商务英语阅读试题A

1、商务英语专业商务英语阅读试题APart I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skills performing specialized tasks within the organization.a. are associated with b. differ fromc. are similar to2. Corporate culture is the shared experiences, storie

2、s, beliefs, and norms .a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company's auditors are appointed independently by its shareholders, to

3、whom they report. Whom" represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .a. car companiesb. joints venturesc. capacity level6. Ford intended to Volvos and hoped to use Volvo's technology to de

4、velop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposedto know better than just until the examination time.a. fooled aroundb. to fool aro

5、undc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10. E-business is about transforming business process and them with Internettechnologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology

6、to business electronically at thewholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems the rest of their businessprocess.a. withb. andc. for14. Accountin

7、g firms frequently their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and every word themanager said.a. made for

8、b. took upc. took down17. The financing of international trade is more complex than that of domestic trade. That' here means .a. financingb. international trade c. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. mo

9、re experiencec. education and experience19. Hardly the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new to the top of the mountain.a. approachb. routec. entrancePart II Match (20 points)Section AChoose the correct word or wo

10、rds from the box to complete the passage:6 / 7the Industrial Revolution the marketing concept the selling of goodscustomers' needs production and selling business focusBusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 19

11、50s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24. They began to implement 25, a business philosophy that involvesthe entire business organization in the dual process

12、of satisfying customer needs and achieving the organizations goals.Section BChoose the correct word or words from the box to complete the following sentences:benefits discountmarketing concept moderationlabour force26. China is now at the stage of development of building a well-off society and accel

13、erating socialist.27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a.29. Carrying out the business of such a huge company requires.30. Compensation programmes include wages and salaries, incentives, and for worke

14、rs.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It' s true that a special kind ofpaper is used to make dollar bills, and they are pretty, but that' s not what

15、 make;valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animal

16、s or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and meas

17、ure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, peo

18、ple use large stone discs as money.In most places these types of money died out becausemore practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was int

19、roduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn' t have

20、to back its money withgold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lostfaith in paper money, ten dollars wouldn' t be worththe paper it ' s printed on.Questions 31-35 are based on passage 131. According to the writer the

21、real reason money is valuable is that everyone believesa. money is valuable b. gold is valuable c. money is gold 32. The writer of this selection mentioned animals, metals and manufactured productslike jewelry or weapons because.a. they were valuableb. they were used as money in ancient timesc. peop

22、le liked them33. Paper money was invented.a. to take the place of other types of moneyb. to be replaced by other types of money c. in the nineteenth century34. At first people did not have trust in paper money because.a. it was not worth muchb. the paper was not of good qualityc. it looked like an o

23、rdinary piece of paper35. People came to accept paper money when.a. the government began to issue itb. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and pe

24、rhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caugh

25、t in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn' btring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, wh

26、ether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but

27、 threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public school

28、s. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support school

29、s tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaini

30、ng private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad

31、 businesses because of a. the nature of schoolb. poor teachers c. bad management“go under. 2, sentence 3) probably mean?38. What does the phrase a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate t

32、hat private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author's opinion, the way that can save pschools lies ina. full enrollmentb. raising tuitionc.

33、 national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much

34、more rapidly than a physics or economics textbookbut you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passageswhich follow are all of an average leve

35、l of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kin

36、d you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650 700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would

37、like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy ' s War and

38、Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, thereading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45

39、 are based on passage 341. According to the passage,the purpose of effective reading with higher speed is most likely to help you .a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Wh

40、ich of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond ones reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the Universit

41、y of Minnesota reads ata. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can

42、 increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by stud

43、ents.Passage 4Cultural WarsFilms made in the United Stated have continued to sweep the globe. According to the list of 1998 s most successful movies put together byVariety magazine, U.S. films took the top 39 places; Britain s The Full Monty came in at number 40. As a consequence,British movie s mar

44、ket share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Union s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Ho

45、llywood s most successful movies have drawn from international resources.There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred Fre

46、nch and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: Sony s bridge in London, Miramax in Berlin, and WarnerBrothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American market c. European market48. German