江苏省2015-2015学年高中英语 Unit1 Advertising Project教案 牛津译林版必修4

1、 M4U1 Part6 Project Developing an ad campaign【设计思想】本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。【教学目标】1. To encourage Ss to use what theyve learnt throughout the unit to complete a project.2. To consider three things a) the garget audie

2、nce of the ad campaign. b) the message they want to send c) how they plan on reading their target audience3. To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign. 【教学环节】Step 1: Lead-in 1. Ask Ss to work in group of four and each student shou

3、ld find the general idea of each paragraph and tell his group member.2. Ask Ss to report their result a) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign saysd) Para four: how to reach the target a

4、udienceStep 2 : Reading 1. Structure of this passage a) introduction of subject b) supporting details c) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need t

5、o research your audience? 4) What is important when you are planning an ad campaign? 5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it better.1)Why is anti-smoking chosen as the subject of the ad cam

6、paign? 2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking?Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. buildbuilt-built 建立，创立： build a nation 建立一个国家

7、built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司监督：命令、资助或监督的建设：The administration built several new housing projects. 行政部门资助了好几幢新楼的建筑项目 We are building socialism with the Chinese characters.2. reach 被看到/听到Through television and radio we are able to reach a wider au

8、dience.伸展，伸出,延伸：reached out an arm.伸出一只手臂到达 I hope this little will reach you.3. have . in mind 考虑When youre going to do sth. you must have a clear target in mind.Watching TV all evening wasnt exactly what I had in mind. have it in mind to do sth 打算做某事You must have it in mind to post the letter for

9、me.keep /bear in mind 记住= learn by heart make up ones mind/change ones mind 下定决心/改变主意4. figure out理解，弄明白 I cant figure out why he quit his job.想出，计算出 Have you figure out how much the holiday will cost?Hes trying to figure out a way to solve the problem.5. get to do 使做某事 He got his sister to help wit

10、h his homework. get doing 使开始做某事 Can you really get the old car running again? What he said got me thinking. get done 使被做 I got my pocket picked the other day. get done 表被动 get hurt/burnt/separated6. determine v. 确定；决定 Vt.确定 determine sth. They have determined the date for our party.Vi.决定determine t

11、o do sth.= be determined to do sth.下定决心做 He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就做出决定 We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be dete

12、rmined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。n. determination 决心；果断；坚定7. It is time (for sb)to do sth. It is about/high time that . did sth.It is time that we had a rest.8. appeal to 迎合，对有吸引力，引起兴趣

13、Bright colours appeal to small children.Its not easy for the design to appeal to all ages.这项设计要吸引所有年龄的人是不容易的。恳求， 呼吁 appeal to sb. for sth.为某事而向某人呼吁appeal to sb. to do sth. 呼吁某人做某事The prisoner appealed to the judge for mercy.The government is appealing to everyone to save water.政府正在呼吁每个人都要保护水资源。adj.

14、appealing 有吸引力的，有感染力的 Spending the holidays in Britain is particularly appealing.9. react -reaction.n vi. react to sth. by doing sth. Local residents have reacted angrily to the news. The audience reacted readily to his speech.10. gather搜集 收集 Detectives have spent months gathering evidence.收割收获 It w

15、as late August and the harvest had been safely gathered in.使聚集，集合 The kids were gathered together in a room.11. be concerned with 和有关系 The meeting was concerned with foreign trade.Her latest survey is concerned with youth unemployment. 她的最新调查与青年的失业有关。 be concerned about/for / over 为某事担心/忧虑I am conce

16、rned about my wifes health. 我担心我妻子的健康。The president is deeply concerned about this issue. as far as be concerned. 就而言As far as Im concerned, you can do what you like. 就我而言，你可以做你喜欢的事。concerning prep. 关于12.get sth. across to sb. 传达；被理解；使人了解 He taught me how to get my ideas across. 他教我如何讲清楚我的想法。get sth

17、. over.克服 get (sth.) through通过；完成；到达get down to sth./ doing sth. 开始做某事 get round 说服某人【例句】The final examination is coming up soon. Its time for us to get down to our studies. 期末考试快来了，我们该开始复习了。-The boss said we had only three days to finish the work. 老板说我们只剩三天时间去完成工作了。- Dont worry. We have already got

18、 through two thirds of it. 别担心，我们已经完成了三分之二的工作。She could always get round her father, who would give her whatever she asked for. 她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。He was disappointed at not getting the job, but he soon got over it. 因为没有得到这个工作，他很失望。但很快克服了这种失落感。13. put sth. together =put together sth. 组织，汇集

19、；组装 Put 的短语 Put away收拾，收起来；积蓄，攒钱 put aside 忽视；不理睬，把搁在一边 put up 举起；搭建；张贴 put down 放下；镇压；写下 put off 推迟 Put out 扑灭，熄灭；生产；出版put up with 容忍14. approach v. 靠近，如在空间或时间上：Spring is approaching. 春天近了n. 通路 an approach to the bridge. 通向桥的路途径 an approach to (solving) the problem15. cost sb. sm to do 花某人钱做某事 It c

