牛津英语模块4第一单元readingM4-U1-Reading2(language-points)

1、牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)M4 U1 AdvertisingReading 2 (Language Focus)牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)a word-guessing competitionListen to the teachers descripti

2、on and guess the word.As quick as possible!One word, one point! One chance per round for each team. Put up your hands to answer! Breaking the rules will cost your team 1 point!PK RULES!牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)I thought it cou

3、ld c_ the cough.ureI thought that it could make the cough go away. Lets fight the cough! 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)It kept advising me to buy the medicine.It tried to p_ me to buy the medicine.ersuade牛津英语模块牛津英语模块4 4第一单元第一单元read

4、ingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)My friend said: “You should express your opinion on this bad product as a warning to others.”My friend said that I should make c_ on the fake medicine.omments牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-poi

5、nts)Reading2(language-points)The medicine company was i_. nnocentAfter all，the medicine company wasnt guilty, since it didnt said it could cure cough.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)I dont think bad advertisements can do good to us i

6、n any way. I dont think bad advertisements can b_us in any way. enefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)Companies need to p_ their products, butromoteI know that companies need to make people know and buy their products , but I cant fo

7、rgive their cheating. 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【word family】cure persuadecommentpromotebenefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【回归课文】An advertisement uses words

8、 and pictures to persuade people to buy a product or service，or to believe in an idea. (Page 2，line6-7) 广告用文字和图片说服人们购买产品或服务，或相信一种理念。persuade vt. 说服说服; 劝说劝说; 使信服使信服to make someone decide to do something, especially by giving them reasons why they should do it牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readin

9、gM4-U1-Reading2(language-points)Reading2(language-points)(1)I finally persuaded her to go out for a drink with me.(2)How can we persuade him into joining us?(3)They tried to persuade us not to give up the plan. 【经典例句】【自主归纳】persuade sb. to do sth. 劝服劝服某人干某事（成功地说服了） = persuade sb. into doing sth.persu

10、ade sb. not to do sth. 劝服劝服某人不要干某事 =persuade sb. out of doing sth.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)完成句子完成句子(1)Mrs. Green was glad because she _ her husband to buy a car. = Mrs. Green was glad because she _ her husband _ buying a car.

11、【题组训练】persuadedpersuadedintopersuade sb. to do sth. 劝服劝服某人干某事（成功地说服了）= persuade sb. into doing sth.persuade sb. not to do sth.劝服劝服某人不要干某事=persuade sb. out of doing sth.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【题组训练】句型转换句型转换(2)There is nothing

12、 I can try to persuade you not to go. = There is nothing I can try to _ _ _ _ _. persuadeyououtofgoingpersuade sb. to do sth. 劝服劝服某人干某事（成功地说服了）= persuade sb. into doing sth.persuade sb. not to do sth.劝服劝服某人不要干某事=persuade sb. out of doing sth.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(

13、language-points)Reading2(language-points)【word family】cure persuadecommentpromotebenefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)cure vt. /n. 治愈，治疗；药物；疗法治愈，治疗；药物；疗法【回归课文回归课文】This statement tries to fool you into assuming that the toothpaste c

14、ures bad breath，yet it does not say that! (Page 2，line17-18) 这种描述试图诱骗你以为这种牙膏可以治愈口臭，然而它却没有那么说。to make an illness or medical condition go away牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)vt. cure sth 治愈（某疾病）治愈（某疾病）vt. cure sb of 治愈某人（某疾病）治愈某人（某疾病）,

15、矫正某人矫正某人某行为某行为n. a cure for 的治疗或解决方法的治疗或解决方法【自主归纳自主归纳】【经典例句经典例句】(1)It is impossible to cure HIV(2)The doctor cured her of a bad cold(3)The government is trying to find a good cure for unemployment(失业失业). 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-poin

16、ts)【题组训练】单句改错单句改错(1) Time can cure everyone for his grief(悲痛悲痛). (2) Is there a new cure of H7N9? forof翻译句子翻译句子父母总是试图纠正孩子的坏习惯。父母总是试图纠正孩子的坏习惯。Parents always try to cure their children of bad habits.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【wor

17、d family】cure persuadecommentpromotebenefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)comment vi. /n. 评论；评价评论；评价【回归课文回归课文】The grocery just hopes that when you read the ad，you will feel pleased with the nice comment. (Page 2-3，line22-23) 这家食品杂货店

18、只是希望，当你看到这则广告的时候，会对这种评价感到高兴。to express an opinion about someone or something牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)cn. make comments on sth 对对做评论做评论vi. comment that 评论评论vi. comment on sth 对对做评论做评论【自主归纳自主归纳】【经典例句经典例句】(1)He made comments on t

19、he film after he saw it. (2) He commented that it was an excellent film.(3) He didnt comment on what I said.牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)完成句子完成句子(1)Our Chinese teacher asked us to _(评论评论) the article we learnt yesterday. (2)She wa

