商务英语实训教程上册商务活动实训环节学习教案

1、会计学1商务英语实训教程商务英语实训教程(jiochng)上册商务上册商务活动实训环节活动实训环节第一页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（1）单元）单元(dnyun)作业作业题目题目(tm)：Introduction of our Company第1页/共93页第二页，共93页。Add:168 Shuguang Road，Xihu District，Hangzhou，China Tel：400-800-8800 中国中国(zhn u)杭州西湖区曙光路杭州西湖区曙光路

2、168号号 Website：Joysin Chain Co., Ltd. Our SeniorManagementGeneralManagerMs. Tang xiaojiaProductionManagerMs. Shou xiaoqi第2页/共93页第三页，共93页。Joysin Chain Co., Ltd.l Since 2000, we have been trying our best to supply various products to satisfy customers needs. l We aim at “Joyful shopping, sincere servin

3、g”. Customers can be assured of our reliable and excellent after-sales service.l （欢乐购物，诚信(chn xn)服务）l We sincerely hope to offer you our superior products and best service.第3页/共93页第四页，共93页。We have built our company into a customer-first one, running more than 10 markets all over China.We have 100 em

4、ployees.第4页/共93页第五页，共93页。Products IntroductionFoodClothesNecessaries第5页/共93页第六页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（2）单元）单元(dnyun)作业作业题目题目(tm)：Name Card, Envelop and Dress Code第6页/共93页第七页，共93页。第7页/共93页第八页，共93页。第8页/共93页第九页，共93页。第9页/共93页第十页，共93页。ManagersSal

5、esmenproducers第10页/共93页第十一页，共93页。第11页/共93页第十二页，共93页。The hair of women id reliable and featly.第12页/共93页第十三页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（3）单元）单元(dnyun)作业作业题目题目(tm)：Document Conversion第13页/共93页第十四页，共93页。 Fox it Reader is a software which can quickly

6、convert a Word document to a professional PDF document. Fox it Reader can preserve the layout of the original Word document and support all PDF file settings, such as PDF compatibility, automatic rotation, resolution settings, compression settings, color settings, language settings and font settings

7、.第14页/共93页第十五页，共93页。Create a Word document about the definition of Manager.第15页/共93页第十六页，共93页。1.Run the Word-PDF converter soft.2.Add the Word do document.3.Click the “convert” button to convert the Word into a PDF.第16页/共93页第十七页，共93页。After the conversion第17页/共93页第十八页，共93页。JPG to PDF is a software wh

8、ich can convert pictures into a PDF document. Different from other software, JPG to PDF is completely free. Following the easy steps , you can easily convert several pictures into a PDF document.第18页/共93页第十九页，共93页。For example: You run the JPG-PDF converter software first. Then add three picture to i

9、t, and then convert them into a PDF document like the following:第19页/共93页第二十页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（4）单元）单元(dnyun)作业作业题目题目(tm)：Graphic Tools第20页/共93页第二十一页，共93页。FemalesMalesEmployees under the age of 25Employees with university degree 5545708

10、0The Table of Basic Information about Our Employees第21页/共93页第二十二页，共93页。45%55%30%70%20%80%557080第22页/共93页第二十三页，共93页。The number of our employees has doubled over the past five years第23页/共93页第二十四页，共93页。The total capital has risen to $10 million by 2012 from $4.5 million in 2008第24页/共93页第二十五页，共93页。Many

11、hands make light work. 第25页/共93页第二十六页，共93页。Unity is strength.第26页/共93页第二十七页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（5）单元）单元(dnyun)作业作业题目题目(tm)：Shoe Logo Translation第27页/共93页第二十八页，共93页。第28页/共93页第二十九页，共93页。第29页/共93页第三十页，共93页。第30页/共93页第三十一页，共93页。Joysin Chain Co.

