广东自考商务英语翻译_第一章_企业宣传资料的翻译

1、商务翻译实践第一章企业宣传资料的翻译 I、企业宣传资料的性质与功能Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.I、企业宣传资料的性质与功能Short Passage 1Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.宝洁公司始创于1837年，是世界上最大的

2、日用消费品公司之一Short Passage 2Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new YorkStock Exchange in 2000 and set up its global headquarter in Paris, France.Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an i

3、nitial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.索迪斯集团由皮埃尔·白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。SummaryCharacteristics of passages 1&2 ？Hints: introduction of two companiesContents

4、（2）:years of being founded places in the same industry 企业宣传资料第一部分的主要内容及作用？介绍公司的创立时间、行（企）业定位让读者认同、建立信任感Passage 3A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005.Passage 3A fortune 100 company with global presence and impact, Motorola had sales of U

5、S $35.3 billion in 2005.摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。Short Passage 4 Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largestmultinational cooperation in catering and facilitymanagement field around the world.As

6、 a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than24,000 contract operations in 76 countries by the end of 2005.今天，凭借40年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列财富杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。 Summary Of

7、Passage 3&4 Hints: introduction ofMotorola/SodexhoContents（3）:rank /placeSales volumesNumbers of clients/employees 企业宣传资料第二部分的主要内容及作用？介绍公司的排名、销售业绩、客户员工数量证明实力 建立客户信心Passage 5With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries.In 2005, 9.17 million GM cars and

8、trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.通用汽车的的全球总部坐落在底特律， 迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。Summary Of Passage 5

9、Hints: introduction of GM ManufacturersContents（1）:product brands企业宣传资料第三部分的主要内容及作用？介绍公司的品牌（含推荐品牌） 加深对企业的了解 推荐新产品Passage 6Research and Development Motorola has been a global leader in innovation intelecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&Dcent

10、ers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now.Motorola China R&D Institute has now become one of theworld-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up

11、 in China.研发与创新 摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。Summary Of Passage 6 Hints: introduction of Motorola Co. Contents（4）:innovationinvestmentR&D centers and labsR&D staffs企业宣传资料第四部分的主要内容及作用？

12、企业产品研发与创新相关信息 凸显企业发展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象Passage 7In china, Unileversponsored 9 hope schools and launched the “Unilever Hope Star" project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with exce

13、llentperformance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10provinces in China to increase peoples awareness of environmental protection.联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；

14、公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。 Summary of Passage 7 Hints: introduction of Unilever Contents（5）:Sponsored hope schools Helping poor students Set up scholarshipLaunched “Zhonghua” teeth protection campaignlaunched a tree-planting campaig

15、n 企业宣传资料第五部分的主要内容及作用？企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感和知名度。Sample 8Touching Lives, Improving Life P&G in Greater China亲近生活，美化生活宝洁公司在中国The Miracles of Science-DU PONT创造科学奇迹杜邦P&G, High Quality Products 宝洁公司,优质产品 Just do it-Jordan尽管去做乔丹Summary of Sample 8 Hints: introductio

16、n of P&G/DU PONTContents（1）:Slogan企业宣传资料第六部分的主要内容及作用？企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象企业宣传资料的性质与功能DO YOU KNOW?客观准确、翔实生动条理清晰，层次分明 流畅简洁，富于美感 企业宣传资料的翻译方法顺译法结构调整法 分句法编译法Black & DeckerBlack & Decker is a global marketer and manufacturer of quality power tools, hardware, household

17、appliances, plumbing and buildingproducts used in and around homes and for commercial applications.Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and buildingproducts used in and around homes and for commer

18、cialapplications.百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运用于家用及商业领域。* Our products and services are marketed in more than 100 countries, and we havemanufacturing operations in eleven countries, including three in china.* Our products and services are marketed in more than 100 countries, and we havemanufacturing operations in eleven countries, including three in china.* 目前，在世界上100多