20、s asked about the pay increase but she_(不进行评论不进行评论) on it.【题组训练题组训练】comment on made no commentmake comments on 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【word family】cure persuadecommentpromotebenefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-reading

21、M4-U1-Reading2(language-points)Reading2(language-points)benefit vt. /vi. 使收益；使收益；n. 益处益处【回归课文回归课文】All of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.(Page 3，line38-39) 所有这些广告都旨在造福公众，按照它们所给的建议你通常都能学到很多东西。to give somebody/something an advan

22、tage, or help somebody/something in some way牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)vt. benefit sb/sth 使使.受益受益vi. benefit from 得益于得益于，从，从中受益中受益【自主归纳自主归纳】【经典例句经典例句】All of these ads are meant to_(使公众受益使公众受益).benefit the public阅读使我受益匪浅。阅读使我受益匪浅

23、。(我从阅读中受益颇多。我从阅读中受益颇多。)(2)I have benefited a lot from reading. 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)n. be of (great) benefit (to sb/sth) (对对)很有益处很有益处n. for the benefit of /for sbs benefit 为了为了的利益的利益【自主归纳自主归纳】【经典例句经典例句】(3)It is said Yoga(瑜

24、伽瑜伽) is of great benefit to human health. (4)The money is to be used for the benefit of the poor. 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)句型转换句型转换(1)The new highway will benefit the village people.The village people will _ _ the new highway.

25、【题组训练题组训练】benefit from benefit sb/sth 使使.受益受益benefit from 得益于得益于，从，从中受益中受益be of (great) benefit (to sb/sth) （对（对）很有益处）很有益处for the benefit of / for sbs benefit 为了为了的利益的利益牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)介词填空介词填空(2)Fresh air is _ benefi

26、t to our health.(3)Dont go to any trouble _ my benefit!(4) Readers can benefit _ this book.【题组训练题组训练】from of for benefit sb/sth 使使.受益受益benefit from 得益于得益于，从，从中受益中受益be of (great) benefit (to sb/sth) （对（对）很有益处）很有益处for the benefit of / for sbs benefit 为了为了的利益的利益牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readi

27、ngM4-U1-Reading2(language-points)Reading2(language-points)【word family】cure persuadecommentpromotebenefit牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)to help sell a new product, film etc. by offering it at a reduced price or by advertising itprom

28、ote vt. （1）促销，推销；（）促销，推销；（2）提升，晋升；）提升，晋升； （3）促进，增进）促进，增进【回归课文】Think about why you should do the things the ad suggests，or buy the product or service the ad promotes. (Page 3，line40-41) 想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Readi

29、ng2(language-points)Our teacher has been promoted to headmaster._(2) Do you have any idea how to promote this product? _(3)The meeting discussed how to promote cooperation between the two countries._【题组训练题组训练】促销，推销促销，推销提升，晋升提升，晋升促进，推动促进，推动promote vt. （1）促销，推销；（）促销，推销；（2）提升，晋升；）提升，晋升； （3）促进，增进）促进，增进牛

30、津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【回归课文回归课文】PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare. (Page 2，line10-11) 公益广告通常是免费投放的，其目的是就健康、安全或任何其他影响公众利益的问题对人们进行教

31、育。be meant to 旨在，目的是旨在，目的是【new phrases 】牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)The Youth Olympic Games _ promote the Olympic spirits in a special way.(2)节假日是用来庆祝一年中重要时刻的日子。节假日是用来庆祝一年中重要时刻的日子。(1)青奥会旨在用一种独特的方式推广奥运精神。青奥会旨在用一种独特的方式推广奥运精神。are me

32、ant to【题组训练题组训练】Festivals _ important moments of year.are meant to celebrate牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【回归课文回归课文】However，we still must be aware of the skillful methods used in ads to try and sell us things.(Page 2，line14-15) 但是，

33、我们仍然必须对那些用于企图向我们推销产品的广告伎俩保持清醒的认识。be aware of 意识到，明白，了解意识到，明白，了解【new phrases 】牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)be aware of 意识到，明白，了解意识到，明白，了解make sb. aware of 使某人知道使某人知道/意识到意识到【短语拓展短语拓展】【题组训练】(1)I _ （没有意识到）（没有意识到）how much I loved Engli

34、sh.(2) We must _（让人们（让人们意识到）意识到） how serious the air pollution is.wasnt aware of make people aware of 牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)Other phrases!免费免费公众福利公众福利保护保护免受免受 虽然，即使虽然，即使哄骗某人做某事哄骗某人做某事对对感到高兴感到高兴捉弄某人捉弄某人上上的当的当过上更好的生活过上更好的生活涉及

35、；处理涉及；处理fool sb. into doing sth.public welfareprotect from feel pleased with sth.for freeeven if/thoughplay tricks on sb.fall forlead better livesdeal with牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)Not all adds play tricks on us though. (Page 3

