体验商务英语综合教程Uni11Cultures课件

1、体验商务英语综合教程 uni 11 culturesyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesdoes this picture offend you?yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultureswe all have culturalbiaseseveryone has personalbiases about diversecultures that are reflection

2、s of ideas & images in society. skills are needed to understand & respond effectively to differences.体验商务英语综合教程 uni 11 cultureswhat is culture? integrated pattern of human behavior including: thoughts communication actions customs beliefs values institutions 惯例惯例of a racial, ethnic, or social group体

3、验商务英语综合教程 uni 11 cultureseveryone has a culturea persons upbringing（教养）（教养）, childhood environment or family life may be referred to as his or her culture. one persons cultural experiences, therefore, may be different from another persons cultural experiences, as one familys culture is different fro

4、m another familys culture.体验商务英语综合教程 uni 11 cultureslevels of culturelevels of culture national: learned behavioral（动作的） patterns, beliefs, values, and institutions shared by the citizens of a nation. international: cultural traditions that expand beyond cultural boundaries. subculture: different tr

5、aditions practiced by groups set within a larger culture. frequently regionally based. 集体文化、副文化：指与主文化相对应的那些非主流的、局部的文化现象。 体验商务英语综合教程 uni 11 culturescross-cultural valuescross-cultural values比较各种文化标准比较各种文化标准 freedomfreedom independenceindependence self-relianceself-reliance equalityequality individual

6、ismindividualism competitioncompetition efficiencyefficiency timetime directness directness 直率直率 opennessopenness belongingbelonging group harmonygroup harmony collectiveness collectiveness 集体主义集体主义 age/seniority age/seniority 资历资历 group consciousnessgroup consciousness cooperationcooperation qualit

7、y quality 品质品质 patiencepatience indirectness indirectness 迂回迂回 go-between go-between 中间人中间人americansjapaneseelashmawi & harris 1993体验商务英语综合教程 uni 11 cultureslanguage & cultrelanguage & cultre“language is a carrier & container of cultural information.”“language is a special part of culture.”“language

8、 is strongly influenced & shaped by culture, reflecting many features of culture.”“language & culture interact & interplay 相互作用.”yemi.h elementary business english may 2010 wzvtc“england & america are two countries separated by the same language.”attributed to george bernard shaw (1856-1950), irish

9、writer体验商务英语综合教程 uni 11 culturesbritish english & american englishbritish english & american englishchinesebeae糖果糖果公寓公寓地下室地下室时间表时间表售票处售票处秋天秋天手电筒手电筒电梯电梯高速公路高速公路商店商店yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesenglish & chineseenglish & chineseyemi.h elementary business e

10、nglish may 2010 wzvtc体验商务英语综合教程 uni 11 culturesoverviewvocabulary-company cultureslistening-cultural mistakesreading-fast food in japanskills-identifying problems & agreeing actioncase study-a change of cultureyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesalook at the fo

11、llowing tips for visiting a different country or doing business there. use the words from the box to complete the tips.date clothes hours book customs money cards food sport languagefind out about the most popular _ in the country.always take _ in us dollars. find out about the normal working _.be c

12、areful how you write the _.find out about the most important _ and festivals.learn how to speak a little of the local _.starting upsportmoneyhoursdatecustomslanguageyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultures7. read a _ about the history of the country.8. eat some of

13、the _ before you go.9. wear formal _.10. translate your business _ into the local language. which of the tips in exercise a do you think are:a) very useful? b) useful? c) not useful?bcwhich tips are good advice for your country ? add some others.it is important to learn how to greet people in their

14、language.bookfoodclothescardsadate clothes hours book customs money cards food sport languageyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturescompany culturesas we matured from infancy to adulthood, it was our culture, in & as we matured from infancy to adulthood, it was ou

15、r culture, in & outside of the home, that told us how to act. as human beings we outside of the home, that told us how to act. as human beings we are highly skilled at learning from social settings, recognizing are highly skilled at learning from social settings, recognizing almost immediately how w

