商业计划书模板

1、A Leading Integrated Service Provider in Venture Capital and Private Equity Industry in China企业融资实务培训二商业计划书写作清科集团顾问部田兴银商业计划书提纲投资亮点公司简介产品与服务商业模式市场及行业分析竞争分析 财务及融资战略规划管理团队Zero.FIFO实例_ 1内容要点内容：市场、商业模式、资源优势 2-3 条注意事项简洁，统领全文不要夸张、空范Investment HighlightsZero2IPO Financial Advisory Service3实例_ 1Zero2IPO Fina

2、ncial Advisory Service#实例_ 1Rich hi Magaz The co Over 7Investment HighlightsInterac B20+B A free A strorA hu血 用白Met of residential co也加仃mrfes bur 知ou引y uncferserved.Current situation: 100k + e%isting communities with 200M middle-class residents. With a CAGR of 25%. 300M Chinese will live in new Xiao

3、 Qus upto 2010.The new urban life style calls for 日n all new e-neighbortiood to facilitate the communication and ecosystem ofthe Xiao Qus, but no service 卩 roviders fulfill such huge dema nd.New se Custor敗9 & WireleFirst 近its kindiw rhe Zditig eNeighborhood Watform buHder.Currently hosting 4k+ Xiao

4、Qus with 900k+ registered users; will cover 30%+ of the market currently offers Xiao Qu portal, family buying, classifieds, personal center, local yellow page services, etc. partnering with leading media, pnupErty managers and residenfcommittees and original manufacturers.A seasoned learn with Inter

5、net community, telecom and consumer market expertise.4门 ei/oM/rJo”討y b血ne兔 model 占ndreye力仃e mode.Accurate to-door marketing, to-door advertising services, to-door services, based on massive real Xiao Qu middle class user info database.New-age Xiao Qu family buying: SNS based powerful user referral,

6、recurring daily consumption, feasible pre-pay model and intensive delivery to community.Neighborhood transaction: convenient payment, easier local delivery and better accessZero2IPO Financial Advisory Service5内容要点公司概况：成立时间、员工等公司使命/目标股权结构及主要股东背景重要历史事件注意事项真实不要贴获奖证书、媒体报道等图片Company Background Basic Info

7、.Zero2IPO Financial Advisory Service7 Established in September 2000 Registered Capital: RMB 12M ($1.5M) The firsttimeshare company in China Missio nTo be: The biggest timeshare company in ChinaThe most authoritative timeshare salesZero2IPO Financial Advisory Service#Milestones250200Timestsre Bushes?

8、Ye澈imesrareProductsExchangeChrerO 5useeCapial! Icih ( uGanebbghmd-iedI、应ieiogkwtid怒ibfobbgkmiwd .晔 Over 2.2 M users Over 1 M users4 Over 0.5 M users2005 Main Business Timeshare products development Resorts development a nd managerneTimeshare ownership interchangeZero2IPO Financial Advisory Service#产

9、品与服务内容要点解决什么问题产品基本原理、服务流程独特性、知识产权重要客户注意事项不要过多介绍技术少用专业术语Zero2IPO Financial Advisory ServiceZero.FIFO实例_3Zero2IPO Financial Advisory Service7实例_3Product & ServicesZero2IPO Financial Advisory Service7实例_3E-readingRoomJournal Art des Content Resource Publishers W iters ReadersjJj Channels Magazine厶Inter

10、active Transaction PlatformZero2IPO Financial Advisory Service7实例_3PublistersReadersTeleplayMobile journalPublishersHigh quality ccrrtent (5%)WaitersReadersLitersContent outputContent inputZero2IPO Financial Advisory Service7商业模式内容要点业务流程收入/分配方式注恵爭坝如何产生收入，至少有想象空间Zero2IPO Financial Advisory ServiceZer

11、o.FIFO实例_4TroZero2IPO Financial Advisory Service9实例_4Tro服务费用市场誚售服务费用市场誚售中国移动I 中国移动提供岡貉无线网Zero2IPO Financial Advisory Service9市场及行业分析内容要点行业背景介绍市场细分及细分市场规模和增长率公司市场定位目标客户分析注意事项市场背景不要过于冗长明确的市场定位和目标客户群体客观分析细分市场Zero2IPO Financial Advisory ServiceFIFO#实例_5contain th已 URLs, percent of the ChinesChinese Blog

12、 Market AnalysisChinese Blog Market ShareAccording to the number of Baidu-captured pages that crounts for 赢ut1Global Market AnalysisZero2IPO Financial Advisory Service11实例_5Chines口 Blxrbia DYOU口 UU3?ie口CNfiLOG 山沙Members of TirneshareUnit: 1 DOO No. of ResortsZero2IPO Financial Advisory Service#竞争分析内

