一款漂亮的韩国很具参考价值课件

1、C.O.N.T.E.N.T.S 1 , AppendixChap.1 1 , , At a glance Key Success Factors- - - 4, At a glance & (19962001)(2002) - CASE- - 192 CASE, - 11- - 2 1 (0001) () 100 e - - - 5 e 6 : IMF : - - 1 Key Success Factors ContentsMarketing Brand- - - - CAGR : 11.4%()7 Contents Technology 11 200 - , , , Contents Inf

2、ra : 20 - 1- 9- 108200020023 M/S 1 () 10 ( ) TM 1:1 (200) - Marketing Concept- step 1 : 192 - step 2 : 50% - / - 50% (19992000)- 100% (2001)( , 2002)9 = - ( , 2001.6) ( , 2002.6) 1 1B C 42.923.716.217.2 (%) (%)10 ( : )20,43628,85433,10129,829 ( : %)1999200020012002.9Chap. - - - - Portfolio 2 12 - -

3、2004 (, 02.12) - 36 (, 02.11) - 1 1 : (10)- 23 : (79) 6 - - - - , , - 7 13 Contents 1 (2002) 2 (2003)On + Off Line e 化 14 - 2004 ( 1) , - - - On Line + Off Line15 Contents 02,0004,0006,0008,00010,00012,000199719981999200020012002E2003ECAGR : 48.2%( : )e Launching (2001.12)2002.1Q2Q3Q ()1679311,9353,

4、033 ()3,21211,25322,36336,828 Contents - + Contents CATV.net ( , 2001)16 2002 11 1112 ()289320609 ()2,6142,9005,514 : , 17 : , , 2003 9 - KAIST , , , 18 Portfolio 100%10.8%10.2%79.0%8.0%25.0%67.0%20002002.92003E 19 On Line Off Line Chap. 3 21 1. 2. - IMF 11% 7 Contents - , , Marketing - - ( )Brand P

5、ower- 1, 1220510152025- 20020406080100120140020406080100120140( : %)( : %)( : %)(2002 )(2002 )(2002 ) 3. - 23 3. - ( : %)38.294.455.4339.9240.50.0100.0200.0300.0400.01999200020012002.92002 12 0 2003 24 (EV) 11,932,866142,124,576102,279,91513,175,972 EBITDA 5,045,10147,620,9358,736,4172,704

6、,374EV/EBITDA2.4311.74.9 () 40656562469PER6.26.519.69.5()2,4162,8993,1411,539PBR()4,33412,7433,0431,557PSR0.60.340.4( : ) 5,6292,5003,500 44.4% 62.2% ( : ) 4. AppendixCorporate Profile 26Corporate Profile : : 1996 10 24: : : 726-7 : 145 (02 12 ): 38.2: E-Biz27 : 2003 1 7 54.6 500 3,275,000

7、 Band2,500 3,500 81.9 114.6 ABCDEFA 36.0%B 16.7%C 15.2%D 6.0%E 4.5%F 21.6% 93,928,470 (36.0%) 2 1,818,182 (16.7%) 1 655.000 (6.0%) 1 28 200020012002.6 41.214.710.96.6 1,111.5-17.551.5N.A. 530.1-28.854.0N.A. 18.013.013.11.5 1.8 139.822.516.25.4 94.4240.5276.787.2 106.735.431.2209.3 11.53.31

8、.233.7 5.1 47.021.712.021.2( : %, ) 2002 ( : 2002.8)29 200020012002.6 5,672 16,80318,3234,527 14,90413,369 1,145 1,899 4,954 6,929 12,296 12,366 4,681 8,449 8,128 594 8131,048 1,654 3,034 3,190 12,601 29,099 30,689 6,012 6,985 6,621 1,000 541 0 22 90 90 492 624 685 427 337 292 6,504 7,609 7,306 2,700 3,819 3,819 1,980 13,151 13,151 1,417 4,520 6,413 6,097 21,490 23,383 12,601 29,099 30,689 ( : )30 200020012002.6 28,854 33,101 20,579 15,789 14,672 9,289 13,065 18,429 11,290 45.3 55.7 54.9 7,796 13,979 8,965 5,269 4,450 2,324 18.3 13.4 11.3