13-14-2商务英语写作大纲

1、商务英语写作课程教学大纲课程名称：商务英语写作英文名称：Business Writing课程代码：010073一、课程基本情况(一) 学 分： 2 学时： 32 （理论学时：16 实验学时：16）(二) 课程类别：专业必修课(三) 适用专业：商务英语(四) 开设学期：4(五) 先修课程：商务英语基础课(六) 教材与参考书目：教 材：商务英语写作，胡英坤 车丽娟主编，外语教学与研究出版社，2005年9月第一版参考书目：商务与管理沟通（英文版第六版），Kitty O. Locker著，机械工业出版社，2006年12月第一版；商务英语写作100主题，史范隽编著，外文出版社， 2008年1月第一版；国

2、际商贸书信大全，Ron Holt, Deborah Grigor, Nick Sampson编著，外语教学与研究出版社，2009年11月第一版。二、课程介绍1、商务英语写作是一门介绍各种商务环境中所应用的各种文体的写作特点、写作方法的课程。2、本课程属于专业必修课；在商务英语专业人才培养方案和课程体系中占有中心地位和主要作用。3、本课程主要教学目的是通过这门课程的教授，使学生了解各种商务文体对其未来工作的意义和重要性；并学习和掌握各种商务文体的写作手法；为学生今后轻松驾驭未来商务环境的工作打基础。4、本课程以任务型教学法为基础，做到课上课下都有写作任务安排。每个商务写作任务都会经过课堂讲授指导

3、任务、小组讨论、学生独立完成任务、教师评价反馈这几个阶段，共同达到讲练结合的目的。在教学中还会辅以多媒体教学，增强教学效果。三、学时分配、课程内容与教学基本要求（一） 学时分配表····单元/章学时分配合计讲课习题课实验（践）上机课讨论课其它Chapter 1 An Overview of Business Writing224Chapter 18 Questionnaires112Chapter 2 Structure and Style of Business Letters 112Chapter 3Inquiries and Requests112

4、Chapter 4 Replies112Chapter 5 Complaints and Claims112Chapter 6 Adjustments and Refusals112Chapter 8 Invitation and Thank-you Letters112Chapter 9Letters of Apology and Congratulation112Chapter 10 Notice and Announcement112Chapter 11 Memos and Minutes112Chapter 12 Resume112Chapter 13 Letters of Appli

5、cation112Chapter 15Proposals112Chapter 16 Reports112合计161632（二）课程内容与教学基本要求Chapter 1 An Overview of Business Writing 4学时1、 知识点与基本要求：Students will be able to1) Learn the functions of business writing;2) Aware the criteria for effective business writing;3) Master the effects of information-communicatio

6、n in business writing.4) Learn the basic patterns of business writing2、 实践环节：无3、 教学重点，教学难点：Expressions of goodwill effects4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、主要作业/学生自主学习内容：l Exercises in the textbook on 1) revisi

7、ng the sentences to be more positive and you-viewpoint based2) indicate direct or indirect approach preferable in different situationsChapter 18 Questionnaires 2学时1、 知识点与基本要求：Students will be able to1) Know the function of questionnaire;2) Learn three parts of the questionnaire;3) Learn to design pr

8、oper questions for different questionnaires2、 实践环节：无3、 教学重点，教学难点：1) Useful words and expressions used in Questionnaires2) Ways of designing series of questions4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l

9、Exercises in the textbook on:1) improving a questionnaire2) revising inappropriate questions using in a questionnairel Group work- design a questionnaire （小组实践任务：设计一份调查问卷。要求：1. 此问卷为商业调查问卷，调查对象为在校大学生，问卷主题可针对任何与大学生生活息息相关的商品、服务、校园生活、个人癖好等；2. 问卷题目不少于15道；3. 问卷设计符合调查问卷设计要求；4. 问卷数量不少于200张；5. 回收回的问卷需要进行数据整理

