Target Market LaGuardia ePortfolio目标市场—拉瓜迪亚电子档案袋

1、dyna-miteamm principles of marketing 104christian delgadotanima islam david far fanname of our productdyna-mite portabletarget market young teenagers video games technology entertainmentproduct: portable gaming device light and durable 4.5 lcd touch screen music 100 songs capability downloadable gam

2、es through web browser email, text messages and word document memory 5gb technology: great graphics top level speed color variety: black, white and red placement: will be in such stores as (best buy) (game stop) (eb-games) (target) ( wall-mart) ( toys r us) and your local gaming storeprice: its all

3、about satisfying out customers and bringing a smile to teenagers. the price for our product will be $100 also a special package of $130.00 with 2 games this is a great deal compared to our competitors such as psp: $169.99 and nintendo d.s. $139.99catch this bargain before its gone.best investment i

4、have done. games web browser email its greatpromotion: teens will hear about our product through advertisement and also through media. great holiday giftvalue:$ video game music video web browser email access great value for you $ competitors: psp, nintendo d.s.dvdweb browsermusicgamestouch padone 4

5、.3 inch screenmemory 4mb embedded dramtouch screen stylus neededtouch pad2 screensmemory 4 mb of mobile ram wi-fi: build-in 802.11 wireless network.technology has improved great graphics same heroesfor guys and girls games can be for guys and girls which include games such as first person shooting t

6、o strategic planning games to just plain out fun games for teenagers.features: movies movies can be viewed threw the drive also through the web browserdynamiteentertainment: it will give you a break from studying from work give you something to do while inside a car also while waiting for the doctor

7、s during transportation while we are on our break from workcontinued when we are doing homework while waiting for our food to heat up at a restaurantmusic music is great great sound great quality any time any place any where on the gofactors:social cultural factors: our products demographic are rang

8、e on teens, races of all kinds. lifestyle of a teen whos always on the go from school to work, that dont have time to enjoy playing video games at home. they can play their favorite video game on the go to their friends house. teenagers are most to consumer something that will entertain them technol

9、ogy factors: the product includes advance technology with surfing the web to download arcade games that arent on the market no more. you can purchase the product in most video game websites such as game spot. com, eb games. com. putting ads in the internet to catch teens attentions since thats where

10、 teens spend most of their time when home. economic factors:since the economy is going not so well our price level is going to be lower than our competitors. price levels that are affordable and so, the competitions for our new product are psp, and the nintendo ds.swot analysis: swot analysis: stren

11、gths: entertaining. hardcore teen gamers will enjoy. the price level of the product is lower than our competition. weakness: new product its going to take time for people to get to know, economy is going bad. threats: our threat is other competitions since they have been out for awhile, the economy.

12、 opportunities: our product will be successful in the us and overseas. there are video game fans all over the country. geographic segmentation: according to the text, “geographic segmentation organizes customers into groups on the basis of where they live”, so in that case our product will be availa

13、ble to all big countries, such as u.s.a, canada, england, australia, germany etc. we decided to market our product to these countries, because first we want to try it to all big countries, if these countries people like our product then we will market it to other small countries. demographic segment

14、ation: according to the text demographic segmentation is a group consumers according to easily measured, objective characteristics such as age, gender, income, and education.” we already decide our product by demographic segment, because our target market is teen people, so we already segment our pr

15、oduct by age. psychographic segmentation: according to the text, “psychographics is the one that delves into how consumers describe themselves.” in that case most of teen people are mentally same. if one teen like the sidekick phone, another teen also wish to buy that phone. so psychographic segmentation is depends on peoples mentality benefit segmentation: according to the text, “benefit segmentation means group consumers on the basis of the benefits they derive from products or services”. so we can say that our product main benefit is enjoying. the benefit segmentation segmented by enjoys.