《经贸英语》课程复习资料

1、 经贸英语 课程复习资料一、 Translate the following phrases into Englis1提单2海险3被背书人4 分类广告5 企业家6 全球金融政策7货币政策8 承运人9微观经济10 市场渗透11 产品拥挤12 市场饱和13 细分市场14 保险单15 财政年度16商业广告17 账面价值18 资金流二、 Translate the following sentences into Chinese1 To stop a potential customer switching off or putting the phone down straight away, ta

2、ke the following precautions.2 A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.3 You may have another client who had a similar dilemma and found a good solution.4 That is just an example of how fair competition within a free market has

3、rapidly escalated into a all-out brand war.5 Company can both generate additional revenue and increase brand-awareness.三、Answer the following questions in English1 What kind of person is called an entrepreneur?2 What is the meaning of B/L?3 What are the advantages of brand stretching?4 What is the g

4、reat enemy of the luxury branded goods manufacturers? 经贸英语 课程参考答案一、 Translate the following phrases into English1 B/L 2 marine risks3 endorsee 4 classified advertisement5 entrepreneur 6 global monetary policies7 monetary policy 8 carrier9 macroeconomics 10 market penetration11 product clutter 12 mar

5、ket saturation13 niche market 14 insurance policy15 fiscal year 16 commercial advertisement17 book value 18 capital flows二、Translate the following sentences into Chinese1为了防止潜在的客户失去兴趣或者马上挂断电话，应采用以下的防范措施。2冒险花费时间，精力和金钱开创 并经营一个企业的人叫企业家。3你或许有一个客户他也有相似的窘境并且找到了好的解决方案。4那仅仅是一个例子， 是关于如何在自由市场的公平竞争中迅速升级为全面的品牌战

6、争的例子。5公司既可以创造更多的收入，又可以提高品牌意识。三、 Answer the following questions in English1 A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.2 B/L is a transport which is issued and signed by the shipping company or his agent and given to the shipper acknowledging that goods have been received for shipment to a particular destination and stating the terms on which the goods are to be carried.3 By putting their familiar trademark on attractive and fashionable new products, companies can both generate additional revenue a