36、，line27) 然而，并不是所有的广告都跟我们玩这类把然而，并不是所有的广告都跟我们玩这类把戏。戏。【sentence structure】部分否定部分否定（partial negation）牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【经典例句经典例句】(1)All that glitters is not gold. = Not all that glitters is gold. 发亮的东西并不一定是都是金子。发亮的东西并不一定是都是

37、金子。(2)Everyone does not like playing volleyball. = Not everyone likes playing volleyball. 不是每个人都喜欢打排球。不是每个人都喜欢打排球。部分否定部分否定（partial negation）牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)“不是一切都不是一切都/不总不总是都是都”部分否定部分否定（partial negation）【题组训练】翻译句子翻译句子

38、(1) All of the answers are not right._(2) None of the answers is right. _都不正确都不正确不都正确不都正确not加加all，both，every，always，everywhere/everybody/everything，不论，不论not位于这些词的前面位于这些词的前面还是后面还是后面= Not all the answers牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)

39、【题组训练】部分否定部分否定（partial negation）翻译句子翻译句子(3) Neither of the brothers is here. _(4) Both of the brothers are not here. _不都在这里不都在这里都不在这里都不在这里= Not both of the brothers“不是一切都不是一切都/不总不总是都是都”not加加all，both，every，always，everywhere/everybody/everything，不论，不论not位于这些词的前面位于这些词的前面还是后面还是后面牛津英语模块牛津英语模块4 4第一单元第一单元r

40、eadingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【题组训练】完成句子完成句子(1)并不是所有的孩子都喜欢这部电影。并不是所有的孩子都喜欢这部电影。_ the children like the film. (2) 这些字我一个也不认识。这些字我一个也不认识。I _ of these words.Not alldont know any部分否定部分否定全部否定全部否定牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(languag

41、e-points)Reading2(language-points)When it comes to advertisements， we must all use our intelligence and not be a slave to them!(Page 3，line41-42) 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！【sentence structure】注意注意: (1)when it comes to 中的中的to是介词，是介词，后接名词或者后接名词或者V-ing. (2) 本句常用一般现在时。本句常用一般现在时。 (3) 可置句首或句尾。可置句首或句尾。牛津英

42、语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【题组训练】完成句子完成句子 当谈到交朋友，你再怎么小心都不为过。当谈到交朋友，你再怎么小心都不为过。 _, you cant be too careful. When it comes to making friends牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-p

43、oints)【题组训练】单项选择：单项选择：(2) I am no match for her_. A. when come to language B. when comes to language C. when it comes to language D. when it come to language C牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)【随堂检测随堂检测】1. Mr. Li no longer smokes now b

44、ecause his wife_ him to give up smoking last year. Asuggested Badvised Cpersuaded Dtold2. Bob，stop playing computer games! I dont think you can _ the game. A. benefit B. benefit from C. benefit to D. benefit ofCB牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(langu

45、age-points)3. I was _ of something wrong with my car， but I dont know what is was. A. aware B. patient C. curious D. ignorant4. It is proved that the medicine will be a cure _lung cancer. Aof Bfor Cto DonAB牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-po

46、ints)5. The government is trying to do something to _better understanding between the two countries. Araise Bpromote Cheighten DincreaseB牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)when it comes tofor freepublic welfareprotect from even if/thoug

47、hfool sb. into doing sth.feel pleased with sth.play tricks on sb.for freelead better livesdeal withpersuade sb. to do sth. cure sb. of a cure for comment on sth. benefit sb./sth. benefit from be of (great) benefit (to sb./sth.) for the benefit of promote sth.be meant to be aware of make sb. aware of

48、 summary牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)Task 1: translate the passage into English当提到虚假广告的时候，很多人想要发表评论，他们当提到虚假广告的时候，很多人想要发表评论，他们会抱怨他们不知道怎样处理这些广告因为并非所有的会抱怨他们不知道怎样处理这些广告因为并非所有的广告都使我们受益。一些甚至欺骗或愚弄我们，力劝广告都使我们受益。一些甚至欺骗或愚弄我们，力劝我们对其信以为真我们对其信

49、以为真(fall for)。现在在这个社会中，我们。现在在这个社会中，我们提倡提倡(promote)诚信诚信(honesty)。即使是这样，许多不诚。即使是这样，许多不诚信信(dishonesty)的东西仍然存在。的东西仍然存在。_to false advertisement, many people_ them. They will complain that _ these ads because_. Some even _, trying to_. Now in this society, we_. _, many _. When it comes want to comment ont

50、hey dont know how to deal withnot all of them benefit uscheat or fool uspersuade us to fall for thempromote honestymany dishonesty things still existEven so牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)Work in pairs.Write and speak.Different colors, different tasks.50-60 words.Its a competition! Come on! Now is our speaking time!牛津英语模块牛津英语模块4 4第一单元第一单元readingM4-U1-readingM4-U1-Reading2(language-points)Reading2(language-points)when it comes tofor freepublic welfareprotect from even