主题公园的相关经营与战略分析

1、There is a place hide in everyones heart, there lived your childhood dream. Maybe you think that it has been lost, but.now, you will get it back. Our company is an in leisure industry. It is a theme park about for everyone. In this generation of young people, many of them personally witnessed the de

2、velopment of the domestic cartoon, which deeply etched in their memory, in Dream land, they can find their familiar childhood, and feel happy. We also care about the older people who are working hard want to relax. Dream Land is located in the suburbs of Beijing. There has a beautiful countryside sc

3、enery and fresh air, leave to the tourist a good impression and reveling in the Dream land. 1. Theme park: Amusement park, fix location for long time running. The recreational equipment and recreational facilities belong to our investor. 2. publicize & advertisement: we will make advertising to

4、the cities around Beijing, for instance, Dalian, Shenyang, Tianjin, Ha Erbin and so on. We will build a new brand for dream land. So that enable more and more people know dream land and come here for fun.3. In dream land, there are 20 recreational facilities now, and they will be maintain and renew

5、in regular time. There are not only recreational facilities, but also hotels, repast center, service center, souvenir shops, and bus stations. We want to create a complete industry chain to improve the integrated value. For example, the ticket is one part of our revenue, at the same time; we can not

6、 ignore the sales of the mementoes. Also the mementoes of our brand can enhance our dream lands influence among people. 4. We will hold some entertainment show at special day, or cooperate with media for TV show or movies. TOWS anaylsisTOWS anaylsis1.We have a good brand due to our carton theme and

7、good well in nothorn of China.2.High quality service.3. Appropriate garden address selection.TURN BACK1.Lack of the capital. 2.Low market share. 3.Small company size.TURN BACK1.China has the biggest market in the world.2. As the economic is developed over time, the living conditions is become better

8、 and better, more people want to go to park like Dream land.3.Most of the Chinese teenagers like the domestic cartoon. TURN BACK1.Competition with the Happvalley and discovery land, faced with a strong market competition. 2. High input costs TURN BACK TOWS Matrix1.We need to attract more talented yo

9、ung people to join us.2. We will provide a higher quality of service.3.With the continuous development of the domestic cartoon, we should grasp this opportunity to highlight the our cartoon theme to attract more customers.1.As the market is growing, we need to attract more customers2.Srengthen the a

10、dvocacy.3.Strengthen the construction of the recreational facilities.4.Expan the scale of the Dream land.1.We need to maintain the high quality of the service to enhance the market competitiveness.2.We need to build a complete industry chain to improve our profit so that we can build more parks.1.We

11、 are planning to cooperate with some famous animation companies to build a popular cartoon dream world for our Chinese.2. We offer annual membership card for customers which can help us attract more customers.3. We purchase energy- conserving products and lower the power consumption.Opportunities Th

12、reatsStrengthsWeaknessesRisk analysisSecurity Cover insurancePurchase high quality equipmentsMaintain and renew frequently Cooperating Multi-cooperation Marketing planEntertainment Item investmentMarket InvestigationCater for the need of the customersGap analysisGAPWhere do we want to be?Where are w

13、e now?Time ProfitsProfitsOperationsMarketing & SalesServiceFinance, MIS, Legal ServicesHuman Resource ManagementResearch & DevelopmentlRecruitmentlTraining planslPersonal developmentTheme park and Hotel daily management Market Investigation and Study Website Development Entertainment Item De

14、velopmentSales promotion Market developmentAdvertisement Sales teamCustomers managementHigh quality recreational facilities Smiling and professional serviceVISION:Our vision is to win the most famous park around the world.MISSION:First, be ourself. Providing unique dream land programs.Second, learn

15、from those “developed park”.Third, strive for being No.1 in mainland China.Last, rush into global market. Dream Land Balance Sheet of Pro-forma year end statements Dec. 31, 2010 Assets Cash 5,000,000Supplies 500,000Prepaid insurance 500,000 Equipment 6,000,000Accumulated depreciation-Equipment (860,

16、000)Building 10,000,00Accumulated depreciation-Building (200,000)Land 200,000,000Total assets 220,940,000 Liabilities Accounts payable 5,000,000Salaries payable 3,000,000Total liabilities 8,000,00 EquityCapital 212,940,000Total liabilities and equity 220,940,000 Dream Land Income Statement For Pro-f

17、orma year end statementRevenues Amusement revenues 74,275,000 Interest revenues 135,000 Rental revenues 1,000,000 Total revenues 754,130,000Expenses Depreciation expense 1,060,000 Salaries expense 3,000,000 Insurance expenses 500,000 Advertising expenses 1,000,000 Operational expenses 2,000,000 Admi

18、nistrative expenses 500,000 Tax 51,527,000Total expenses 59,587,000Net income 15,826,000Our Company: DreamLandIndustry Leader: DisneyLandClosest Competitor: HappyValleyCompanyDreamLandDisneyLandHappyValleyConsortiumDreamLand PartnershipThe Walt Disney CompanyShenzhen Overseas Chinese Town(OCT)First

19、ParkCreation-time200919551998Park in ChinaShanghai: 2009HongKong:2005Beijing:2006ThemeCartoonCartoonEcologySize of the ParkShanghai:0.44km2Max-Florida:122.28km2Min-HK:1.26km2Beijing:0.56km2CorporationMarketing&SalesDisneyLandPublish books, Cartoons, video games and media networks to support theme parks, and sell some other goods about Cartoons,such as Mickey Watch.HappyValleyMain income comes from tickets of Ecological theme parks and some other goods according to it. DreamLand Invest in Chinese Cartoon Industry, and publish Cartoons