Businessproposals(商业建议书格式)

1、Business Proposals 商业计划书Businessproposals(商业建议书格式)2Internal business proposals3External business proposals4The text of proposal5Request for proposals1Introduction about business proposal Businessproposals(商业建议书格式)What s the business proposal?A business proposals is one kind of analytical report, wri

2、tten to persuade the reader to follow a plan or course of action to solve a problem, to provide services, or to sell or buy a piece of equipment.Businessproposals(商业建议书格式)Classification of Business Proposals Solicited: During a meeting, your supervisor thinks what you said sounds interesting and wan

3、ts you to write it up so that he(or she) takes it to the Board meeting for consideration. Unsolicited: You decide on your own to submit even though no one has asked you to do so. Businessproposals(商业建议书格式)Internal business proposalsIntroductionBodyConclusionBusinessproposals(商业建议书格式)IntroductionIn t

4、his part, you must state clearly what problems exits and convince your readers that the solution you are proposing is needed urgently. You should address the problem directly at the beginning.In other words, when you find the problems about the project, you can point it out and put forward the sugge

5、stionsdirectly.Businessproposals(商业建议书格式)BodyDescribing the solution in detailI.the approach you will adoptII.the equipment you will useI.the working scheduleII.the expertise and qualificationsIII. credentials of the personnel who will carry out the planEstimating the cost breakdownBusinessproposals

6、(商业建议书格式)Conclusion Reforming that the proposal will solve the problem Expressing the confidence to carry out the plan Offerring to discuss the proposal in detail face to face the reader Providing additional information if necessaryBusinessproposals(商业建议书格式)External business proposalsa. External bus

7、inss proposals vary in length and format, depending on the nature of the proposals.b. Many external proposal are typically longer, more fomal manuscript reports, containing many of the components of formal reports.Businessproposals(商业建议书格式)c. The difference lies mostly in the text althrough a few of

8、 the prefatory parts are also different. A proposal is a highly presuasive document.d. Most exteral proposals have few supplementary parts, but they occasionally contain an appendix. Businessproposals(商业建议书格式) Prefatory part(1)Copy of the RFPRFP stands for”request for proposal”(2)Letter of transmitt

9、alSomtimes callled a “cover letter”You should present the major features and merits of your proposal, offer to provide additional information, and ask for action.Use a conversational tone in letter of transmittal.Businessproposals(商业建议书格式)(3)Executive summarySummarizing the major points of the propo

10、sal, which allows busy managers to grasp the essentials of the proposal so as to make a decision.You should use a formal tone in the executive summary while you tend to be informal when you write the letter of transmittal.Businessproposals(商业建议书格式)The text of proposal If you are writing an unsolicit

11、ed proposal, you can arrange the text the way you like. When you write a solicited one, the organization of a solicited proposal is specified by the request for proposal. All the proposals submitted by different companies are similar in form.Businessproposals(商业建议书格式)1.Introduction If not you should

12、 mention any factors that have led you to submit the proposal. You can briefly review the clients situation and state their problems. Your job is to convince potential clients the problems do exist and they will certainly be better off if they take your advice. Hightlight the major points in your pr

13、oposal, showing the clients that your proposal can solve their problems.Businessproposals(商业建议书格式)2.BodyThere are five points in this part:A. Provide specific informationB. Give details of proposal cautiouslyC. Describe how to carry out the plan and how longD. People in charge of the implementationE

14、. Budget Businessproposals(商业建议书格式)A. Provide specific information To convince the clients that the proposal has merits, you should focus on the strengths of your product or service in relation to the clients need. For example, if clients primary need is to reduce operating costs, you may put emphas

15、is on how efficient your system is and how it saves energy and labor.Businessproposals(商业建议书格式)B. Give details of proposal cautiously You have to disclose enough to convince the clients that your proposal is the best, but you certainly do not want to reveal too much of the design or know-how.Busines

16、sproposals(商业建议书格式)C. Describe how to carry out the plan and how long For each phase of the work plan, decribe the steps you will take and the methods and resources you will use. Give the specific date on which a certain portion of the work will be finished.Businessproposals(商业建议书格式)D. People in cha

17、rge of the implementation You need to provide the information about the people in charge of the implementation(实施) of the work plan and their supporting staff: their credentials, expertise, and qualiation.Businessproposals(商业建议书格式)E. Budget A central item in most proposals . Budget the cost carefull

18、y Provide the imformation as accurately as possible. Break down the costs in detail.Businessproposals(商业建议书格式)3.Conclusion This is your last chance to persuade clients to accept your proposal. Restate the merits of proposal very briefly, stress your companys main strong points, emphasize the benefit

19、s. You should be assertive, assuring and confident.Businessproposals(商业建议书格式)Request for proposals(RFP)What is the RFP? RFP stands for “request for proposals”, which is a letter or memo issued by a comapny or government agency that invites competing companies to bid for a business opportunity, which

20、 may a project or a large amount of purchase.Businessproposals(商业建议书格式)Request for proposals(RFP) An RFP contains the following information:Issuing company backgroundProject to be undertakenPersonnel to be contacted Bidding compangys（投标公司） qualificactionsEvaluation of proposalsBusinessproposals(商业建议

21、书格式)Request for proposals(RFP) Steps about the RFP: First, you should describe clearly your requirements.Second, you should know your requirements are feasible.Third, you should state clearly your evaluation criteria.Last, you must speak one voice in the RFP.Businessproposals(商业建议书格式)A sample RFP in

22、 letter formatP.O.Box 20,Donghua University15,Zhonghua RdBeijing,China 100011 Dear Sir or Madam: Penghua International College is accepting proposals from .The following are a description of our College,the services needed,and evaluation criteria（标准，条件）.State the current situationP132Businessproposa

23、ls(商业建议书格式)Background of Penghua International College Penghua International College is a joint undergraduate . the joint educational organization(联合教育组织) to do so.The College has not completed any financial report before and this is the first time to cooperate wit an accounting firm.Issuing company baxkgroundP133Businessproposals(商业建议书格式)Services to Be Performed(执行执行) Your proposal is expected to cover the following services: Annual audit to be completed in compliance with . accounting practice Contacts（联系人，联系方式）（联系