16、e should behave. we know how to fit in, almost immediately how we should behave. we know how to fit in, how to do what is needed.how to do what is needed.yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturescompany cultures, like any other culture, tell members how to behave wh

17、at to do & what not to do. the work culture is the stage or context for what people do, for all that happens. if you want to understand why people do what they do, look to the culture. or said another way; if you want to understand a companys culture, look at what people do.company culturesyemi.h el

18、ementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultures体验商务英语综合教程 uni 11 culturesadifferent companies have different cultures and ways of working. complete these sentences with the words in brackets.dress (uniforms / casual fridays / weekend clothes)1.we dont have to wear business suits a

19、t the end of the week. my company has a system of _.2.in many banks, staff cant wear what they like. they have to wear _.vocabulary casual fridaysuniformstimekeeping ( flexible hours / part-time / shift work)3. for two weeks each month, i work at night. i cant sleep during the day. i hate _.4.we hav

20、e a _ system in our office. some people work from 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m.shift workflexible hoursyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturestime off (childcare / annual leave / public holiday)5.i am so busy at the moment that i worked on n

21、ew years day, which is a(n) _.6.how many days _ do you get in your company? public holidayannual leavereporting procedures ( written report / face-to-face / e-mail)7.we often speak on the phone but never _.8.he sends us a(n) _ in the post each month.face-to-facewritten reportvocabulary different com

22、panies have different cultures and ways of working. complete these sentences with the words in brackets.yemi.h elementary business english may 2010 wzvtca体验商务英语综合教程 uni 11 culturestypes of meeting ( informal / formal / social)9.our department starts everyday with a(n) _ meeting. it is very relaxed.1

23、0.companies have an annual general meeting (agm) once a year. it is a very _ meeting, with a lot of rmalformalnames ( job title / first name / family names)11.in some countries, the company culture is formal. staff use _ when they speak to each other.12.whats your _ now? are you chief exe

24、cutive ?family namesjob titleyemi.h elementary business english may 2010 wzvtcdifferent companies have different cultures and ways of working. complete these sentences with the words in brackets.vocabulary a体验商务英语综合教程 uni 11 culturesbwould you like to work for an organization which has:l uniforms?l

25、casual fridays?l a lot of formal meetings?l flexible hours?why ? why not?yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesa three people talk about cultural mistakes.11.1 listen to johns story & answer the questions.1.what meal was he invited to ?2.what did john look at?3.w

26、hat was his mistake? a) john talked during an important silence. b) john talked about his hosts table. c) john didnt want a gift.listening dinnertablebyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultures11.2 listen to camerons story and answer the questions.4.where was peters

27、new job?5.what was his mistake? a) he didnt use the first names. b) he did not speak french. c) he did not use family names.6.how did the staff feel when peter used first names?in francecthey were not happy.yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultures11.3 listen to sus

28、ans story and answer the questions.7.where did susan make her mistake?8.who did she go out for a meal with?9.what was her mistake? a) susan poured her own drink. b) susan did not laugh. c) susan poured too many drinks.10.what did she forget to do?japan japanese sales staff.ato pour drinks for the ot

29、hers.yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesayemi.h elementary business english may 2010 wzvtc franchise franchisev.v. his sandwich bar is so successful that he decided to his sandwich bar is so successful that he decided to franchise it. franchise it. 给给以特许权以特许权n

30、.n. he has bought a printing franchise or a hot dog he has bought a printing franchise or a hot dog franchise. franchise. 特许经销权特许经销权 franchisee franchisee 特许经营人特许经营人what are the benefits & drawbacks of being a franchisee? what are the benefits & drawbacks of being a franchisee? adapt adapt 改变改变以适合以适

31、合many city vehicles have been adapted for use as school many city vehicles have been adapted for use as school buses.buses. outlet outlet 专营店，大卖场专营店，大卖场he has got rich experience in managing f&b outlet. he has got rich experience in managing f&b outlet. chain chain 连锁店连锁店he now owns a chain of 970 f

32、ood stores.he now owns a chain of 970 food stores.体验商务英语综合教程 uni 11 cultures franchise is the franchise will have his own trademark, trade names, products, patents & technology, business model, etc. to award the franchise. franchisees are under contract, were unified in the franchise model in busine

