商务英语写作课件 Unit 5 Inquiry and Reply

1、Unit 5Inquiry and ReplyinquiryinquiryGeneral inquiry the buyer asks for catalogs of a range(一系列一系列) of products with price listing Specific inquiry the buyer asks for the price of certain products, plans of shipment and terms of payment Activity 2 n1. services n1) catalogs, price n2) certain n2. rep

2、ly n3. quotation, products Activity 3 n1. request n2. general, specific n3. buyer Structure of General inquiry(7parts)nSenders name and addressnDatenReceivers name and addressnSalutationnBodynComplimentary closenSignature and job title1. Show interest in sellers products Im interested in you adverti

3、sed / carried in China Daily. / at .2. Ask for catalogue.Body of a General inquiryActivity 8 n1. Trade n2. PRC / Peoples Republic of China / China n3. Dear Sir or Madam, / Dear Sir / Madam, / To whom it may concern, n4. business n5. offer / price list n6. catalogue / catalog n7. Yours faithfully, /

4、Faithfully yours, / Yours truly, / Truly yours,n8. Purchase ManagerActivity 9n1. Mar. 15, 2005 / March 15, 2005 / n 15 Mar., 2005 / 15 March, 2005 n2. Guangda Trade Company Ltd / n Guangda Trade Co., Ltd n3. No. 126, Zhongshan Avenue / n 126 Zhongshan Avenue. n4. Guangzhou, 510420, Guangdong n5. PRC

5、 / China Activity 9n7. are interested in your bikes. / are interested in your bicycles. / have interest in your bikes. / have interest in your bicycles. n8. send us a catalogue about all your bicycles / give a catalog about all kinds of your bicycles to us n9. Marketing Manager / Sales Manager / Sal

6、es RepresentativeActivity 6nMr. Guo, Director nNo.100, Tianhe Rd., Guangzhou nRoom 407, Bld. 95nMarch 13, 2005 nMr. Zhou, Manager nChina Food and Oil Import & Export Co. nNo. 65, Nanjing Rd., Shanghai, China Activity 7 n1. Room 301, Building 35 / Rm. 301, Bld. 35 n2. Room 709, Great Wall Hotel /

7、 n Rm. 709, Great Wall Hoteln3. No. 18, Zhongshan Si Road / n 18 Zhongshan Si Road / n No. 18, Zhongshan Si Rd. n4. No. 20, Xiaohe Village, Shipai Township, Lianhua County n5. Department of Business English, Guangzhou Vocational School Activity 10 Ms. Li Hong Guangfa Trade Company Ltd / Guangfa Trad

8、e Co., Ltd No. 126, Zhongshan Road /No. 126, Zhongshan Rd. Guangzhou, 510420 ,GuangdongPRC / Peoples Republic of China / P.R. China / China May 3, 2005 / 3 May, 2005 Best Import and Export Company No. 34, West StreetNew York , 10034 / NY, 10034 USADear Sir or Madam, We are interested in the bicycle

9、ad. you posted / carried on www. yahoo. com. / We are interested in your bicycle advertisement on www. yahoo. com. Would you please send us your complete catalogue and full specifications?nThank you.Thank you. / / Many thanks.Many thanks. / / nThank you in advance.Thank you in advance. nYours faithf

10、ully, Yours faithfully, nLi Hong Li Hong nPurchase ManagerPurchase ManagerActivity 11n1. Best wishes / All our best wishes n2. Best regards / Regards n3. Yours sincerely, / Sincerely yours, n4. Yours faithfully, / Faithfully yours, n5. Yours truly, / Truly yours, Exercise写信人：写信人：Tomas Green Tomas Gr

11、een 采购部经理采购部经理n JohnsonJohnson进出口公司进出口公司n 英国伦敦西街英国伦敦西街7272号，邮编号，邮编1008910089n写信日期：写信日期：20072007年月年月1010月月2828日日n咨询对象：利华贸易公司咨询对象：利华贸易公司n 广州市黄埔大道广州市黄埔大道4545号，号，10021002室，邮编室，邮编511400511400n内容：看到你们的红茶广告，有意与该内容：看到你们的红茶广告，有意与该公司建立商业关系。要求发一份报价商公司建立商业关系。要求发一份报价商品目录。品目录。nTomas GreennPurchase ManagernJohnson