13、容要点主要竞争对手的定位及其市场状况关键指标对比公司主要竞争优势注意事项对竞争度对手充分了解，不可能没有竞争，否则是没有市场 突出自己的优势尽量用数据与图表说话Zero2IPO Financial Advisory Service13实例_6Zero2IPO Financial Advisory Service#实例_6Competition AnalysisMulti-media Tech.Competitors Overview (Cont)Search FunctionCopy Right Protectionfi!您 FunctionTrarisactiori Platform& Cl

14、c-cC I 0朽 Z cat es C ElZCC him. O UUlone* mus Clc-edri- o Tlarcra. Bloc C-ytulblo Tz-uibloe 令I 010匕贰1 沁 blo口 TOblop o Dloet tiinese Elcea z 令 tonws *?trieisZero2IPO Financial Advisory Service15战略规划内容要点公司现状发展战略及阶段性目标行动计划：产品服务、市场推广、人员等注意事项可逐步实现的发展战略各项计划配套Zero2IPO Financial Advisory Service#实例_7Zero2IP

15、O Financial Advisory Service17实例_7测05 Q4 洒Q1 )Execution Plan20052006200720082009Zero2IPO Financial Advisory Service#财务及融资内容要点公司历史财务非财务指标预测财务预测融资需求及资金用途注意事项预测合理、收支匹配有吸引力资金需求合适Zero2IPO Financial Advisory ServiceFIFO#财务预测Zero2IPO Financial Advisory Service17实例_8Zero2IPO Financial Advisory Service#实例_8F

16、inancial projectionUnit: RMB 10,000财务一盈利预测2,0001.5001,000500Total revenue.Profits EBIT22Income StatementFY2006FY2007F 2009RevenueVOD13,068.8.9732,449.9.3846,624,275.22Acfc5,0084323,732.999 9451,050,749.93Total reveille18.07WS.405J92.2C9.3297,675.085.15Business 际994.213.463,090,024.815.372.126.38Net1

17、7,082,394.9453,092,244.5192,302,998.76Cxfofwm&6,153.182.5815,839.592.8322,525,779.04Gross pofit他 929,212.3537,25?,651.6869J77J19J3%肋幽7)50.46%S6.31%71.44%Operst) expensesMarketing & sales expanses5.881.692.173,274.043784,656,937.00R&D expenses1,956.665 672,815.500.002,953,425.00General ard administri

18、ve expense4,264.833.335,605.203.006,169,085.00Depreciaticn and amortzatio n898.131 212,230.106733,204,297.42Total Operating expenses13,001.323.3813,927.0.5116.983,744.41Olifting |)rofft (loss)-2,072,1110223,3?4,801.1752,793,375.31%鳩伽0.00%41.52%54.09%Income tax0.003.498.720.187,919,006.30llet incoine

19、-2,072；t11.02M,82&0&09944J74,36ft.&1% ms 妙p0.00%35.29%45.94%EB 汀 DA-1,17379.8125,554,907.405537,672.73% ma谕0%45.49%57.33%Zero2IPO Financial Advisory Service19实例_8Fina ncing Serial A financing: $ 3-5M Shares: 10-20% Usage of ProceedsFunding for Series A : USD 5 MZero2IPO Financial Advisory Service#管理

20、团队内容要点 24名关键管理者，CEO, CTO, COO包括从业及教育背景注意事项结构合理经验、背景有说服力不要拉一些名人挂职Zero2IPO Financial Advisory Service21实例TOZero2IPO Financial Advisory Service#实例TOManagement TeamSales Director Owned a group of estate agencies working mainly in the property developmenttield in the 1970s and 80s which was acquired by a

21、 large pen siorifund. Has worked with Club 虫恣規 Spain. Club*T*IJ严 *41 I Ii aLIU,hamanVice chairman & gen era I manager c Beijing Chairman of Eleijin Chairman of Beijing Chairman of theIn vestment Co., Ltd.Management TeamA Team witii PerfectCftLoclExpertise mtd Overseas ExperienceZero2IPO Financial Ad

22、visory Service#实例TOIBUNBdinc,fe Executive Dector/ C Found 初 m#UD8“lopr in 2000.巾肮刖蠟RCj Ltd. HalteJJ 畔淡*帕 Deve Co in1988, the main business was estate development.Co-founderand former COOommuniGatioz Group squired b曲Strong background in consumer products marketing and channel building; served Robust, Samsung Ibfobile,观Jj Daily and many more.bcperiertce in Intemst service rriarketing.serv