12、, Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（6）单元）单元(dnyun)作业作业题目题目(tm)：Organization Design of our Company第31页/共93页第三十二页，共93页。CEOFinance DepartmentMarketing DepartmentAdvertising DepartmentPurchase DepartmentHumanResearchDepartmentSalesDepartmentCustomerServiceDepartmentGeneral manage

13、rThis is the Organization Design of Our Company第32页/共93页第三十三页，共93页。Detailed Information of Some Our DepartmentsPurchase DepartmentNumber of employees: 35Main duties:1.Procuring all necessary materials needed for daily operation of the company 2.Evaluating whether it is the best price to maximize pro

14、fitability 3.Handling all of the paperwork involved with purchasing and delivery of supplies and materials 第33页/共93页第三十四页，共93页。Detailed Information of Some Our DepartmentsCustomer Service DepartmentNumber of employees: 20Main duties:1.Handling the problems or propose some solutions in accordance wit

15、h the companys guidelines and policies 2.Answering telephone calls and making the appropriate transfers 3.Providing product or service information to assist customers in buying第34页/共93页第三十五页，共93页。Joy sin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（7）单元）单元(dnyun)作业作业题目题目(tm)：

16、Business Plan第35页/共93页第三十六页，共93页。第36页/共93页第三十七页，共93页。第37页/共93页第三十八页，共93页。第38页/共93页第三十九页，共93页。第39页/共93页第四十页，共93页。by Sep. 1st for 2014 goods supply第40页/共93页第四十一页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（7）单元）单元(dnyun)作业作业题目题目(tm)：Product Mix and Production Lines

17、 第41页/共93页第四十二页，共93页。Product Mix and LinesFoodsClothesNecessariesMens ClothesWomens ClothesChildrens ClothesVegetables Meat Snacks Drink SoapHangersBowls Toothpaste and so onJoysin Chain Co., Ltd.40%50%10%第42页/共93页第四十三页，共93页。Foods Our company has a variety of products. Food is one of our commodity.

18、All kinds of foods are provided, including vegetables, meat, drink and so on. We will always supply customers with what they need.第43页/共93页第四十四页，共93页。Clothes Apart from our main product, our company has other products, such as clothes. You can find mens, womens, childrens clothes in our company. We

19、believe that the high quality of clothes will satisfy you.第44页/共93页第四十五页，共93页。Necessaries We also specialize in necessaries for different usages. We adhere to the strategy of diversification.第45页/共93页第四十六页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（8）单元）单元(dnyun

20、)作业作业题目题目(tm)：Marketing Mix and 4Ps 第46页/共93页第四十七页，共93页。Nowadays, commodity price is becoming higher and higher. So, when we provide goods for customers, the suitable price is taken into consideration. In order to satisfy our customers demands, we will supply more kinds of products.Our Products (the

21、 first P)第47页/共93页第四十八页，共93页。Our Place (the second P)We have set up some chain stores in some big cities in China, where customers cango and choose goods what They need.第48页/共93页第四十九页，共93页。We have set up stores in these cities in China.第49页/共93页第五十页，共93页。Our PlaceBefore 2009, we only sell our produc

22、ts in physical stores. But we are now seeking for cooperation with Alibaba, Amazon and e-commerce companies to increase our sales.第50页/共93页第五十一页，共93页。Our Price (the third P)Product NaturePictureCompetitors PriceJoysin Chains PriceBICYCLERMB 998RMB 788PILLOWRMB 89RMB 55MICROWAVE OVENRMB 118RMB 79第51页

23、/共93页第五十二页，共93页。Our Promotion (the fourth P)第52页/共93页第五十三页，共93页。Our Promotion (the fourth P)From Nov.11 to Dec.11, Joysin Chain members buy any kind of goods, each 600yuan can get 100yuan Joysin Chain gift card for free.第53页/共93页第五十四页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班

24、）班唐唐 xx寿寿 xx第（第（9）单元）单元(dnyun)作业作业题目题目(tm)：Marketing Mix+3Ps第54页/共93页第五十五页，共93页。营销经理Marketing Manager营销助理Marketing Assistant营销策划Marketing Planner营销内勤Office StaffOur marketing group consists of 4 parts: marketing leader, marketing assistant, marketing planner and marketing office staff.第55页/共93页第五十六页

