大学体验英语综合教程4unit课件

1、Unit 5大学体验英语综合教程4unitLook at the following pictures and describe: 1. What is happening? Can you describe to your partner any story related to the picture?2. What do they imply?大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4unitImagine you are working for a famous company.Plan

2、 a charitable activity for your company.大学体验英语综合教程4unit1.Decide which company you are going to work for. (Dell, KFC, Sony, Starbucks )2.Design a Logo for your charitable activity (explain the meaning)3.Explain the Mission of this activity4.Explain how this activity works in details (what youre going

3、 to do, how you make people join your charity)5.Spokesperson (try to appeal people to join)大学体验英语综合教程4unitHave you or your friend ever been cheated by a manufacturer or seller?Do you think all the business people are frauds? Why?大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4unit大学体验英语综合教程4

4、unit大学体验英语综合教程4unitPara 1-2 Introduction of notion of business moralPara 3-8 Elaboration on “Morality in Business” Para 9-10 Different views on business moral Para 11-13 Morality stands in the center of all successful business innovations大学体验英语综合教程4unitMoral 道德的Modicum 少量Ethics 道德规范Advantageous 优越So

5、ar 高飞Notion 观念Virtue 美德Trade-off 平等交换，权衡Conscience 良心Obstruct 阻碍大学体验英语综合教程4unitRead paragraph 1 and 2, and decide whether each of the statement is or .1. You cant cheat your customers forever without being disclosed by people.2. Seeking moral advantage can help people succeed in business.3. Honesty

6、in business may help make profits at last.大学体验英语综合教程4unitThere is not even a modicum of romance in this story. Anyone with a modicum of common sense could have seen that the project wouldnt work. 大学体验英语综合教程4unitHe had a car accident. Fortunately, he got away with it. Ill get away from work as soon a

7、s possible. 大学体验英语综合教程4unitThe eagle can soar without flapping their wing老鹰无需振翼就能。这个寒冷的冬季食品价格。Food prices soar during the cold weather.The birds very soon.大学体验英语综合教程4unitEx 8-1 他们登上的飞机起飞后立刻就消失了。（） The airplane they boarded right after it took off.大学体验英语综合教程4unitknns 良心良心A good conscience is a soft p

8、illow.be against conscience Conscious (adj.) 有意识的大学体验英语综合教程4unitConservatives have been obstructing reform for years. Obstruction (n.)阻碍大学体验英语综合教程4unitAfter the earthquake many roads were obstructed by collapsed buildings. 大学体验英语综合教程4unitCynicism 愤世嫉俗Conduct 行为Avarice 贪婪Inevitably 不可避免地Taint 玷污Greed

9、 贪心Deceit 欺骗Exploitation 剥削Decent 正派的，相当好的Charitable 慈善的Skepticism 怀疑论大学体验英语综合教程4unit1. What is the cynical attitude toward business morality? 2. What is the skeptical one?大学体验英语综合教程4unitto give sth an unpleasant quality; to corrupt morally; The air is tainted by the smell of burning.Scandals taint

10、the mayor. someones reputation 某人的名誉大学体验英语综合教程4unit: Truth stands in opposition to falsehood. 真理同谬误是对立的。He spoke at the meeting in opposition to the impractical plan. 他在会上反对那项不切实际的计划。大学体验英语综合教程4unitEx 8-3 在会上,双方展开了激烈的争论，改革派提出许多改革措施，而保守派提出的改革建议()At the meeting, the two sides had a hot debate. The ref

11、ormers put forward many reforming measures, but conservatives the proposed changes.大学体验英语综合教程4unitContemporary 当代的Ruthless 冷酷的Downright 明显的Wickedness 邪恶的Portrayal 描述，肖像Immortal 不朽的Utility 利用Compassion 同情Commendable 称赞的Commencement 毕业典礼Testimonial 证明书Derail 毁坏Capture 捕获Quip 妙语大学体验英语综合教程4unitHow do th

12、e contemporary media define business?What do Stephen Covery and Tom Peter think of business morality?大学体验英语综合教程4unitGet away with大学体验英语综合教程4unitSoar out of sight大学体验英语综合教程4unitObstruct (v.)大学体验英语综合教程4unitBe against Conscience 大学体验英语综合教程4unitEthical Conduct大学体验英语综合教程4unitTaint (v.)大学体验英语综合教程4unitLine

13、 13-14: A common way of thinking about morality .人们对于商业道德的理解.大学体验英语综合教程4unitLine 24: The contemporary media often business nothing more than a self-serving exercise in greed.现代媒体常常商业一种自私又贪婪的运作.大学体验英语综合教程4unitLine 19: The quest for profit everything that is moral, fair, decent, and charitable.追求利润就会任

14、何道德，公平，体面和仁慈的事情.大学体验英语综合教程4unit: Contemporary literature/writerContemporary trends in designBe contemporary with 和同时代Contemporary (n.)同时代的人大学体验英语综合教程4unitMake an unflattering remark直言不讳An unflattering portrait逼真的肖像A: You look so beautiful today!B: Thank you. .大学体验英语综合教程4unitThe utility (功用，效用) of th

15、e rescue equipment has still to be assessed in a real emergency. Different tax arrangements apply to public utilities. (公共事业如煤气,电力等)I forgot to pay my utilities. 大学体验英语综合教程4unit “I understand how difficult it must be for you”, she said with compassion. The government hasnt shown much compassion for

16、the sufferers.Compassionate (adj.)表示怜悯同情的大学体验英语综合教程4unitMutually 互相地Reinforce 加强Advocate 提倡Constrain 限制Fertile 肥沃的Inspiration 灵感Innovation 创新Typical 典型的Initiative 主动性，创始的大学体验英语综合教程4unitWhats the authors attitude toward morality in business?大学体验英语综合教程4unitPara 11-13Morality stands in the center of al

17、l successful business innovations大学体验英语综合教程4unitLine 45-46: In fact, a sense of moral purpose all successful business innovations.事实上，道德意识所有商业创新成功的。大学体验英语综合教程4unitLine 50: Morality in business has three distinct faces including moral warning, charitable feeling and moral initiatives, ensuring busine

18、ss success.商业道德有三个清晰的层面，包括道德警示，怜悯之心和基于道德准则的首创精神。层面商业成功。大学体验英语综合教程4unitAdvocacy (n.)支持，拥护支持者提倡者大学体验英语综合教程4unit quest for (of) perfection/truth/advice大学体验英语综合教程4unitEx 8-4 练成完美的体型,她每周做四次健身操。(in the quest)She does gymnastic exercises four times a week to achieve the perfect body.大学体验英语综合教程4unit to inhi

19、bit or refrain, hold back限制, 约束; Lack of water constrains the growth of the plant.(不舒服的，被强迫的) I feel constrained to write to him and ask for his forgiveness.大学体验英语综合教程4unit to inhibit or refrain, hold back限制, 约束; Lack of water constrains the growth of the plant.(不舒服的，被强迫的) I feel constrained to write to him and ask for his forgiveness.大学体验英语综合教程4unit他的演讲鼓舞了群众.His speech inspired the crowd.