青蛙设计公司

1、Typesetting by Hu gui long By jeanTypesetting by Hu gui long 像 一 样 思 考like thinking of a frogTypesetting by Hu gui long 关于 青蛙帮助世界顶级的公司创造富有影响力的产品、服务和体验并将其成功商业化。About frog designhelping them create and bring to market meaningful products, services, and experiences.Typesetting by Hu gui long 青蛙 历史frog

2、design 由设计师艾斯林格于1969年创建，核心指导原则为“形式追随情感”。这一准则源于大家熟悉的“形式追随功能”，它宣扬产品对用户的影响与其功能一样重要，定下了frog的设计理念基调。Esslinger与合作伙伴Andreas Haug和Georg Spreng一块，在德国的黑森林区成立了一间工作室，推广情感设计的理念，将每一次创作都视为改善个体日常生活的一小步。 history of frogfrog design was founded in 1969 by designer Hartmut Esslinger, around a single guiding principle:

3、“form follows emotion.” An adaptation of the familiar phrase “form follows function,” the new maxim set the tone for frogs design philosophy by declaring that a products effect upon its user was as vital as its functionality. Together with partners Andreas Haug and Georg Spreng, Esslinger opened a s

4、tudio in the Black Forest of Germany to promote this concept of emotional design viewing every act of creation as a small step towards improving the everyday life of the individual.Typesetting by Hu gui long 里程碑TimelineTypesetting by Hu gui long 创始人FounderTypesetting by Hu gui long 1993年 frog 被德国埃森设

5、计中心评为 “年度最佳设计团队”。 frog is chosen Design Team of the Year by the Design Center, Essen (Germany).Typesetting by Hu gui long 1996年 frog 成立数字媒体设计团队，引领网站和数字设备的用户界面设计。 frog launches its Digital Media Design group, pioneering user interface design for the web and digital devices.Typesetting by Hu gui long

6、2002年 frog 成立战略部门，整合企业宏观战略和用户需求。 frog establishes a Strategy department, integrating high-level business strategy and user insights.Typesetting by Hu gui long 2007年 frog 启动环保 frogware 计划，着手围绕可持续设计未来的概念工作。 frog 启动环保 frogware 计划，着手围绕可持续设计未来的概念工作。 frog launches its environmental frogware initiative and

7、 undertakes concept work around the future of sustainable design.Typesetting by Hu gui long 2008 frog partners with Pop!Tech to launch Project Masiluleke, an initiative that harnesses the power of mobile technology to combat the worlds worst HIV and AIDS epidemic in KwaZulu Natal, South Africa.Types

8、etting by Hu gui long 成功作品Successful workSony WEGA Concept 51K 音响被收入纽约现代艺术博物馆的设计收藏。Typesetting by Hu gui long frog 与苹果电脑合作，推出极具革命性的 Apple IIc，之后被纽约惠特尼美术馆收入设计收藏，并被时代周刊评选为“年度最佳设计奖”。Typesetting by Hu gui long frog 设计的 NeXT 电脑被商业周刊评选为“年度最佳设计奖”。Typesetting by Hu gui long frog 设计的 D 成为迄今为止盈利最高的网站，树立了电子商务的

9、新标准。Typesetting by Hu gui long Typesetting by Hu gui long frog 帮助迪士尼建立针对儿童的新电子消费品生产线，扩展了迪士尼的业务，为迪士尼带来了 5 亿多美元的收入。Typesetting by Hu gui long frog designs the HP Touchsmart, moving the PC into a communal position within the household. frog creates the Intel Point of Sale kiosk, a new retail concept th

10、at demonstrates the convergence of online and real world shopping experiences.神奇的触摸技术应运而生！具有革新意义的惠普TouchSmart家用电脑触摸屏界面，更是此中翘楚。您可以将电脑屏幕安装在墙壁上，炫出自己独一无二的时尚宣言，引领电脑作为家居装饰品的新潮流。根据自己的喜好，可将惠普多色彩环境调节灯调成炫酷蓝色灯光，或其他与您的心情保持一致的颜色。Typesetting by Hu gui long 希捷邀请frog重新设计其移动存储设备的外观，希望在更广阔的消费电子产品市场确定自己的品牌地位。该硬盘在今年1月的

11、2007年国际消费电子展亮相，赢得了“创新奖”。FreeAgent 也受到了经济周刊、F、电脑世界和华尔街日报的好评。Seagate asked frog to update the look of its external storage devices, hoping to reposition its brand within the broader field of consumer electronicsTypesetting by Hu gui long 在线购物很方便，但有时候你只想在掏钱之前试穿一下并站在镜子前看看效果。当英特尔找到青蛙设计，要求他们想出一个新的零售销售点概念时

12、，这家公司想要展现在线购物和真实世界购物的结合会是怎样的。Shopping online for clothes is convenient, but sometimes you just want to try something on and look in the mirror before getting your wallet out. When Intel approached frog to think of a new retail point-of-sale (POS) concept, the company was hoping to show what the conv

13、ergence of the online and real world of shopping could look like.“青蛙设计团队想出了这样一个点子：让购物者能够直接或通过销售人员实时搜索库存，在店内输入或寻找顾客评论，本质上将在线购物体验放进了一个很酷的机器里。”Reena Jana，商业周刊Typesetting by Hu gui long 雅虎希望开发其即时消息客户端的新一代版本，以利用Microsoft Vista的清晰视图。随着Windows Presentation Foundation(WPF)的推出，雅虎发现了为其消息程序创建更动态的界面的机遇，该界面将向用户提

14、供众多漂亮、实用的功能。Yahoo! wanted to create a next-generation version of its instant messaging client that would capitalize on the visual depth of Microsoft Vista. With the advent of Windows Presentation Foundation (WPF), Yahoo! saw the potential to create a more dynamic interface for its messaging program

15、than ever before, one that would offer its users an extensive array of beautiful, engaging features.Online Videohttp:/ by Hu gui long 2000年，为了实现在美国市场的扩张，欧洲电信运营商德国电信(DT)收购了美国的VoiceStream Wireless。目标是将VoiceStream改为面向个人用户的移动品牌T-Mobile的美国分部。公司聘请frog根据T-Mobile品牌定位，将已有的VoiceStream网站改造成一个具有视觉吸引力、简明易用的电子商务中

16、心。In 2000, aiming to extend its reach within the US market, European telecommunications provider Deutsche Telekom (DT) acquired its American counterpart, VoiceStream Wireless. The goal was to rebrand VoiceStream as the US branch of DTs customer-facing mobile brand, T-Mobile. The company engaged frog

17、 to convert the existing VoiceStream website into a visually compelling, highly usable e-commerce hub, in line with the T-Mobile brand.Typesetting by Hu gui long Typesetting by Hu gui long It is only the young, naive designer who has not felt the guilt of designing for landfills. It is now rare for

18、a client to be disinterested in environmentally conscious design. This shift in thinking both with designers and clients led frog design to create an internal initiative dubbed “frogware” that ultimately helped us to learn about green design by doing it. Following a series of need-finding and ideati

19、on sessions, several teams in our studios around the world focused on generating alternative lighting concepts.Typesetting by Hu gui long In todays consumer electronics market, form factors and functionality are most often developed with the high-tech, male consumer in mind. But user research has identified an increasing trend in webcam purchases amongst the female demographic. Women buyers are highly polarized in their interests, divided between those who seek low-cost, easy-to-use technologies, and those who primarily purchase high-end, premium devi