetent :adj.not having the skill or the ability to do your job or task as it should be done .无能力的， 不胜任的。

13、的。 damn ；to not care something 一丝也不，丝毫一丝也不，丝毫 Phase： draw up 制定制定 Prior to 先于、之前先于、之前 In view of 考虑考虑 Pick up 得到得到 Tied up 被占据，无空闲被占据，无空闲 Hems and haws 吞吞吐吐吞吞吐吐 Be locked into 受困于受困于 Translation ： In spite of his outstanding ability as a corporate lawyer、put a good conduct.（P3,L2） 尽管作为一位公司律师，他有出色的能力

14、，但他常常不尽管作为一位公司律师，他有出色的能力，但他常常不 能在约定的最后时刻履约，使他靠能在约定的最后时刻履约，使他靠“拿出好结果拿出好结果”的能力的能力 建立的信誉损失殆尽。建立的信誉损失殆尽。 I see absolutely no reason whatever for any delay （P3,L6) 我绝对看不出有什么会延迟的原因。我绝对看不出有什么会延迟的原因。 Paragraph Five and Six Main idea: An example of breaking the credibility principle by a doctor and peoples a

15、nger about it. Vocabulary : Stark :adj.with little or no color decoration .完全的，完全的， 荒凉的荒凉的 Inconvenience :n.make sb inconvenient 麻烦，打扰麻烦，打扰 Contempt (for ) a lack of worry or fear about rules ,danger 蔑视蔑视 Inexcusable to bad to accept or forgive 不可原谅，不可原谅， 不可宽恕不可宽恕 Phase : go into detail 详述 Contempt

16、for 蔑视 Inflict on 将、强加给 Conduct their practice in this way 我行我素 Translation: My “ex”personal physician, Boris, almost made me mad enough to give him a black eye for the abuse he inflicted upon me. (P5.L3) 我的前个人医生鲍里斯因为作弄我把我气得发疯，差点照我的前个人医生鲍里斯因为作弄我把我气得发疯，差点照 脸给他一拳。脸给他一拳。 I understand there are、that doi

17、ng is inexcusable (P6,L4 ) 我明白有很多这样的医生，他们对自己的病人 毫不尊重，即使很多人告诉他们这样做是不可原 谅的，他们也是照样我行我素。 Paragraph Seven Main idea: Politicians breaking of the principle and the possible result. Vocabulary ： Infamous：adj.well known for being bad or evil 声声 名狼藉的，伤风败俗的，无耻的名狼藉的，伤风败俗的，无耻的 Commentary：n.an explanation 评论评论 解

18、说词解说词 Enterprise：n.small companies and factories 企业企业 Campaign：n.in order to achieve a particular result 活动活动 Notorious：adj.well known for being bad 臭名昭著臭名昭著 的，声名狼藉的的，声名狼藉的 Translation: This loss of confidence can be a much greater problem than first meets the eye because widespread mistrust in our

19、government can cause the downfall of our free enterprise system. (P7.L3) 这种信心的丧失可能会比初看起来问题要大得多，这种信心的丧失可能会比初看起来问题要大得多， 因为对政府普遍的不信任会导致我们自由企业制度因为对政府普遍的不信任会导致我们自由企业制度 的失败。的失败。 Paragraph Eight to Twelve: Main idea: The authors fulfillment of his promise and the importance of such acts to businessmen. Voc

20、abulary unforeseeable：adj.that you cannot predict or foresee无法预见的，难以预测的无法预见的，难以预测的 priority：n.something that you think is more important than other things and should be dealt with first.最重的事，当务之急最重的事，当务之急 inflate：v.to make something appear to be more inportant or imperssive than it really is.鼓吹，吹捧鼓吹

21、，吹捧 2021/3/1121 oversell: v .to praise someone or something too much ,to sell more of something than is actually available.销售过多销售过多 projection: n. calculation about what sth will be in the future.规划规划 Translation: Hence, we felt that giving these companies slightly lower figures than we actually ant

22、icipated in sales volume for the upcoming year was preferable to quoting higher figures.(P9.L6) 因此我们觉得，给这些公司上报比我们实际预测的稍微因此我们觉得，给这些公司上报比我们实际预测的稍微 的数的数字，比报高一点的数字要好。字，比报高一点的数字要好。 2021/3/1122 Traslation: In most cases,we cut the predictions in half and come up with a reasonable estimate of what an agenc

23、y will actually do .（P9.L13） 在大多数情况下，我们会把预测的数额对折，从而才能在大多数情况下，我们会把预测的数额对折，从而才能 较为合理的估计出一家代理商实际能完成的数额。较为合理的估计出一家代理商实际能完成的数额。 What is amazing is that such people do not have the forsight to see how foolish they are going to appear when they fail to produce what they have produced.（P10.L2） 令人惊异的是，这些人并没预

24、见到当他们无法达到许诺令人惊异的是，这些人并没预见到当他们无法达到许诺 的结果时，他们将会显得多么的愚蠢。的结果时，他们将会显得多么的愚蠢。 2021/3/1123 Paragraph Thirteen to Fourteen Main idea: Account of one example of breaking the credibility principle and the loss resulting from the act to show the importance of keeping to ones promise. Vocabulary vacate: to leave

25、 a seat, room etc so that someone else can use it. stall: deliberately delay or make sb wait. exasperating: extremely annoying. mediocre: not very good = second rate普通的，平普通的，平 凡的凡的 outperform: to be more successful than someone or something else.胜过胜过 render: express; present 2021/3/1124 Phase count

26、on 指望指望 deal with 相处相处 get too fat behind 远远落后远远落后 follow throug 把、到底把、到底 go though 经历经历 let down 使失望使失望 make a good impression on 给、留下好印象给、留下好印象 2021/3/1125 Translation No matter how outstanding the end result may be, you do not receive full value for services rendered if you suffer unbearable frus

27、trations because the other person didnt do what he said he would do according to schedule.(P14.L8) 不管最终的结果如何不错，如果别人没有按照他所答应的不管最终的结果如何不错，如果别人没有按照他所答应的 来做，从而使你遭受了难以忍受的失望，那么你就没有得来做，从而使你遭受了难以忍受的失望，那么你就没有得 到充分完美的服务。到充分完美的服务。 2021/3/1126 paragraph fifteen Main idea: Develop your winning image. Vocabulary

28、longevity: n.long life or the long time that sth lasts.长寿，长命长寿，长命 Phase in the long run最终，终究，长久最终，终究，长久 Translation: This is the winning image you must develop if your career is to enjoy longevity.(P15.L3) 如果你的事业想长久，这个是你必须树立的赢的形象。如果你的事业想长久，这个是你必须树立的赢的形象。 2021/3/1127 Writing techniques uIllustrate: t

29、his essay show the disadvantage that disobey the credibility principle to us according to a large number of examples in our daily life. These examples are come from the world where we lived, so its easily to understand and we may have the same feelings. The example of Dwight Knight: the author descr

30、ibe the attorney always delay his affair and make the author feel angry. (paragraph3-4 ) The example of Boris: the doctor arranges them to have a physical examination, but the doctor waste their time and didnt respect them. (paragraph5-6) 2021/3/1128 uComparison: the author show us some examples like attorney disobey the principle, on the contrary, the author is respected by his partner because his credibility. By this way, stick out the harm of incredibility. We can easily understand the principle. The example o