33、ss activities, & to those who pay the appropriate license fees. 特许经营是指特许者将自己所拥有的特许经营是指特许者将自己所拥有的商标、商号、产品、商标、商号、产品、专利和专有技术、经营模式专利和专有技术、经营模式等授予被特许者使用，等授予被特许者使用，被特许被特许者按合同规定者按合同规定，在特许者，在特许者统一统一业务模式下从事经营活动，业务模式下从事经营活动，并向特许者支付相应的费用。并向特许者支付相应的费用。yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程

34、uni 11 culturesbwhich of these companies do you think have franchises?marks & spencerbody shopibmmcdonaldsbenettonyemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultureshow many subways franchise stores were set up in japan?how was the business like in those stores?what were the

35、reasons for their failures?how is subway japan like today according to yoshimasa kawabata?195195112 of them failed.112 of them failed. their sandwiches were too big for japanese consumers their sandwiches were too big for japanese consumers and didnt have enough mayonnaise and sugar. and didnt have

36、enough mayonnaise and sugar. their management was poor and they didnt provide their management was poor and they didnt provide enough support for the franchise stores. enough support for the franchise stores. they didnt do enough promotion and advertising. they didnt do enough promotion and advertis

37、ing.it is still the biggest sandwich chain in japan.it is still the biggest sandwich chain in japan.questions:yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 culturesa11.4 a human resources manager is talking to the general manager of a company about an employee, jane wilkinson. j

38、ane joined the company three months ago. listen to the dialogue. tick the problems which are mentioned in the dialogue.jane doesnt enjoy the work.she hasnt got enough work.she has got too much work.she is bored.she has very challenging work.she doesnt like the general office.she doesnt like her boss

39、.yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultureswhat do you think janes problem is?what do you think janes problem is?i think shes unhappy. she does not enjoy the work here.i think shes unhappy. she does not enjoy the work here.sometimes she hasnt got enough work to do an

40、d she sometimes she hasnt got enough work to do and she feels bored.feels bored.in her last job it was more relaxed. people used first names in her last job it was more relaxed. people used first names and there was no dress code. its a different culture here. and there was no dress code. its a diff

41、erent culture here. thats the real problem.thats the real problem.i think we should talk to her. the best thing to do is to i think we should talk to her. the best thing to do is to transfer her to another department.transfer her to another department.start the discussionstart the discussiondescribe

42、 the problemdescribe the problemgive reasonsgive reasonsoffer solutionsoffer solutionsyemi.h elementary business english may 2010 wzvtca体验商务英语综合教程 uni 11 culturesrole play this situation. an employee goes to the human resources manager with a problem.demployee: turn to page 141.human resources manag

43、er: turn to page 146useful languageidentifying the problem agreeing actiontheres a problem with so were going to the problem is i agree. well suggesting actionwe could / should / shouldnt i think / dont think we should yemi.h elementary business english may 2010 wzvtc体验商务英语综合教程 uni 11 cultures- good

44、 morning, mr. benson. can i talk to you?- yes, of course. how can i help you?- ive got problems with my work. i cant get along with ms. thompson, my line manager. she doesnt give me enough work to do. sometimes it seems that my top duty is to sit there and answer the telephone.- im sorry to hear tha

45、t & its really a problem. what do you want to do then?- i wonder if it is possible for me to work from home or i would rather move to another department.- well, im afraid working from home is out of the question. the company has just received several large orders & everyone will get very busy in a m

46、onths time. shall i just check if there is any suitable positions for you in other departments? i will keep you informed about it.- its very kind of you, mr. benson. thank you very much.- you are welcome. thats what im here for. thank you for coming.yemi.h elementary business english may 2010 wzvtc体

47、验商务英语综合教程 uni 11 culturesa change of culturebackgroundalice baumann is the new general manager in an overseas branch of kellys, an international bank. she wants to bring the best new ideas from head office to the branch.alice wants:l all staff to use first names.l all staff to dress casually on fridays.l to introduce a sy