10、，并用简单图示加以描述，以留作期末写报告或意向书的数据信息基础；6. 上交时间：1）设计问卷上交时间-第4周；2）印刷，下发问卷，收集问卷、问卷数据整理-第5、6周；3）200份问卷上交时间：第7周；7. 上交时要求标有组员班级、姓名、学号、小组成员任务分配情况、以及数据总结。）Chapter 2 Structure and Style of Business Letters 2学时1、 知识点与基本要求：Students will be able to1) Learn the structures and placement of business letters;2) Know five

11、styles of business letters;3) Distinguish formal and informal styles;4) Learn the envelop addressing.2、 实践环节：无3、 教学重点，教学难点：1) To distinguish different styles of business writing;2) Formal & Informal styles4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture

12、），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on：improving the given letter especially on its form and structurel Try to use one style to correct a letter you have written before.Chapter 3 Inquiries and Requests 2学时1、 知识点与基本要求：Students will be able to1) Learn the genera

13、l plan for direct or indirect order when writing an inquiry or a reqest;2) Learn the useful sentence patterns used in inquiries and requests letters;3) Learn the skills of inquiring or requesting something4) Master how to write letters of inquiries and requests.2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patt

14、erns used in the Inquires and Requests2) Differences between Inquires and Requests4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving an products inquiry letter2) comple

15、ting an inquiry letter with the given words3) putting the sentences into the right order to form a request letterl Write a letter of inquiry or requestGroup work（小组实践任务：共同选择一家外国国际贸易公司，然后针对其产品发一封email询盘信，争取获得回复。要求： 1） 完成时间：第5周第7周，第8周将email以及回复email转发至任课教师邮箱）Chapter 4 Replies 2学时1、 知识点与基本要求：Students w

16、ill be able to1) Learn the steps of direct plan or indirect plan for replies2) Know the guidelines of replying a routine request;3) Learn how to write the response to an inquiry.4) Master how to build goodwill in replies2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in the replies2) The application

17、 of you-attitude in Replies3) How to avoid negative in Replies4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving a reply letter2) completing a reply letter with the giv

18、en words3) putting the sentences into the proper order to form a reply letterl Write a letter of a reply to the last chapters homework.（BEC真题练习）Chapter 5 Complaints and Claims 2学时1、 知识点与基本要求：Students will be able to1) Know two types of claim letters2) Master the guidelines of writing complaints and

19、claims;3) Learn how to write a claim or complaint letter;4) Distinguish courteous demand and strong demand for action2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Complaints and Claims2) The differences between Strong Demand and Courteous Demand4、 主要教学方法 (Heuristics; Pair work and Group discuss

20、ion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving a claim2) completing a claim with the given words3) putting the sentences into the proper order to form a claim letterl Write a letter of a complaint or a claim. 实践任务：

21、回想过去经历中对于任何商品或服务的不满意的地方，针对其写给商家写一封抱怨信 / BEC 真题练习Chapter 6 Adjustments and Refusals 2学时1、 知识点与基本要求：Students will be able to1) Know the direct-order plan for the adjustment letter;2) Learn the general pattern for the refusal letter;3) Learn how to respond to complaints and claims;4) Learn how to build

22、 goodwill in Refusals2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Adjustments and Refusals2) The application of you-attitude in Adjustments and Refusals3) How to avoid negative in Refusals4) Differences of the writing orders between Adjustments and Refusals4、 主要教学方法 (Heuristics; Pair work and

23、Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving an adjustment2) completing an adjustment with the given words3) putting the sentences into the proper order to form an adjustmentl Write a letter of a rep

24、ly to the last chapters homework- an adjustmentChapter 8 Invitation and Thank-you Letters 2学时1、 知识点与基本要求：Students will be able to1) Know the difference between informal invitation and formal invitation;2) Learn the deductive pattern of invitation;3) Master the proper thank-you letter pattern;4) Lear

25、n how to build goodwill in both Invitation and Thank-you letters.2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Invitation and Thank-you Letters2) Application of building goodwill in both Invitation and Thank-you Letters 4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)