20、osts him 1000 pounds to run a car. 养一辆车花费他每年1000磅。 cost sb sth使某人付出的代价 Careless driving cost him his life.n. at all cost 不惜任何代价 at the cost of 以牺牲为代价16.convince.vt 使某人相信 convince sb of/that How can I convince you of his honesty? = How can I convince you that he is honest?说服 convince sb to do What co

21、nvinced you to vote for them?adj. convinced 相信 be convinced of/that What makes you convinced of his honesty?17. urge vt. 敦促，催促 urge sb to do=urge that sb (should) doe.g. The UN urged them to honor the peace treaty. He urged us to go at once = He urged that we (should) go at once.联合国敦促他们尊重这项和平条约。 vt.

22、 强调，竭力主张 e.g. He urged restraint in dealing with the protester. 他强调在应对抗议者时应该保持克制。 n. 冲动，强烈的欲望 e.g. I had an overwhelming urge to travel around the world. 我有种冲动要去旅游。【板书设计】自我评价（学生）课后反思（教师）1. 文章结构 2. 讲解过程中遇到的生词 3.制作流程4P【提升与拓展】.单词拼写1. On the course she received a thorough training in every _ (方面) of the

23、 job.2. The firm repaid her hard work with a _ (资金).3. The exhibits caught the _ (爱好) of the visitors.4. The _ (媒体) have a lot of power today.5. How do you _ (回应) to this modern artists paintings?6. _ (就本人而言), I dont approve of her.7. This medicine is _ (有毒的) if taken in large quantities.8. We _ (敦促

24、) the school team on with loud cheers.选词并用其适当形式填空be concerned about, figure out, be determined to, in advance, be designed for, appeal for, get across, die from1. Hes trying to _ a way to solve the problem.2. He _ cut through the difficulties.3. He was _ funds to build a new school.4. Your meaning d

25、idnt really _.5. In big cities during cold winter months, many old people _ the polluted air.6. We _ his health.7. To make sure that he was at home, I called him up _.8. The film _ the senior students.完成句子1. 用multiply的适当形式填空。(1)Our problems _ since last year.(2)2 _ by 4 is 8.2. 完成句子。(1)他的建议成了批评的目标。H

26、is proposal became the _ of criticism.(2)这项政策旨在帮助那些需要关心和爱护的孩子。The policy _ helping the children in need of care and love.3. 完成句子。(1)市民们强烈反对石油价格上涨。The citizens _ strongly _ the increase of the price of oil.(2)他对他因为在商店行窃受到的惩罚有什么反应？How did he _ the punishment that they gave him for the shoplifting?4. 用

27、die短语填空。(1)In a severe winter, many wild animals can _ hunger.(2)The breeze has _.(3)The young man _ a traffic accident.(4)The fire _.(5)In the course of millennia the dinosaurs _.短文填空1. _ ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. In

28、 an ad campaign you may need to use different kinds of media, 2. _ posters, newspapers, magazines, radios and televisions. Here are some tips 3. _ building a successful ad campaign. Firstly, you should explore 4. _ your audience already thinks. 5. _, its important to figure 6. _ exactly what you wan

29、t to tell the audience. Try to get them react 7. _ a certain way. Thirdly, you must decide what approach you want to use to get your ideas across 8. _ your audience.单项填空1. The _ look on his face showed that he had enough confidence in himself.A. surprisedB. puzzled C. excitedD. Determined2. Although

30、 the necklace is not made of real diamond, it still _ me.A. attracts toB. appeals toC. reacts forD. responds at3. These examples, once _ to his article, will make it sound more reasonable and acceptable.A. addB. to addC. addingD. added4. After the old man _ the cost, he sold all his vegetables at a

31、proper price.A. figured outB. turned outC. pointed outD. checked out5. When asked _ they needed most, the kids said they wanted to feel important and loved.A. whatB. whyC. whomD. which6. The local people have _ angrily to it that the factory put waste water into the river.A. reactedB. gotC. heldD. t

32、urned7. How can I _ to you people how important this is?A. get it aroundB. get it downC. get it together D. get it across8. China _ the relevant parties to keep calm and adopt a responsible attitude.A. suggestsB. urgesC. insistsD. demands9. I rang you at about nine, but there was no reply.Oh, that w

33、as _ I was seeing the doctor at that time.A. whyB. becauseC. whatD. that10. In both cities and countries, more and more people die _ poison food.A. ofB. from C. outD. Down11. Last year, Linda made _ her brother did though he had a better job.A. twice as much money asB. twice as many money asC. two t

34、imes money more thanD. twice more money as12. You may not agree, but _ I think she is a good girl.A. totallyB. trulyC. personallyD. commonly13. All the people at the meeting felt _ at the _ news.A. shocked; shockingB. shocking; shockedC. shocked; shockedD. shocking; shocking14. It is about time that

35、 the government _ strong action against embezzlement (挪用公款).A. is takingB. takesC. tookD. will take15. Whether by accident or _, he arrived too late to help us.A. purposeB. aimC. designD. chance.阅读理解(A)In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers,