12、 Import & Export CorporationnNo. 72, West Street nLondon, 10089nBritain / UKnOct 28, 2007nLihua Trade CorporationnRoom 1002, 45 Huangpu RoadnGuangzhou, 511400, GuangdongnPRCnDear Sir or Madam,nWe are interested in setting up business with you since we saw your black tea advertisement. Would you

13、please send your catalogue with full specifications?nThank you.nYours faithfully,nTomas GreennPurchase ManagerHow many kinds of letters have we learned? What are they?nLetters to establish business relationsnInvitation letters and replynGeneral inquiry No. 1: An introduction of business scope of sen

14、ders companyNo.2: Senders intention of writing the letter No.3: Reference of senders financial status and trade reputationNo.4: How the sender learns about the receiver421-3421-3 No. 1:Ask for a confirmationNo.2:Look forward to dating with the receiver No.3:Send your invitation, be sure to tell the

15、dating time, place and event. 231231 nExpress your thanks n(Thank you for your letter dated on inviting us to )nAccept the invitation or decline the invitation (if possible, state your reason)General inquiryNo. 1: Ask for more details or catalogue.No. 2: Express thanks. No. 3: Show interest in selle

16、rs products and want to establish business relations.312312Specific inquiry should be written in the body of a specific inquiry letter?Page 78Page 78SampleSampleS Seven partseven partss ss ss sD DR RB BC CJ JSenders addressDate Receivers address SalutationBodyComplimentary closeSignatureJob titlenTh

17、anks for the information given before.n(Thank you for your inquiry / letter dated on informing / to inform us the price of )nState your specific inquiryn (e.g. price, date of shipment, quantity of products, etc. )nLook forward to the replySpecific inquiryninform = tell 通知通知,告知告知 nsanitary ceramic wa

18、re 卫生洁具卫生洁具n24-foot containers 24英尺货柜英尺货柜n = 24 feet containersn48英尺货柜英尺货柜n48-foot / 48 feet containersKey points:Key points: nat Ex Works price 按出厂价按出厂价nCIF 到岸价到岸价nFOB 离岸价离岸价nfirst order 首批订单首批订单n1. Trade Co., Ltd n2. No. 126, Zhongshan Roadn3. PRC n4. Dear Sir or Madam, n5. informing us / telling

19、us n sanitary ceramic ware n 24 feet containers / 24-foot containersActivity 12 (Page 81)Activity 12 (Page 81)n said goods said goods / / referred goods referred goods n Ex Works priceEx Works price n first orderfirst order n sets sets n look forward tolook forward to n6. 6. Purchase ManagerPurchase

20、 ManagerActivity 12 (Page 81)Activity 12 (Page 81)Correction: (Ex. 2)Dear sir or madam:Thank you for your letter date on March 9 to imforn us the price of your samitary ceremic ware.We plan to use 24-feet containers to carry the products. Could you let us have your quatation for the say goods at Ex

21、Work price for shippment in May, 2009. if you can suply it under this condition, our frist quantity will be 1,200 set.We are look forward to receive your promptly reply.Yours sincerely, David HoMaket managerDear Sir or Madam,datedinformsanitary ceramic ware 24-footquotationsaidWorksshipmentsupplyfir

22、stsetslookingreceivingpromptYours faithfully,Marketing ManagerWrite a specific inquiry by using the situation below. (130140 words)You received a letter from Holy Trade Co., Ltd.Situation:1. Your name and address: Christ Stone, Marketing Manager of Stone Clothes Co., Ltd (No.63, 3rd Avenue, London,

23、208619, England)2. Receivers name and address: Holy Trade Co., Ltd (No.293, Changdi Road, Guangzhou, 510120, Guangdong, PRC)3. Product: childrens woolen sweaters4. The first order: 1000 sets; condition: quotation at CIF London price for shipment in January 2009; 20 feet container.homeworkn1. Review

