商务英语阅读课后习题答案-chapter

1、Chapter1二、短语翻译。英翻汉Sluggisheconomy萧条的经济Fullemployment充分就业Tradedeficit贸易赤字in-depthanalysis深入的分析Industrializedcountries工业化国家free-tradeagreement自由贸易协定internationalspecialization国际专业化productdifferentiation产品差另Utradesurplus贸易盈余determinativefactor决定性因素三、汉翻英经济双赢economicwin-win收入不平等wageinequality解雇工人layoffwo

2、rks双边协议bilateraldeal市场准入marketaccess关税壁垒tariffbarrier劳动生产率laborproductivity生产要素factorofproduction回归分析regressionanalysis世界经济复苏worldeconomicrecoverysubstitutetheUS四.Translation1. ThemonitoringsystemwillfinallyGovernment,scaponcigarimportsfromCuba.2. ThequarrelbetweenMexicoandtheUSwillbenoavailanditmay

3、disrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.3. Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.4. FewAmericansattributethistosuchobvious

4、causesasadevalueddollarorbusinesscycle.5. Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.6. Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation'schairmanlastmonth.7. Theoppositio

5、nisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.8. Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.9. Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflatio

6、nwiththeirtradingpartners.10. Accordingtoconservativeestimates,by2010,China'simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.五、完形填空Chapter2二、consumer-goods消费品discountretailers折扣零售商brandequity品牌资产价值advertisingbudget广告预算rea

7、l-timesalesdata实时销售数据salespromotion促销profitmargin盈禾1Jscannerdata扫描数据三、汉翻英价格溢价pricepremium基线销售base-linesales减价pricereductions广告支出advertisingspendingofand营销组合marketingmix销量溢价quantitypremium产品数量（种类）product-linevariety美元分配allocationdollars四.翻译1. Thegovernmenthasallocated$tothedevelopmentutilizationofren

8、ewableenergyintheruralareas.2. WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.3. Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonorit

9、scommitments.4. TherapidgrowthinChina'sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.5. Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountr

10、ieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.6. Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.7. Networksfundamentallyalterthenatureofcompetitionandlevelt

11、heplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.8. Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.9. China'svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountrie

12、sthatenjoythehighesteconomicgrowthspeedintheworld.10. Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.五、完形填空Chapter3二.Privilegedminority享有特权的少数人Gasstation力口油站Marketingresearch市场调查Professionalcompetence专业技Asa

13、lespoint卖点Productdesign产品设计Potentialconsumer潜在顾客Businessdisaster商业灾难三、汉翻英日常生活dailylife广告活动advertisingcampaigns物理特征physicalcharacteristic视觉想象visualimagination国内媒体nationalmedia销售增长salesincrease销售渠道distributionsystem产品至U导向型的广告product-orientatedadvertising四.翻译1. Expertshaveattributedthemaincauseofthecom

14、panyspoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.2. BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation3. Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.4. Afterfinancialscandals,manycompani

15、escanonlyresorttocharityactivitiestoimprovetheircorporateimage.5. Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.6. Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.7. Afterwatchingthisinterview,sherealizesh

16、owdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright(promising)start-ups.8. Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.9. Withtheefforts

17、oftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.10. Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.五、完形填空Chapter4PhraseTranslation1.人口流动2.供应商网络3.标准零配件4.特殊制造

18、技术3.互补经济体6.反日情绪7.外方合作人，外国附属公司8.上市企业并购mergersandacquisition海外扩张overseasexpansion全球化战略globalizationstrategy保护主义措施protectionistmeasures市场准入accesstomarket知识产权intellectualpropertyright贸易伙伴tradingpartners资本投入capitalinvestment四.翻译1. Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomake

19、theirequipmentintegratewithother'shardware.2. Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateofpercentin1980and1981.3. Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.4. Thankstothe

20、recessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.5. Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.6. Inthefuture,inadditiontosyndicatingourgroups'efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobal

21、competitiveness.7. Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina'sboundaries.8. Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.splan.9. Duringthesequarterlymeetings,it'stheboss'sresponsibi

22、litytorespondtoeachmanager10. Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.五、完形填空1.ambivalent,3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.allianceChapter5三、汉翻英上市公司对随时留意，小心提防会计师事务所国外子公司经济规划的持观望态

23、度（财务）调帐报告业绩评定指标/方法GenerallyacceptedaccountingprinciplesrevenuerecognitionIncomestatementearningspershareManagingdirectorcredit-ratingagenciesinstitutionalFinancechiefs/executivesinvestors四.翻译1. Escalatingcostshavealmostwipedoutthecompanysprofitsfromlastyear.2. Thisareaisstuddedwithbarsallvyingforcus

24、tomerattention.Butit'snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.3. Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.4. Atthepressconference,thePRmanagerreiteratedthatthecompanysoperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalabo

25、utsuchclaims.5. Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises6. Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydontthinktheirideaswillreallybeputintopractice.7. Localrelieforganizationshavealsoembarkedonfund-ra

26、isingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.8. Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn'tstandachanceofgettingapprovalfromtheregulatoryagency.9. Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghard

27、toelicitsupportfromotherstakeholders.10. Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.五、完形填空1.toll3.grips4.shaping6.joint8.with10.transparent11.responses12.onChapter8三、汉翻英公司未来愿景消减成本利用资源投资组合尚未被竞争者发现的市场机会便利店市场细分高端品牌untappednichesconveniencestoresmarketsegmentspremiumbrand实施战略竞争优势实证研究核心品牌分销系统控股公司文化冲突股东财富executestrategycompetitiveadvantageempiricalstudiescorebranddistributionsystemaholdingcompanycultureclashesshareholderswealth四.翻译1. Themanagementbelievesthatitsexistingmanufacturingandmarketingexpert