26、，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving a Thank-you letter2) completing a Thank-you letter and an invitation with the given words3) putting the sentences into the proper order to form a Thank-you letter and an invitation l Write a l

27、etter of an invitation or a thank-you letter. （BEC真题练习）Chapter 9 Letters of Apology and Congratulation 2学时1、 知识点与基本要求：Students will be able to1) Know the principles and key of writing apology;2) Learn the pattern of writing congratulation;3) Master commonly used sentences of writing apology and cong

28、ratulation;4) Learn how to build goodwill in both Apology and Congratulation.2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Letters of Apology and Congratulation2) Application of building goodwill in Letters of Apology and Congratulation;3) Differences of the writing orders between these two kin

29、ds of business writing4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving a Letter of Apology2) completing a Congratulation letter and an invitation with the given words

30、3) putting the sentences into the proper order to form a Letter of Apology l Write a letter of apology and a letter of congratulation （BEC真题练习）Chapter10 Notice and Announcement 2学时1、 知识点与基本要求：Students will be able to1) Know the principles of writing notice, announcement;2) Learn the format of notice

31、, announcement;3) Master commonly used words and sentences of writing notice, announcement;4) Distinguish internal notice and external announcement2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Notice and Announcement2) Formal language and informal language3) Ways of motivate actions4) Differenc

32、es between outside and inside Notice and Announcement4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving an announcement2) completing a notice with the given words3) putt

33、ing the sentences into the proper order to form an announcementl Write a notice or an announcement Chapter 11 Memos and Minutes 2学时1、 知识点与基本要求：Students will be able to1) Know the principles of writing memos and minutes;2) Learn the format of memos and minutes;3) Master commonly used words and senten

34、ces of writing memos and minutes;4) Learn to use the conversational tone2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Memos and Minutes2) Formal words and passive voice using in Minutes;3) Application of conversational tone in Memos4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-bas

35、ed learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving a Memorandum2) completing a Minute with the given wordsl Write a memo. （BEC真题练习）Chapter 12 Resume 2学时1、 知识点与基本要求：Students will be able to1) Know the principles of writing resume;2)

36、 Learn to organize the standard information in a resume;3) Master useful words and phrases used in a resume 4) Learn to write different resume for different job2、 实践环节：无3、 教学重点，教学难点：1) Useful words and phrases used in the resume2) Organization, style and mechanics of emphasizing the compatibility of

37、 your qualifications and the prospective employers job requirement4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:completing an inquiry letter with the given prepositionsl Write

38、an resume in chronological orderl Write an resume according to the given information on page 207l 实践任务：根据自己的信息准备简历Chapter 13 Letters of Application 2学时1、 知识点与基本要求：Students will be able to1) Know the principles of writing letters of application;2) Learn to organize the standard information in letters

39、 of application;3) Master useful sentence patterns of writing application letters 4) Learn to write different application letters for different job2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in Application Letters2) The application of you-attitude and positive language in Letters of Application4

40、、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) improving an application letter2) completing an application letter with the given words3)putting the sentences into the proper o

41、rder to form an application letterl Write an application letter according to the resume students wrote in last chapter. l 实践任务：根据自己的简历和自己心仪的工作写申请函/ 根据自己想申请的国外学校写申请函Chapter 15 Proposals 2学时1、 知识点与基本要求：Students will be able to1) Know two types of proposals;2) Learn the basic parts of proposals;3) Mast

42、er commonly used sentence patterns and samples of writing proposals;2、 实践环节：无3、 教学重点，教学难点：1) Sentence Patterns used in proposals2) Differences between a solicited proposal and an unsolicited proposal, between formal proposals and informal proposals4、 主要教学方法 (Heuristics; Pair work and Group discussion; Task-based learning)，主要的教学形式（Lecture），主要教学手段 (Multi-media teaching)5、 主要作业/学生自主学习内容：l Exercises in the textbook on:1) completing the body of a proposal with the given words2) putting the subtitles of a proposal into the proper orderWrite a letter of recommen