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1、M 9 Unit 5Inside advertising WRITINGWeight reduction & fitness company Some more examples.i-Pod Im your fatherLife is precious. Use the zebra crossing.You wont be sorry you listened to us.You wont be sorry you listened to us. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts.

2、2) Discuss the techniques used in creating advertisement. 3) Students compose their own ads. 4) Presentation. Part 1 Improving writing via listening Unit 5 WRITINGPart2. 同一话题的高考模拟写作同一话题的高考模拟写作 (Are advertisements beneficial?) Unit 5 WRITING Organization (谋篇布局)(谋篇布局) Expression ( 遣词造句)遣词造句) Coherence

3、 (连贯性,条理性)(连贯性,条理性) What makes a good composition in an exam?Organization Opening Body Ending Expression proper concisevivid specific 通过一些练习来使学生体会写作中通过一些练习来使学生体会写作中表达的准确及灵活多样。表达的准确及灵活多样。Replace the underlined words. Use the words from the text to help you.1.The teacher told us that school would be c

4、losed for one day next week. (informed)2.We have a desire to become good citizens. (respectable/worthy)3. Advertising cigarettes is not allowed in China. (is banned)4. We hear advertisements on the radio and see them on the Internet. (come across/run into/notice/discover) 1. In our daily lives there

5、 are so many messages from advertisers, it is important to understand how advertisements work. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. (Reading SB 43)Rewrite the sentences and make them better. 2.Advertisers worry about t

6、he expense, and they must consider which media are most appropriate for their product. As well as worrying about the expense, advertisers must consider which media are most appropriate for their product. (P43 Reading)3.Some people think television advertisements are responsible for childhood obesity

7、, but others dont. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.(P89 Reading) 通过一些练习来使学生体会如何表通过一些练习来使学生体会如何表达得更生动。达得更生动。 Even some of casual garments we wear have brand names attached to them which turn us into walking advert

8、isements. (SB P42 Reading) Walking 做定语,做定语, 表示表示“移动的,移动的, 活动的活动的” 比喻的说法比喻的说法1) Yao Ming and Wang Zhizhi, the two basketball players, have been described as the “walking Great Wall” by some western sportswriters.2)He is the “walking dictionary” in our class.Rewrite the sentences and make them more in

9、teresting.1.Jack smiled. 2. The house was in such a mess.3. Great changes have taken place in China in the last 20 years.1.Jack smiled as if he was enjoying a private joke.2. The house was in such a mess, and it looked as though a bomb had dropped on it.3.The last 20 years have seen great changes in

10、 China.考场作文考场作文 对于我们日常生活中随处可见的广告对于我们日常生活中随处可见的广告同学们褒贬不一。请你根据下面表格所提同学们褒贬不一。请你根据下面表格所提供的信息,写一篇题为供的信息,写一篇题为 ”Are Advertisements beneficial?” 文章。词数文章。词数120左右。左右。现象生活中处处可见广告不同意见反对:虚假 电视中广告非常恼人 赞成:获得更多信息 你的意见 Organization (谋篇布局)(谋篇布局) Expression ( 遣词造句)遣词造句) Coherence (连贯性,条理性)(连贯性,条理性)What makes a good c

11、omposition in an exam? Organization (谋篇布局)(谋篇布局) Expression ( 遣词造句)遣词造句) Coherence (连贯性,条理性)(连贯性,条理性)What makes a good composition in an exam? Layout Opening (facts) Body (different opinions) Ending (ones own idea) Organization (谋篇布局)(谋篇布局) Expression ( 遣词造句)遣词造句) Coherence (连贯性,条理性)(连贯性,条理性)What ma

12、kes a good composition in an exam?Opening 在我们生活中广告随处可见。在我们生活中广告随处可见。1.Advertisements have become part of our daily life.(SB P45) 2. We are exposed to hundreds of different advertisements every day.( SB P46)3. We are flooded with advertisements in our modern world (SB P49)Body different opinions I fi

13、nd adverts annoying. They interrupt my programmes on television and all those big billboards around town are so ugly. Adverting benefits advertiser, but it doesnt benefit ordinary people.Body different opinions Somewhile othersOn the one hand, On the other handFor one thingfor anotherBody different opinions There is much debate, however,about whether ads are beneficial in our daily lives. Somewhile others.(KEY SENTENCE)3.Some people think television advertisements are responsible for childhood obesity, but others dont. There is much debate, however, about whether television advertisements a

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