25、，共93页。with group members.第56页/共93页第五十七页，共93页。2.Formulating marketing plans and goals, helping implement the plans and evaluating, guiding the staff.第57页/共93页第五十八页，共93页。most important task is to help coordinate each other in the group.第58页/共93页第五十九页，共93页。for planning programs and market research repo

26、rts, etc.第59页/共93页第六十页，共93页。We should understand what kinds of goods customers want. Factors as price, quality and quantity should also be considered.1. Understand the marketplace and customer needs and wants第60页/共93页第六十一页，共93页。Do market research and know the situation. Find market niches to satisfy

27、 customers demands.第61页/共93页第六十二页，共93页。第62页/共93页第六十三页，共93页。PhysicalEnvironmentMacroenvironment:DemographicEconomicNaturalTechnologicalPoliticalCulturalMicroenvironment:The companySuppliesMarketingIntermediariesCompetitorsPublicsCustomersPhysical environment can be divided into Microenvironment and M

28、acroenvironment. We should pay attention to the environment because much more pollution will be fined and destroy companys reputation.第63页/共93页第六十四页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（10）单元）单元(dnyun)作业作业题目题目(tm)：Brand and Logo第64页/共93页第六十五页，共93页。Wal-Mart

29、 Stores, Inc. is an American public corporationthat runs a chain of large, discount department stores. It is the worlds largest public corporation by revenueand is founded by Sam Waltonin 1962.第65页/共93页第六十六页，共93页。Tesco is the largest British retailer and is also worlds third largest retailer with ou

30、tlets across Europe, USA and Asia. They come with one purpose which is creating value for money to earn customerslife loyalty. 第66页/共93页第六十七页，共93页。Carrefour S.A. is a French international hypermarket chain, Headquartered in Levallois-Perret, France. Carrefour isthe largest hypermarket chain in the w

31、orld in terms of size, the secondlargest retail group in the world, in termsof revenue and third largest in profit after Wal-Mart and Tesco. Carrefourmeans crossroads” in French. 第67页/共93页第六十八页，共93页。Famous Domestic Supermarket Brand(1)Lianhua Supermarket HolingsCo.,Ltd is founded in 1991, and has be

32、en a retail supermarket chain company by directmanagement, franchise association and merger.第68页/共93页第六十九页，共93页。RT-MART is short for the name of company of Ruentex Group(润泰集团(jtun)）in Taiwan, which is a Chinese brand.It ranks only second to Carrefour in the ranking offoreign retail chains.Famous Dom

33、estic Supermarket Brand(2)第69页/共93页第七十页，共93页。This logo is our logofor smaller retail chain distributed in different areas.Our Logos第70页/共93页第七十一页，共93页。Our LogosThis logo is our logofor bigger retail chain distributed in different areas.第71页/共93页第七十二页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限

34、公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（11）单元）单元(dnyun)作业作业题目题目(tm)：Product Life Cycle 第72页/共93页第七十三页，共93页。One of our products, imported kiwi, is in its growth period. The kiwihas just entered the market and is slowly accepted by the customers.第73页/共93页第七十四页，共93页。One of our products, domestic kiwi, is in Ma

35、ture Period. It is accepted by the overwhelming majorty of costomers. In order to win larger market share, the producers are increase marketing costs so that make the profit increase.第74页/共93页第七十五页，共93页。Joysin Chain Co., Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（12）单元）单元(dnyun)作业作业题目

36、题目(tm)：Advertisement第75页/共93页第七十六页，共93页。Advantage:beautiful, lovely, gracefulDisadvantage:expensive, no innovation 第76页/共93页第七十七页，共93页。Advantage: delicate color, simple but elegantDisadvantage:expensive, no unique concept第77页/共93页第七十八页，共93页。The material of our coats is soft, and has a perfect quality. Any one of our product