36、 magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.Have you ever asked yourself what advertising is? Through the years, people have given

37、different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually per

38、suasivepresentation of goods, services and ideas by some certain sponsors (发起人) through various media.First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi

39、cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that

40、the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media ar

41、e newspapers, magazines, radios, televisions, and films. Modern media include e-mails, matchbox covers, and boards on top of buildings. 1. The existence of the privately owned mass media depends on the support of _.A. the governmentB. advertisementsC. their owners familiesD. the TV stations2. The pa

42、ssage seems to say that different ideas of advertising are given due to _.A. the subject of the advertisementsB. the change of timeC. peoples age differenceD. peoples different opinions3. Which of the following is considered modern mass media? A. E-mails.B. Newspapers.C. Magazines.D. Films.4. Accord

43、ing to the passage, which of the following statements about advertisements is Not true? A. The sponsors are always mentioned.B. Advertising is meant for large groups of people.C. There is the description of things advertised.D. Advertising must be honest and humorous.(B)WASHINGTONExtreme heat that h

44、as been baking much of the US Midwest and East Coast has eased on July 9, with rain and cooler temperatures reported in those parts of the country, while reports indicated the death toll of the heat wave has climbed to 74.With cooler air swept southward in the eastern half of the country, the temper

45、ature has dropped from around 100 degrees Fahrenheit over the past two weeks to about 90 in most parts of the Midwest to the East Coast. In Washington, Monday was the first cool day after 11 days of sustained heat, with highs at 84 degrees.The relief began Saturday night, as thunderstorms led to the

46、 cooler temperatures. In New Jersey, a line of strong, fast-moving storms knocked out power to nearly 70,000 on Saturday night.The heat was blamed for at least 74 deaths across the country in the past two weeks, according to NBC News, with states like Virginia and Illinois reporting double digit dea

47、th toll.The heat wave has been near-unprecedented (几乎史无前例的) for several major cities. In Chicago, the temperature reached 100 degrees for three days from Wednesday through Friday, which ties historic record. St Louis period of 10 continuous days of 100 or higher has only been topped by the Dust Bowl

48、 year of 1936 when the period was 13 days. Washington hit 100 on Sunday for the fourth continuous day, tying a record set July 19-22,1930.However, as the heat eases in the East, forecasters warned that a new round of record highs could soon bake Western states.5. What can be the best title of the pa

49、ssage? A. Heat wave eased in the US, death toll upB. Heat wave hit the USC. Cooler air swept the USD. More people died due to the heat6. Which of the following statements is NOT true according to the passage? A. In the US Midwest and East Coast the death toll of the heat wave has climbed to 74.B. Co

50、oler air swept southward in the eastern half of the country.C. In Chicago, the temperature reached 100 degrees for four days.D. Washington hit 100 on Sunday for the fourth day.7. The underlined word “sustained” in the second paragraph probably means _.A. continuousB. dividedC. addedD. reduced8. The

51、temperature has dropped about _ degrees Fahrenheit over the past two weeks.A. 20B. 10C. 15D. 59. Which cities have temperatures reaching 100 degrees? A. Washington, ChicagoB. Chicago, St LouisC. St Louis, WashingtonD. Washington, Chicago, St Louis答案与解析. 1. aspect 2. bonus 3. fancy 4. media5. react 6

52、. Personally 7. poisonous8. urged. 1. figure out 2. was determined to3. appealing for 4. get across5. die from 6. are concerned about7. in advance 8. is designed for. 1. (1)have multiplied (2)multiplied2. (1)target (2)is targeted at3. (1)reacted; against (2)react to4. (1)die of (2)died away (3)died

53、from(4) died down (5)died out. 1. An 2. including 3. on 4. what5. Secondly 6. out 7. in 8. to. 1. D 句意：他脸上坚定的表情表明他对自己有足够的信心。determined坚定的；surprised感到惊讶的；puzzled感到迷惑的；excited感到兴奋的。2. B 句意：虽然这条项链不是真正的宝石做的，但它依然吸引了我。appeal to吸引，引起某人的兴趣；attract吸引，不与介词to搭配；react回应，反应；respond回答。3. D 句意：这些例子一旦加进他的文章，就会使文章更加

54、合乎情理让人接受。once引导的状语从句的省略，补充完整为once they are added to his article。4. A 句意：这位老人算出成本后以适当的价格卖掉了他所有的蔬菜。figure out弄清楚，计算出；turn out结果是，证明是；point out指出；check out查明，结账。5. A 句意：当问他们最需要什么时，孩子们说他们需要被重视和关爱。ask后接宾语从句，且在宾语从句中缺少宾语，故用what。6. A 句意：当地人们对工厂把废水倒入河里表示愤怒。react to对做出反应，回应；get to到达；hold to坚持；turn to向求助。7. D 句意：我要怎么做才能让你们这些人理解这件事情的重要性？get sth. across使理解，把表达清楚；get around四处走动；get down写下，记下；get to