24、the knowledge learnt during the class.n2. Think clearly about the body of a specific inquiry letter, and make up your own situation. Activity 12 n1. Trade Co., Ltd. n2. No. 126, Zhongshan Roadn3. P.R.C. n4. Dear Sir or Madam, n5. informing us / telling us n sanitary ceramic ware n 24 feet containers

25、 / 24-foot containersn said goods / referred goods n Ex Works price n first order n sets n look forward to n6. Purchase Manager Activity 13 nNo. 126, Zhongshan Avenue Guangzhou, 510440, GuangdongnDear Sir or Madam, nWe would like to have 10,000 boxes of all kinds of your pencils. nWould you give us

26、your best price? nIf we think the price is acceptable, nWe look forward to your reply. Activity 14Activity 14写信人写信人:Tom Jackson职务：采购经理职务：采购经理公司：贝司特进出口公司公司：贝司特进出口公司地址：美国纽约西街地址：美国纽约西街34号，邮政编码：号，邮政编码：10056撰写日期：撰写日期：2004年年8月月10日日收信方：广发贸易有限公司，中国广东广州中山大道收信方：广发贸易有限公司，中国广东广州中山大道126号，邮政编码：号，邮政编码：510440内容：感谢对

27、方内容：感谢对方7月月2日关于丝绸面料（日关于丝绸面料（silk fabrics）的报价。的报价。 通知对方如能按出厂价于通知对方如能按出厂价于9月月20日前发货，首日前发货，首批将订货批将订货20，000米。米。 Activity 14 Tom JacksonPurchase Manager Best Import and Export Company No. 34, West Street New York,10056USA / US / The United States Aug. 10th, 2004 Guangfa Trade Company Ltd No. 126, Zhongsh

28、an AvenueGuangzhou, 510440, GuangdongPRC Dear Sir or Madam, Thank you for your letter dated on July 2 informing us the price of your silk fabrics. If you can supply them at Ex Works price beforeSept. 20, our first order quantity will be 20,000 meters. We are waiting for your reply. / We look forward

29、 to receiving your reply. Yours faithfully, Tom Jackson Purchase ManagerPART 4 REPLYnSenders name and addressnDatenReceivers name and addressnSalutationnBodynComplimentary closenSignature and job titleSAMPLE PAGE 84SAMPLE PAGE 84ninquire about 询问。价钱询问。价钱n询问人造丝绸的价钱询问人造丝绸的价钱ninquire about the silk fab

30、ricsnbrisk demand 需求旺盛需求旺盛nas requested 根据你方要求根据你方要求nquote for your reference 报价以供你方报价以供你方参考参考SAMPLE PAGE 84SAMPLE PAGE 84nwrap wrapped + in 小包装小包装 npack + in 大包装（尤其用箱子打包）大包装（尤其用箱子打包）nstandard export cardboard carton 出出口用标准纸箱口用标准纸箱n出口用标准木箱出口用标准木箱nStandard export wooden casenCIF C 2% Tokyo per dozen

31、in US dollar nC = Commission 佣金佣金SAMPLE PAGE 84SAMPLE PAGE 84nwithin one month after receipt of L/Cn收到信用证一个月内（发货）收到信用证一个月内（发货）nL/C = letter of creditnin our favour 以我方为受益人以我方为受益人ndraw at sight 见票即付见票即付SAMPLE PAGE 84SAMPLE PAGE 84n100% by irrevocable L/C to be opened with the Bank of China, Tokyo Bra

32、nch in our favour and drawn at sight.n由中国银行东京分行开出的，以我方为受由中国银行东京分行开出的，以我方为受益人的，见票即付的，益人的，见票即付的，100%不可撤销的不可撤销的信用证支付。信用证支付。npunctual shipmentn准时装运准时装运 Activity 15 n1. Thank you for sending us your catalogue. n2. Thank you for answering our inquiry. n3. Thank you for sending us your samples. n4. Thank you for informing us the price of your silk fabric